Mon, 3 November 2014
Todays guest is a lady who claims that she has never had a bad job, even though she spent several semesters helping students cut open and poke around in cats and pigs.
Yes, I think that is the first time that I have had that fact in an introduction.
But that isn't one of those facts that define her, but the fact that this lady knows how to hustle certainly does.
When it comes to getting the work done, she is willing to put in the hours, and believes wholeheartedly that the only way to reap the rewards that your life deserves is by taking the old leap of faith.
And that is what she has done, she leapt and kept flexing the hustle muscle everyday since leaving her corporate gig and going it alone.
And with a history of working in a sports marketing company, where she worked with many Fortune 500 clients, starting with IMG and most recently leading the marketing efforts for an agency owned by NASCAR driver, she knew how to get a product to market.
But its ok, knowing how to do this if someone else is footing the bill.
But what if you have the idea for a product and have to get it into the hands of the consumers yourself?
Well, in 2011 she used her branding, marketing and sales experience to launch such a product and Slawsa, a unique slaw-salsa hybrid condiment was born.
And within two years after launch, the product could be found on the shelves of over 5,200 stores in the U.S. and Canada with rave reviews from critics and consumers alike.
What makes her story even more fascinating, is that even though this might be deemed as a success, she was then willing to take Slawsa and drop it into ABC's Shark Tank for the sharks to fight over?
Did she get investment? Did she come out of the waters intact?
Well lets find out as we bring onto the show, to start joining up dots, with the one and only Julie Busha.