Aug 15, 2022
Tiege Hanley Skincare For Men
Kelley Thornton is today's guest joining us on the Steve Jobs inspired Join Up Dots business podcast. He is the founder of Tiege Hanley The Tiege Hanley story is simple and uncomplicated, just like our products. Founded by four “regular guys,” we created a product system and brand that makes skin care meaningful, accessible, affordable and clinically relevant—for regular guys. The brain child of Kelley Thornton, Tiege Hanley, named after one of Kelley’s prominent ancestors, was inspired by a department store skin care aisle stroll. As Kelley perused, he was struck by three simple truths: 1. Guys really don’t know much about skin care 2. Men’s skin care products are complicated and confusing 3. Man, are those products expensive! How The Dots Joined Up For Kelley Drawing on his marketing and brand management experience, Kelley got to work, enlisting his college roommate turned software industry guru, Rob Hoxie, to help mastermind a skin care solution for men that hits all three points—it has to be sensible, simple and affordable. Kelley and Rob wanted to help regular guys look and feel amazing by creating a skin care system that was easy to understand and to use. But what good is an idea without an audience? Enter Aaron Marino—men's lifestyle expert, grooming guru, YouTube sensation and serial entrepreneur. Aaron’s male-centric passion for health and lifestyle, personal brand and cult-like following made him Tiege Hanley’s ideal partner number three. So so many people have these ideas and fail to run with them, so what made him know that this was a winner? And where is he heading in the future with this runaway success? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Kelley Thornton Show Highlights During the show we discussed such weighty subjects with Kelley Thornton such as: Why more men than women get skin cancer nowadays which is why skin care has become his passion. Kelley shared how he mastered the methods of buying, in particular what men didnt know about when it came to the shops. We discuss the steps that it takes to get a product off the ground - this is startup at its best. And lastly.......... Why doing what you love is great, but to be an entrepreneur is about taking risks first and foremost