Join Up Dots Business Coaching Podcast

Introducing Erin Corn

Today's guest joining us on the Join Up Dots business podcast is an  expert in navigating the micro nuances that make social media so effective, whilst dodging the pitfalls that trap so many people. As she says "Social media advertising has become increasingly complex. Using my knowledge gained from her 14 years of experience at companies including, Facebook, Instagram, and Amazon, I specialize in performance marketing to deliver a higher return for businesses.​ ​While at Facebook, I partnered with startups to Fortune 500 companies to implement marketing solutions and serve as an expert consultant. ​ At Instagram, I led Product Marketing Communications for the Instagram Ads global rollout and developed their first-ever digital marketing campaign.  ​Most recently, I managed the Client Services team at Amazon overseeing Entertainment advertisers.   Over the course of her career, Erin has worked with brands such as Zillow, Disney, Liberty Mutual, PepsiCo, bareMinerals,  USAA, Warner Bros., and ABC. So why do so many people make a complete mess of building an effective social media strategy no matter how large their budget? And where should people start today when launching their own online success, twitter, Tik Tok, Snapchat? Well lets find out as we bring onto the show to start joining up dots, with the one and only Erin Corn. Show Highlights During the show we discussed such weighty topics with Erin Corn such as: Erin shares why social media is so powerful, simply as your customers are on there so go and talk to them....they're are waiting for you. The reasons why Twitter has not hit the ground running, and is in Erin's opinion a pale version of what it could have become. Erin openly discusses the addiction that social media has on us all, and the steps that we can take to control it.. And lastly….. Erin remembers the humbling days of beginning her fledgling business, and why her backstory just gave her a foot in the door and nothing else. How To Connect With Erin Corn Website LinkedIn Return To The Top Of Erin Corn If you enjoyed this episode with Erin Corn, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Full Transcription Of Erin Corn Interview David Ralph 0:01 Once upon a time, there was a guy with a dream, a dream to quit his job to support himself online and have a kickoff live. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and no struggles became a thing of the past. I of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots. Intro 0:27 When we're young that we have an amazing positive outlook about how great life is going to be, but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:52 Yes, good morning. Well, good morning and thank you for being here with Join Up Dots really appreciate you is as always And I appreciate today's guest who we've had a few technical issues but she overcame like a monster. And now she's sitting there ready to be grilled, thrown left thrown right and try to convince me that social media is the way forward because she is an expert in navigating the micro nuances that make social media so effective, was dodging the pitfalls that trap so many people that actually says social media advertising has become increasingly complex. Using my knowledge gained from 14 years of experience at companies including Facebook, Instagram, and Amazon. I specialise in performance marketing to deliver a higher return for businesses. Now while at Facebook, I partnered with startups to fortune 500 companies to implement marketing solutions and serve as an expert consultant. And now it's Instagram I lead Product Marketing Communications, but the Instagram ads global rollout and develop their first ever digital marketing campaign. Now, most Recently I managed the Client Services team at Amazon overseeing entertainment advertisers. Over the course of her career. She's worked with brands such as Zillow, Disney Liberty Mutual, PepsiCo, Bare Minerals, Warner boss and many others. So why do so many people make a complete mess of building an effective social media strategy, no matter how large their budget and where should people start today when launching their own online success, Twitter, tick tock Snapchat. Well, let's find out as we bring them to the show to start joining up dots with the one and only Erin Corn. Good morning, everyone. How are you? Erin Corn 2:39 Good morning. Good. How are you? David Ralph 2:40 I'm very well I'm very well indeed. Yes. I feel like I've come through a dark time in my life every now and now the light is shining on me. And it feels like summers around the corner. Probably not as summary as it does being in Orange County, California at the moment area. Erin Corn 2:59 That's true. I was in shorts yesterday at the pool. So I'm sorry to rub that in. But it's a very beautiful day here in Orange County. How do David Ralph 3:06 you get any work done? I always ask this because it makes me wonder how people shouldn't move to Alaska if they want to create an online based business because what do not go outside all the time why, you know, last thing you want to do is sit here recording a podcast episode. Erin Corn 3:25 You know, it does take time. I'm originally from the Boston area. And if you know anything about Boston, it's extremely cold. And so it did take time for me to realise this weather stays here in California. So it's a little bit of trading yourself that you do have to keep your head down. And it is tempting to be outside. Oh, I will. I won't deny that. David Ralph 3:43 So when you first moved down there every day, he was, Oh, it's an amazing day that's go out. Unknown Speaker 3:47 Yes, I have to do something. It's not going to last forever and winter is around the corner. And so that's just kind of what happens when you live in the weather that I'm sure you're accustomed to. You just don't think it will last and so even being out in California 70 years later, I still kind of have that East Coast mentality. They think you need to appreciate the weather more, you know, not like some of the people have grown up here. They don't know how rough it can be for you with polar vortexes and, and all types of weather coming out. You David Ralph 4:12 know, today I've had since I've been looking out my window, I've had rain, I've had snow, and now it's beautiful, clear blue sky, but a bit windy. So we were we're very much four seasons in one day, but you're not here to talk about whether or not you're here to talk about social media. So it's a complete waste of time. Aaron, do you agree? Erin Corn 4:32 And that's something that I've battled against on since joining Facebook in 2012. When it was not the behemoth of the advertising platform it is now and to this day with smaller business owners. It's something that comes up quite a bit. And my answer to that the short answer is the platform is where your audience is. And I'll use Facebook as an example. There are 1 billion people on the platform today Tick Tock there as of 2018 800 millionaires users. So social media is where your customer base is, regardless of the type of industry you're in, or the type of customer that you're trying to attract. And so it's not so much about social media, but it's about reaching people where they are. And that's where they're spending their time. So that's really, you know, the way I look at it, and whether it's Facebook, tick tock snap or the next social media platform that we haven't even heard about yet. I really do think that you need to go where your customers are David Ralph 5:24 doing the same cutting edge and trendy area. Erin Corn 5:27 Yes, yes, absolutely. I'm being in a podcast, I think is very trendy, and you have been at it for about seven years. As you've mentioned, I think podcasts are in many ways underrated, but they're becoming more and more a way that people are getting their names out. And I think of podcasts in many ways as a form of social media. People are connecting on their digital devices. They're sharing about it on LinkedIn, and in an extension of people's brand. And so I do think in that way, you're actually on social media, whether you like to admit it or not. David Ralph 5:56 I was expecting just a yes, but that was a very formal answer, which is great. On a podcast, but I don't I feel like I'm trendy. I feel like I'm counting age. But I don't understand so many platforms. I don't understand Tick Tock. My daughter's always on Tick Tock. And it just seems to be that she dances and records herself. And she showed me somebody on there and this woman had like 2 million followers. And all she does is dance and records herself. I don't get it. Erin Corn 6:27 I you know, I think it's these different apps. They definitely attract a certain demographic and i think it's it's very true to say that Tick Tock users are definitely ageing on the younger end, but it kind of follows that the trend that we're seeing on snap before tik tok, and even on Facebook that people are engaging with video short form video, and tick tock does a really great job of that they're in an age that your daughter, for example, are in an age where they have kind of a short attention span. They're looking for the next best thing fast moving So it's a social network but it also allows you to engage in a quick and engaging way and also with a lot of influencers that are on the platform it makes it easier to kind of follow along with a lot of the influencers that this age demographic really interested in. So I think Tick Tock has done a wonderful job at realising the trends and getting ahead of them and many way creating a trend with musically which then became tik tok. David Ralph 7:23 Now, you sound lovely, you sound knowledgeable, you've got 14 years of social media experience. Are there platforms that you look at and go, I don't get it. I just don't understand it. Erin Corn 7:33 Well, this is gonna not come across in the best way to send me your users. But Twitter to me is something that I understand that it's a necessary evil, but to me, it's never grown into the platform that I feel like it could have. And it's still around. It's still a very viable platform. But I feel that Twitter has been kind of a mess in terms of the social network platforms. And the engagement isn't there people login sporadically. And for me as an individual, it's just not Somewhere where I spend much of my time and so, you know, that may be something that people on your podcast may not agree with, but it just hasn't really reached. Its full. It hasn't reached to the point of some of the other platforms that we see out there. But, you know, unfortunately, Donald Trump has made it still a household name always David Ralph 8:16 good on that isn't a I must admit. Yeah, I read hardly any tweets at all. But I was talking to my daughter the other day, I was amazed that Jim Carrey has 18.5 million followers, and Tom Cruise has about 6.7 and I thought, how does that go? Why is somebody as good as Tom Cruise and I love Jim Carrey. I think Jim Carrey is brilliant. But what what is it that makes people sort of go migrate towards certain profiles and not others? Erin Corn 8:48 Yeah, I think it's really about the form that you're using on Jim Carrey. In this example, Jim Carrey versus Tom Cruise. Jim Carrey is a comedian. He is just always producing great content, whether it's on Twitter or other platforms and so I think it's really about your engagement on the platforms not just putting content out but engaging with other people, other comedians and having a reciprocal relationship. And so I think for someone like Jim Carrey, it's really just a way that he can practice some of his jokes, practice some of his act and, and put that out to his audience in a really easy way. And you know, the same with some of these other platforms like Tick Tock or Instagram, they're really short form. Now having the ability to post stories that disappear within 24 hours, it gives people the ability to test a little bit more and not have as much risk because they know that that won't necessarily live on like it previously had with just having the option to post on your Facebook feed and you're a little bit more precious about what you put out there. So you know, the Jim Carrey example I think, just the fact that that is his medium, his comedy and putting out content in one liners, it makes sense that you would have a big following. David Ralph 9:55 He's not Tom Cruise is a Tom Cruise can do no, Tom Cruise is about too and looks exactly the same as he did four years ago. I don't know what he's doing. He really does a must be the American way of life. That's what we should do. We should all move to America. So with yourself, Aaron, when did you decide? Obviously, this is an entrepreneurial programme? And when did you decide actually, to leave working for people and actually create your own company? And why is it called shore bird? Erin Corn 10:25 Yeah, so it's always been, which I'm sure is the case. For many entrepreneurs. It's always been this nagging voice in my head that you should go out on your own. You like to have more ownership of your schedule for your kind of destiny as I would put it on. And really the impetus for me just finally ripping off the band aid and doing it was a year and a half ago, when I was at Amazon. I had an incredible experience there. But I had been at these larger tech companies, one tech company after another and I felt like nothing was changing in terms of the impact that was making whether I was on a small team or a large team, and I felt a bit of frustration that I wanted To feel more ownership over my future and and what kind of clients I worked with. And so it really pushed me to have some hard conversations with myself about what's the next five to 10 years look like? And also in terms of work life balance, what do I want for my future as a grow my family. And so finally I started schwarber media. And about a year and a half ago, as I mentioned, as I was on my way out of Amazon, I kind of made that decision that it was time for me to move on, with incredible support from Amazon. And I picked shorebirds because I've always lived on the coast. I've always lived, whether it was the East Coast or the west coast and I feel like it was a name that really rang true to me because I kind of am a shortbread. I'm always living by the water. I don't like to be landlocked, and I think it kind of has a lightness to the name and so that's why I picked it and I've gotten a lot of compliments and it kind of makes people think twice rather than it just be another digital, you know name or something about technology. It's a little bit more open ended, which I also appreciate it now. David Ralph 11:57 So like to say start up business but you're you you're a family lady, you're a mom. You're a mother. That that's it. That's a juggle isn't it, you know, even as a dad, and I think that's a different from moms, dads can just go, I've got work to do and go off to do the work. But moms have to juggle all the other stuff. And I don't know why it works like that. But it always did with me. I always took work as priority and it was kind of accepted where my mom and my wife has to sort of deal with everything else. How do you deal with that? What's a normal day in your life? Erin Corn 12:31 Yeah, I'm very lucky. I have extremely supportive husband. But you know, I think that dynamic is true even if your husband is trying to carry as much of the load as he can. My morning start with my you know, my son wakes up and we spend some time together but he does go to a little school right down the road. And so I have the ability to have time that I can really focus on on work and have him half time where he can spend time with friends. And then when we are together I feel like I don't have the distraction of always trying My email and wondering what's coming in, because I've put that time in, when he's at school where I can really try to cut out that time just focus on my career. And it is a juggling act. I'm going to Social Media Marketing World next week based here in San Diego. And just the preparation to go away for a few days you kind of realise, or my husband might be realising how he takes for granted when he has a workshop, he'll just tell me he's going away for work. And that's that but you know, with me going away, there's a little bit more preparation in the background about you know, that writing out the schedule, putting together the lunches, and so it is kind of a good, good balance, though for me to get away as well just so he can kind of understand what's involved. David Ralph 13:41 Now I see a lot of women walking along and I had to go to a post office about Christmas and a parcel tried to be delivered to us and it wouldn't go through our letterbox I had to go and collect it. And the room was full of women with their babies and their kids jumping up and saying Mom, Mom, mom, and they were just scrolling up and down their phones, they were just oblivious. Now with yourself, bear in mind, I imagine that you are dealing with other people's campaigns and the effectiveness of their campaigns. How do you detach yourself from that? And being the mom, holding the kid with one hand looking at the phone or the other, and not really sort of engaging with life? Erin Corn 14:23 Yeah, I think it's really about balance. And again, I started working at Facebook in 2012. And so when I first started, it's very easy to get pulled into work and Facebook and social networking. 24 seven, it's just the nature of these platforms, unique it very addictive, but I've had to kind of as I've built out my own career and have to create some boundaries for myself, and I'm not perfect at it and there's days where I kind of feel like they've blended together but really managing my calendar making sure that when I am with my son, if you know there's a day that he's not at school, for whatever reason, I block it out. I don't take meetings, making sure that I I have a support team under me that's able to manage the campaigns or some of the tactical pieces, or the design work. So I know that it's in good hands, and I don't have to micromanage everything. So I think it's really about delegating, and also making sure you own your schedule, because it's very easy as an entrepreneur for that to kind of bleed into your everyday life. But there still are those late nights and early mornings, that I think that's just part of being an entrepreneur, but it's something that I enjoy, and I wouldn't change it all. David Ralph 15:26 Yes, listen to Oprah Winfrey. And then we'll be back with Aaron, Oprah Winfrey 15:29 the way through the challenge is to get still and ask yourself, what is the next right moving? not think about, Oh, I got all of this stuff. What is the next right move? And then from that space, make the next right move, and the next right move and not to be overwhelmed by it because you know, your life is bigger than that one moment. You know, you're not defined by what somebody says, is a failure for you because failure is just there to point you in different direction. David Ralph 16:00 So you're sitting at Facebook or you're sitting at Instagram and you're looking around and you're thinking I should be doing this myself, you know, I don't need these people I can go and create sure bird and things will be just easy. How easy was it? Was it harder than you imagined? Erin Corn 16:19 It was definitely harder than I imagined. And to be completely honest, you know, the people I worked with that Facebook, Instagram and Amazon are some of the smartest people I've ever had the opportunity to work with. And so I think that's something that I took for granted as well being on your own, especially as social people like yourself and I are, it is a shift in many ways. I think having that camaraderie around you when you are working at these larger companies and the resources available to you is something that especially having been in it for 14 plus years you become accustomed to and you take for granted. And I would also say I definitely was humbled in the early days of going out and reaching out to new people. clients or potential new clients, because previously, who wouldn't want to talk to Facebook? Who wouldn't want to talk to Amazon, I had the backing of these large tech companies. But now I really had to prove myself outside of those companies. Well, what have you done lately on your own? Where are the case studies? And so well, my resume and my background, maybe got me a foot in the door, I think it was really focusing on building out those early success stories. So I can be taken seriously as a business owner separate from these companies. So to answer your question, it was harder, I think, than I expected. And as people often say, if it was easy, everyone would be doing it. And I think that's very much the case. David Ralph 17:37 I don't know if it is the case, because I think even if it was easy, there's more lazy people than anyone. It's really struck me how many just people that expect it on a plate, they expect to click a few buttons and get it I expect it to occur within two or three weeks. I think it's the persistence But the laziness, and I'll explain this because this is my new theme that really works in building a business. I think that once you become lazy and you become focused on doing the right things at the right time, like Oprah says, that's when your business really scales and that's when life becomes easier for you. But at the beginning, you can't see that What's up, Erin Corn 18:22 I absolutely agree with that. And someone had said to me, you'll look back at you know, the early days of starting this business, it will be completely different the way you operate and what you do. And that's a positive thing. I think it's a growing experience and, and being able to kind of cut out some of the clutter like you mentioned, and focus on the things that are really impactful and will help you grow. And for me, you know, it may be obvious but when you're in the middle of it for me, it was really taking a lot of the tactical pieces off my plate and focusing on business development being the face of my business and, and making that time to speak with clients rather than being in the weeds of my existing business because that's not a way that I can scalar grow. And so I agree with you kind of having those very clear goals, how many new clients will I reach out to where am I spending my time and making them very clear and actionable steps so that way I can see growth year over year. David Ralph 19:12 Now, when I started Join Up Dots many, many years ago, there was a guy and he stood around called Pat Flynn. And he had Smart Passive income. And I think he's, he's based in San Diego, so you're probably bump into your net, net network. And he used to say, be everywhere. That was his big thing be everywhere, you know, whatever platform you can be on, just be on. I'm not sure if that's right anymore, because I think people are more strategic. And I want to circle back to what you said or join up the dots of what you said that your customers are on the platforms. Is it as simple as saying to the people out there who get caught up with overwhelm in social media, don't be everywhere, but just be exactly where your customers are. Erin Corn 20:00 Yes, and and i think that that's a trap that a lot of people fall into, especially, you know, as business owners or marketers have larger businesses, they feel like they have to be on the next shiny object or they have to be everywhere. But really, if you're everywhere, you're not doing it well. And so when I especially when I talk to new clients, they asked me, well, where should I start? What platform should I be on? And it's really, what can you do very well, and what can you do consistently, I'd rather that than have you on seven different platforms where you kind of had one foot out the door. And so I think just you know, whether you're on multiple platforms right now, or you're just starting small and testing out a Facebook or a tik tok to start, it's really having a concerted effort in one area, and then seeing what works and then scaling that, you know, I do see that there is a benefit to potentially being on Twitter, and Instagram and tik tok to reach different audiences. But you have to figure out what is it that's working for you first, what type of content what type of message because at the end of the day, your content doesn't change its discipline. For me what you're delivering it, whether it's through print, or it's a video, or it's a podcast. And so I'm an agreement that it can be a bit frenetic. If you feel like you have to be on every single platform at once. It's just as an entrepreneur, it's very difficult to do until you grab a team to help you with that. David Ralph 21:16 And also is the thing I think that people struggle with. And I certainly am speaking from my own experience, have, you turn the microphone on, and I can give you content for eight hours a day, I can just keep on going. It just seems a natural fit. When I look at Facebook, and I just think, you know, what are you really posting I because every time I go out for a meal with my wife, she has to put her drinks together, and then post it and I look at it. Why does anybody want to even see that? But she does that all the time? Where am I going wrong? Erin Corn 21:52 No, I think that you have to be true and authentic to what works for you. And if podcasts and speaking works well. I think that that It makes sense. But think about how that can be transformed to Facebook or Instagram or some of these other platforms like LinkedIn, you're already doing a podcast, why not turn on your camera and have it be a live conversation between you and your guests? Or have some kind of show? Oh, you know, people watch anything, David. I mean, you see Gary Vaynerchuk in you know, he's not the most handsome model, but he is extremely, extremely engaging. And I think if you have the message there, and you're comfortable speaking, why not? And David Ralph 22:30 I love the fact that you didn't come straight back with no, I don't believe that's true. But you came back with people will watch anything. Unknown Speaker 22:39 Well, I you know, I'm just to say that I think you're very handsome. David Ralph 22:44 Thank you, me. Thank you and I'll edit that up a bit. But no, that is that is something that people struggle with, isn't it? Yeah. How they look and you know, it's a hair done well and stuff. Erin Corn 22:55 Yeah. And and I think that you have to if you at the end of the day, truly feel uncomfortable. Being in front of a camera, and you just it takes so much for you to really make that happen. It's not something you're going to stick with, it's not going to be authentic. And so like you mentioned, if that's just something that's just not for you think of other ways that you can promote what you're already doing. So promoting your podcast with, you know, great imagery or videos, and rather than just having it be you or promote the videos of your guests, but I think that since you're already doing a podcast and you have the audio and you have the reach, there's ways that you can bring that to life on platforms like Facebook and Instagram that are more visual, and there's ways to do it to capture attention that might not just be a talking head there's there's a lot of different ways that you can kind of engage people with images or video that might not just be us speaking. David Ralph 23:43 Now, as you said, you will you alluded to that you are more strategic now and so you have got people working for you that do all this kind of stuff, and that the changing of a podcast into images and images into because otherwise you'd go mental Erin Corn 24:00 Absolutely, I think where, you know, it's a simple exercise, but it took some time to let go of the reins is looking at my day, my week, my month and figuring out where I was spending my time and, and where that you know what type of value that was adding. And a lot of my time, you know, as it was at Facebook and these other companies was the tactical pieces. And so in the same exercise I would have done at these companies looking at where I can take some of these things off my plate that weren't value add. And I do have a team that oversees some of the campaign setup and management. But at the end of the day, my value that I bring to clients is that my background and my experiences in this field and so I don't have a team that does it without my oversight. I'm the person that speaks with my clients at the end of the day, because having that hands on experiences is very important to me, but there is no way that you can grow a business unless you have a team to help kind of take on some of that extra work. Or you'll drive yourself crazy. Unknown Speaker 24:54 We're speaking to Evan Cohen and we'll be back after these words. Are you ready to make a full time time living online, check out the amazing Join Up Dots business coaching. Unknown Speaker 25:04 Hello, my name is Alan. And I've just completed the excellent eight week course with David. Unknown Speaker 25:09 Before I started working with David Actually, I had no idea at all where to start. Unknown Speaker 25:14 I

Direct download: Erin_Corn.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Festival Pass Founder Ed Vincent Today's guest joining us on the Join Up Dots podcast is Ed Vincent founder of Festival Pass. He is an entrepreneur with over twenty years of business, technology, and management experience having founded and exited several companies in that time including helping to launch film festivals in multiple locations and creating the concept for a Maxim branded hotel in the Caribbean. Most recently, he led a data platform and consultancy in the entertainment space with clients including A&E Networks, AMC Networks, Screenvision, MovieTickets.com and was brought into MoviePass as an interim head of data. These experiences gave him the insight needed to make festivalPass a reality. As he says "Hi, I’m Ed, founder of the world’s first festival and live events subscription service providing access to music, film, food and wine, and tech and innovation — Festival Pass. Enjoy hundreds of festivals locally and globally for one monthly fee. FestivalPass is a story about community and creating experiences that changes you. We as humans need connection; it’s in our DNA — as strong as the need for food, water, and warmth. How The Dots Joined Up For Ed We are bringing our members the only place to make accessing, discovering, and attending festivals spanning industries the most user-friendly, frictionless, and affordable member experience possible. We strive every day to secure new event partners and think about what our customers want from a mobile app that complements their lived experiences. I have learned what works and what doesn’t work in this space and look forward to inspiring people to lead active and engaging lives every day by participating in live community events both locally and globally. Great stuff, but its ok to think "this is a good idea" and another to make it happen, so how did it happen? How did he create a network of festivals who believed in him, before he had actually anything to offer them? And where have been the struggles that has made Leisurepass a reality? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Ed Vincent. Show Highlights During the show we discussed such deep weighty subjects with Ed Vincent such as: Ed shares how there are 1,000's of festivals across the world and how his team seek out the events every week. We discuss the early stages of building his business before he even had a business - similarly to Airbnb's business model and lastly...... Why its such a value driven idea as there is no additional transaction fee for attending events....a true win win for all of us 

Direct download: Ed_Vincent_Festival_Pass.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Matt Sweetwood Todays guest on the Join Up Dots business coaching podcast is Matt Sweetwood. He is the CEO of Luxnow, and also a successful serial entrepreneur, business consultant, award-winning marketer, social media influencer, personal branding expert, and photography instructor. Matt was the U.S. CEO of beBee, Inc., a professional social network that helps people build successful personal brands. He served as President of Unique Photo®, NJ’s premiere camera store for 28 years. Nationally known in the photography industry as an innovator, he has helped acquire over fifty U.S. and International Trademarks for both language and design, and he founded and ran the Ozzie Award winning publication Photo Insider®. Matt has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store education program, the Unique University®. Unique Photo was named 2008 and “2013 Dealer of the Year” by Digital Imaging Reporter magazine. Matt was named the Photo Industry’s, “2016 Person of the Year” by the PMDA. Matt’s past charitable endeavours include having served as Chairman of the Board of Directors at both The Aish Center, a spiritual/educational non-profit and The Josephine Herrick Project, a nonprofit that uses photography to enhance the lives of the under-served. Matt was honored by The Aish Center with its 2014 Continuity Award. So did he fall into the traps of making things more complex than they should be in the beginning of starting his business? And how has he managed to reinvent his businesses so successfully? Well lets find out as we bring onto the show to start joining up dots, with the one and only Matt Sweetwood. Show Highlights During the show we discussed such weighty topics with Matt Sweetwood such as: Matt remembers the constant frustration and effort that it took his parents to build a living. Why being an entrepreneur is so intoxicating as you see the fruits of you labours start to come real. Matt shares how gaining custody of his five kids was the scariest thing in his life.  And lastly…….. Matt reveals how he keeps extremely organised by structuring his day to be task driven.

Direct download: Matt_Sweetwood.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing "Does Marketing Work" Today's podcast episode is a questions ans answer sessions based loosely around the concept of marketing online. One of the listeners, as you will hear on question one feels that the only way to grow a business is by amazing marketing. Focusing your budget in many different directions to gain customers...bringing them into your funnel to maxmise sales. And we say "Yes" we totally agree with you...however we do feel that there is a better way to do it. Enjoy the show Question One Dear David and everybody at Join Up Dots, I have been listening to your show on and off for the last couple of years, and often hear you droning on about how marketing doesn't work. As someone with a marketing degree i would be keen to see what your real views are on this subject as I think marketing is the only way to build a successful business. Conner Mivelle Question Two Hi David, i heard you say that you get a lot of people send you shitty emails and I cant understand why. I think the show is the best out of there. So dont listen to them nasty people. Now for a quick question if you would be so kind to answer. I have been thinking of starting my own business teaching people how to pass the driving theory test easily. I have helped a few friends over the last year and they say my memory methods have helped. Do you think that this is something worth pursuing. Clarissa Martella, St Albans, UK Question Three Hi David.....if you could go back in time and do things differently what would it be. John Duke.,Massachusetts Question Four Hi David, thank yo so much for sending me the video response. It has gone into my celebrity folder. Where do you get all the ideas that you use to make things swing for you? Jenny Baxter, Rochester

Direct download: Does_Marketing_Really_Work_Master.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Stephen Pacinelli

Todays guest is the founder of BombBomb video a new and engaging way to turn your boring emails into almost live interactions. Think about your inbox and the amount of time you spend reading boring text, when really you want someone to simply tell you face to face. Well that is where Stephens new business and book comes in. As he says "Do you struggle for replies and responses? Do your text messages get misread or misunderstood? It’s time to stop relying on faceless digital communication and get face to face again.

 

How The Dots Joined Up For Stephen Pacinelli

Rehumanize Your Business is a hands‑on guide to adding simple webcam and smartphone videos into your communication mix in order to build trust, save time, and truly connect with people. Now what I love about this, is once again it simplifies the core function of every businesses sales funnel. Its build trust and loyalty and personal connection. People buy from people they trust and like...end of story So why is there such difficulty in today's world, to market our products and services correctly? And why do people simply forget to build their personal interaction strategy into everything that they do throughout their business? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr Stephen Pacinelli Show Highlights During the show we discussed such weighty subjects with Stephen Pacinelli such as: Stephen shares his belief why relationships shouldn't be automated when in business. Its the human touch all the way. What the difference is between relationship videos and marketing videos. and why we should balance both. How he transitioned from a monotonous role into the sexy confident individual that he is today all though taking a chance. And lastly……… Stephen shares the big mistakes that BombBomb made back in 2006, and why it was such a slow growing success.

Direct download: Stephen_Pacinelli.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing John Ferris John Ferris is todays guest joining us on the Join Up Dots business podcast, who is the CEO and innovation of Growth Strategist of InVision Edge. His company is focused on helping companies everywhere to innovate and grow by working with a three part strategy. His three-part Innovation and Growth Framework helps to 1. Create a radically clear strategy while obsessing on execution 2. Launch an innovation system that shows you and your teams how to turn big ideas into reality to create value 3. Engage leaders to lead in an innovative culture who are inspired to get things done As he says "Working with many of Canada's leading mid to large organizations, we know that you want results. Now. We focus on the quick hits that deliver fast ROI, while building longer-term innovation and growth capabilities that create ongoing results.  But of course throughout Join Up Dots we deliver content based on giving you guys the information to take the leap and build freedom and success. So how had today's guest done just that, and started his own business which gives him the lifestyle he wants too? And where do companies make their biggest mistakes, that we can all learn from in our own day to day adventures? Well lets find out as we bring onto the show to start joining up dots, with the one and only John Ferris Show Highlights During the show we discussed such weighty topics with John Ferris such as: Why its so powerful to be upfront and honest when attracting your first customer when you start building your business. John shares how he always wanted to do his own thing, and simply used an in-house business strategy The reason that John calls middle management the "Concrete in the middle" and why they aren't connected to the businesses "Why" And lastly….. John discusses openly why and when he decided to scale and grow his own business to more than himself. A decision that was brave but has given him so much.

Direct download: John_Ferris.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Aren Deu Aren Deu is today's guest on the Join Up Dots business coaching podcast. He is a man who is on a mission, whilst still working a full-time job as a property investor for wealth & cash-flow. He says "My goal is to empower people by helping them find their voice & improve their overall health. I am on the journey of achieving this through either mentally via my Podcast: Find Your Voice, & physically through my health & fitness knowledge through tips, tricks, blogs, diet & fitness plans! Helping people has been a part of my life ever since I can recall. How The Dots Joined Up For Aren Deu From personal training, to support work, to being part of a family who foster children, to then going on to become a social worker. I have always found happiness & fulfilment via serving others. Realising the larger impact I can have on the world by giving up the corporate world and pursuing my own entrepreneurial journey and starting my own self-help Podcast I have started to finally Find My Voice. So now he is hustling to appear on podcasts, grow his fitness business and do everything else that an online entrepreneur needs to do everyday. So how does he maintain the motivation to keep on working on his dream after a busy week working the 9 to 5? And with so many elements to his business, where does he see his key offering? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Aren Deu Show Highlights During the show we discussed such weighty subjects with Aren Deu such as: Why its so important to find the space in your business to really enjoy the majority of what needs to be done, whilst accepting the crap as part of the game. Aren remembers working in a job that although amazing money wasn't good enough for him, and reveals the steps he took to truly find his thing. Aren shares how he always starts his day with journalling which allows him to focus his thoughts and his energies on what needs to be tackled head on.  And lastly……… Why its so important to share the honest and sometimes dark moments in your business with everyone. Don't hold back from the truth...we can handle it!

Direct download: Aren_Deu.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing John Bertino

Today's guest joining us on the Join Up Dots podcast is the owner of TAG, a new an innovative agency based in Philadelphia USA. As he says "Let's be honest, anyone can call themselves a marketing "expert" and anyone can open a "marketing agency". The result: Unqualified marketing providers are everywhere causing many brands to get burned and precious company resources to get squandered. This is not the case with today's guest, as  John’s professional background stems from over a decade in the agency space where he consulted with clients on SEO and inbound marketing campaigns. During that time, John watched sales people and marketing agencies fight tirelessly to one-up each other and impress prospective clients with industry jargon, flashy proposals, and agency bluster. How The Dots Joined Up For John Perhaps most concerning – a remarkable amount of the strategic recommendations agencies give their clients is predicated on what’s convenient for them – not the client’s situation. Enter TAG; arguably the world’s first true marketing consultancy, 100% focused on providing brands unbiased direction, education and vetted agency recommendations. These days, John and his team at TAG consult with brands of all sizes on just about every area of marketing. He personally teaches several courses on the subject at the University of San Diego, Drexel University, SCORE and other accredited educational institutions. John also organizes large events for marketers and entrepreneurs through his group the SoCal Marketing Club, one of the west coast’s largest digital marketing clubs. So why do people still focus on a splash everywhere method of marketing, instead of knowing where the vein of gold is? And is marketing still a winner, or has it fallen down the ranks of everything else that is needed nowadays? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr John Bertino Show Highlights During the show we discussed such deep weighty subjects with John Bertino such as: Why there is such a problem in the industry involving quick start marketing experts claiming to be something that they aren't. John reveals how Tim Ferris's The Four Hour Work Week was the catalyst for going out on his own. Why the keys to entrepreneurship are playing into your strengths and delegating everything else that keeps you from doing your best work. and lastly...... Why John believes in the anti-scale method that we believe 100% about in Join Up Dots, and the steps that he took to make that happen. How To Connect With John Bertino Website Facebook LinkedIn Twitter Return To The Top Of John Bertino If you enjoyed this episode with John Bertino, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Full Transcription Of John Bertino Intro 0:00 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. John Bertino 0:25 Yes, hello, a good morning, everybody. Good morning and welcome to Join Up Dots. Thank you so much for being here. As always, Well, today's guest who's joining us on the show is the owner of take a new and innovative agency based in Philadelphia, US Ray as he says, let's be honest, he says he's he doesn't say in an English accent, but it's the best I can do. Let's be honest, anyone can call themselves a marketing expert and anyone can open a marketing agency The result? unqualified marketing providers are everywhere, causing many brands to get burned and precious company resources to get Wonder now, this is not the case with today's guest as his professional background stems from over a decade in the agency space where he consulted with clients on SEO and inbound marketing campaigns and during that time, he watched salespeople and marketing agencies fight tirelessly to one up each other and impress prospective clients with industry jargon, flashy proposals and agency bluster. Now, perhaps the most concerning and it's concerning to me, a remarkable amount of the strategic recommendations agencies give their clients is predicted on what's convenient for them, not the client situation boo boo you marketing companies. Enter take arguably the world's first true marketing consultancy 100% focused on providing brands and buyers direction education and vetted agency recommendations these days. him and his team at tag consult with brands of all sizes on just about every area of marketing and he personally teaches several courses On the subject at the University of San Diego Drexel University score and our accredited educational institutions. He also if a citizen enough organises large events for marketers and entrepreneurs through his group, the so cow marketing club, one on the West Coast largest digital marketing clubs. So why do people still focus on a kind of splash everywhere method of marketing, instead of really knowing where the vein of gold is and targeting that? And is marketing still a winner? Or is it folding down the ranks of everything else that is needed nowadays when I start finding out when we bring it to the show to start Join Up Dots with the one and only Mr. John Bertino. Good morning, john. How are you? I'm Fantastic. Thank you, David. Fantastic intro. Thank you. David Ralph 2:50 It's lovely to have you here. And you know, do you know how stupid I am john. All week. I knew you were coming on the show. And I've been thinking, why is it called tag Why is it called tag It's just don't do me, the agency guy as simple as that. How stupid am I? John Bertino 3:06 not stupid at all that we like going by tag, we lead out with that a lot. But that's right. It's an acronym for the agency guy. And quick clarification, and you'll find it central to our business model. We are anything but an agency, really, we're, we're a consultancy that represents a multitude of agencies. And I'm sure we'll dive into that in more detail. David Ralph 3:28 I'm sure we probably will, unless I get bored with the conversation and go in a totally different direction. That's what we do. So what is an agency then for people out there that hear the word but now they're not in that sort of environment? Actually, what would your definition of an agency be? John Bertino 3:45 Sure. Well, I think to some extent, that's part of the problem, right? agency has become this loosely defined term that we associate with anybody, at least in the marketing space that is providing marketing services. So Sometimes people will call themselves an agency when they're one one person. But I would argue that as soon as you're more than one, you're two or more than you could technically call yourself an agency. And you know, you can call yourself an agency with little to no credentials, experience, accolades, case studies. There's there's no formal agency certification team. And those are a few of the reasons why there's a bit of a problem in the marketplace. David Ralph 4:25 Yeah, but there's a problem everywhere. And if you've listened to multiple episodes of Join Up Dots, I do repeat myself because there's certain things that get out my nose, but I get pitched by a lot of people that are experts, but they've only been doing it since last Tuesday. And you know, it drives me mental and the first thing I do I go over to their LinkedIn profile, and when I see that there's hardly anything on there, or that they was working for a bank in Philadelphia and now they're an expert in marketing, whatever. How do we overcome this, john? How do we overcome this, this dive in And I'm brand brand ourselves because I accept people have to get going. And I accept that you become an expert by doing more of and learning. I accept all that. But how can we sort of overcome this and actually protect the people out there that are buying into these marketing people? John Bertino 5:18 Sure, well, I don't think the problem is going where anywhere anytime soon, right, the barriers to entry to become or call yourself an agency or marketing consultant, or next to nothing. And not only that, but the lifestyle that can potentially come with being a small nimble agency is quite appealing. And there's information all over the web that can help people get started. So the low barriers to entry the lack of necessary credentials or qualifications, and again, the lifestyle benefits are resulting in a multitude of people flooding in and saying, I'm a marketer, I'm a marketing expert and wanting to charge you for it. And that's great for them. That's great for entrepreneurship. And I support those who give a real effort into becoming a refined expert in the field, but many don't. And that's created a real problem for brands that want to go out and find reliable marketing talent marketing support, and that's why we created tag David Ralph 6:19 now talking about it around but problem one of the things is so many of these companies charge but actually don't guarantee the results and people like Facebook adverts and and Google ads and they they charge for their services, but the results don't come back in. Once again. How do you deal with battery issue so that you can say to people that if you're going to pay for us to do work, you're actually going to get it or is that not possible? John Bertino 6:51 Sure. So let me mention our model and and backdoor into your question. So what we do at tag is essentially empower brands to hire the perfect marketing partners, and also to invest in the ideal or proper marketing strategies. Right. So we're a consultancy, but we represent about 200 different agencies and consultants. And when we meet with brands, we do so in an objective, unbiased way, and say, Look, if we were in your shoes, essentially, if we were cmo for a day, if you will, or cmo for the week or the month, if we were in your shoes, how would we approach these problems? What marketing channels will we invest in? Why would we invest in them? We set expectations to your question about results, we set expectations around what proper results actually look and feel like and then when we're all aligned on what we want to do and why we want to do it. That's when we essentially matchmake them with one of our vetted marketing agency partners or service providers. So we represent about as a A 200 or so different teams, which is quite a few, but at the same time, a manageable number. And that depth of a roster allows us to essentially married the perfect marketing partner solution to the ideal brand need. And in doing so we take out all the time, headaches, and uncertainty that go with trying to find a good marketing partner. Well, I might go well, David Ralph 8:23 I'm gonna jump in with another question just so how do we know that? You know, john, how do we know about tag Mo's, we've always different industries, they've obviously got all different marketing needs. How is your experience so of all covering? Sure, John Bertino 8:41 well, the short answer would be if you give us a call, I think that experience will immediately come through each one of the consultants on my team has at least a decade or more of experience. And generally speaking, you can tell pretty quickly when you're talking with someone that's really specialised in these various channels for a while, but Beyond that, I think if if you dive into tag and look at the different different members on our team, you'll see ridiculous amounts of credentials, accolades, social proof. We're all essentially teachers, speakers contributors, teaching it, major universities are contributing to major publications. We even have a team member that speaks literally for Google. She's on Google's payroll as a as a speaker and a mentor. So all the credentials are there. But again, I think honestly, just with the conversation, usually that comes through pretty immediately. And I should mention, we actually don't charge for any of the consulting we do not typically anyway, the idea is that provide free, unbiased, objective seasoned expertise at no cost to earn that trust. And then we make a recommendation on who we think you should work with. David Ralph 9:47 Right? Okay. So I want to spin away from what you do to where you started, because you're on Join Up Dots is very much about how people actually overcome the struggles of growing a business and teething troubles all the way through. He's just different troubles you have to deal with. Now you're sitting there, Mr. JOHN bertino. And you're in your bedroom, in your lucky underpants, I always think this and you come up with this idea of you're going to go your, your own way and do your own thing. It's all white to think that and as I say, everything is built twice, once in your brain. And once actually, in real life, and in real life one is a lot harder than building in your brain. What was the first steps that you took to actually create something that was your own income producing? Empire suppose? John Bertino 10:38 Sure, I love this topic. And by the way, how did you know about my lucky underpants? We both got lucky on my parents, john, David Ralph 10:44 we've all got lucky underpants until we get married, and then those lucky underpants disappear. John Bertino 10:50 Fantastic. Well, so let's see. I love this topic. By the way, it's really what I'm passionate about you and I have that in common is I don't know if it was a linear thing for most people, it's probably not. But I know I realised fairly early in my professional career probably 5678 years in that. I guess I was a leader not necessarily a leader of of men per se, although I'd like to think I've grown into that. But just I needed to kind of do my own thing. It's really who I was. I didn't know at the time that I necessarily needed to be self employed, but I knew I kind of had to do it my own way. And then I came across Tim Ferriss, his book, I'm sure it's been mentioned on the show, if not thousands of times, but you know, I came across it more or less when it right came out. I believe the books a good 20 years older, so at this point, and he had talked about, and I'm paraphrasing here, because it's been, as I said, probably 1015 years since I read it, but if he had said something to the effect of, would you rather make money million dollars a year and work for someone else and have no time to yourself and not be able to make your own decisions? Or would you rather make a quarter a half or a quarter of that and be completely empowered to do what you want with your time. And for me the choice was clear, it was it was definitely the latter, right. And so between just recognising the way I was functioning in the corporate environment, and coming across material and content like that, that which was starting to become the norm, I just knew that I had to slowly but surely work my way into working for myself. David Ralph 12:32 I've actually got that book in my hand at the moment, the four hour workweek, and I haven't read it for years, to be honest. But I pick it up and I wonder every now and again, whether I should go back and actually read it, whether it's covenant whether the logic behind it is still relevant now, I don't know. What do you think is was it obvious time or, or should we still promote it as the go to book? John Bertino 12:59 Yeah, it's A little bit of both. I don't know if I would promote it as the go to book per se, but it's certainly kind of the one of the foundational books of entrepreneurship in its modern form. It's a great read. For anyone that's aspiring to go out on their own, just go into it, knowing that some of it will definitely be dated. I David Ralph 13:21 was the poster boy for that book. And I actually did literally everything he said in there. And it worked. It worked like a dream. The only problem that I had was, once I freed myself up from work by, as he says, asking for a Friday off and been asking for Thursday off and then building up a portfolio of work because I had this extra free time. It all worked until somebody didn't want it to work. And when a new manager came in and didn't like the fact it all failed like a pack of cards and that literally was the catalyst for me saying, sod this I'm going to go out and start my own thing. Little did I know where I was going to head but the passion was very Because you can't go back, can you once you've had control of your time and your income, and as I always say to people, the fact that you pay your own taxes so you think about it in a way because when you in corporate land I used to just get my paid. I never, it never concerned me that they were actually paying the right tax It Was this something that was taken out of my bank account. Once you actually had that control, you're never coming back on a job. John Bertino 14:26 Now, it's, it's really true, or at least you'll find out very early on in the journey, whether or not this is for you. And if you stick with it for a while, I don't know even a year or two there's I'd say there's no going back from that point. And you know, it's interesting, I had the exact same experience that you reference where there was a point where I had some flexibility I was making. I had some good clout within the company I was working for the ownership really respected me at the time and gave me a lot of leeway and flexibility with my schedule and Through that I started to put some pieces in place to, to, I guess move out on my own eventually I wasn't in a rush at the time. And then he brought in a new manager and all that came crashing down. But in some ways that was kind of the catalyst I needed to, to take it to the next step. David Ralph 15:15 Now, when you take that step, because one of the things that people struggle with, and I struggled with it myself, so a lot of the questions are very much leading. I wasn't earning enough. So people were saying delegate delegate out, but I couldn't earn enough to delegate out because I didn't have enough to pay the bills. Anyway. Do you remember that time when you literally were trying to grow and you were doing everything yourself John Bertino? John Bertino 15:42 I sure do. Yeah, I mean, I mean, absolutely. But you have to find some tasks that you can delegate and they don't even necessarily need to be core to your offering. So a good example on us would be would be something like bookkeeping or in invoicing and stuff like that. Maybe there's some simple administrative tasks that you can take off your plate to let you focus on the actual service. you're offering little changes, little micro delegations can really start to add up and give you the momentum you need. David Ralph 16:17 Yeah, but only if you've got a certain amount of income to pay for people, because otherwise you're you're taking it from where you haven't got it anyway. And if there's somebody out there, who is wanting to take the corporate leap, and they've got a mortgage to pay, and they've got all the kind of bills that I need to pay, the fault of hiring someone when they haven't got enough to cover what they need to cover anyway is difficult. John Bertino 16:41 Yes, but I would, I would counter that. You can outsource but honestly, it can be little things even around the house, right? And we're talking to that aspiring entrepreneur that's really feeling locked in their job. They're starting a side hustle, but they're kept on their time. And they're saying, well, gee, I would love to outsource things, but I don't have I don't have the money for it right and i would counter Well, you can outsource mowing the lawn, so you don't have to do it. And you can have an extra hour for your side hustle. You can outsource ideated ideas for a blog post by writing out a blueprint, finding someone on Upwork or an intern at a local college and giving them $20 to go out and help you ideate what your next 10 blog posts will be. You can outsource cleaning the house so that you don't have to do it and like the lawn you can focus on your business. Even little things like that can really add up and every hour counts. David Ralph 17:38 So when did you get to the point? Actually, I'm going to ask that question. I'm going to come back to it. Let's listen to Jim Carrey. Jim Carrey 17:44 My father could have been a great comedian, but he didn't believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don't want. So you might as well take a chance on doing what you love. So when David Ralph 18:11 did you get jumping back to my my brilliantly posed question interrupted by Jim. But you actually loved doing what you're doing because we see it time and I remember speaking to so many guests on the show. But say, they went from a corporate gig to creating an income, some of them creating millions and absolutely hated every second of it. It just wasn't the right business for them. This seems to be the right business for us. So when did you actually tap into the love and think yeah, this this is my thing. And it's not just a stepping stone to someone new. John Bertino 18:46 Yeah, I love that question. And it was, it was never a conscious effort to Well, let me back up. I had come across multiple books or teachers or mentors, you know, just through the internet podcasts, book recommendations, things like this, that it said one of the keys to entrepreneurship was to play into your strengths. And kind of to our prior discussion or prior question, try to outsource or delegate the rest. The more you can focus on your strengths and delegate the things that aren't your strengths, the more likely you are to succeed. So from day one, before I even had the business idea, I was coming at it from that mentality. And so I was always focused on Well, what are my strengths? And this is such a great question for me because I literally built tag around what I knew I was good at. So what what does tag essentially do not to not to get on tag again, but this plays right into your question. we consult, which means I needed to know marketing, and we do business development. I mean, really, we are a marketing team that does business development for agencies, right. So I knew That I was good with people. And you know, I've never fancied myself to be honest, as much of a salesperson I really really never have. Although I was told by so many people you're great at sales or I was always in sales roles didn't really see myself as sales. I saw myself as a consultative I guess a consultative business development person, but it really was about developing relationships. It was always about business development and the relationships for me and I knew I liked doing that. So I, I leaned into that over and over and over again, and to this day, that's I try to focus on just those two things. That is being really good at my marketing Aquaman. So I can provide great advice to brands and then the selling just happens naturally, the business development becomes easy. And to your prior question again, I looked at Delhi, everything else. David Ralph 20:53 Now, that is just super talent. Obviously. We have every super talent there is the kryptonite. will bring you down. And as we see in business time and time again, most people are brilliant at seeing what's wrong with other people's businesses but actually can't see what's wrong with their own. It's like blinkered, for some reason, what would be your your kryptonite around your neck that you knew in early days that you actually had to get help with? Unknown Speaker 21:24 Well, I think to some extent, we I still work on that kryptonite every day. And that would be that our model is structured and your questions are so nicely laid out, because one really is leading leading right into the other. Our model as I just described, it is not especially scalable, but I'm of the belief that one of the best ways to kind of carve out a unique value proposition and provide unique value is to, in a sense, do something that's that's hard to scale, right? Because once you're really good at something that can't be replaced by machines, you Then kind of own that, and then you can kind of figure out the micro improvements you can make to scale it. So the kryptonite to your question is that our model is not especially scalable. Now I have surrounded myself by other people just like me. But even still, it's hard to scale human capital. And so, whereas there are store sites online that attempt to match people with the right agency, but they're algorithmic, they're not consultative, they don't really get to know you your time, your company, your brand. And so they will always struggle to provide that bespoke hand holding approach that we provide. We've come at it from the opposite side, we've got that part dialled in, and we're kind of to some extent slowly working our way into how do we make this more scalable and so and so that's the kryptonite but I'm aware of it. Right. I think that's the key being self aware, being honest with yourself about where the weak points are not getting intimidated and running from them, owning them and slowly chiselling away at them. David Ralph 23:00 Okay, so that's the business kryptonite. What about yourself personally, john, what was the things that you look at and you go, really is not mapping at all. Unknown Speaker 23:11 Outside of business? Well, that's, that's interesting. I think, if I'm honest about it right, again, in the spirit of honesty, when you are entrepreneurial, many of us, if not all of us, have a real tendency to be a bit scattered. Because once you get a taste of the good life air quotes, as we talked about it earlier, because there's plenty of struggles with the good life, right? Once you get a taste of it, you start to some extent being led into well, oh, here's an interesting idea. And maybe I'm quite smart. And I can turn this into a business too. And there's definitely a tendency for us to get scattered and overconfident. And so just constantly raining myself in staying focused and only diving into other product projects that are jacent to what I'm currently working on and succeeding with is key. And so I certainly have to challenge myself there. David Ralph 24:07 It's interesting, isn't it? Because I always people say to me, you know, what's the success? How do you create a successful podcast? And I say to him, do it for seven years, you know, and it's a kind of flippant response, but it's true. There's the persistence, there's the consistency, there's the repetition, all those things that sort of build into it. Now, when I look at what I do on Join Up Dots, I think I've got more success from this show than anything else I've done. Just because I've kept at it. Were a lot of things I look back a while I used to do, could have gone somewhere, but I kind of didn't think about the financial shoots were coming up quick enough, where I could have wanted those financial shoes because as soon as you get some money, it proves that there's money there. When you look at yourself, is that something that you're aware of, in not just your own business, but other people's businesses, but they pivot too quickly instead of just getting their head down and doing the work. Unknown Speaker 25:05 Yes, there's there's some of that, I think, right to our prior discussion about being a bit too scattered and not focusing. But, you know, another I'm going to actually look at that from the opposite end of the spectrum. I think a more common problem I see is people doubling tripling quadrupling down on on an idea that that might not be good. And that's a conversation no one's no one wants to have and, and it's, you know, people being polite often don't want to tell you, but I think I would challenge every entrepreneur to be really honest about whether or not they're solving a problem that people have or whether or not they're trying to create something. That's just what what they want to do whether or not it's actually helping people in the process. David Ralph 25:47 Is it Oh, as simple as that, because we talk about this all the time solving problems, is that really what business is all about? Or is that just a strap willing but kind of works? Unknown Speaker 26:00 No, I really think that's what business is all about. I think the data has proved that out. And if you look at some of the most successful startups over the last decade, you'll see what they're focused on is making pivots and iterations that lean into where the problems actually are and taking focus away from things they were doing, because it was convenient for them. So I absolutely think that's one of the fundamental keys to success. David Ralph 26:25 Because somebody like the iPod, for example, you can have 1000 songs, you can have your entire record collection in your back pocket. That really wasn't a pain point. I think, up to that point. Nobody was walking around going, I really need to drag my entire record collection with me. But then he comes along, and it's a global success. So is it as sort of a pivot between pain and pleasure, and although we say problems, there's also solutions. Is that what takes somebody like Elon Musk or Steve Jobs or Richard Branson into into the stratosphere? In, but they can pivot between the two between pain and pleasure. Unknown Speaker 27:06

Direct download: John_Bertino.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Welcome to the Join Up Dots Podcast with Sales Funnel Expert Mike Maynard

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Introducing Sales Funnel Expert Mike Maynard Sales Funnel Expert Mike Maynard joins us on the Join Up Dots podcast is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner. Napier is an agency that brings knowledge, experience, and insight to increase the speed prospects travel through our clients’ funnels, generating opportunities more quickly. Napier’s unique approach to campaign strategy designs-in speed to campaigns from the outset, building integrated campaigns that focus on the important tactics, whether clients need to increase awareness, generate leads or engage contacts to create opportunities. So why is there such difficulty in today's world, to market their products and services correctly through a sales funnel? And why do people simply forget to build their marketing strategy into everything that they do throughout their business? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr Mike Maynard. Show Highlights During the show we discussed such weighty subjects with Sales Funnel Expert Mike Maynard such as: Why a shop is such a perfect example of how a sales funnel works. Duplicate it and make your profits soar. Why you have to be aware that people rarely buy directly from a website. They need to be nurtured through to a sale. Why solving peoples problems is the key to everything in business. People buy to move themselves from pain. And lastly……… Mike shares the steps we need to take to make a sales funnel work effectively. Gold! How To Connect With Sales Funnel Expert Mike Maynard Website Instagram Linkedin Twitter Return To The Top Of Mike Maynard If you enjoyed this episode with Mike Maynard, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Interview Transcription For Sales Funnel Expert Mike Maynard David Ralph 0:01 Once upon a time, there was a guy with a dream, a dream to quit his job support himself online and have a kick ass life. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and no struggles became a thing of the past. I of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots. Intro 0:27 When we're young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling in Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:52 Yes, hello man. Good morning, everybody. Good morning and welcome to Join Up Dots. Thank you so much for being here is an absolute delight because If he wasn't, then I'd be a very lonely individual. But fortunately I've got another guy on the other end of the line. He's from the United Kingdom should have asked him where he's actually based, but he's got quite a posh voice. He's got quite a posh boys. So I imagine he's probably based in somewhere like heart the chair or Hampshire or something I'm guessing but we will find out. He is a guest who is the Managing Director and CEO of the Napier group as $7 million PR and marketing agency both b2b technology companies. He's also a self confessed geek who loves talking about technology. Now he believes that combining the measurement accountability and innovation, but he learned as an engineer with a passion for communicating internationally means his company Napier can help clients achieve their marketing goals sooner. Now Napier is an agency that brings knowledge, experience and insight to increase the speed prospects travel through our clients panels, generating opportunities more quickly now Napier's unique approach to capture Paint strategy today designs in speed to campaigns from the outset, building integrated campaigns that focus on the important tactics where the clients need to increase awareness, generate leads or engage contacts to create opportunities. So why is there such a difficulty in today's world to market their products and services correctly when there's all this out there for them? And why do people simply forget to build their marketing strategy into everything that they do throughout their business? Well, let's find out as we bring onto the show to start joining up dots with the one and only Mr. Mike Maynard. Morning Mike. Sales Funnel Expert Mike Maynard  2:40 morning David, thank you very much for that intro. That was great. I really enjoyed it and you were you were very nice particular about my accent, David Ralph 2:48 where you are quite posh on yo yo. So I said well, I went with heart for cheer or hemisphere whereabouts are you? Sales Funnel Expert Mike Maynard 2:54 So I'm actually based in Kitchener, Chichester which is on the south coast, but my early years I actually grew up in Essex not a million miles away from where you are so David Ralph 3:05 you're an Essex boy where whereabouts were you from? Sir? Sales Funnel Expert Mike Maynard 3:09 I'm so originally from Buckers Hill. Okay, so that's more Essex into London, isn't it? More Essex into London but I spent some time in my early years you mentioned I was an engineer. I actually worked in Chelmsford, for Marconi, who was an employer. So I know the area very well. David Ralph 3:29 I used to live in Chelmsford, when I was a young scallywag, gallivanting but then my wife came along and she rained me back in my gallivanting days are no more. Now we're with you, Mike. What I want to get straight to is this kind of Mystique. And what I want to do is obviously tap into your expertise on business to business but also bring it more relevant to my audience. Because we hear all the time about sales funnels, you got to have sales funnels, and they're not that hard, are they? I think people are creating them. Have a mystique about it. Well, actually, it's all about understanding your client, understanding your clients need, and building a relationship with them so that they trust you. Sales Funnel Expert Mike Maynard 4:12 I think you're absolutely right there, David. I mean, the interesting thing is, is people talk about sales funnels or, more recently, they start calling them customer journeys. The reality is, is they are actually really simple and really straightforward sort of models of how customers decide to either work with you if you're a consultant or buy your product. And I think you know, that the main thing is just to think about how people approach buying what you're selling, which funnily enough, actually a lot of companies don't do even large companies don't really sit down and think about that they think, you know, one morning someone wakes up, sees an email and that's it, they gonna go buy, you know, a million dollar product, it just doesn't work like that. David Ralph 4:54 Now, I base everything on offline. I always think about everything and older I've kind of developed a coaching side to the business, which wasn't there in the early days, but it is there now. And I always think about a shop because I think a shop is perfect for a sales funnel strategy. You're walking down the high street, you're walking down the mall, you look at a very attractive window and you think, Oh, that's interesting are popping there. And you mosey around for a while. It's it's that kind of logic that has to be brought into the online world as well, isn't it? We've got to look appealing, but we've got to be appealing in a way that makes total sense to our ideal customer. We've got to have that shop window relevant for the right person, and not necessarily every single person that walks past. Sales Funnel Expert Mike Maynard 5:43 It. You're absolutely right. And I think you know, a shop is a is a great model. I mean, people talk about you know, a simple funnel is, you know, sort of a four step process is a really common way people model it so they talk about generating awareness, interest, desire, action and if you think about a sharp, you know, you're not even going to look in the window if you don't really know anything about the shop, you don't think it's relevant you just walk past because there's so many other things on the high street to look at. But, you know, either someone might tell you about the shop or you know, if there's a large chain, you might see adverts or promotions, you know, you don't become aware. So as you walk past you look in the window, you see something in the window that's relevant to you then interested you take a you know, a bit more of a look and maybe wander into the shop, find out a bit more and then you decide you want to buy it and then of course, you know, the shop needs to make sure you actually buy from them. And don't walk out and buy on Amazon. So that's the action stage. So that's a really simple model. It works really well with your example the shop, but it actually works really well with almost every situation. David Ralph 6:48 So as we've nailed this episode already in seven minutes, we're just gonna offer a beer and now it's only was late in the morning but wearing this week we grew up in Essex. That's what we do. So Why are there so many difficulties? Where my Why is so many difficulties where we we've explained it perfectly in seven minutes? Sales Funnel Expert Mike Maynard 7:10 Well, I think the answer is is is, sales funnels are really what I as an engineer will call a model, it's not real life. And so that there's, you know, two potential problems. One is people actually look at and go, I so much more complicated than that I'm gonna really complicate it make it really difficult. And actually know my head's now exploding, I can't really create this funnel that is a good model, because I think, you know, this customer did this and this customer, this and in other customer takes a different approach. And it's absolutely true that people you know, massively over complicate or on the other end, they actually find it you know, really hard even to think about those stages and they just go know, someone who passed up to the window and bought something and that's it and then they try and oversimplify it. So it's finding a model that fits because The truth is, with all these things, particularly in marketing, you're creating something that's kind of your perfect situation or perfect process. And the reality is is no customer actually follows that perfect process. Exactly. They all do something slightly different. So it's very hard to relate that to any individual customer, or potential customer. I think that's why people struggle with sales funnels. David Ralph 8:22 Should I tell you my sales funnel, Mike Sure, I tell you mine and I will blow your business out of the water and everyone will go Why would we go to Napier when? When David has got this? Basically what I do I podcast, that's the awareness. And then people come across to my website. And more often than not, people will email me and I say, Would you like a chat? And thats it really you know, it's not more complicated than that. And I just say, look, I can help you with this. I've got the answers. I've got the solutions. Some people buy, some people don't but I keep it as simple as that. Now about three years ago, I paid for a guy to create a sales funnel because I didn't under band. And I had v things going off the click funnel and things going off here and going off there. And it was triggering this triggering that, and I hated it because I didn't understand actually what was happening. It was like, operating in front of me. So I systematically dismantled it, to sort of find out why this PDF was going here and why these follow up emails were going there. And I thought to myself, ultimately, somebody just wants to have their mind put at rest, but you're fair. And so that's why I got rid of everything. And I always say to people, look, I'm happy to have a chat with you. Sales Funnel Expert Mike Maynard 9:35 And I think that's, that's a great example of of a situation where someone to come in as a consultant, they felt they they had to demonstrate that, you know, they had the knowledge and expertise to help you and they clearly massively overcomplicated the process. And I think it's a great example of where, where, you know, you have a situation where, frankly, the sales funnel was was not really thought through I mean, your sales funnel is, is pretty straightforward, and particularly The moment because, you know, even though the number of people podcasting is growing, you know, incredibly fast. It's still a relatively niche industry. There's not a huge number of consultants, certainly with any credibility offering podcast training like you do, for example. David Ralph 10:14 Now let's take it to Napier. Because Napier obviously does on a much older scale than this. Now, how do you actually create the panel into your business? Because I was looking at your website this morning. And I was actually thinking, Okay, this is an awareness strategy that you've got, but where was the actual funnel built into your website itself? I couldn't really see it. Sales Funnel Expert Mike Maynard 10:39 So the answer is is and I think this this relates very much to what you said, People don't buy PR agencies have a website. It's completely the wrong thing to imagine that you can automate the selling of our services, which you know, can be a significant amount of money just through website, but the sales funnel doesn't exist purely online for us. And I think it's very much the same for you, you talk about having a chat with people. You know, the reality is, is when we're working with a, you know, a large business trying to convince them to, you know, come and work with us. It's not just one chat, it can be several meetings over a period of time. I mean, quite often, you know, we start talking to someone we'd like to work with, and we think we can really help. And it could be a year or two before they actually start doing any business with us. So I think the answer is, again, it comes down to understanding how people buy and what they want. And the reality is is is where we work in marketing. They're buying advice and expertise. And again, very much like you I mean, I think, you know, you say we're different. I think we were very similar. And people are buying expertise. If they're buying expertise, they want to talk to the people who are going to give them that expertise. It's as simple as that. David Ralph 11:52 Right. So so what we I think most people out there, understand the awareness and you've got to get people to know about you now I'm actually at the moment having a 100% social media detox. I've never really been onto social media a lot. But I've been very aware due to sort of personal issues I've gone through, but my happiness levels wasn't at the right level. And I realised a lot of that was comparing my business remember people's businesses and seeing people show highlights and all that kind of stuff. So, so with my awareness, it's very much I podcast, and it comes through to me with your awareness. How do you do that? How is your marketing strategy getting people through other than appearing on people's podcasts? Of course. Sales Funnel Expert Mike Maynard 12:38 Well, this is this is a new thing, the podcast, so I'm really hoping it's going to work. I mean, like everybody in marketing, you know, the real truth is, is that you need to experiment to find out what works. And so we try lots of different things. And the primary way we actually get to work with people is we go meet them, talk to them. Sometimes the Welcome if we can't reach them, because obviously we're working with clients around the world, and then try and keep that conversation going, quite often until they feel there's a need to come and work with us. So quite often, they might be working with a competitor. And to be honest, you know, if that competitor keeps doing a good job, they're not going to switch. So we kind of needs to be the first choice if the competitor makes a mistake, but it is about going out and meeting people. And we do do some other things. We've got quite a lot of content, you know, being a marketing company, I can talk about content marketing. And actually, that drives a lot of our, our new opportunity. So, you know, to take another example, a lot of people in America who are quite hard for us to reach because they're geographically a long way away. They'll go and Google things like, you know, how do I do PR in Europe? And so we've created the answers for that and it's literally answering their questions. If we can answer the question, you know, really early on at that stage. It's quite likely there. Going to come to us and ask us all the questions. And if we keep giving them good answers, then they're going to keep talking to us and eventually become clients. So I think the answer is the answer is that there's lots of different things we do. And you know, the world is changing all the time. So actually, what we're doing is continually experimenting. You know, one interesting thing I can tell you is that Google AdWords absolutely don't work for us. It doesn't matter how much we spend on Google AdWords, we get zero inquiries and get a lot of clicks to the website. I get no business from it. And I don't know why. And we run AdWords campaigns for other clients and they work fabulously well. But for some reason, our business it doesn't work. And I think it's because of this real need to establish a personal connection fairly early on. And AdWords is a little too impersonal. I don't know. I mean, I'd be interested to hear your views. David Ralph 14:50 Well, I am very much against the majority of marketing really, because it doesn't as I say, it doesn't solve the question. People have got a question. Now, one of the things that I use a lot I don't know if you've heard of this Mike is a web site, a site called answer the public.com. and answer the public comm is a free resource to a point you can do about pipe searches. But you put in, say PR marketing, and it will bring all the questions that people are asking online, okay. And so you can really tap in to longtail keywords very accurate, which can then lead people through. Now, I always say to people that I'm working with, let's focus in on the problems. Let's focus in on the solutions. And let's do it when somebody is looking for us. Now I find with Google AdWords, you know, I'm a podcast, trainer. That's part of my being. I'm a business coach as well. Now, I used to say about page two or podcast cost, sorry, and two on page one for podcast. Cool. So if you google podcast course, I'd be pretty much at the top of Google Now there's so many ads appearing, I've dropped to the second page. But because of that, the page seems less relevant somehow. It's almost because we don't click on the ads. Any ads that come along, you've literally jumped down to about three or four down below, even if you google something. And your answer is number one, you rarely ever click on number one on Google is always like three or four. So I think with Google AdWords, I think we're just becoming blinkered, we're just seeing it as you know, perhaps not the right answer. And based on questions, questions, questions, is the way to actually solve that problem. People are searching you. Does that make sense? Sales Funnel Expert Mike Maynard 16:40 I think it's absolutely true. And I actually go back to your comment about arms to the public. were slightly different because we tend to work with large companies and they, they actually probably wouldn't appear on that particular website, but they all have questions. I mean, everyone has questions about how to do the job better. And I think solving people's problems is the Way to win business. And if I look at how we do that, that might be by some of the information we put on the website for someone. And we talked about the sales funnels at the awareness stage and the interest stage, really early on what we call top of the funnel. You know, it's solving people's problems through information, but when we talk about the bottom of the funnel, so when people are actually deciding to buy, you know, I can tell you that pretty much I can predict whether we win a pitch or not. And these pitches though, you know, big presentation, several of us going we spent, you know, days and days trying to work through it. If we can tell the potential clients something they don't know, that helps them with their business. That is the biggest indicator of whether or not we're going to win the business. Yeah. And it's all about, you know, establishing credibility. Now. I get that's different when you're selling, you know, a pure product rather than selling a service. But, you know, I suspect a lot of your listeners are actually selling a service. They're working to help people and it's really all about showing you can help people before their customers is the way to get these, you know, the people you meet to become customers. David Ralph 18:08 Now, this is only like marketplaces. You know, I talked to so many people, one of my strap lines is Jesus didn't have a Facebook account. And everyone's so online, they forget that ultimately, it's about talking to people. And if we take it back to the shop analogy, you go into a shop and if somebody comes over to you straight away and goes, can I help you? When you go no more, I'm away. That's annoying. You don't want but but if a part of that conversation, it's right. It's perfect. And I think that is where a lot of the sales funnels fail as well by jump on you. As soon as you're on the website. They don't allow you breathing space to actually make a decision. You've got to be strategic where your actual doorway to your panel occurs. And I know you know, I haven't got mine, right. I still play around with it. I'm moving on. different pages I take things off. But there's a key to when you actually enter into somebody's thought process, isn't it? Sales Funnel Expert Mike Maynard 19:08 Definitely. And I think it's really interesting. I mean, what you do to try and help people as you do the podcast, and a lot of people who are looking to build a business, whether they using podcasting or not going to listen to Join Up Dots, they're going to get a lot of information that's going to help them from both you and your guests. We have something that that's, you know, much, much simpler, much smaller in scale, but we do I mean, literally, a monthly email newsletter that talks about what's happening to journalists and publications in particular industries, is very focused, it's very niche. If you're not working the industry, it's the most boring thing in the world. But if you're doing marketing in that industry, it's absolutely vital. And you know, I've even had some of our competitors come to me say thank you for the newsletter is great. It really helps us like, we shouldn't really be sending it but it's great. You find it helpful, it's probably a good indication. So I think, I think it's providing that information so people can get a flavour of what it's like working with you is so important to, you know, encouraging people to then start thinking about actually becoming a customer or client. David Ralph 20:15 Now, isn't that interesting that you said that because you know, the fact that you shouldn't be getting that newsletter because you're a competitor. Because ultimately, I think, when we are too insular, and we hold back our business, and we don't prove our worth, even to our competition, ultimately, we hold ourselves back. I've got a guy at the moment in America, but I'm helping him and he's a business where he brings in about a million a year and he wants to take it to 5 million. And I said to him, the only way you're going to do that is actually become the king of your industry. And that is stepping out of side and becoming more and arranging conferences, but you have actually the founder and becoming the centre pointed to it. But he can't see that he still thinks that he's got to hold close to his chest or his secrets. And I say to him, you know, a chef only sells books because he shows you he can cook. So why are we holding back those secrets? And why are we not actually sharing them with our competitors? Because it shows the world but actually, we're bigger than them. We haven't got any issues we can grow because we are willing to give our secrets away. Sales Funnel Expert Mike Maynard 21:29 I think you're absolutely right. And, you know, having having been a both a very geeky and also a bit of a hippie when it came to, you know, online back in the 80s and 90s. And, you know, I really believe in the comment that was made about, you know, in the early days, the Internet Information wants to be free. And I think what people have misunderstood is that comment was not about the price, but it was about information wants to be shared, and today with, you know, what's happening in the world. There. Very few real secrets in business. You know, I can give an example I was working in technical support for a semiconductor company. And we sold into pretty much every single Formula One team. And I put one of our chips, because it was really good for developing engine management systems if you didn't care how much they cost, and you just wanted the best performance you could possibly get. And so anyway, Ford entered, or Cosworth into the the, the Formula One market and they started building engines for Formula One. And a guy from Cosworth phoned me up and he said, Do I have to tell you what I'm calling about? And I said, No, I know exactly which product I'll send you all the information. It's all okay. It's a bit strange. And I've worked for the one supposed to be super secret, and we got this new company who's on the block who actually knows what everyone else is using. And then two years later, BMW came into Formula One, and I got almost exactly the same So, you know, it's really interesting that people imagine what they've got is some secret sauce. It's actually not really about secrets. It's about people who are prepared to put the work in and actually do. But the secret says, whether it's something you do or a product or you know anything else, it's about really, you know, executing what you're supposed to do, rather than just having this magical knowledge that no one else knows. Because, trust me a lot more people know what you think is secret than, than you'd ever imagined. David Ralph 23:28 Yeah, I agree with that. 100%. And if you take the sales funnel, we're going to get back into the sales funnel. One of the things I say to people is, generally, people are lazy. That's the first thing you've got to realise that people want to transformation. They want to go from A to B as easily as possible. Now, but in many ways is your secret sauce. Actual ingredient. That is actually what people want. They don't want all the technical stuff and they're bored Barber, all they want to do is go How can I go from here? So here in three weeks instead of trying to do it off of YouTube videos in three years, right, that's the key to it, isn't it? So on my business I at the throne, I always say, I can't even remember what it is. Now I've gone totally blank, but some of the longer we get you success without the stress, because I totally believe a lot of what we do is easy if we know what we're aiming for. We know where those people are, and we give them what they want. Simple as that. Would you agree? Sales Funnel Expert Mike Maynard 24:30 I think you should be interviewing you about sales funnels, you clearly have an awful lot. And I'm going to be honest, I think one of the reasons people have stopped talking so much about sales funnels, and they start referring to it as a customer journey is, to me the funnel is a it's really the wrong way to think of things because it kind of envisages that you've got this, this person, this potential customer who kind of fall through all these levels and they're doing the falling and all you've got to do is provide the right things at the right time. will magically happen. And I think again, that's one of the mistakes people make with sales funnels, the reality is, is that actually the customers have steps they need to take before they're going to spend money with you. And you need to help them along the way. And I love the idea of a journey rather than a folder, but basically the same thing. But to me, it's all about helping and guiding the customer on the journey, rather than being a bit more passive sitting back and just waiting for them to fall through the funnel. David Ralph 25:26 Now, can you have too few steps? Okay. And can you I know you can have too many steps, but can you have too few? Sales Funnel Expert Mike Maynard 25:34 Absolutely. You know, so, the one thing to say is, although the structure of the funnel is very similar, and most pe

Direct download: Sales_Funnels_With_Mike_Maynard.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

On today's Business advice Friday podcast we focus in on several questions that have been posed to us by listeners across the world. We get many sent to us at the show, and most we respond directly, whilst others we like to answer on the show. Lets start with todays three emails. and remember you can hear all the answers on the podcast live. Business Coaching Friday Question One Hi David, i think  you are the man to give me the answer i need. I started building my online business last year selling baseball cards online. Its going well so far (not enough to make a living) but enough to start paying off my big expenses each month. The thing is I am a bit bored with doing it now. After a squilliuon years of doing Join Up Dots how do you keep the motivation and keep inspired. I need help?  Gemma Chase, Montana, USA Business Coaching Friday Question Two Hi David, from somebody who is late to the game for podcasts I would love to start my own and build a next little business from the back of my garden like you. I dont have a garden at the moment, but hey,i dont have a business either. My issue is I cant think of what to build my business on, and secondly I am a bit scared, as I am long time sufferer of depression. I have been diagnosed as bi polar and although I have in under control there are times that i cant even get out of bed. Do I sound like someone that can light up the airwaves like you do everyday. Vince Plus,  Business Coaching Friday Question Three Hi everybody at Join Up Dots...whats up?  I am a 52 year gay man from Miami. Gay and proud of it. I want to create a gay business that celebrates everything well...gay. My friends say this is a bad idea, as no matter how much improvement there has been with acceptance there will always be some people that get upset by our lifestyles...What do you think? I want to call it Gay Days Where Gays Stay and Play Marcus, Miami

Direct download: Motivation_Friday.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Brian Weaver

Todays guest Brian serves as CEO of Torch.AI and has more than 20 years of experience leading mission driven, high growth, technology-focused companies. Torch.AI helps leading organizations leverage artificial intelligence in a unique way via a proprietary enterprise data management software solution. Today, Torch.AI supports clients like H&R Block with fraud detection and mitigation, and the U.S. Department of Defence with machine learning enabled background investigations for all federal employees, supporting the determination of an individual’s trustworthiness and security credentialing. Prior to Torch.AI, Brian launched or acquired several companies all focused on technology enabled services and data connectivity. His companies serve nearly 1,300 clients and have been recognized as Small Business of the Year by the Greater Kansas City Chamber of Commerce. Brian has been featured in Forbes magazine for concepts around data encapsulation using blockchain technologies. How The Dots Joined Up For Brian An avid endurance sports athlete, Brian has ranked among the top amateur Ironman athletes in the world, has achieved "All World Gold" athlete status five times, USAT All-American six times, Ironman XC's 2011 and 2012 Athlete of the Year for the 70.3 distance and in 2011 for the 140.6 distance taking class wins at both the Ironman 70.3 World Championship and Ironman World Championship in Kona, Hawaii and has qualified for and raced the Boston Marathon.  He lives in Kansas City with his wife of 20 years and two teenage daughters. So what is it about launching and buying businesses that he loves so much, and of course where do people go wrong? And does the endurance stuff actually make him a better businessman due to the commitment to the cause? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Brian Weaver Show Highlights During the show we discussed such weight subjects with Brian Weaver such as: Brian shared how he struggles with doing the same thing time and time again and the steps he took to overcome it. Why it is so important to embrace your pioneer nature and complement by running a team that allow you to flourish. Why so many people need all the data before starting to move out of your comfort zone and build their own future. And lastly....... The reason that is so much easier to fascinate a customer into working with you instead of encouraging them to sign up.

Direct download: Brian_Weaver.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Riggs Eckelberry: Today's guest is the founder and CEO of the innovative water technology company, OriginClear, which is delivering water solutions for industrial customers worldwide. OriginClear has developed and licensed an invention that treats industrial and agricultural waste water with very little energy, and no chemicals. And now, industrial users can treat their water right where they use it, using prepackaged “point of use” water treatment systems that have an amazing life cycle of up to 100 years or more.  Let's get things straight as Riggs Eckelberry doesn’t look like a bomb-thrower. And yet, he’s driving the disruption of a trillion-dollar industry that has fallen behind the times and is affecting the health of millions. That industry is Big Water. Simply, those billion-dollar centralized water systems aren’t coping with demand, and water quality is getting worse. The answer? Instant InfrastructureTM. How The Dots Joined For Riggs Businesses are doing their own water treatment, using modular, prefabricated systems that are trucked right on site. They get better water quality, lower rates through recycling, and even improved environmental grades! Ten years after launching public company OriginClear, Riggs and his team are offering those truck-in-place modular systems in the USA, while licensees are building products internationally using OriginClear’s low-energy, chemical-free innovation. Riggs Eckelberry is uniquely qualified to ride the huge wave of do-it-yourself water treatment that is transforming an industry, having learned management in the nonprofit space, captained oceangoing ships, and achieved several tech successes during the dot-com boom. So does he look back and think wow I have tackled something bigger than I could have possibly dreamt off? And would he recommend people following suit and start their own business? Well lets find out as we bring onto the show to start joining up dots with the one and only Riggs Eckelberry. Show Highlights During the show we discussed such weighty subjects with Riggs Eckelberry such as: How he has managed to overcome the impostor syndrome that so many people struggling with time and time again. Riggs shares his belief that one of his talents is seeing the obvious and looking for the simplest way through any problem. We discuss the series of things that need to occur to truly get momentum in a business and life. These things take to build, so let it happen without stress. And lastly....... Why it is so important to build a team that can make the difference to your  business potential. You can't do it on your own. 

Direct download: Riggs_Eckleberry.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

On today's Business advice Friday podcast we focus in on several questions that have been posed to us by listeners across the world. We get many sent to us at the show, and most we respond directly, whilst others we like to answer on the show. Lets start with todays three emails. and remember you can hear all the answers on the podcasat live. Question One Dear David, I am a listener from Mexico and I'm very much enjoying your conversations. In one of your recent shows i was intrigued as to what you meant when you said "People dont buy what you are selling. My English is not totally amazing, so could you reconfirm Dennis, Mexico CIty Question Two Hi David, John from Albuquerque USA. I wrote to you a few months ago regarding my idea of "Garage Clearance Assistance" Although I was unsure, you lit the fire under me with your enthusiasm and positivity to the idea. I now have a business up and running making a couple of grand a month. I yet to have a website, social media or anything going, and started simply by getting leaflets printed and dropping them through doors with my email address. I just wanted to say thank you for helping me and my family transition to a better life. Sometimes you just need a GO FOR IT from someone, somewhere, and you were the man Beers are on me John Question Three Dear David, From a long term listener of the show, and a lady ready to go for it, i have an idea but need your help. I can see a need for people in my City (Dallas, Texas) to have their dogs looked after whilst they are at work. There are a lot of very wealthy people in this area, and so I know that they would be willing to pay. However, Im not sure how I can scale this business to give me freetime too. I dont want to be spending all my time looking after peoples dogs, even though I think this would be fun. Any ideas would be great. Amanda Knox, Dallas

Direct download: Business_Advice_Friday.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Matt Johnson Matt Johnson is a marketer, entrepreneur, podcast expert, and musician who joins us on the Join Up Dots podcast. Matt runs a podcast PR & production agency based in San Diego, an international team that helps business coaches and consultants break in and dominate their niche through podcasting. Matt currently hosts niche business podcasts and recently launched the Podcast Pitch Assistant program to help experts get pitched to podcasts consistently without doing any of the backend work themselves. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia. But that is just a bit of what he does as he says "Right now, there is a group of people running the business of their dreams. Building an audience, working with clients they love, and serving them profitably. How The Dots Joined Up For Matt They are thought leaders in their field. Are they famous? Depends on who you ask. They aren’t signing autographs at the grocery store. They aren’t taking selfies every five minutes. They aren’t trying to be everywhere on social media. Yet when they show up at industry events and conferences, they are recognized and sought after. What’s their secret? They have become famously influential to the right people. And so can you. My mission through the MicroFamous podcast, upcoming book and our podcast agency is to launch new thought leaders into the world. MicroFamous gives you a new strategy to attract an audience, build influence and create ideal clients - systematically. So you can teach, train and lead people without being locked into a business you hate. So what does it take to be micro-famous online in today's over saturated world? And where do people go wrong, focusing in on quantity or quality? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Matt Johnson Show Highlights During the show we discussed such weighty subjects with Matt Johnson such as: Why it is so important to find a deep niche and go with a subject that isn't saturated or main stream. The riches are in the niches. Matt shares why he is reluctant to travel the world and attend conferences preferring to be famous in his own tight community. Why there is a ground swell of people now who are dropping away from using social media and focusing on the smallest crowd possible. And lastly……… We wax lyrical at the bad advice that people are receiving when it comes launch a podcast, and what we would do to make it different.

Direct download: Matt_Johnston_Master.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Peter Montoya is a #1 Best-Selling Author of The Brand Called you and his newest book The 10 Secrets of Leadership Power. He’s also a sought-after Keynote Speaker and Leadership Development Strategist with expertise in developing High-Performance Teams.  But for over two decades our guest was the financial industry’s go-to guru on marketing & branding, now he’s the CEO of ThriveUnion. ThriveUnion is the company of human well-being.  Through intentional community-building and research-backed education, we’re shaping a world in which people feel empowered to progress from meaningless isolation to purposeful belonging.  In our search for a life well lived – one of personal fulfilment and a desire to impact humanity’s greater good – we let reason be our guide, compassion our inspiration, and experience our teacher.  Now like most guests who appear on the Join Up Dots podcast our guest hasn't always been the go to guy. Our guest has a young man struggled through school with undiagnosed ADHD, he was admitted to and graduated from the University of California Irvine in Political Science. How The Dots Joined Up For Peter Post-college he became a travelling speaker and salesman, chalking up over 3000 presentations and living in over 22 major cities. Peter went on to found a successful advertising agency and software platform, dedicated to financial service professionals. He quickly became the industry guru, writing numerous books, including one of his best selling works “The Brand Called You”. Peter is a truly fascinating and multi-faceted guy, with decades of experience in speaking to audiences about his business knowledge, inspirational journey, and human behavioural insight. He now pursues his passion for empowerment and community building, shedding light on society’s growing loneliness epidemic through his visionary organization ThriveUnion. So how how did he take this early life lessons and transform his life to where it is today? And if he could give one big piece of advice to every listener of Join Up Dots what would it be? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Peter Montoya Show Highlights During the show we discussed such weight subjects with Peter Montoya such as: Peter shares how he used to feel such negative emotions in his life, which he can see now did nothing more than hold him back, We discuss why gratitude always comes before happiness (360 from what most people consider to be true)  Peter reveals the stats that up to 25% of entrepreneurs might well be suffering from ADHD which can actually be an amazing superpower. And lastly................. During the chat we found out that having wonderful relationships are the number one benefit to a long and healthy life.

Direct download: Peter_Montayo.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David, Ralph. David Ralph 0:27 morning to you good morning to you. And thank you so much for being here with me on Join Up Dots wherever you listen, live as soon as I broadcast this to the world, or whether you listen at a time that's convenient to you sometime in the future, in the midst of time when I'm getting older, and my socks are getting saggy. Why is that? When I was a kid, I don't remember having baggy socks all the time. But now I'm always pulling my socks up. I say my socks are annoying me. What's up so annoying me. My wife says "Go buy new socks! I shouldn't need to buy new songs. How about that? Long enough anyway, I wasn't gonna talk about socks, but I'm glad I've got that off my chest. What I wanted to do first of all of this is entitled life is crap, part two, and it's a kind of follow on to last week's episode. Last week's episode was a very personal welcome me. Well, I highlighted incidents and situations that were going in my life at that time with my mother, having a major stroke and basically turning our life upside down. And I would like to say to so many people out there, thank you, everybody who's dropped me a line to tell me about, you know, they're sending prayers to my family and my my mom, and also telling me stories about what's occurred in their lives and how they've overcome it. And it's not something you know, as you get older vein, it's something that's naturally going to occur, not necessarily a stroke, but some kind of issue. So we're all going to deal with that and to a man A woman I'd like to thank you for getting my head straight and making me realise that I'm not alone. And other people are dealing with a lot worse than I am. And stop feeling sorry for myself because I was I was feeling a little bit overwhelmed last week. Now actually listen back to that episode. And it really I don't say, you know that much on a podcast, but it was just, you know, you know, I obviously wasn't engaged with what I was saying. I was just speaking from the heart. And I listened back and I thought, God, how many times did I say, you know, in that podcast, but it touched a nerve, as I say, and people have reached out to say very nice things. As we are at the moment, there's no sort of progress really, my mom's still in bed. She's still sitting there, her eating has become a little bit better. But everything else is pretty much the same. And I think it's going to be the same for mums. We're clinging to a little Yeah. Oh, I just saw your finger. I just saw that. I don't know whether it's just in our mind or not. Now, what I wanted to do Today's episode is just follow on from bad. Thank you to everybody. And hopefully I did respond to every single person. I've been trying to keep up with the emails coming through, either sending emails or personal responses by video, or recording my voice or whatever as I do, because I'm a podcaster. And if anybody hasn't received one, then there's a mistake is, I don't know why you haven't because I feel like I've covered all bases on that one. Now, I did receive an email from a lovely lady. She's lovely. She's gorgeous, called carlina Mendoza. And what a beautiful name carlina Mendoza. I imagine sort of a Hispanic kind of exotic dancing. I don't know why that is. But she may not be exotic and she may not be Spanish at all, but she's equally lovely. Whoever she is Catalina Mendoza and she said hi. I listened to your recent show about your mother and I just want to send my prayers to you. I had a similar thing occur in my life where my husband suddenly had a brain seizure, not quite a stroke, but enough to change our life forever. As a longtime listener of your show, I was wondering what your next steps will be as I totally spiralled out of control, and can link many of today's issues back to my husband's illness and love and light to you. carlina Mendoza, and I thought to myself, yeah, that's that's a good point. What am I going to do moving forward? Well, what I did last week, I spent the first few days I ever wanting to burst into tears, or punch people in the face. And I didn't do either of them. But that's the kind of where I was. And so I knew that I had to I had to create a new way of operating within my business. And at a time when I recorded that podcast episode, I said, you know, I'm going to keep the business going. I'm going to keep everything as it is. And when I push myself now, why am I doing this? You know, it's my business, I can make a decision. So the coaching clients that I've got, I kept to, and it was good for my mind to be focused on them and helping them build their businesses. And we moved through many good stages. Because I really got into it, I really focus because it was a departure from where I was. But other stuff, I thought to myself now I'm going to clear the decks. I'm just going to free myself and get my brain in order. And so I connected with everyone who wasn't, as I say, urgent or required or hadn't paid for my services, and said, Look, I need a bit of a breather here. I need to step away. And as I stepped away, it made me think about that speech. But Oprah says, and I play a lot of my show, but I don't often really reflect on it. I suppose. It's something that I play because I think it's important and the three big speeches I play Jim Carrey, Oprah and Steve, I think they are a conduit to everything the put the three together. That's why Keep on playing them time and time again. And so many people say to me, you know, it's I've just said, you know, Wfc, I'm focused on it now. So many people say to me, it's now hit home. On one day, there was a situation wherever, but both speeches hit home. That's why I play him all the time. But this was the one that I play. And this is the one I've been really thinking about this week from Oprah, Oprah Winfrey 6:21 the way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this. What is the next right move? And then from that space, make the next right move, and the next right move and not to be overwhelmed by it because you know, your life is bigger than that one moment. You know, you're not defined by what somebody says, is a failure for you because failure is just there to point you in a different direction. David Ralph 6:53 So I reflected on that and I thought what I need to do is become quiet and just do what needs to be done. So over the last year or so I'm not a big social media person, but you get sucked into it. And I mentioned this a lot, but I don't do a lot of social media, but I am on it. And I thought to myself, this is the time to make a break from it really get clear, really get focused on just what I'm doing. And so I went through to a lots of people, but I've been keeping these virtual reality, relationships going. And I sent messages to him. I think I mentioned this in the show last week, and to say, you know, I'm not going to be part of your life anymore. I'm going to move on. And I did that. And the majority of people didn't even respond back or didn't ask, you know, what's the matter or anything like that, and I thought well back, but there's a sign there. But I'm putting my energies into the wrong places where people don't really want it anyway. And so I closed off everything and from when was it last Wednesday. I haven't looked at anything on Facebook on Twitter, and I don't do a lot of scrolling up and down the feeds, but you do get sucked into it. And I've started to feel happier about myself, because it's just me. I'm not thinking about what needs to be done in comparison to where other people are. I'm just thinking about what needs to be done. In my own business, I've become quiet. And I've got a clarity. But I didn't have now I found this article online, and I'm going to read it out to you. It's not something that I'm going to make out. But I've got this information in my brain. But I think it's really, really important. And it's called how social media is killing your oxytocin levels, and keeping you from being your happiest self. So with the dark cloud last week, I needed to do something I needed to become happy again, and I would say I'm 80%. Now, I think there's about 20% sort of little cloud hanging over me, but I've accepted where I am now. So this is an article by Lady called Whitney of Virginia Morgan. It's a few years ago, she released this, but I think it's really, really interesting. And if you are not feeling happy in your life, then you can do something about it. And one of the things you can do is focus in on yourself, and just be aware of your own emotions and your own feelings and the way that you feel. So this is in response. Currently now men dosa and this is the steps I've taken to get myself back on track. Now, how social media is killing your oxytocin levels and keeping you from being your happiest self is the title of this post. People are slowly and surely replacing face to face human interactions with the cheap thrills and immediate satisfaction of social media interaction. I'm guilty as well. The lady says I have an account and I check it often. But what if you knew the dark side to this seemingly homeless social prevalence? I bet you don't think as you Sitting there browsing your Facebook feed. I'm damaging my oxytocin levels right now. Now, I'm going to keep this in layman's terms and not bore you with an overabundance of medical jargon and information, which is good because I would lose it here. So here goes. First, let's take a brief look at what we're talking about here and the brain and the feel good chemicals we need, but a lot to wait deep inside of it. Now, the first one is dopamine. Now we've all heard that but do we really know what that is? Well, this is a new low transmitter that helps control the brain's reward and pleasure centres. Open mean also helps regulate movement and emotional response. And it enables us to not only see rewards, but to take action to move towards them. Okay. Now, that was from psychology today. So if you think about all the sort of sexy times and the good things are happening in your life, more often than not, you feel really great and you move towards that. Pleasure because of the dopamine hit that it gives you, it makes you feel good. And orgasm is one of those ones that is full of dopamine and you go, you go crazy. And and, well, we'll leave it like that. But any kids listening you can ask your mom or your dad or your brother or your sister back there, added more than your mom and dad, seven tonin This is a neuro transmitter that is bound in the brain. It is responsible for maintaining mood balance and the deficit of it leads to depression. So we're kind of on an even keel when we've got an even amount of serotonin going through, it's not going to be peaks and troughs. It just kind of keeps you happy and and balanced, which is good. Now oxytocin, this is where it gets interesting, is a powerful hormone that acts as a neuro transmitter in the brain, and it regulates social interaction, and also sexual reproduction playing a role in behaviours from maternal infant bonding and milk release to mothers to empathy, generosity and the big overed again, which I said a little while ago, when we hug or kiss a loved one oxytocin levels increase. Hence, oxytocin is often called the love hormone. In fact, the hormone plays a huge role in all bonding. The hormone is greatly since stimulated during sex birth and breastfeeding. And oxytocin is the hormone that underlies trust is also an antidote to depressive feelings. Right? Okay. So then the three things okay, now is the powerful trio of the all good feelings but we need to have in our life all the time and we can create this naturally. We don't need outside stimulations although it began again, a little bit of sexy time, go for it. That's my role. The creators of happiness, some might even say, are these free, they're all good feelings. Now, this is where it gets into the interesting thing with social media. oxytocin is arguably the most powerful of the phrase So for the sake of brevity, we're going to call it well, we're going to be mostly focusing in on it here. And it's often called the cuddle hormone or the bonding hormone. And also, the trust hormone is super powerful. It's the reason you want to cry all night in bed after a super hard breakup. You just lost your oxytocin supply literally, your body is responding to stress, and it knows it needs oxytocin to feel good. So last week with my Mum, I must have lost that because I just wanted a blob all the time. And I did. I kind of kept it in. In one I look like a girl you know, but and there's nothing wrong with it. There's nothing wrong with it before I get emails of a sexist nature. Now, evolutionarily speaking, our ancestors relied on oxytocin to fortify and create close knit relationships with each other, procreate and build survival based communities, as well as bond strong romantic partnerships is what we need. It's the bonding it connects us with real life. oxytocin is served as well in times of old and it serves us today too, but as a twist to it now, unfortunately, the future chop shop of the 21st century digital age is causing many of our ancient evolutionary biological systems to short circuit. We're getting counterfeit oxytocin via social media. It's not the pure stop now that that's interesting. We just stop it there. Okay. So we're making ourselves feel good by going on to social media, but it's not actually but good about we need is a kind of fake version. We can create it ourselves by doing the stuff that our bodies are actually saying you deserve. But we're not. We're bypassing that and going for the cheap thrill, but actually is ultimately taking it away from us and making us feel more miserable. All too often social media and other modern day factors are reducing face to face social connectedness and Giving us feelings of perceived social isolation or being an outsider who is unworthy of love and belonging. In other words, chatting with your mate on Facebook is not going to boost your oxytocin levels the same way chatting with them face to face word. That's why it's important to not let your online relationships replace your real time ones. Okay? That now not finding that balance can be dangerous to your mental health. And that is something we often don't think about when going online. It's social acceptability. And subtleness in essence is what makes it dangerous. Like a submarines missile lurching forth underwater aiming straight for our brains, you're not going to see it coming, and the destruction happens slowly over a long period of time. To break it down more precisely, there are three ways social media inhibits the healthy flow of oxytocin. Now, hopefully you haven't switched off of this because I think this is really, really important. Number one, it displaces more authentic social experiences because the more time a person's Online, the last time they had real world interactions, I'd realised that I've realised I was thinking I was being with friends, but actually I wasn't. And the other night, I went out with a lovely guy called Dan, who's near me, he was a client through the show, I had a brilliant time really enjoyed it. And Dan, hopefully, we will do it again. And I realised now that my focus is going to be less online and more in real world interactions. And that's with you guys as well. You guys, if you need me, I will speak to you but I will only speak to you face to face. Now that can be food zoo, that can be through Skype, whatever. But it's not going to be just an email back and forth. I'm going to try to limit that and try to find a way that I can actually connect with you guys in real world interactions. Now number two, certain characteristics of social media facilitate feelings are being excluded, such as when one sees botos of friends having fun at an event to which we're not invited. It. Now I've realised this as well that I used to flick up and down every now and again and see some old friends and I'd always be in a pub, they'd always be having a good time. And so I didn't invite me then didn't invite the old Ralph Meister. But of course, I only felt that way because I'd seen the photo if I hadn't seen the photo, I wouldn't have known they've gone anyway, so it wouldn't bother me. So the fear of missing out is a FOMO is a cold it is increased because we're going online, so we feel isolated even more because we're seeing things that we we couldn't have got to Anyway, you know, we see these pictures and we go, Oh, you should have invited us. I've been doing something else that day. You just can't know but you get that feeling of, I'm not part of the crowd. And also, its exposure to highly idolise representations of peers lives on social media may elicit feelings of envy and the distorted belief that others lead happier and more successful lives. Okay, so then the three things so first of all, Being online all the time, it stops the real world interactions. And we've got to get out and be part of life as we've always done it. Also, it makes us feel that we're excluded to beings we're actually we're not. If we didn't know that it was happening, it wouldn't bother us anyway. And the last type thing is that we look at people are having a wonderful time and all I'm doing is just a sort of day to day life. Okay. So, there's a tonne that we can do, okay, there's a tonne that we can do. And you do have control over your own oxytocin levels, and there's real social factors, ie Facebook and other social media outlets like that acquit. Quite literally hurting your feel good chemicals. So what should we do okay, should we delete all our social media accounts and go back to being nomads living in a cave? Well, baby, but that would be unrealistic. Now. What we say is just get balanced. Don't spend eight hours on Facebook. It's not good for your brain or your social development. Make time for Family, make time for friends. Make time for lovers. Seriously, your happiness quite literally depends on it. You are priceless and take care of your brain take charge of your mental health and your life. You only get one grand shot before it's lights out. So that there's a lot of information there. But I've already felt this this week, but I feel happier. Because I don't know what's happening. I go on the BBC website and read the news. That's fine. But I haven't looked at anyone's beads. I don't know what's happening. I become more productive because I'm just doing what I think needs to be done on my business. I've spoken to more people. I've developed more income streams into my business just in this last week of isolating myself from social media. Now I have to emphasise time and time again. I am here for you guys. I'm here to help you develop your businesses. I'm here to help you. You know create a podcast if you want I've been doing this for years and I know what works, okay? But I'm also here for you just to support. I'm here for the guys that are struggling. I'm here for the guys and the ladies but just need a little bit of assistance, okay? It's gonna be for the right people. And it's got to be done in a way that develops that live feeling. It makes you feel that you're connected to real people. So this week, I got off all that I've been walking around the pub, not the pub down to the pubs and man the gardens and stuff in our way because it hasn't been bad weather in the United Kingdom. I spent more time with my mom and I've done for the last 25 years. She don't really want to spend four hours a day with your mom when she's in her 80s but that's what I've been doing. And it's been difficult because you kind of run out of things to talk about because she's just lying in bed. You know, what the hell do you talk about and she doesn't really talk much back anyway. I've been doing a lot of that. And I can now see that it's a good thing for me personally, it's made me assess where life is and what I need to do to really take everything I'm doing to perfect scenario where it's highly profitable base highly profitable in a personal way, but it gives me ultimate free time, ultimate travel time ultimate enjoyment, and it gives me ability to meet you guys face to face and say, you know, let's make this thing work. So for carlina Mendoza, thank you very much for dropping me their email and thank you for everybody else's dropped me emails. She's doing a lot. I'm long journey ahead. I think I'm doing a lot as well. I'm in a much better place because of it. And I can't emphasise enough I know I'm running home but I can already realise that social media is bad. I'm going to say that it's more than bad. It's It's terrible. Okay, limit your time on it, get on, get off and focus in what's happening in in the real world. And I guarantee you'll start to feel better. I feel better already after a week. And I was a very small term time user of social media. Really, really important. Thank you so much, everybody, for listening to Join Up Dots, got loads of interviews coming through, we're really got a load in the can so you're not going to be missing out on stuff. One of the things I'm doing at the moment I've decided that I'm going to create an online course totally free to show you how you can make 1000 pounds a month really easily. And believe me once you do this, you're up in money. So I'm going to be giving that out for free once I've got that sorted, and I've got a load of other stuff as well to help you guys. Create your dream life or start paying off debts and stuff and being happy and going, you know, without Join Up Dots. I wouldn't be where I am today. Until next time, we see you know, coffee sales. Love you. Bye Outro 23:00 Bessie and China you heard the conversation. Now when it's time for you to start taking massive action. Create your life easy only life. Will be back again real soon. Join Up Dots Join Up Dots Join Up Dots. Jolene, Jolene Return To The Top Of Stephen Pacinelli If you enjoyed this episode with Stephen Pacinelli, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy

Direct download: Life_Is_Crap_Part_2_The_Next_Steps.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Mike Volkin Today's guest joining us on the Join Up Dots show is Mr Mike Volkin, who is big on freelancing and making this approach work for others. As he says "I have built and sold 4 companies and wrote 5 books (one-best seller). I recently launched Freelancer Masterclass to empower all those who side-hustle who want to make real income (that will replace their full-time job..) But he wasn't always as focused on this as you might expect. Leaving the Stephen F Austin State University with a master of science, environmental science and biology in 2000, he moved through several marketing positions within the corporate world for nearly twenty years. But as we see time and time again, an idea was brewing until it couldn't be denied anymore and he gave birth to that idea and made it real. That was Freelancer Masterclass in April 2019, which is a 9 step course that is 100% online. The courses contain video content, homework and quizzes. Along with the courses are interactive student chat boards and live bi-weekly classes so you can continue your education and interact with students and instructors. The instructors at Freelancer Masterclass are the best...of the best....of the best. These are freelancers who have proven themselves to be a master in their field. So was this idea one that once launched was perfect from the beginning or did it grow over a period of time? And why did it take so long for this action taking to truly start in earnest? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Mike Volkin Show Highlights During the show we discussed such weighty subjects with Mike Volkin such as: Mike shares how he used to try to function on less than four hours sleep per night and how it made him reassess. Mike reveals how he once spent over $40,000 on a website before ever checking to see that it was market fit. Big mistake How 30% of the worlds population are now freelancing across the world, a figure that is expanding every year. And lastly................. Mike shares how his passion has changed dramatically when the entrepreneurial bug really beat into him and the steps that he took. How To Connect With Mike Volkin Website Facebook Twitter Linkedin Return To The Top Of Mike Volkin If you enjoyed this episode with Mike Volkin, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here– enjoy Interview Transcription For Mike Volkin Interview David Ralph 0:00 Once upon a time, there was a guy with a dream, a dream to quit his job support himself online and have a kick ass life. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and no struggles became a thing of the past. I of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots. Intro 0:27 When we're young that we have an amazing positive outlook about how great life is going to be, but somewhere along the line we forget to dream and end up settling in Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:52 Yes. Hello, man. Good morning, everybody. Good morning. Good morning. Good morning and welcome to another power fueled inspirational moment. combinational conversational episode of Join Up Dots. As you would expect if you've been listening to Join Up Dots over the last six years. That's what we deliver and we're going to deliver it again to you. But today's guest joining us on the show is big on freelancing and making this approach work for others. As he says, I've built and sold four companies and wrote five books one bestseller, and I recently launched Freelancer masterclass to empower all those who side hustle who want to make real income that will replace their full time job. But it wasn't always as focused on this, as you might expect, leaving the Stephen F. Austin State University with a Master's of Science, environmental science and biology in 2000. He moved through several marketing positions within the corporate world for nearly 20 years. But I guess as we see time and time again, an idea was brewing until it couldn't be denied anymore, and he gave birth to that idea and made it real. Now that was Freelancer masterclass in April 2019. Which is a nine step course that is 100%. Online. The course contains video content, homework and quizzes. Along with the courses are interactive student chat boards and lively bi weekly classes. So you can continue your education and interact with students and instructors. Instructors at Freelancer master class are the best of the best of the best. These are freelancers who have proven themselves to be a master in their field. So what's this idea one that once launch was perfect from the beginning? Or did it kind of come out a bit ugly and grow over a period of time? And why did it take so long for this action truly to start taking shape? Right now as we bring on to the show to start joining up dots with the one and only Mr. Mike Volkin. Good morning Mike. How are you? Mike Volkin 2:50 That was quite the introduction. I'm doing great. Thanks for having me on a longtime fan. David Ralph 2:54 I've we picked you up because when we first connected you was all floaty and all relaxed and you said you've just you just been Busy meditating, I don't think you can be busy meditating. But you'd certainly sounded like you'd got the benefits of it. Mike Volkin 3:07 Yeah, I'm really into meditating now, because I'm just getting to the point where I'm good enough that it's making a positive impact and on my stress and my time management, so I try to do it before guest podcasts like this and other other live events. So it's, it really helps me out. David Ralph 3:24 Now, I'm going to jump straight into this because my listeners will have heard me mentioned this, I can't do it. I can't do it. I, I kind of expect to be floating three feet off the off the floor. And then somebody the other day said to me know, as long as you're sitting there relaxed, then that's meditation as well. It doesn't have to be rolling white eyeballs, and sort of weird things happening. What do you do? How do you get into it? Is it just sort of just relaxing and then just thinking about things? Mike Volkin 3:54 Yeah, the best part about meditation is you really can't do it wrong. You just got to stick with it. It's kind of like going to the gym the first few times. You go it kind of feels weird and uncomfortable and different. You know, first time I meditated, I'm like, What am I doing in this empty room by myself, it kind of felt weird. But then, uh, you know, you stick with it. And after three weeks and four weeks, it's kind of you feel a little bit of some of the benefits. And then you just like going to the gym after a couple months, you start to see some noticeable changes. So really, what I do is I just, I sit in a room, I actually use an app called headspace. There's lots of apps out there, there's one called clear that's very positive, that's very unpopular. But really, I just let the guided meditation, meditation and voice just do its thing for 10 to 15 minutes, I just sit there, I make sure I don't lay down a lot of people make that mistake is they just they lay down, they get to relax. But with meditation, you want to be up and alert, I sit in a chair, and I just let my thoughts and my brain go with the flow and take it where it may and at the end of 10 minutes I just feel a lot more relaxed, a lot more focus, which is the big thing. And I really think now it's getting to a point where it's it's almost an investment on my time. If I don't do it, I kind of feel unproductive. David Ralph 5:02 Yeah, now I agree with you. I went through a big phase of Hustle, Hustle, Hustle, Hustle, Hustle and got into some terrible condition. Now my thing is sleep, I get as much sleep as I can humanly squeeze into me. And you know, I just don't see it as a waste of time. I used to, I used to. So were you ever that kind of entrepreneurial idiot, but so many of us are where we go, I only need three hours sleep a month, and I can still function where you've ever that kind of guy. Mike Volkin 5:33 Yeah, you know, I mentioned I was a fan of the show, and I know I'm going to be doing a sermon on the mic. So that's one of the things I was mentioning is one of the big mistakes, or actually that's one of the things I will mention. During that sermon on the mic segment is one of the big mistakes I made when I was a serial entrepreneur still am but when I was really trying to build and sell companies fast, I was just working nonstop and I would lose sleep. I at best get four hours of sleep, trying to bring a product or service to market as fast possible. I know now, the real way to do it correctly is the exact opposite of Oh, hey, I did it. David Ralph 6:05 Now, what do we buy into that then Mike, why? Why does everybody either go through that? Is it to prove that they've actually committed? Because I kind of feel that that's the answer. We all kind of think, well, we can't say that women entrepreneur, we can't say we're starting a business unless we put any effort in. So let's really put the effort in. Mike Volkin 6:25 Yeah, it's almost like inspiration, you know, you get this inspiration, like you want to quit your job or you want to build a business or whatever is inspiring you and motivating you. And it's human nature, just to go all in 100% and really go after it, especially for someone who's entrepreneurial minded. But the real thing to do is pace yourself, you know, I'm a big tennis player, I, I play competitively. And, you know, what I want to do is I want to swing as fast as I can at every ball and hit the ball as hard as heck. But the real way to get the most control and most power out of the ball is to is to control your arm. It's kind of the same way with an entrepreneur. You don't go all in and Go fast, like like a sprint. You want to pace yourself and be smart about it. David Ralph 7:05 Now, let's get you into the freelancer world because that's why I invited you on the show because I, I like the idea of freelancing as a step towards entrepreneurship. I now after going through it, I think a lot of people could really do with being in the freelancer world for a couple of years as a tester to actually going out on their own. Would you agree? Mike Volkin 7:31 Absolutely. There's a term, you know, side hustlers. As you can imagine, it's a very popular gig economy. It's just getting so popular. It's I think, I saw a stat was an infographic by upwork.com, which is the largest Freelancer platform in the world, they, they had said that over 30% of people worldwide who have full time jobs, do some kind of side hustle. So it's getting super popular and now, companies are starting to be more in tune to hiring freelancers, as opposed to two full time employees. So who knows What the next 10 or even 20 years will bring for the gig economy. Now, David Ralph 8:04 one of the reasons I like the freelancer world is it helps people develop their skills without having to try to get customers because that is the fundamental difference between having a business and really having a business people will sit there in a pub going, yes, what I'm going to do is do this and do that. And they kind of think of it as a kind of visual sense of, yes, I'm going to get a website, I'm going to get some business cards, but they don't really grasp the fact of how difficult it is in the early days to get customers. So we've freelancing sites like Upwork and all the other ones. A lot of that is taken away from them, isn't it and a lot of it naturally comes from Mike Volkin 8:45 Yeah, I mean, it's, it's easy and it's also hard to be a freelancer. I mean, the more you do it, the more you'll find it easy but getting started is the hardest part. It's you know, I referenced going to the gym, getting started is the hardest part right is actually making a commitment. You know, the way I got started With a certain skill set that makes me a good amount of money as a freelancer is I just read a couple books, you know, I mean, I was a marketer for a while. And I wanted to get into the technical side of search engine optimization. So I just started reading all the best books I could find on search engine optimization. And then I got a couple clients that way, just just from the knowledge I got from books, and that was several years ago. Now there's great sites out there like EU to me, and you know, those sites with courses even, you know, my own site. And, you know, there's ways that you can learn online from, from the best people in the world that will bring you video instruction step by step courses. I mean, there's so many research sources out there that you just really have to pick what you really are passionate about, and go with it and not just pick something because it's popular because someone else told you you should get into it. I David Ralph 9:46 mean, a simple way to actually pay for it. Now. I think, you know, I know YouTube's out there. I know YouTube's good, but I do think laser focused content developed, kept up to date, which is a key thing as well is worth paying for and there's a company out there I can't think what they're called you're gonna know who visa Mike I'm sure we've got like Gordon Ramsay doing a cookery class for you and Steve Martin Mike Volkin 10:11 doing classes David Ralph 10:12 master class of a year ago. And you look at that and you think, Well, why wouldn't you pay for that? Why wouldn't you have Mr. Ramsey teaching you something? You're not going to get that kind of knowledge elsewhere? Well, yeah. Mike Volkin 10:24 Yeah, I mean, there's there's YouTube obviously, we can go and you can see scattered information, you can type in a keyword, you'll get a video or two on the topic here and there. But the reason why I did masterclass is because it's a step by step course progression with actual resources spreadsheets that I use in my everyday business, you know, homework assignments and quizzes to track your progress. You just not going to get that on, on sites where you're watching a video or two on a particular topic, every now and then. So what's really popular is these masterclass style of courses where it's just leading the, the viewer through one specific step at a time and then by the end, you're Kind of progressive this whole course. And now you're just, you know, a rock star whatever you're doing with with my masterclass Freelancer masterclass, it's a nine step course. So you finish one you don't start on Step three, you start in step one for a reason. And then you go on to two, three and four that way. David Ralph 11:15 Now one of the things of course, we are going to be talking about that, but one of the things that interests me about you is I do my homework, and I go and I delve around, and I could see that you you left University in 2000, and being your LinkedIn profile starts about 2010. And I'm intrigued by that 10 year what what were you doing? Well, you were you flew in around California getting drunk and surfing, what were you doing? Mike Volkin 11:42 That was last week. So I was I graduated and I played the corporate game for a while, you know, my father was a scientist and I kind of liked science in high school. So I figured what the heck I'll study science, environmental science and college, got a couple degrees, got a dual bachelor's degree and then I got a master's degree. Then I went out and I spent time doing some environmental consulting, and I freaking hated it. I mean, I liked the work. It wasn't that bad, but it wasn't my passion. I mean, I was just living the weeks living the months that year by year went by, and I just, I just wasn't, it wasn't doing it for me, you know? So David Ralph 12:17 it wasn't a mic looking back on it now, why wasn't it because, you know, okay, you can float through, you get paid, you get a Christmas bonus or whatever. Why wasn't it doing it for you? Mike Volkin 12:27 You know, it was more along the lines of people telling me when I could go on vacation when I needed to go to work when I could leave. But really, the big thing was my life's purpose. You know, I started thinking about when people look down on my grave at my funeral, what what am I going to be known for? Is it for the bed, I worked for 20 years for this company. I mean, what I was doing, honestly, as a scientist, especially as an environmental scientist, and I would I would travel all over the country, and I would write reports for comfort corporations and factories to tell them how much they can pollute within the law. And, you know, that wasn't my whole purpose. This one was to tell companies how much they could literally pollute within the law of their of their state or the federal government. And I would help clean up certain sites, what's called Superfund sites. But, you know, ultimately, I mean, my passion just changed. I went from wanting to, you know, help the earth and being a lab and do measurements and studies to get that entrepreneurial bug that once once that hits you that hits your heart and hasn't let go sense David Ralph 13:25 because I remember when the bug hits me. And it was just the fact that I started looking around. And I think for many years, and I've referenced this a lot when I started work, I'm an older man when you Mike, but when I started in 1986, there was no internet. There was no email, there was nothing. So you basically were quite content. Looking back on it. There was no mobile phone. You just went to work. The old way of a big pile of paper, and then at the end of it, it was like just go home. But once you start looking around and seeing what other people are doing and what other people are sharing claim to fame, why not me? And it's the big part of my life that I think, why do other people not feel like that? You know, why is that person just beeping things through beep beep at the supermarket? Why are they just content to sit there? Why Why haven't they got that spoke? Mike Volkin 14:20 Yeah, you know, some people, the vast majority of people are like that, you know, I mean, my wife is one of those people who loves her job. She likes going in at eight she loves you know, getting off at five and she likes her off time and she likes her vacation time. There's no fault to you know, people who liked that. But there are a lot of us millions and millions of us who just get that sense of, you know, what would it be like if I put this product to market I've always had this idea in my head for a book I've, I wonder if my extra knowledge I have on I don't know, football coaching could make me some money and then once you get a taste, in my experience once you get a taste of being your own boss and working your own hours and work Wherever you want in the world, I mean, there's just no comparison to corporate life. You can give me all the vacation time and salary you want. There's, there's no no going back for me to corporate life. No, I David Ralph 15:10 agree 100% just the fact that I don't have to book holiday, I just kind of go and we can use don't really mean anything to me. They just have a blend into one. And there are restrictions, you know, we're not getting to get away from the fact that it's just a walk in the park because he's not. And we're going to come back to that shortly. Here's Oprah. Oprah Winfrey 15:30 The way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. What is the next right move? And then from that space, make the next right move, and the next right move and not to be overwhelmed by it because you know, your life is bigger than that one moment. You know, you're not defined by what somebody says is a failure for you because failure is just there to point You in a different direction. David Ralph 16:01 Now I remember walking around in the early days thinking, oh my god, everything's going to go terrible. Nobody's going to buy this, nobody's gonna buy that. And by weren't they weren't buying anything in the early days and I think it was kind of there was a desperation to me. There wasn't that Tom aim of bedding in an understanding actually what your value is you're just trying to pay bills. But I also look back on it, Mike. And this is where I'm leading with this question that even though I walked around thinking, oh my god, oh my god, oh my god never turned up. I always found a way through. I always manage to do something to pay that month's bills or find it from some other source. Do you look back at those kind of fledgling days when you fall? It was all a pack of cards and actually think I think it was a lot more stable than I imagined. Mike Volkin 16:53 He Yeah, that's a really good example. And I love that quote from Oprah. It's um, it's all about goals. You know? It's amazing what you can accomplish even if you think something isn't going to happen. And that's, you know, one of the things I talked about meditation, but I'm also into self talk positive self talk that helps as well. You know, somebody approaching a task, or even a goal as something you can't do. It's amazing what your brain is capable of. And, you know, there's a goal a right way to do goals in a wrong way. When I tell my Freelancer students to make goals, they usually just come back with a yearly revenue number. And I'm like, no, that's not a goal. You can't evaluate a goal after a full year, you have to break them up into smaller chunks. So just like what Oprah was saying, you know, don't just look at the big picture, look at what it's going to take to chunk that out into smaller pieces of goals. So one goal should be 10 or even 20 separate goals that are very attainable, but still challenging. That's the true way to make progress. David Ralph 17:48 episode eight of Join Up Dots. Six years ago, this was before I launched was a lady called Pamela slim. Now I'd never heard of Pamela slim and once I got her on the show a lot of people said to me Oh, how did you get her on the show and in those days I was just sending emails out willy nilly to people but they always remembers that she said but what she does with all her clients who are stuck is break down everything into those tiny little dots you know those tiny little chunks so it's not like right create a website and do this and do that too big. First of all it is you know, get a comfortable chair get your pens and paper you know tiny little tiny micro steps but lead you along that garden path and then you can quite easily build up build up progress because I think with what you've done and what so many people do, it frightens other people because they see the end sexy product and they don't see the ugly beginning Mike Volkin 18:46 Yeah, I mean look at any social media influencer with 5 million followers, making making their hundred thousand dollars a year on YouTube that you look at that and it's intimidating, but it took lots of milestones to get to that point and lots of individual goals. So, you know, it's, it's about making those goals but making them attainable. I had a client, a student who wanted to write a book and said, you know, Mike, how did you write five books? And I said, What is your book going to be about? And he told me and I didn't quite understand. So I said, you know, what, can you do me a favour and just write the Table of Contents as if you know, you'd be explaining it to me just write out the main chapters. And then he came back to me, he's like, okay, here's the table of contents. You know what I did, I actually wrote out the first first chapter as well, because I started getting into it. Once I wrote the table of contents and things started getting very clear. In my mind, I'm like, see, that's, that's how you do it. You were thinking about writing a book as it being a huge task. But all I did was I asked you to write the Table of Contents out, and now it's starting to form a book on its own. So you can take that analogy and form it to any tasks that you might have in your plate. Now, anybody listening, if there's something that you've always wanted to do that you're kind of always put there's always something that seems to be a priority over it, but it's something that you've been thinking about for years. You know, it's time just to take the smallest possible chunk and just just start doing it. Our goal this week to do something towards that, that chunk to get that started and you'll be surprised that it will be like a, like a rolling snowball downhill. It takes a little bit of effort to get that snowball forms. But once it starts going downhill, it's going to pick up steam on its own. David Ralph 20:12 Because I'm always blown away, Mike, I teach people how to build rocking and rolling online businesses that sort of change their lives. And I would say 95% of them turn up and they say, Oh, I bought URL already. I bought a domain name already. And I go well, what have you done now because you haven't defined your avatar you haven't defined your your goals, you haven't defined your offer. And I guarantee that's going to change as you proceed through. And I suppose what it is it's that enthusiasm to let's get going. But most of them won't give up that URL over. You know, it's about $9 and even though I say to them, Look, there's a bad one out there we can really get some traffic we can really get a brand going. They still want cling to that. That's strange, don't you think? I don't actually understand why I've never asked them but they seem strange to me. Mike Volkin 21:07 Yeah, that's where the experience of being an entrepreneur comes in. I mean, you got a growth hack that kind of stuff, why build out a website and, and I made those mistakes before I spent $40,000 building a business once before I even took it to market and then I realised once I started getting some customers that it wasn't the, the exact product market fit that they were looking for. But you know, it's just a matter of prioritising what needs to be done website very rarely comes first and like you said avatar, Product Market Fit competitive research that kind of stuff needs to be done but you know, that's sexy is to get a website and get a domain and now you feel official. And if that's okay, if it's something cheap and quick like getting a website, at least a domain, that's fine, but I wouldn't I would avoid building out a full website before you have all that other all your other ducks in a row, David Ralph 21:52 because only become fascinated recently about IP addresses. Now it just sounds boring, but I'm fascinated by Every single person has now got the ability to get different search results from Google because Google is so focused on local search, because that's the power. And I'm, I'm obsessed with this concept that every town is a market in itself, every street, and you start with looking at the people next door to you, more than you look across the globe. You know, I just find it fascinating. When I'm driving around my town thinking there's a market, there's a market and every single person has got the ability to dominate. Now, if we save that, why is it then that a lot of people think that it's more difficult than it is because it's not they're the only ones really living in that area? But you've got the the lion's share right at the very beginning? Is it knowledge, or is it belief, Mike? Mike Volkin 22:52 I think it's a combination of both but isn't it amazing? You're talking about, you know, in the at starting businesses in the 90s and I was starting in the Early 2000s it's like, I would have never imagined that I could run a Facebook or a Google ad that would target a specific neighbourhood in, you know, anywhere in my town or anywhere across the United States. I can get super specific if I wanted to target. You know, a freelancer who is specifically in California who makes is a side hustler in she does writing like, I could target that exact person for an exact course that I have. I mean, it's, it's just amazing the opportunities that are available now and where it's going in the future is even more amazing. I mean, with all this mobile technology, what cars have Wi Fi now, I mean, who knows where advertising is going to be five or 10 years from now, but it's certainly a lot different than just opening up the Yellow Pages, what we did a few decades ago, and that was literally your marketing department is where you are listed in the yellow pages. David Ralph 23:45 So we take you back to the freelancer route. Are we now saying that the freelancers I've got even more opportunity because of what we've just discussed, or have a better to, to go across the world and a better become global and I better to join up work and all these different sites but their network reach. Mike Volkin 24:07 Yeah, I know a lot of freelancers who just work in their area locally, there's something to be said about that. I live in Sonoma County in California. And there's a big wine region here, we produce a lot of the world's wine. And I know freelancers who are specific to working, just the wineries, and they are not interested in anything else other than outside of Sonoma County and Napa County out here that produces the fantastic wine. But then there's people like me, I've worked with clients in over 20 countries, and I love it. I think that's great. I'm working with a website right now. And Saudi Arabia is a women's clothing company of all companies. And it's just fascinating the cultural differences and the mar

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Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Mort Fertel

Today's guest is the Mort Fertel is a leading authority on the psychology of relationships with a global reputation for saving marriages. He’s the creator of Marriage Fitness, a new methodology to marital healing (a proven alternative to marriage counselling). This breakthrough relationship renewal system was born out of Mort’s own marital crisis, as he and his wife worked together to pick up the pieces of their marriage after the tragic loss of three children. Marriage Fitness, which instructs couples to set aside their problems and make positive choices going forward (instead of fixing their broken past), has saved millions of couples from marital crisis. How The Dots Joined For Mort Mort has been a featured expert on ABC, NBC, CBS, PBS, and the FOX News Network; he’s also a frequent guest on talk radio programs. The Marriage Fitness program has appeared in numerous media publications, including The New York Times, Huffington Post, Chicago Tribune, L.A. Times, USA Today, and many more. Mort is a former marathon runner who graduated from the University of Pennsylvania before serving as the CEO of an international nonprofit organization. When he’s not helping others build strong relationships, Mort loves spending time with his wife and five children at their home in Baltimore, Maryland. So does he look back and think wow I have tackled something bigger than I could have possibly dreamt off? And would he recommend people following suit and start their own business? Well let's find out as we bring onto the show to start joining up dots with the one and only Mort Fertel. Show Highlights During the show we discussed such weighty subjects with Mort Fertel such as: We discuss the difference between pain and torture and discover that pain always has a purpose. Use the pain to find solutions for better relationships. Why a couple does not have to be compatible to be truly connected and build an amazing relationship that lasts. Mort and his wife actually didn't want to start a business, but they had the passion to create a mission to help the world. And lastly....... Why it is so important to identify and resolve the problems in your life to change the dynamics of your marriage. How To Connect With Mort Fertel Website Facebook Linkedin Twitter Return To The Top Of  Mort Fertel If you enjoyed this episode with Mort Fertel, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Interview Transcription Of Mort Fertel Interview David Ralph 0:01 Once upon a time, there was a guy with a dream, a dream to quit his job to support himself online and have a kick ass life. Little did he know that dream would lead him into a world of struggle, burnout, I'm dead, until you found the magic ingredient and no struggles became a thing of the past, of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots. Intro 0:27 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:52 Yes, hello. Good morning to you. Good morning to you one and all. Thank you so much for being here on the Join Up Dots podcast show Giving you the inspiration and the motivation to go out and create your own business, get your own dream lives and basically have a bloody good time in the process. Well, today's guest on the show, he is a leading authority on the psychology of relationships with a global reputation for saving marriages. He's the creator of marriage fitness, a new methodology to marital healing, a proven alternative to marriage counselling. Now this breakthrough relationship renewal system was born out of his own marital crisis as he and his wife worked together to pick up the pieces of their marriage after the tragic loss of three children. Now marriage fitness which instructs couples to set aside their problems and make positive choices going forward. Instead of fixing their broken past as a the millions of couples from marital crisis. He's been featured expert on ABC, NBC, CBS, PBS, and the Fox News Network and he's also a frequent guest on talk radio programmes. Now the marriage fitness programme has appeared Numerous media publications, including the New York Times, Huffington Post, Chicago Tribune, and many more, and he's a former marathon runner who graduated from the University of Pennsylvania before serving as the CEO of an international nonprofit organisation. Now, that's all busy stuff, but when he's not helping others build strong relationship, he loves spending time with his wife and five children at their home in Baltimore, Maryland. So does he look back and think, Wow, I've tackled something bigger than I could have possibly dreamt up starting this. And what do you recommend people following suit and starting in their own similar business? Well, let's find out as we bring on the show to start joining up doors with the one and only Mr. Mort Fertel Mort Fertel 2:47 Good morning, David. I'm doing great. Thank you so much. David Ralph 2:50 It's lovely to have you here. I need to start right from the start big you know, I can't think how terrible it is to lose preaching. Children so you know, let's let's get away from it but bad times have led to good times would you say in Join Up Dots sort of formula? Mort Fertel 3:11 Yeah, we, you know, we we really responded in the end, we responded very well to a tragic situation and take away from the pain of the tragedy and the difficulty of the time, but at least we're able to look back and see that it did have a purpose. It did have a meaning. You know, somebody wants shared with me the difference between, you know, sort of pain and torture. torture is when your pain has no purpose, but pain itself. If you can find meaning and purpose in it, it's tolerable and in the end to the book, sometimes be a blessing. David Ralph 3:57 Well off the 2000 plus shows of Join Up Dots. Literally every man and woman will say that the darkest times in their life were actually the lightest times when they look back on it, it was the moment that they either got the strength or the clarity, or the motivation and enthusiasm to make things better not only for themselves, but for other people. And that's how a business is born. So, as I say, big credit to you to turn that into a positive and let's make it a whole show. A positive. Now, you've got something here that is the marriage fitness and you say it's a new methodology to marital healing, a proven alternative to marriage counselling now, I've never been to either. I've got a rock solid marriage, hopefully Fingers crossed. But what actually is the difference in between marital healing and marriage counselling. Mort Fertel 4:52 You mean diversity, marriage, fitness and marriage counselling? Marriage fitness is the name of the methodology that I created. It's An alternative to marriage counselling. And the differences in short, marriage fitness is not about fixing what's wrong. It's about making new things, right. And what I came to realise was that in a relationship when you make new things, right, it creates a connection between the husband and wife. And it's that lack of connection. It really is ultimately, at the core, the problem of every relationship, in marriage counselling in marriage therapy, typically, of course, it all depends on the therapist. So there are certainly exceptions. But typically, they start with the question of what's wrong. And you get launched into a whole discussion about your problems and your issues, and you try to sort of resolve conflict. But those problems that issues that are, are the answer to that question those problems and issues that you might identify as the problem in the relationship. Really just a symptom, it's not really the problem, even though it's what would come to mind and what bothers you. Really, the problem at the at the core is a lack of connection between a husband and wife. And when a husband and wife reconnect, when those problems just sort of disappear. I'll give you an example. You know, typically in marriage counselling and therapy, they'll work on communication techniques, right? And you know, he'll learn about Mars and children learn about Venus, and they'll practice all these different communication techniques. And they'll repeat after me that I understand what you said. And the irony is, this is after 510 15 years of marriage and really knowing each other upside down and inside out, and we can't seem to see two words to each other and communicate well, without using all these fancy communication techniques. And even then it doesn't work. But if you think back to early in your relationship before you really knew each other, you could communicate with the Wink of enough and you finish each other's sentences. And he didn't know the difference between Mars and Venus and you had practised any communication techniques. How could that be? Because at the beginning, you were connected, and 10 510 15 years down the line, that connection got broken. And so communication techniques don't lead to a deep connection between a husband and wife. It's the other way around. A deep connection between a husband and wife leads to easy communication. And so, in typically, in marriage, counselling and therapy will go backwards into the past the problems and the issues and try to resolve them. The marriage fitness approach is completely different. We're not about trying to fix what's wrong. We're about trying to make new things right. Because at the end of the day, it's by doing that you really do end up fixing what's wrong. It's one of my own students said I can't take credit for this line, although it's perfect. He said I get it what you said the problems don't actually get resolved, they just dissolve. And that's perfectly said. David Ralph 8:08 Now, I don't understand why marriages go wrong. As I say, you know, I think that it is a lack of communication. Me and my wife had nothing in common at all other than the love of ourselves and each other, and the love of our family and our kids. And if she wants to, you know, do something, I am the polar opposite, but we just find that common ground. And we always know that. It's even when it's at its worst, it's still the best thing around. I don't understand why people stop talking to each other. Where as you say, when you first meet, you literally sit talking for hours and you're on the phone or you're in restaurants or whatever, and you just can't get enough of each other. Why do people stop talking? Mort Fertel 8:56 So before I answer that, if you don't mind, I just want to say you just have on something. It's fascinating and brilliant. And I want to just underscore it for your audience. What you just said about your marriage was that you and your wife have almost nothing in common. And yet you have a great marriage and are deeply in love. And in a in a very personal way, you just addressed one of the biggest myths about relationships, which is that a successful relationship has to include people who are quote, compatible. I call this the compatibility. It says if liking the same music and wanting to go to the same sporting events and liking the same food and liking the same climate tastes and furniture and who knows what else people think is like makes me compatible with the other is what makes for a successful relationship. And that is a total lie. Compatibility has nothing to do with a successful relationship. There are plenty of couples like yourself, who might not consider themselves quote compatible, but in working connected, they feel close, they feel they feel in love. And that's not because they share the same interests. It's because they share the same life. And compatibility is something that's very vulnerable. It could be when you first meet and fall in love, it could be that you do that you are compatible, that you do have a shared interests, for example. But if it's those shared interests that are the the cornerstone of the relationship, then the relationship is very vulnerable. Because interests can change, tastes and music can change decisions about what kind of job you want, and where you want to live can change. But when you have a deep core connection, like you just described, that you have with your wife, that's not vulnerable to these outside compatibilities and therefore, the relationship is not horrible. So I know that didn't answer your question, but I hope you don't mind. Just taking a moment, it was fascinating what you said. And it just gave me an opportunity to bring out to your audience a really important point. That's often. Yeah. So an answer to your question, why do people stop talking? Look at the risk of being repetitive. Why? Let's talk about why people talk. People talk because they feel close. People talk because they want to share their life. People talk because they feel connected. They feel intimate. And so people stop talking. People distance themselves from their spouse, when they start to feel disconnected. When they feel don't when they feel not close, when they feel like this person is no longer integrated into my like, the inner part of my life. And so then I have nothing to talk about. And the things that I really want to say that are really all my mind that in my heart, I don't feel comfortable sharing anymore. Because I don't feel that closeness and intimacy. David Ralph 12:07 I'm going to jump in there mo because I know that my wife has 100 million conversations going on with people in 100 million different ways. All of them more than you know, a few words here, a few words there. And I say to her, you know, why don't you phone them up and just talk to him? Oh, I don't want to talk to them. And she's just having all these like bite size all of them conversations with people on messenger and, and WhatsApp and all that kind of stuff. Has that, in your view changed the way that relationships occur? Because, you know, if you go back 100 years ago, you know, before electricity when it went dark, you probably made up your own entertainment. And most of it was about being with each other. Mort Fertel 12:49 So this question, this could be an entire podcast itself. This is a big topic, which I have a lot to say on and you know, you'll you'll you The interview and you tell me our deep you want to go into the slave David Ralph 13:03 you? I will, sir. Mort Fertel 13:06 Okay. But just to start, I think I think that one of the ways in which he has a big impact on relationships is that technology digital communication allows us to experience what I call counterfeit connection. In other words, this this poor connection that I was describing, which is the essence of love, and the heart soul of a good relationship between a husband and wife, person get sort of a calc, a sort of Kwazii counterfeit experience of that collection through digital communication. But the problem is that that connection that we have through digital communication, with government with maybe sometimes dozens or hundreds or even thousands of people It's a very wide connection. The net is cast very wide. I can touch and reach and share my photos and my life with a lots of people. But the connection, it's wide, but it's very shallow. But the real richness of life, the real fulfilment in life comes not from a wide, wide connection that is shallow. It comes from narrow connections that are very deep, but I say narrow, I mean, with a small group of people and if you think about in your life, who's really important to you, what, what relationships really bring your life fulfilment, satisfaction, and enrichment. It's usually just a few relationships. And if you're not experiencing this, if you don't relate to what I just said, it's probably because you've been seduced into this wide net of shallow relationships at the cost of the expense of the real fulfilment, that comes from a few relationships that go really quite deep. So this digital communication that allows us to connect widely what's at risk our marriages, and the whole secret of a, a small number of relationships. And this is a, you know, a wide net discussion a little bit. Isn't it fascinating that we are in the most abundant times in the history of the world. We have the ability to communicate and have relationships with more people. We have more comforts or conveniences, higher standard of living, greater ability to communicate, travel, to get well with we're sick access to medicine. I mean, standard of life is, is just off the charts. If you look at World History, at the same time, that we have advanced in that way, the rate of depression, suicide, loneliness, adoption, adultery, alcoholism, drug addiction, and the list goes on has skyrocketed. Unknown Speaker 16:27 How could that be? David Ralph 16:28 Well, we all know why that is done way. We all know why that is. Mort Fertel 16:32 Right. And I think the reason is exactly what we're speaking about here. Because many of these things, and these are the shallowness of these things, and of our relationships are coming at the expense of the things that really matter most. David Ralph 16:52 know if we spin this on our own its head and take it into the more entrepreneurial view. of the business that you've built. Do you need to have lived this to be able to teach this? So if somebody is out there, and they're listening to this conversation, and they're thinking, Oh, marriage support, I'd never thought of doing that. Do you need to have a crappy marriage to be able to teach people? You know how to do this? Mort Fertel 17:21 I don't know if you need to, but it's hard for me to imagine otherwise. I can't see you need some because I don't feel comfortable saying that. But let's put it this way. I can't imagine it otherwise, I can tell you that the feedback I get from the people that I have worked with, in my programme, is that the programme works, they succeed, because they know I've been where they're at. And I can show them firsthand how to get from where they are to where they want to be. Yeah. And it's not something that I learned in a classroom. It's not an intellectual Ever. It's based on not only my own personal experience, but it's based on the professional experience I've had working with thousands and thousands and thousands of couples that have taken them through this path. So, you know, I think that one of the, just to tie it back to previous piece of our discussion, I think that one of the problems or failures with marriage counselling and marriage therapy is sometimes the marriage counsellor, and the marriage therapist. In other words, I don't think, for me to really succeed and for you to really learn how to turn your marriage on, I have to be a live wire. You have to be able to feel in the what I'm teaching and what I'm sharing. It can't just be some intellectual endeavour. And I think in many cases, I mean, look, let's be honest, you know, to get a licence to be a marriage counsellor. You don't even have to be married. No less have a good marriage. Yeah. Right. I mean, it's it is a academic endeavour, which is kind of silly if you think about it, because what in the world is academic about trying to transform a marriage? I mean, this is typical of man, I'm going to make a commentary outside of marriage camp. This is typical of the entire mental health industry, right? Entire mental health industry wants people to think that it is a science, not an art, they want to be able to assign diagnostic codes. They want to be able to relate to the science of mind. And by the way, they want to be able to get paid by insurance companies. And in order to get paid by insurance companies, you have to assign a diagnostic code and in order to have a diagnosis, so you have to make this like sort of scientific, what we're talking about the heart, we're talking about. Soul, we're talking about the mind. And it's not scientific, you know, it is a bit of an art. And it has a lot to do with character development. And so, you know, the entire mental health industry, not just marriage counsellors and therapists have really, you know, tried to try and try to sort of transform this into something sort of scientific. And it's much more of a personal. And if you haven't been there and haven't experienced it, how can you possibly give somebody something that you don't have? You know, the analogy that I sometimes like to use is, let's say you wanted to know about the moon. You could go in one of two directions. We could go to Harvard, and speak to some Professor on astronomy. And I imagine he could share with us a lot of interesting data about the moon. There's somebody else we could talk to, though that I think would be much more excited. Unknown Speaker 21:01 Neil Armstrong David Ralph 21:04 Yeah, but he wouldn't talk to you when he he never want to talk about the moon at all. I would Neil Armstrong with a get the point. I get the point I get the point. Well, let's listen to these words now. And then we're going to be back with more detail. Steve Jobs 21:24 You ready to make a full time living online? Check out the amazing Join Up Dots business coaching. Hello, my name is Alan. And I've just completed the excellent eight week course with David before I started working with David Actually, I had no idea where to where to start. I had a lot of ideas about what I probably thought was going to be good in business. David was out to help me through that guy to find that passion. Within literally minutes. We had we had a business idea. And for the last seven weeks, we've been building on it and building on that and the position I'm in now but if you've got an element Here on my own, because of the amount of information that David gives the structure, he's got the full package here. And he explains it in a way that I can understand. His support is is phenomenal. I feel like this is the way business is supposed to work, maybe help me understand what would the logical steps that I should do? How, how can I get this up and running? So I would really recommend this is an excellent course helping you if you have an idea, you have no idea, really teasing that out and some of the practicalities and steps to take to really launch your business whether as a full time job was a side hustle. So it was really excellent. I recommend it for anybody thinking about setting up their own business, or both. It's an exaggeration to say David will totally save you, us. Thank you, David for your amazing help and support which keeps on going. And we certainly couldn't be where we are today without you. So your author David Ralph 22:55 job you would love to become my next success story and have your own life changing. Business following my step by step system, fine tuned over many years to take away the effort and expense that others struggle with, and come across to Join Up dots.com and book a free call with myself. Let's get you living easy life, as it's there waiting for you to get it. That is Join Up dots.com business coaching. So, mort, let's take you back to the early days of your business, you've gone through difficulties in your marriage, you then decide to actually transition and build this business now. What you doing similar stuff beforehand, was this a natural transition? Or was this a total right term? Mort Fertel 23:43 It was a total return. And I think that it's important for people that are interested in starting a business to the most important thing, I think, is passion. And that's why You know what one thing I think that people can learn from my experience from a business point of view is that it came from a very personal place. I mean, my I really wasn't interested in starting a business. I was interested in starting a mission. My wife and I really felt after we discovered sort of this methodology for reconciling marriages, and at the same time realised how pathetic that the help that was available to people out there that were in similar situations, we really felt like we had a responsibility to sort of share this with the world kind of codify it and articulate it in a way that other people could utilise it. And it wasn't it wasn't like, it wasn't coming from a business place. It was coming from a place of being useful, a place of being helpful, a place of wanting to, you know, to contribute to two people into the world and asleep. Freaking away. And, and that translates into passion. And that kind of energy behind a quote, business is so crucial to its success. It's crucial to its success for a couple of reasons. First of all, it's incredibly motivating to the people behind the business. I mean, if you're just motivated to build the business, because you why because you want to make money because you want to drive a fancy car because, like, why there, it's just that that motivation is going to work very quickly and very easily unless there's something else behind it that's really driving you. David Ralph 25:41 But I'm just going to stop you there because what you're saying is absolutely right. And that's why so many businesses fail because they're basically screaming, bye, bye bye. And they're not thinking about Help, Help Help. But with your mission, did you have income coming in that allowed that mission to growing in the beginning, Mort Fertel 26:02 I didn't, but I was 30 I was in my late 30s when I first you know, created the marriage fitness methodology. So, so I already had a whole career before that I had, I had actually multiple careers before that. And so I had some we had some money to live on. I didn't, I didn't have to be working I was I was I had the luxury of being able to develop marriage fitness, without having to draw an income from it for a while, David Ralph 26:38 was have a plan to monetize it because what I want to say is well, more moving through the sort of business coaching world is people leave that final sale on the table for too long by build something based on a mission and then they feel almost guilty about saying, although I've been doing this for free Although I've been building this to help you, actually, I deserve some payment for it. Did you find that was a bridge too difficult to cross yourself? Mort Fertel 27:09 That's a great question. I had no problem with that. And the reason I had no problem with that is because I always had in mind even though it was driven, very mission driven, I always had in mind that I always knew that I wanted it to be profitable. And I wanted to profitable not only because I need to support my family, and I'm not a, you know, I'm not embarrassed to say I wanted to make money I needed I needed to make money. But I wanted it to be profitable, because in order for it to be successful, it had to be profitable. I can't do what I do, unless I'm able to support my family and do it at the same time. So in order for me to make the contribution that I wanted to make in order for me to have the impact that I wanted to have, the way I was going about this had to be profitable. So then why are you always always had that in mind and I hit No problem with, you know, the two piece right purpose and profit, or the two M's margin and mission. And I don't think they're in conflict with each other. I think they actually go hand in hand, because the profit drives the purpose, the margin drives the mission. And I also think that that we the profitability is an indication or a measurement of the contribution that you're making. I mean, if people aren't willing to pay you for what you're doing, then maybe it doesn't have any value. Now, I'm not saying that that is always the case. There are. I don't mean to disparage nonprofits. There are plenty of nonprofits who are doing very, very good work. And there is no business model that could never fund them. They need to rely on contributions and I'm not disparaging that It's fun. But, but in my mind, also, you know, the fact that people are willing to pay you for your product or your service is an indication of the value that it's bringing them. David Ralph 29:12 Well, it's not just the value, though is it is the value, and it's the transformation. And that's the thing that I think people struggle with, they sell a product, but they don't actually think how is this going to transform somebody, and it's either from pain to pleasure, from broke to financial or whatever, they just give a product that sort of sits in the middle somehow, and it doesn't take them from one side of the bridge to the other. Do you see that a lot, because it seems obvious to me when I see a product I think it's never gonna sell because you're not actually giving them the rest of the bridge. You're just getting them halfway across. Mort Fertel 29:50 So do I see a lot I mean, I'm not really, you know, I'm in a different kind of gal or I'm not a business guy. I'm not. I don't, I don't usually look at things like so much from a business perspective. So when I see products or services that I don't know, I'm more I look at them, I think more from a consumer point of view than a business point of view. David Ralph 30:17 Now, how does your wife fit in to the business as well? Is it something that you total down to a little office in your house and sort of deal with customers and clients well, or is she part of it is, is the marriage fitness actually a marriage concern? Mort Fertel 30:35 The most important way that she's a part of it and this is, you know, I think an i

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Introducing Life Is Crap

Life is crap for sure. We get up everyday and try our best hopefully...making decisions that will bring us closer to happiness and our dreams. That of course is what we all want, but more often than not life has other plans for us. Life can be so hard and cruel it's untrue, and that has certainly been the case this week for myself and my family. This podcast episode breaks down what has been happening in my life this week. This life is crap episode goes behind the scenes of a major stroke that my mother has had this week. I talk about how it has of course affected her, but also how it has affected the whole family in negative ways. Not least by changing mindsets to life is crap mode, instead of focusing in on what an amazing gift even having a stroke is. Why Life Is Crap And Why It Shouldn't Be The world is full of the graves of people that would love to be moaning and groaning, but arent around anymore. Cancer victims, war heros, unfortunate souls that just were in the wrong place at the wrong time. People who would love one more day on earth. One more hug from their loved ones. Or simply one more breath. But alas, they were not given the chance as life is crap for them. For some reason their fate was sealed by forces out of their control..and why, well you know already Life is crap. But lets take another look at things and this time put a positive spin on them instead. My mum has had a major stroke and now is sitting in a hospital bed unable to move. She has a decision to make as she lays their with dark thoughts running around her mind. She can either think "well at least i am still here, surrounded by people that love and care for me" or "why the hell has this happened to me...i dont deserve it" She is still breathing, she is still eating, she is still watching Netflix. She isnt in a box six feet under the ground becoming lunch for worms. She is sitting up telling the world that life is crap, life is crap...oh my god how crap it is. Hopefully soon she will see what a gift that is. Transcription Of Life Is Crap Episode Intro 0:00 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:26 Yeah, how do they have good morning? Well, good morning, and thank you for being here with me on Join Up Dots. Now, this is a show I haven't planned. I haven't planned at all. I'm just turning on the mic. And I'm just going to start talking. And if my voice cracks a little bit, I'm very emotional at the moment. One of one of the things I wanted to do with Join Up Dots right at the very beginning was give you guys the inspiration to follow my journey and see that it's possible and not just being Oh yeah, he's this person that Barry's got a team of 1000 people and he's making it seem really, really easy. But it's not. It's just me. It's just me and I do you know, everything through Join Up Dots. And I've started it right from the very beginning, when it was just a dream in my head, and I've grown it to, you know where it is now seven years now coming down the line. And it's been hard. It's been really, really hard. And but it's been brilliant as well. And it's been sort of exciting, and I've connected with people across the world. But this week, it's been a bit of a difficult week for me personally. Last Saturday, my mom had a major stroke, and we didn't know excuse me, we didn't know anything about it. If you know anything about strokes, there's there's a very short window of time when you can reverse a stroke the blood clot goes to the brain and bacon sort of put chemicals in or something I don't know too much. about it To be honest, because I haven't read too much about it because when I have started reading it, it's upset me. So I'm not reading that. And I've sort of put it away. But there's a short window. And last Saturday, I was working here, my mom and dad live, probably about 10 minutes, five to 10 minutes across the town. And so I can get there very, very easily. And my dad went out for the morning on Saturday. And just after he left, my mom got up and had this massive stroke. And apparently she got out of bed. And she just sort of walked across to one side of the room, the opposite room to the phone, ironically, and suddenly fall, I don't feel very well and Ben she caught herself in the mirror and she said I could feel that one side of my face was going and that was it. She's all blacked out. Now when she came to she was trapped down beside the bed and her dressing table. And as it turns out, she fractured her ankle in two places as well. So she she basically laid there My dad came home about six hours later. And he came in and thought this is strange, you know, a cup of tea is downstairs, He always makes bourbon, certain things hadn't been done. And so he sort of walked upstairs now, but that's it too. And my mom's it should be it very, very shortly. And now it's fit as a fiddle. You know, they really are. There's been no issues at all, but anything. And he goes upstairs and he finds my mom trapped. And so he phones my wife, because that's the sort of emergency contact and she phoned me and I was just happening to go into a football match with my son. So she phoned him and I don't have a phone. I've never had a phone in my life. And this is the first time that I thought, shit, I should shut up a phone. Really, you know, what, what happens if something happens, you know, people always say what about emergency and I was saying emergencies don't really happen. They don't. And, you know, I still covered it because my son was with me, but you You know, we we turned around, we didn't go into the football match and we raced across the town. And we got there and it was evident. As soon as I got there that mom had had a stroke. And she was in a bad way she'd laid on the floor for about six hours. And with the emergency situation here, you have a four hour window. And so if she had managed to phone as soon as it happened, she would have already been in hospital but because she'd gone past that they didn't class her was as serious because there wasn't as much that they could do. And so effectively, we had to wait another seven hours for the ambulance to turn up. And it was about 12 and a half hour window for her to have this stroke to where she is now in in hospital. And she's lost her speech. She's lost her right arm and she's lost her right leg and got no sensation. Now fortunately, the speech is coming back. That's that's a positive and in many ways, I've been there every single day going there. hospital, she, she almost looks like mom now she she's sitting in bed, and she's moaning about certain things. And I bought a tablet with Alexa on it, so that she can speak to it. And it can turn on Netflix and do different things because you know, you're just sitting there in bed all the time. So it's been, it's been a rough, rough, rough, old week. And I've learned so much in this week. And that's kind of what I want to share about. I've realised that you know, we all say that life is fragile. And we always say, you know, you've got to make the most of every day but to be honest, we don't do we need no matter how positive and I'm one of the most positive people. We don't we don't focus in on, you know, every morning waking up and going, you know, this is another day, you know, I've been given a gift, I can do whatever I want. And when that gets taken away from you, and now my mom is sort of sitting there in bed, so I don't know why this has happened to me, you know, I don't deserve this, you know, I've done nothing wrong. It's quite difficult to say the least I'm listening to her talk and staying positive and motivated and trying to encourage everybody just to go out and do their best life. And it's, it's affected me Because now, you know, and you don't want to be hypochondriac but you start thinking Christ, what would happen if this happens to me because I earn my living by talking basically. And so if I suddenly couldn't talk and that was taken away from me, you know, what would I do and our whole family would be turned upside down. Our whole family has been turned upside down anyway, because daddy's rushing up to the hospital. I'm trying to get up every single day as much as possible. And one of the things I've realised is because I've got an entrepreneurial business people kind of feel Oh, it's not a business, you can just do what you want. Now, there are certain controls that I have in place, certainly. But I can't just you know, up and go at any time of the day because I've got people that I've organised, I've got bookings in, you know, it's my business is my income being produced. And it's made me realise this week that people don't see an entrepreneur job as a proper job. They see it as a bit of a jolly, you know, I don't really know what you're doing. You're, you're you're just up in your office and you know, that baby can do this baby could do that. So I've been pulled from pillar to post, trying to run Join Up Dots, deal with my coaching clients, get up to see my mum over time, support my family and haven't really supported myself. One of the things I've realised big time this week is, even though as I'm talking now, I can feel, I would love to really just sub sub sub, I can feel it in me, I can't let go, I can't let go. It's that I know that people look at me to be the rock. And I think I've trained myself to be like that all the way through my life. You know, my mom doesn't show much emotion at all. And my dad doesn't matter. It's almost like it hasn't happened. He just sort of like living his life in a normal way, sort of doing some bizarre jobs just to keep himself busy and stuff. But you gotta let that emotion out. And I know that, but I don't know how to do it. I don't know how to actually unplug myself to perceive that because, you know, my daughter's 14, she's crying all the time, you know, and she's just like, I can't stop, I can't stop. And my wife said a little blob. And I think everybody has except for me, I just can't do it. But you've got to allow that emotion to come through because it's is not good. And I know that I know that. So it's it's not going to be a long episode this one. And I'm not going to try to weave it into some shoes, the motivational you know, seize the moment, get out there and do your thing because you don't know how how long you're going to be on this planet bore, I course we should do surely we should do we should wake up and not just being Oh, I'm going to sit down, watch a box set of whatever, you know, try to make a difference in your life try to make a difference that is sustainable as well as the thing I've realised I realised that a lot of Join Up Dots would be taken away from me instantly. And so I've got to look at it at the level of creating more passive income that can be maintained even if I'm not part of it. You know, I've always felt that the big power is if somebody buys one of my products or my coaching that I'm there, you I'm supporting them. But maybe that isn't the wise thing to do going forward. You know how you guys I don't know, I don't know what to say in this episode, and I don't know what to do. But I just thought it was right for me to tell you and tell you that life is real, you know, Join Up Dots is real. You know, you can listen to other podcasts. And I listened to them. And a lot of time. I think they're talking crap. I really do. I think they're, they're selling a dream. But is it best to give, you know, because they had investment at the beginning, or they have a team behind them, even some of the ones but but I know. And there you go. Yeah, you've done so well. You've done so well. Yeah, I have. But from the moment I started, I had three or four people working for them and that's that's totally different. That is totally different. That's not how most people can start. Most people are a side hustle. So, back back develops into something. Most people will have that dream and start building something in their lunchtimes and in their evenings. And they can afford to invest in people that can afford to invest in PhDs and virtual assistants and all that kind of stuff. So it's a dream built on lies, I think, because it's not what most people can get. And so I just didn't want you to be out there. thinking, you know, and listening to Join Up Dots and hopefully listening to Join Up Dots and thinking but, you know, this is, this isn't real, because it is and it's a real person behind the scenes, talking through a microphone, building a business as I go, trying to inspire you guys and trying to help you guys and support you guys. But it's a real person that has real issues, and has a life going on. That sometimes is out of control and sometimes isn't what you want to be. So yeah, so we're one week week into it really, it happened on Saturday. This is now Thursday as I'm recording today. I've got four podcast episodes to be done later on. To be honest, I don't feel like doing them, I could have cancelled them quite easily have just cancelled them. But that's not right. You know, these people have set up their schedules to appear on the show and stuff. Just because I've got issues doesn't mean that my issue should be passed on to other people. You do what you do. You try to find a way through the solution or the situation and you you are bad for the people that matter most, which which leads me actually on to a realisation that I have been nurturing relationships on line with people that quite frankly, don't deserve it. And it's always me but messages BAM and sort of make sure they're all right and it's always me. I rarely get a message back from anyone at all. And I've realised this week, but that's not gonna happen anymore. I'm gonna, I'm stopping that. I'm not spending any time on people that, quite frankly, don't deserve it. No matter how many sob stories I get, no matter how many leads that I get, and I do get a lot of people that, you know, they come to me every three months, and I've spent time with them every three months, you know, trying to support them, and then the next time they're exactly the same position. I'm cutting it off, because that's not good for me, that's not good for you guys and the ones out there that are willing to really make a difference. And now effectively the people that have come through my coaching, so, Tom that I'm teaching at the moment, Glenn, Ben, David, everyone, I apologise if you know I haven't got your name at the moment, but you guys will get emails from me, you guys will get follow ups to say, Are you okay? Do you need any more help, because you are the guys that are actually making a difference you've invested into yourself. And so you will not get bombarded but I'm going to try to keep up with you guys all the the coaching clients because you're the guys that deserve it and the other people across the world that are just time energy suckers. I'm not giving that up anymore. It's just not worth it. You're only on this planet once and you've got to make the most of each day and you've got to channel your energies into the right people. So Join Up Dots that was a cheery little episode was it really was but um, it's real. Life is crap. It's honest. I want you to know about what's happening. And I'm sure loads of you have had the same situation with parents and loved ones and stuff and so my heart goes out to you because I know how it all feels. From beside, but until next time, I will see you again and I promise you it will be a lot more perky. David next time I'll try and get my head back into the game. Okay, see you later. Unknown Speaker 15:16 Bye bye. That's the end of China. Outro 15:20 You heard the conversation. Now when it's time for you to start taking massive action. Create Your life is he only live he will be back again real soon. Join Up Dots Join Up Dots Join Up Dots. Unknown Speaker 15:43 Jolene, Jolene

Direct download: Life_Can_Be_Crap.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Udo Erasmus Today's guest on the Join Up Dots show is a legendary health and wellness pioneer, acclaimed author and extensive educator. He developed the machinery to create FLAX OIL and started the Healthy Fats Movement. He is the Co-Founder of Udo’s Choice, a global leader in cutting edge health products having sold tens of millions of bottles of healthy oils, probiotics and digestive enzymes. He has incredible knowledge on a range of subjects such as Digestion, Nutrition, Mental Health, Presence, Consciousness, Emotional Awareness and Natural Living. He has extensive education in Biochemistry and Biology, a Masters Degree in Counselling Psychology. Udo has impacted over 5,000,000+ lives by passionately conducting 5,000+ live presentations, 3,000+ media interviews, 1,500 staff training's and is a teacher at Tony Robbin’s and Deepak Chopra's events. How The Dots Joined Up For Udo As a war immigrant Udo had an extremely challenging childhood. After being poisoned by pesticides and being unable to find any help Udo began what would become a life long study of health. Udo considers all of the elements of whole health. So how do we get to peak fitness if we are short of money and time in today's ever busy world? And is the mental aspect of health more important than the body or does it not matter? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr Udo Erasmus Show Highlights During the show we discussed such weight subjects with Udo Erasmus such as: How a failed marriage caused him to want to get a job that allowed him to go and kill stuff...which almost ended up killing him. We discuss how 95% of people live in a world of scarcity and are terrified of missing out on stuff they actually dont even want. Udo shares the steps for us to take to find the riches inside of us. This is the true wealth. And lastly................. Udo Erasmus shares a story of naked mud wrestling on a beach  with a bunch of men....this wasn't expected!!

Direct download: Udo_Erasmus.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Jeremy Slate Today's guest joining us on the Join Up Dots podcast, is Jeremy Slate, the founder of the Create Your Own Life Podcast, which studies the highest performers in the world.  He studied literature at Oxford University, specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and #78 in the iTunes top 100. He was named the #1 Podcast to Listen to by INC Magazine in 2019, as well as being named a Top Influencer by Forbes. After his success in podcasting, Jeremy Slate and his wife founded Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts. But as we see with Join Up Dots time and time again these are the highlights. These are the things that get shown to the world as they are hard earned success that deserve to be shown in the brightest light possible. How The Dots Joined Up For Jeremy As there is no doubt that success does not show itself to anyone who is unwilling to do the hard work. Self development is key, and one of Jeremy’s biggest successes was when he failed at his first podcast. This made him realize he wasn’t an expert and needed to be willing to learn. He needed to understand what is needed to bring all the pieces together and make the engine of success work? So how did he find the thing that made him focus his energies in one direction? And where does he see so many people go wrong nowadays - not choosing wisely or just going the route of most congestion? Well lets find out as we bring onto the show to start joining up dots with the one and only Jeremy Slate. Show Highlights During the show we discussed such weighty subjects with Jeremy Slate such as: Why the majority of people want to get into the podcasting space to become famous although they haven't truly defined what they are going to offer. Jeremy shares the transition that he went through to the find his success in life after the shock illness of his mother rocked his world. Why so many people are wanting to be passionate out of the gate instead of getting their head down and simply digging deep to find the passion. and lastly........ We discuss why it's so important to get your spider senses up and really focus on who you are building relationships with.

Direct download: Jeremy_Slate.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

What Does Fall Forward Mean?

Fall forward they say.

Fall forward and you cant ever fail.

But of course what does this really mean?

What does Fall Forward actually mean in real life when you are busy living life and simply trying to get by each day?

Through Join Up Dots journey to where it is today, there has been many many times when we could have stopped running the show. We weren't getting the listeners, or the income, or simply the effort was too much. At those times we had a choice to make....do we keep on moving forward or just fall back into how life was before? That my friends is a big decision to make and one that we can answer without doubt - We were never going to go backwards, it was fall forwards all the way. How To Fall Forward With Ease I think the easiest way to fall forward is to be flexible as to what you want to achieve in life. You see if you only give yourself one or two options, and these dont go the way that you would like them to go then its going to be hard. You will look at your situation and think "I need to go backwards or at least change direction" However, if you are only look at the wider picture, and for example you want to be an actor instead of being James Bond then choose again - fall forward. I think that is sensible advice and one that can make the road to success so much enjoyable to take. Transcription Of Fall Forward With Denzel Washington David Ralph 0:01 Once upon a time, there was a guy with a dream a dream with his jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient. And those struggles became a thing of the past. Oh man, of course, was bad person. And now My dream is to make things happen to you. Welcome to Join Up Dots. Intro 0:31 When we're young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:57 Yes, hello. Good morning here. Good morning, and welcome. Come to a Join Up Dots. Yes, rolling into it feels like some have done it. It feels like summer. I'm looking at my window at the moment. I'm in a pair of shorts, a T shirt. And it looks like I could go running around the world, waving my manly body at people and I would be fine. But yeah, probably still cold outside, but it certainly feels like summer is on its way and it makes you feel good, doesn't it? It makes you feel good to feel that way. Well, today's episode is gonna be a very, very short one. But it's from a guy. It's from a guy called Scott who dropped me and he's he's dropped me a couple of emails recently giving me some advice about you know, content for the show. And I love that. I love that Scott. So thank you so much for dropping me alive. Because he does he knows I'm sitting here sometimes thinking bleeding Oh am I gonna do today because there's a lot of content to fill up. So if any of you guys are out there and you see something that's inspiring that you think you could share with the world. Drop it through At Join Up dots@gmail.com I'm just like Scott did. So Scott had sent me a video and he says, Mr. Ralph, you sexy man. As a longest term listener, I'm inspired by the value you give to people. Despite not being an entrepreneur, I'm a teacher, with a love of motivation and feel but below clip and these attached this clip could add relevance to your listeners. The clip offers two important pieces, which I believe are linked to your wider message number one, full forward of Yes, fall forward. I thought I said fail forward, my eyes are going fall forward, pull forward. When you fail, don't go back into the safety of previous living like you file but push on and work hard. Right? Okay. So that's the first great bit that we're going to hear. So there's all these things I see a lot of times when people will connect with me and say, Hey, I'm thinking of doing is doing XYZ and I actually had a message from lovely lady called Amy and Amy is hugely talented. As a sort of lounge singer, she's got this wonderful voice where she can, you know, sing, and it sounds like an old person's voice, but she's young and she's beautiful. So it's like the sort of 1950s or 1920s and I saw a video she gave me a video the other day of her doing gangster's Paradise by Coolio. And I like this. I didn't realise it was gangster's paradise until I got to the chorus, because it was such a different vibe, but she can do anything she wants. And now she has quit her job in a bank. And now she's transitioning to becoming a full time musician. And she connected with me and she said, I'm not sure if I've done the right thing. It feels so wrong at the moment. And I said, No, it's right. It's right because you were in comfort zone. You were in that that anchor but was rooting you to the spot. So do something if it doesn't feel right then do something else but just keep on moving forward. until you get to the dream because so many people, as Scott is referencing in this email will do something and go, Oh, don't like this and then go back. And I used to see that I used to work in insurance and banking. And people would sort of quit. And they would Well first of all, they would quit like, Oh, I I'm not happy here anymore. I want to go off and do my own thing. So they would leave an insurance company and go and work for an insurance company. It's the same thing, or other people will quit. And then you see him come back, and I go, No, don't as I say to people, you can't reheat a souffle, and I don't know where that phrase comes from. But basically, once you made a souffle, that's it. You can't ever make it. Do what he needs to do again. So don't go back. Don't go back. And the second point to this is give your ideas and potential a chance to flourish. Don't keep them locked away. Now the clip he sent me is a condensed version of a Denzel Washington speech. She will hear then We say Denzel over here but he says Denzel base that sounds a bit pompous. He didn't point to his originally by Les Brown. However, Denzel gets the point across concise and accurate. If you feel any of the clip has relevance and you'd like to add it to your sound clip repertoire, feel free to not only am I gonna do that, I'm gonna play the whole speech. So this is Denzel, a commencement speech speaking, like Steve Jobs does to a load of students. And he gives some great advice here is Denzel for forward. Fall Forward With Denzel Washington 5:34 This is what I mean. Reggie Jackson struck out 2600 times in his career the most in the history of baseball, but you don't hear about the strikeouts people remember the home runs Unknown Speaker 5:48 for forward. Fall Forward With Denzel Washington 5:50 Thomas Edison conducted 1000 failed experiments. Did you know that I didn't know that because the 1000 and first was the light bulb. Unknown Speaker 6:01 fall forward. Fall Forward With Denzel Washington 6:04 Every failed experiment is one step closer to success. You've got to take risks. And I'm sure you've probably heard that before. But I want to talk to you about why that's so important. I got three reasons and you can pick up your accident. Unknown Speaker 6:20 First, Fall Forward With Denzel Washington 6:23 you will fail at some point in your life accepted, you will lose, you will embarrass yourself, you will suck at something. There's no doubt about it. And I know that's probably not a traditional message for a graduation ceremony. But hey, I'm telling you embrace it, because it's inevitable. And I should know, in the acting business, you fail all the time early on in my career. I audition for a part in a Broadway musical. Perfect role for me I thought, except for the fact that I can't sing. So I'm in I'm about to go on stage. But the guy in front of me he's singing like, like, like Pavarotti just wrong. Just going on and on and on. And I'm just shrinking I'm getting smaller and smaller. So they say oh, thank you very much. Thank you very much and and you will you'll be hearing from us. So I come out with my little sheet music and it was it was a just my imagination by the temptations. That's what I came up with handed to the the accompanist and she looks at it and looks at me and looks at it the director and he's like, Alright, so I started, you know, I'm saying I'm coming away with me, and I'm not saying anything, so I'm thinking I'm getting better as I started to start getting into it. running this. Thank you. Thank you. Thank you. Thank you very much, Mr. Washington. Thank you. So I assumed I didn't get the job. But the next part of the audition, he called me back. The next part of the audition is the acting part of the audition. No, I'm like, hey, okay, maybe I can't sing, but I know I can act. So they pair me with this guy. And again, I didn't know about musical theatre. And musical theatre is big, so they can reach everyone all the way in the back of the stadium. And I'm more from a realistic naturalistic kind of acting where you, you know, you actually talked to the person next to me. So I don't know what my line was. My line was will hand me the cut. And his line was, well, I will hand you the cup, my dad, the cup will be there to be handed to you. Unknown Speaker 8:55 Okay. Fall Forward With Denzel Washington 8:58 Well Should I give you Come back. Oh, yes, give it back to me because you know, that is my cup, and it should be given back to me. I didn't get the job. But here's the thing. I didn't quit. I didn't fall back. I walked out of there to prepare for the next audition and the next audition and the next one is I prayed. I prayed. And I prayed. But I continue to fail and fail and fail, but it didn't matter because you know what? There's an old saying, You hang around the barbershop long enough, sooner or later you're going to get a haircut. So you will catch a break and I did catch a break. Last year I did a play called fences on Broadway. Someone talked about it won the Tony Award. I didn't have to sing by the way. But here's the kicker. It was at the Court Theatre. It was at the same theatre, that I failed that first audition 30 years prior. The point is, and I'll pick up the pace. The point is, every graduate here today has the training and the talent to succeed. But do you have the guts to fail? Is my second point about failure? If you don't fail? You're not even trying. I'll say it again. If you don't fail, you're not even trying. My wife told me this great expression. To get something you never had. You have to do something you never did. Les Brown's a motivational speaker. You made another analogy about this says, imagine you're on your deathbed. And standing around your deathbed are the ghosts representing your unfulfilled potential. The ghosts of the ideas you never acted on, the ghosts of the talents you didn't use, and they're standing around your bed, angry, disappointed and upset. They say we came to you, because you could have brought us to life they say. And now we have to go to the grave together. So I asked you today how many ghosts are going to be around your bed when your time comes? David Ralph 11:34 Isn't that powerful in that powerful that he just kept on going forward and bored. And as I was watching that I was referencing Join Up Dots because I've been doing it nearly seven years now six years of shows but seven years of preparation before I went live, and I have done so many things wrong. So many things. It's untrue. But just this week, I decided that I wasn't going to be on Facebook anymore. Personally, I found myself getting sucked into Facebook land. And so you can go over and you can hump for me. And I've deleted everything that I've ever done on Facebook in a personal manner. And as I was going through it, I kept on seeing all these names. And I think they were all over it. They were all over in the early stages, they were doing their own thing. They were hustling, and I don't see any of them. They've all given up, they've all moved on to other things. They just, they've changed direction or whatever, but that their face isn't visible in my world anymore. But I'm still going and I'm still moving. And I'm still standing as elton john said, and it's just getting better and better. And there's not a plan. Yes, I know so much. Now, there's so much I know about business. I'm teaching Tom and Glenn, one to one at the moment. they've signed up for my one to one business course and they are going to Life's changed because of what I've learned in the last seven years. But there was no blueprint for it. I just kept on trying things and moving forward and keep on going. And little by little things, find its shape and you find the success that you want. And it may not necessarily be the success you wanted in first place. Certainly, I had totally different dreams and, and ideals. When I started I wanted global domination I wanted to be famous, really, I suppose. And with podcasting, I don't think that's the right angle to go some people get that but it takes its toll on you. And now my goal is trying to get people to create their dream lives and move forward and learn online business and, and really give them the experience that I've I've gained, but there was no blueprint. I just kept on falling forward constantly every single day. Seven years even longer than that 15 years plus, some of my stuff has been online. And through that process, you get to where you want to be. So Scott, thank you so much for dropping us that line really, really appreciated it. What's that a couple of times I saw it about I don't know, a few years ago. And for some reason, I never brought it into the show. So powerful, powerful stuff. And really appreciate you taking the time, sir. And also for the other emails you've been sending through as well. So as I say, if anybody out there is watching YouTube or, or TV or wherever, and you see something, that's good, that's good. Send it through to us. And we will add it onto the show. And we'll give you a name check. And you can be famous in your own world, or just feel good, but you're actually helping other people. you're sharing the inspiration to get people to get their dream lives. And their little economists say I'm so inspired. Until next time, thank you so much for being here. Thank you so much for listening to Join Up Dots. Thank you so much for Denzel. And Scott, we'll see you again soon. Bye bye. You ready to make a full time living online? Check out the amazing Join Up Dots business coaching. Outro 15:10 Hello, my name is Alan. And I've just completed the excellent eight week course with David. Before I started working with David Actually, I had no idea at all, where to start. I had a lot of ideas about what I probably thought was going to be good in business. David was out to help me through that though, to find that passion. Within literally minutes. We had we had a business idea. And for the last seven weeks, we've been building on it and building on it and the position I'm in now, I don't think I've ever got here on my own Unknown Speaker 15:42 because of the amount of information that David gives the structure. He's got the full package here and he explains it in a way that I can understand. His support is is phenomenal. I feel like this is the way business is supposed to Unknown Speaker 15:56 work. David helped me understand Okay, what were the next logical steps that I shouldn't Do How can I get this up and running? So I would really recommend this as an excellent course helping you. If you have an idea if you have no idea, really teasing that out and at some of the practicalities and steps to take to really launch your business, whether as a full time job was a side hustle. So it was really excellent. I recommend it for anybody thinking about setting up their own business. I don't think it's an exaggeration to say David will totally save you, us. Thank you, David for all your amazing help and support which keeps on going. And we certainly couldn't be where we are today without you so your author, David Ralph 16:36 so if you would love to become my next success story and have your own life changing online business following my step by step system, buying tuned over many years to take away the effort and expense that others struggle with. Then come across to Join Up dots.com and book a free call with myself. Let's get you living the easy life as it's there waiting for you to get it. That is Join Up dots.com Nice coaching

Direct download: Denzel_Washington.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Denny From The Flat River Band Today's guest joining us on the Denny from the American up and coming Flat River Band. One thing is apparent when you listen to The Flat River Band. The trio, comprised of siblings Andy, Dennijo, and Chad Sitze, love to have fun when they are playing music – and it shows. This bond has carried the success of the band throughout the years as the trio has opened for the Dixie Chicks’ Natalie Maines, Alison Krauss, Ricky Skaggs, Rhonda Vincent, TG Sheppard, among others.  The brothers have also charted #1 hits on the bluegrass gospel charts as well as have had their songs featured in the 2018 movie “The Least of These — A Christmas Story” featuring Duane Allen (Oak Ridge Boys), Deborah Allen, and Tayla Lynn (Loretta Lynn’s granddaughter).  That unabandoned joy and love of music comes to the forefront when you listen to the band’s new album, Every Dog Has Its Day. The trio’s fifth effort is one that the band is very excited to bring to the attention of its fans. The Dots Join Up For Flat River Band Aaron McDaris who plays with Rhonda Vincent and the Rage was brought into play banjo, and much to the brothers’ surprise, he brought with him his 1934 Gibson RB-3 that was owned by Sonny Osborne who recorded the University of Tennessee’s theme song “Rocky Top” with that same banjo in 1967. One of Dennijo’s guitar superheroes, Johnny Hiland who is legally blind was brought in to play the electric guitar, while Stuart Duncan played fiddle. Those all-star names only add to the first—rate musicianship that fans have expected from The Flat River Band over the years. Again, Denny chalks that up to the undeniable bond between the three brothers that grew through a dozen years performing at Branson’s Silver Dollar City and five at Dollywood in Pigeon Forge. So how do you make a noise that gets heard in today's world of American Idol and instant gratification that actually builds a career? And is their path fixed and determined or simply understanding that somewhere down the line the dots join up to show the true story? Well lets find out as we bring onto the show the one and only Denny from the Flat River Band Show Highlights During the show we discussed such weighty subjects with Denny from Flat River Band such as: How they toured as children with their parents, an unconventional childhood but one full of life lessons Denny shared how he had to learn not to press the hot buttons of his family even when he felt a desire to do so.. Why he and his brothers have vowed never to play the Broadway in Nashville again...although it teaches you so much in the process. Why no artist is better than the team that surrounds it, even if some members of that team turn out not to be the right ones. and lastly........ The magic of Dolly Parton who has remained firmly rooted to her humble beginnings no matter how big her star.

Direct download: Denny_Flat_River_Band.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Rick Kantor Rick Kantor is today's guest joining us on the Join Up Dots podcast is a huge delight for me, as he is a second time guest on the show and quite simply has flourished since last appearing. Rick Kantor does things his way, even to at the age of 61 going back to graduate school and getting a Masters in Creativity and Innovation, when to be honest the majority of us are glad that education finished in our teens. What makes this even more unusual is that this is a guy who has started and run several successful companies, ranging from a novelty manufacturing company, to Terrasanti a natural wall product made from American Clay, which has won many awards over the last few years He classes himself as a life term entrepreneur, but its the fascination for continued education that is so inspiring, as 10 years ago when he sold his novelty manufacturing company moved to a new town in California and spent the next 3 years getting a Bachelor of Fine Arts degree in painting and mixed media from Sonoma State. But now since our first recording he really seems to have stepped into the person that he wanted to be all along. The person that walked boldly into every situation and makes a difference to who he meets. How The Dots Joined Up For Rick As he says "I'm all about every person in the workplace profoundly recognizing that their next creative thought-- whoever they are and wherever they work in whatever job position--might be the 'Jenga' moment that topples the wall of ordinary to provoke an extraordinary disruptive innovation. I ignite this capacity in others through teaching the skills of creativity (yes, teachable!), individual and team coaching, dynamic highly energized and humorous presentations, speaking and keynotes. I draw on a lifetime of creative success, companies and products. As a serial entrepreneur, my businesses have been at the intersection of novelty, art, satire and consumer products that balance on the societal edge. We all need catalysts to make new creative connections that are tomorrow's disruptive ideas, services and products. That's what I bring to my audiences to provoke their capacity for finding the best unexpected ideas. Teaching the skills of creative thinking to organizations builds creative leadership and culture that is systematic and systemic. So would he say that since our last recording the person that he is, is night and day different to what he was? And where is his sweet-spot now in business and life? What is igniting him to greater and greater achievements. Well let's find out as we bring onto the show to start joining up dots with the one and only Rick Kantor. Show Highlights During the show we discussed such deep weighty subjects with Rick Kantor such as: Why it is so important to find the enjoyment in any task  no matter how boring. Look deep and you can find the fun believe me. Rick shares the battle that he has with getting his name out there, by tooting his own horn to create clients. A battle that most entrepreneurs have daily Rick talks openly about his belief that there is no such thing as originality anymore, all the clues to our own success are already waiting for us to pick up. and lastly...... We talk about the creation of the Join UP Dots branding and why looking at the big picture isnt always the best way to success.

Direct download: Rick_Kantor.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Rental Income From Property with Eric Bowlin Rental Income From Property with Eric BowlinToday’s guest joining us on the Join Up Dots podcast, is Eric Bowlin, a 33 year old and have over 480 doors of rental property. I’ve travelled to over 14 countries and love to experience new cultures, food, beer, exercising, and improving myself. I’m focused on creating long-term wealth for my family. I sometimes will work for two weeks straight – waking up early and staying up late to get something done. Sometimes I take a month or two vacation for no reason other than to have a new experience. I’m free to travel or live anywhere I may want to go whenever I may want to go. That’s the great part about independence, I am free to do what I want. But how did this all start? How did he find the passion to create an income and lifestyle that other people would simply die for? How Eric Started Earning Rental Income From Property Well as he says “It was an accident that I even got into real estate. While studying for my Ph.D. in Economics at Clark University in Worcester, MA, I wanted to buy a home. I almost made the classic blunder of buying a huge liability, but fortunately, I ended up buying a small multifamily property and the rest is history. So is this something that takes a huge amount of investment to get going? And is this something that needs a team to monitor rental, clients, and perhaps the bad clients that people fear? Well lets find out as we bring onto the show to start joining up dots with the only and only Eric Bowlin. Show Highlights During the show we discussed such weighty subjects with Eric Bowlin such as: Why he has moved to Puerto Rico for the tax benefits and how it has made him be able to work less but achieve more. Eric shared how he stumbled into rental simply because he didn’t hit the criteria to get a single apartment. We discuss the crisis point when life becomes too easy for someone, after they gain the financial success. What do they aim for then? and lastly…….. Why it so important to surround yourself with the same kind of people that are doing what you are doing. Find your people as quickly as possible. How To Connect With Eric Bowlin Website Facebook Twitter Linkedin Return To The Top Of Rental From Property Expert Eric Bowlin If you enjoyed this episode with rental from property expert Eric Bowlin, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here– enjoy

Direct download: Eric_Bowlin.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing When Your Dream Job Disappoints When your dream job disappoints is an issue that can cause great distress in your life. You go for the dream that you think is going to make your own life wonderful and after awhile it seems less than great. But what causes this to happen after you put in so much effort to get to where you are. Well when your dream job disappoints it's more often than not that it either doesn't match up to what you thought it would be about. Or it just becomes normal, and as we all know normal stuff doesn't seem sexy and glamorous. It is just normal stuff that we have to do to go and pay the bills. We lose track of the reasons why we wanted to do it in the first place, and that is when your dream job disappoints. So lets start by looking at email that we received that made us look at this subject in today's podcast episode Dear David, i saw a link you put on Linkedin talking about why do people go for the dream job anymore...would you mind expanding on this? You encouraged me to start my own nursery child minding job and i love every second. I am slightly surprised that you are now changing direction Claire Morgan So now let's look at the Linkedin post: Being honest you see a load of inspiration on Linkedin that in my view misses the point totally. Everyone talks about getting "The Dream Job" all the time, and find your passion and you never work again. But does anyone really want a dream job at all? Doesn't everyone simply want a life that they can do what they want when they want and forget the job? Why is everyone so hung up on finding the dream job? Do what you have to do to earn the cash and then LIVE the dream instead. In the todays podcast episode When Your Dream Job Disappoints - we of course break down the subject in the only way we know. Honesty all the way. So what do you think about the subject When Your Dream Job Disappoints? Should we care at all, or just be glad that we are in a job? Drop us a line at joinupdots@gmail.com and tell us Return To The When Your Dream Job Disappoints If you enjoyed this episode with when your dream job disappoints, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Interview Transcription Of When Your Dream Job Disappoints David Ralph 0:01 Once upon a time, there was a guy with a dream, a dream to quit his job support himself online and have a kick ass life. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and no struggles became a thing of the past. I of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots. Intro 0:27 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling in Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:52 Yes, hello there. Good morning, everybody. Good morning and welcome to a Join Up Dots is a Join Up Dots hit Halfway through January, the sun is shining. And, and to be honest, I would do anything rather than this at the moment. It's one of those things, and this is what I'm going to talk about. Because it's when you create a job that looks sexy for a certain point of time, after a while, it stops becoming sexy. And you, you, you change, and you realise that the motivation to do something isn't quite as strong as it was previously. And I'm going to explain about that. Because I think so many of us go into jobs, and we are brilliant. They've got this new job. It's fantastic. Yeah, and I'm really inspired. And then after a while, you kind of hit or, you know, it's not as good as I thought it was, and then afterwards, and that's called normalcy that is no more see where it becomes normal. And then when you're normal is a lot sexier than other people's, it stops being sexy. So you see these people all the time, you know, living these amazing lives and when you speak to them, they seem really sort of bored. with it because it's just become their normal. And so today, today, my young friends, yeah, I could be doing anything other than this, but I'm doing it because I it's my job. And that's what we have to do. And it's gonna lead into a link that I put on to a post I put onto LinkedIn. Let's get it straight David. And a response that I had from a lovely lady that I knew a couple of years ago, Claire Morgan, Claire Morgan, and so it's all going to come together. But before we start before we start I just want to say thank you to pre guys I spent all weekend with and why we're Ben David and Pete Pete from Sutton Coldfield. Ben from I think it was was door glass door somewhere. And David was all the way down in Adelaide, Australia and they connected with me for my two day podcast course and we sat there tend to form really tend to to both days going through what makes a podcast Six Figure event. And I think I think they were blown away. To be honest, when I spent all my time saying to people, the success of a podcast is nothing to do with the recording and the microphone, and people still don't get back. But I sat with David and Pete and Ben. And hopefully guys, hopefully, we're going to see some big profits coming into your life because it's better for you. And now you know how to do it. You go ahead. So that was brilliant. Really enjoyed that. Also, I'd like to say thank you to Dan, who actually visited the Join Up Dots, HQ, yes. He's come up into the office on Monday evening. And he was a guy that I trained on online businesses, probably about six months, eight months here ago, whatever. And he's still getting ideas coming to him all the time thinking should I do this? Should I do that? So I sat with him and I said to him, let you know how to do it. Up to you, you know exactly how to do it. And I sketch this stuff out on a bit of paper for him. And you could see a penny dropped, a penny dropped. And he suddenly realised that making a living online isn't hard. It's really, really easy. And I'm going to say it again. Because I say all the time and fingers crossed, people are going to get this. You find the value that other people want. And then you give it to them. You make them see that value, and then they pay for it. And it's really, really easy and everyone who sort of come through my coaching, they get that they get that and if I haven't quite got it, there comes a moment when they can see it. And then I go oh my god, yeah, there's opportunities everywhere. So Dan visited Join Up Dots Hq and he met my my silane my daughter and he came in my house. I mean, he went down to the pub and met my wife. I gave them the Join Up Dots tour. And proven night I could just see he wasn't quite with me. He was We've made but he's brain had already switched because I think he's now got it. He can now see how easy it is to make money online. So Dan, I salute you, sir. You are not only a sexy individual, but you are now Yo Yo Mama, I will be absolutely honest. You're my mate. And I want to see you do as well as possible. Okay, so let's get on to today's podcast episode. And this, this was an email, I was thinking to myself, what should I talk about? And then I received an email this morning, and if that makes sense. So this was the email database, I saw a link you put on LinkedIn talking about why do people go for the dream job anymore? Would you mind expanding on this? You encouraged me to start my own nursery childminding job and I love every second I'm slightly surprised that you are now changing direction Claire Morgan. And so the list expand on my my thinking I speak to so many people, okay. And they are hung up on the, I want to do something amazing, I want to do something sexy, I want to go for the dream. And I understand but I really do understand that. But over the last few years of talking to literally hundreds of you, and now realising that very few actually then go for the dream. It's because it's too big. Now, I've started thinking over a period of time, but and this is comes with the motivation of doing Join Up Dots as well because because I do so well financially, there's a part of me that things I don't really want to do anything else, you know, I'm quite happy to float around, especially when it gets sunny. Find other things to do. Van do my dream job and I'm doing business with my fingers my dream job because people always say to me, oh, it must be amazing and it is. It really is amazing. But I can find out the things to do. And I've started to wonder and I'd love you to drop me a line or come over to Join Up Dots, whatever. And tell me your point of view on this, because I'm starting to think that the dream job isn't important. But it is having the dream life. You know, does anybody really want a job? A job is something that you have to do to pay the bills. But if you can pay the bills easily, then why would you worry about the dream job, you'd fill your time up with doing things that you want to do? You know, I love getting in the car driving along with the music on exploring places going for a pub lunch, just sort of just wandering around, really, you know, I just love that a little bit of adventure every now and again. And this month, we're going away for a couple of nights with some friends. And then next month, I'm going to Iceland for about a week. And then on in April, we got something else and I just spend all my time planning to do things away from the job because I now can and I'm just thinking about it all the time. So I put this post up on LinkedIn, and it said, Would love to know your comments being honest, you see a load of inspiration on LinkedIn that in my view misses the point totally. Everyone talks about getting the dream job all the time and find your passion, then you never work again, find your passion. But does anyone really want a dream job at all? Doesn't everyone simply want a life but they can do what they want, when they want, and actually get the job? Why is everyone so hung up on finding the dream job, do what you have to do to earn a cash and then live the dream instead? And so, I keep on talking to people and I say to them, Look, it doesn't matter about the big sexy being let's do a few small things. Let's be pragmatic on it, to pay your bills, get your debts down and give you the free time to then go and do other stuff. And once you start learning income streams, you can just do more and more and more, you know, I could literally do 100 A week really, and I don't because you get to a point, you know, when you do get lazy and you think to yourself, I can't really be bothered. But then people come along to me and they go, why aren't you doing more with this? I go, I'm doing. Ready. I can't be bothered, really. But there is so many opportunities out there. Why don't we just learn how to make money online? Simple as that. And so when you think to yourself, or I need to pay my mortgage off, just being like, okay, let's create the value for paying the mortgage off. And it's quite easy. I say the word easy again, because if you think to yourself, Well, I make 30 pounds a day. Now 30 pounds a day, 600 pounds a month, 900 pounds a month. Okay? So you are literally biting into quite a hefty chunk of a mortgage. Now, I think in the United Kingdom, most most mortgages around sort of 900 1200 pounds or whatever. But if you suddenly I'm making 30 pounds, which isn't life changing, but it is constant every single De Vayne you pay your mortgage up really, really quickly, you've been suddenly got 1000 pounds a month or 900 pounds a month, but you didn't have which you can then pay off our debts. So you only need to get that small pragmatically built, income stream coming through. And what I like doing is creating leads for other people's businesses. So when you drive down the high street, when you drive anywhere on Earth, you will see businesses that are reliant on other people's customers. So when you know how to do online traffic generation, all you've got to do is actually pass that traffic to them and say, if 10% of our 10 pound for every lead or whatever, and monitor it. And once you get it going, you don't even have to monitor it yourself. And I'm going to keep on banging on about this. I really am because you don't actually have to be doing the work. You build the thing. Then once he starts flowing, you then build another one and you move on, you know, I am doing, I've got five or six things at the moment, operating, and some of them are barely very small and they only pay me back maybe, you know, 80 pounds a month, whatever. But 80 pounds a month suddenly means but, you know, my phone is paid for, or my mobile phones or my kids have or whatever, you know, it's somebody else's money that comes in, which means I've been got an extra 80 quid to Ben spend on something else. And that's how it builds, you end up paying for all your debts based on other people's money. Yeah, it's not your money. You just look at it and think, okay, I want 600 pounds a month extra? How do I get this? Right? What I need to do is get 20 pounds a day. How do I do that? And I think the quickest way, as I say is to drive leads into other people's businesses, and there's hundreds of them, you know, 7.8 billion people on the planet and you can just keep on doing it. Doing it doing, it's what I teach. It's what Do and everybody out there who's been for my coaching will now know, they get that Penny drop moment, but I realised that opportunities are everywhere. So yeah, I put that post on. Why is everybody so hung up on finding the dream? Because I now think, is it the dream job that you want? Or do you want the dream life? You know, if somebody said to you, there's 3000 pounds a month, don't do anything. would you go? Oh, no, no, I still need to get the dream job. I don't think you would. And so there's so many posts on LinkedIn, so many posts on Facebook and stuff, and I just looking at them and I'm thinking, I think they're missing the point. I think people I think that ultimately, we're all lazy. You know, even the ones that are hard working and I work harder than most people. I think we still push comes to shove. We would love to do something that we want to do it in our own time and create like maybe a dream hobby. That takes out tonight. We're not forced on monetizing it, but it gives us the engine Women and we wake up each morning and do it, you know, Join Up Dots. When I'm doing it, I love it. But Join Up Dots is the lead generation Join Up Dots and I speak people across the world connect with me, I've been speak to them. Some of them I never see again, some of them. I was talking to this person during the week. I won't say any names, I won't say any genders. But I gave him an hour. So of my time they came through by email, and then I sent a nice email back and I said, you know, if you ever need to talk, you know, just drop me a line. And I had nothing to do that time. So they did. And so I connected in zoom, and they were across the world. And I gave him about an hour of my time. And it was all thank you so much, David, thank you so much for you know, your help and your assistance. I said no problem at all. You know, that's what I do. That's what I do. You know, that's I'm here. And I said, I'd really like to get onto one of your courses. Could you send me the invoice and I'll sign up for it. And then finally, if that's what you want, so anyhow, send the invoice down. And then about two days later, I get the most horrible email Back from this person, just you know, just, I won't say the words, but if you imagine the worst words that you can think of directed at me, and I just went back to him and said, well, thank you for your understanding. And we're obviously not a fit, you know, but you get that sometimes she gets some people talk about, but the majority of people that come through, I am about Penny drop moment when you see them go, yes. Okay, I can see what you're saying. This is how we do it. So for all of you out there, oh, I've had a response actually, about this LinkedIn post. And I've just seen this. This is Robert load or low day, and he's a gentleman in I think, Berlin, in Germany, but I was connected to God. He says two years ago, I'd be surprised if it was two years ago. And he says, David, in regards to your post here, I remember that you gave me the last push I needed for starting my coaching business two years ago. So I followed my dream and so far, it is still my dream job. I can help people and do what I'm good at, and all that without getting totally stressed out. So thanks again for your support. So that's great. So Robert, you know, he has found a dream job. And he's been doing it for two years. But I think there will come a time where but but it's not the dream anymore. And that's because you've grown, you've, you've moved into bigger things, and your vision is different. And you realise that what interests you, you know, when I was five years old, you know, I used to want to dress up like naughty and do jigsaw puzzles all the time. Now, I like to do jigsaw puzzles, but don't often dress up like naughty, we change we move. And if we were the same people, as when we first met, and when you see people split up and I go, Oh, you've changed and you've been a cause of bloody change. You know, I've been with you for 30 years. You've got to change. You've got to move on and you've got to reassess what you're doing in life. And I'm just in that stage at the moment of reassessing what I'm doing because I think I'm here to make a difference from you guys. And if we're aiming for the bar to be too high, but you can Can't see the dream because you don't know yourself well enough. Why don't we just get you earning some money and then, you know, walk around on a beach on a Tuesday morning? Yeah, do it that way and they maybe the dream will come later. You've taken that pressure off and you can move into into pasties new huh. I wonder, I wonder if this is the right direction I feel like it is and that's why I say these things on the podcast to get people thinking and stuff. But um, yeah, so you know, if anybody wants to connect with me or drop me an email or whatever, you're listening to these podcasts and you're thinking, Oh, you know, I'd like to do this or maybe I don't want to do bass or you want to do you know, learn how to podcast or whatever you want to do or just say hello, just drop me a line. Join Up dots@gmail.com or you can book a time and I'll speak to you one to one and we'll see each other and we'll try and reach out and touch until you become like Dan, when you can come into my office. And he said to me people say it's a shade. This isn't a shade. I said no Dan, I know is not a shade. I know it's not a shirt. And when he bought me a lovely pint and we sat there, and yeah, he's my mate, he's my mate. Until next time everybody. Think about your life think about is to dream too big. Should you just be earning some money? Would you prefer to have more time just be yourself just floating around just enjoying stuff. Whatever you want to do is up to you to make it happen. But it always comes down to the offer and providing value to someone. If you're not providing value, you are not going to make money and money unfortunately, makes the world go round. Until next time, I will see you again look after yourself. Cheers. Bye. When your dream job disappoints.Are you ready to start your own podcast and really make it work for you bringing customers and profits into your life and your business in the easiest way possible? Or perhaps you've already launched and aren't getting the results you want? If so, I'm going to teach you the information that you need that makes all the difference to your success. Now, don't be fooled into believing what others are teaching you when it comes to what matters. your podcast, get those results. podcasting success is not about the podcast. It has nothing to do with a recording or equipment. It has everything to do with understanding your market and making those customers come to you time and time again. This is raw 100% live behind the scenes podcasting mastery, not shown anywhere else. If that's of interest, head over to Join Up Dots and book a time to speak with me to make sure that you're a fit for our next course. This is podcasting mastery live at Join Up dots.com. When your dream job disappoints that's the end of China. Unknown Speaker 18:39 You heard the conversation. Now when it's time for you to start taking massive action. Create Your life is the only life you will be back again real soon. Join Up Dots Join Up Dots Unknown Speaker 19:02 Jolly Jolly

Direct download: When_Your_Dream_Job_Disappoints.mp3
Category:Entrepreneurs -- posted at: 12:20pm UTC

Introducing Jono Bacon Jono Bacon is today's guest joining us on the Join Up Dots podcast is a community and collaboration strategy consultant, author, advisor, and speaker. He was born in Northallerton, North Yorkshire in England. He lived in Bedfordshire and the West Midlands before relocating to California in 2008 to live with his wife, Erica. While he has always had an interest in technology, the seed change happened in 1998 when Jono’s older brother, Simon, introduced him to Open Source. Jono was captivated by the notion of people around the world working together to produce technology that they all shared and benefited from. This created a lifelong passion to understand every nuance of how to build productive, engaging communities where a network of minds, experience, and time can produce value together. Just imagine what is possible if we can crack the code for doing this well?  He started dipping his toes into various technology communities, writing extensively for magazines and online outlets, and then joining a new government initiative called OpenAdvantage that provided Open Source training and consulting. His career then took him to XPRIZE where he helped launch incentive competitions that solve major challenges (such as the $15million dollar Global Learning XPRIZE to build technology that teaches kids literacy without a teach) and then he went to lead community strategy at GitHub where most of the world’s technology is created. How The Dots Joined Up For Jono At this point in his career, Jono wanted to apply the power of building communities to broader range of industries and challenges and he started consulting for a variety range of organizations about community and collaboration strategy. This includes industries such as financial services, entertainment, professional services, non-profits, consumer products, security, and beyond. His clients have included Deutsche Bank, The Executive Centre, Google, Mattermost, Glorious Games, Santander, and more. Which is the perfect starting point to today's episode. So growing up in Yorkshire, his path could have been very much like the majority of his colleagues - did he always think he was going to be different? And where do people go wrong with making communities really work for them? Well let's find out as we bring onto the show to start joining up dots with the one and only Jono Bacon Show Highlights During the show we discussed such deep weighty subjects with Jono Bacon such as: Why we all have different definitions of what is a community for us.....but you have to understand your audience big  Jono shares his rocking chair moment and why he now has a huge pull to his Northern past. Jono breaks down the first five steps that we all have to take to build a community that truly works. and lastly...... We cover the big failing point of all new communities due to the founder focusing in on what they get and not the group.

Direct download: Jono_Bacon.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

In todays episode of Join Up Dots we all talk about the big mistake that people make when starting an online business. They fail to understand that its all about the offer. What we mean by this is, you dont create a business and then tell people what you are selling. You define your product based around what people are actually wanting from you, and pivot to make it only available from yourself. You see this was inspired by the following email received at the Join Up Dots headquarters. Its About All The Offer Email Dear David. thanks for your show great stuff. I was listening to you the other day on my boring commute to my boring job and you said "Its all about the offer...unless you get the offer right then everything else is hard" or something like that. I'm sorry i listen to a lot of your shows, but this bit jumped out at me. What does that actually mean, can you explain more? Kind regards and i have left an ITunes review for you Mike Conting Hemel Hemsptead Listen to today's episode to hear David Ralph explain more about this important aspect of online business success, and the simple steps that you can take to make your online dreams come true. As always make sure you book a time to speak to us as we help you get your dreams off the ground too.

Direct download: Its_All_about_The_Offer.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Keri Murphy Keri Murphy is the CEO and founder of Inspired Living, where she and her team help entrepreneurs become go-to experts in their field and build influential brands through on-camera training, business strategy, media, and marketing planning. As an international speaker,media expert,and business mentor,Keri is committed to helping others to create and thrive at a business they love and teaches them how to authentically convert their ideal clients using video in particular. Keri always knew she had an affinity for the entertainment industry. As a young girl she attended modelling and acting school and was represented by a local agency. At 27, Keri purchased that same talent agency she went through in Portland,Oregon, and quickly built it to one of the most respected agencies in the Northwest—Murphy Talent Group. The agency had grown over 400%, but after the recession hit in 2008, Keri was forced to close her business and completely start over. How The Dots Joined For Keri She moved to Los Angeles to pursue her dream of being on-air talent,landing a gig on E! and red carpet premieres. Since founding Inspired Living in 2011, Keri has worked with hundreds of entrepreneurs and visionaries helping them become industry influencers - choosing the types of videos to use, and how to leverage their message on-camera so they can make a big income and an even bigger difference. She has been on camera and an entrepreneur for 20+years, and is a television veteran with appearances on MTV, E!, FOX and NBC. When not inspiring others, she can be found spending time with friends and family, playing piano,or relaxing by the sea with her daughter, Lauren. So when she looks back at her life does it seem a blink or years and years of hardened knocks, success and of course crushing disappointments? And do people truly need the backstory to achieve the level of success that they want? Well lets find out as we bring her onto the show to start joining up dots with the one and only Keri Murphy Show Highlights We discuss how to get past yourself on screen by loving yourself and all your imperfections no matter what. How so many of us have to turn up our dimmer switch and truly become the person the world wants us to be. Why Keri shares her belief that anyone starting today is ahead of the curve when it comes to video marketing and audio production. We discuss the power of the backstory and why its so important to weave it into your business whenever possible. And lastly.........  Keri shares her story of crushing disappointment and hurt, which has turned out to be the best thing possible

Direct download: Keri_Murphy.mp3
Category:Entrepreneurs -- posted at: 3:17pm UTC

Introducing Chad Peterson Chad Peterson is today's guest joining us on the Join Up Dots show. He is an expert business broker and the founder of Peterson Acquisitions, an award- winning M&A firm. Chad’s firm handles transactions in $1 million to $25 million range, with some deals exceeding $25 million. He works with companies all over the United States and has completed international deals as well. Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States. What sets Chad apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings. Chad is a self-made entrepreneur that has been in the trenches. How The Dots Joined Up For Chad He has started, built and sold 6 of his own businesses. Chad wrote the book “From Blue to White: A Working Man’s Guide to Self-Employment”. He also wrote the book “Swinging Doors: A Guide to Selling Your Company” and is the host of the podcast: Business Brokers: Buying, Selling & Growing Businesses. As he says " Peterson Acquisitions is unlike any business broker you will ever meet. We are tough, we are full of grit and drive. We are serious about selling businesses. We are not for everyone. Our clients are those who are just as serious about selling their business as we are. We come on strong, we keep our foot on the gas, and we don’t stop working until we get the job done. If that sounds like the kind of business broker you need fighting in your corner, schedule a confidential, no obligation discovery call right now." So was this bold and brazen approach born from the very beginning or did it grow over a period of time? And where do people go wrong most, not starting a business or keeping hold of it for too long? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Chad Peterson. Show Highlights During the show we discussed such weighty subjects with Chad Peterson such as: Chad discuses the love of work, and why he is very happy working seven days per week instead of looking for the balance. Why its so important to disconnect from your business and get your juices flowing to build huge growth in to your business. Failure can strike at anytime so why put all your success and income in the hands of someone else. We discuss how the school system is dangerous and can often beat the inspiration out of the mind of our kinds. And lastly................. The reason why you have to make a clear decision as to what your brand stands for and hammer that message home every single day.

Direct download: Chad_Peterson.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Kat McLead

Todays guest joining us on the Join Up Dots podcast, is Kat McLead who first connected with the show by email several months ago. The email said "Hi, I’m Kat. I built a business that allowed me to pay the $450,000 down payment for our house. (It involves me escaping severe abuse, starting a men’s fetish business at age 22, generating multiple 6 figures in this business, HATING it, shutting it down, getting my M.A. in Psychology, coaching sex workers out of the adult industry into entrepreneurs, becoming a millionaire Stay at Home Mom, feeling unfulfilled, and now helping fellow mom's start businesses for fulfilment and meaningful work while staying Mom first.) Well if that doesn't grab my attention from all the guest pitches that I get at Join Up Dots then I don't know what will. So now she is a busy mom and business owner who exclusively helps other mom's start businesses for fulfilment and income - while staying mom first. Which is a key part of what I preach at Join Up Dots. How The Dots Joined Up For Kat We all think that money is the goal, but things feel very flat when that money doesn't spark excitement in you day after day. As he says "The truth is, when I started my first Real Life Business years ago, I didn’t know what the 4 Key Steps to Launching an Ideal High Profit business. I didn’t even know how to complete Step 1. But, I started, I learned, and I persevered through lots of mistakes. Eventually I fine tuned my approach across 3 successful Real Life Business and over 7 figures in revenue.   Her experience leads into her "Nail Your Right Idea Framework" that anyone can use to find the RIGHT Business for them that is pleasurable and brings in high profit for the time spent (Marrying the skills/gifts/talents they currently possess and finding the most profitable subset of this for their winning idea) to.... How she uses her Hyperfocus Model to maintain and grow my business as a busy mom while working 30 minutes/day, and how I help all my clients do the same So is it the idea first and foremost that make a business fly, or actually understanding yourself and your passions? And where does she see most people go wrong as they build their own online success story? Well lets find out as we bring onto the show to start joining up dots with the only Kat McLead Show Highlights During the show we discussed such weighty subjects with Kat McLead such as: We discuss how Kat developed her ex-porn star business through hustle and cold calling, even though some people weren't overly happy. Why it is so important to do your market research before you ever start building a product. Find out what needs to be solved and go ahead and find the solution. Kat shares how she has developed her super talent of spotting opportunities for others, which she believes comes from her hard childhood.. and lastly........ Why you don't get success by sitting in your comfort zone you have to go out there and make things happen for yourself.

Direct download: Kat_McLead.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Todays podcast episode is built around an amazing email that we recieved from a listener in the UK.

The guy is called David Campos, and originally from Chile he now resides in the UK with his lovely wife from France. As you will hear in todays show David has found himself a little bit lost as he struggled to transition the skills that he had in his hometown to something that will provide him with a living in the UK.

This shouldnt be a problem, as he simply needs to connect with the right people who need him more than ever. And that is what we are going to show the simple starting steps that he needs to take to bring the rewards into his life.

Direct download: From_Chile_With_Love.mp3
Category:Entrepreneurs -- posted at: 10:18am UTC

Introducing Ryan Baker Today's guest joining us on the Join Up Dots podcast has had a very interesting story to where he is today. Since late 2017, our guests business Kingly Consulting has helped over 12 Digital Marketing Agency owners find peace of mind around their PPC Services. From helping to design their teams and train their staff to overhauling processes and making sure the train stays on the tracks, he knows there is always something to improve. Kingly Consulting's clients have become Google Partners, raised their rates 500%, increased their setup rates by $2,500, taken 3 weeks off in a single month for the first time in years, and saved many client relationships that were on the brink of collapse. As he says "Kingly Consulting was founded to help SEO Focused Digital Marketing Agencies improve their PPC services. I've had the privilege of working with a lot of agencies and I love the energy and the people in that world. As a Certified Customer Experience Professional (CCXP), I bring a unique approach to the SEM side of digital marketing. How The Dots Joined For Ryan I love helping to shift the focus of agencies and their clients from the shorter term numbers games to the long term human-centric approach. I enjoy long-standing relationships with my clients and thrive on under-promising and over-delivering. Outside of work, I have a beautiful wife and two adorable daughters. We enjoy spending time with our church family, travelling and exploring, drinking coffee, playing music, and board games. If you have an Agency that rocks at SEO, but you can't get the same level of client satisfaction from PPC, it's time to reach out and turn thing around. So like most businesses was there a time when he was struggling to get the same level of satisfaction in his own business? And why do people make it so difficult for themselves targeting the wrong people or simply not getting enough interest in their services? Well let's find out as we bring onto the show to start joining up dots with the one and only Ryan Baker. Show Highlights During the show we discussed such deep weighty subjects with Ryan Baker such as: Why it is so important to stay true to personal beliefs in business as the more you can make people happy the more money you will earn. We discuss SEO against PPC especially when building it into the early stages of online business success. Why local search is so important to your business and should be looked at before ever attempting to go global. and lastly…… Ryan shares that moment when he saw behind the curtain of a successful company and realised their pain was his win.

Direct download: Ryan_Baker.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Zach Thomas Today's guest first joining us on the Join Up Dots show is Zach Thomas, he is an entrepreneur, published author, coach and speaker. He was Eagle Scout of the Nation in 1995, graduated from the United States Military Academy at West Point and served his country as an Airborne Ranger Infantry Officer. He has started multiple companies and been featured in Newsweek Magazine and on Good Morning America. He married his high school sweetheart and they home school their seven children on their family farm where he grew up. His varied interests include studying leadership and entrepreneurship, farming, riding his Harley, working on old cars with his sons and dad, camping and spending time with his family. Today, he is the owner/operator of a Chick-fil-A franchise in Rockmart, Georgia. His Leader Farming strategy - Growing Leaders to Grow your Business - has resulted in top 20% performance metrics and the development of multiple Chick-fil-A franchisees from his restaurant. As a Lean 6 Ninja, he has cultivated a culture of continuous improvement in his organization. How The Dots Joined For Zach His pioneering efforts have led him to serve on the Lean Operator panel for Chick-fil-A, Inc. and co-create the Lean365 program that helps other franchisees build a culture of empowerment, engagement, and excellence. He’s been featured in Newsweek and on Good Morning America, and is here today to share what he’s learned along his journey. As he says "As a lifelong student of leadership and entrepreneurship, I consider my Chick-fil-A franchise with over 90 team members a laboratory for innovation and cultivating next generation leaders. My company, Locum Restitution LLC, Latin for “a place of restoration” is a leadership development company that just happens to sell chicken!” So is this a business model that leads to a healthy work life balance, or tips it all into the work zone? And where would he go if he was to take his learnings and implement them into a new business? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Zach Thomas Show Highlights During the show we discussed such weight subjects with Zach Thomas such as: Zach shares how he loves to bring an entrepreneurship schooling for his children, to create a mindset that they wouldn't get a school. We talk about the movie "The Founder" and how Ray Kroc went about redefining what his business is all about. Zach discusses how he found his leadership style by hearing his team pondering "What Zach are we going to get today?"  and not liking that discussion. And lastly................. Zach reveals the time when a good day for him was making a person cry out for his mother. Very different from today.

Direct download: Zach_Thomas.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Today's show is based around several emails that we have received over the last few weeks at Join Up Dots. We love receiving emails from people, as it shows us that you are ready to take action. You are starting to think things through, and that is where the real fun starts to occur Question Number One This message has been percolating in the back of my head for several weeks so I decided to send it off as an early Christmas present to myself. I shall try to be brief but want to explain where we are and how we got there ... I listen to , learn from and am motivated by your podcast, usually once or twice each week. My business partner (and husband) and I did what you advised against: started by creating a product we felt would be useful to an audience. The product has evolved from an online skills quiz game (failed), through a Flash phase (technology advanced) to its current state - an online product to help anyone involved in sales to close more deals as well as coaching. We have been working on getting this to the right market for several years (yes, years). To be honest, we have worked diligently and at times less diligently ... when our resolve weakened. Starting fall 2018, we resolved to correct our product's flaws (outdated website, Flash-filled content). Getting that all corrected took until this fall 2019. We focused on LinkedIn and, secondarily, YouTube to generate interest and get viewers to our site. It hasn't worked yet and we're now trying to figure out how to get to our unique bit of the market. LinkedIn has change quite a bit from what it used to be and no longer seems as business oriented as it did. Its business focus is what made it our choice, given that we are not fans of social media. Final information: we are considerably older than you so online needs to be our methodology. Now that I've blathered on, not sure if you can help. Guess I was hoping for some outside thoughts from you ... as well as finally connecting with you personally so you know I'm a fan. Our site is mygoforthegreen.com. We transitioned from instructor led custom business skills seminars to our online product once we were no longer marketable. If you can offer any suggestions, terrific. If not, at least we've had a chat, albeit a rather one sided one, and that's fine, too. Regardless, have a wonderful Christmas and a successful, enjoyable 2020, whether you're in the back of your garden or travelling!! Best wishes, Linda Question Number Two Dear David, just wanted to drop you a line to say i'm loving that little extra story you share at the beginning of the show. It really shows the journey that you've been on, which i guess is why you have done it. Can i ask how different is your life now compared to when you worked in a corporate job? I guess the reason that I am asking is whether it is truly worth going after in the long term. Thank you for the honest answer I know that you will give me Art from Seattle Question Number Three Hi David, what social media platform would be best for my new business. I am aiming to start selling tennis equipment across the world and so many choices out there - JK from Brighton, America Question Number Four Hi David, I am a long term listener of the show and I want to say something that I have realised recently. I believe in you and what you tell me. I think in my heart of heart although i listened to your show religiously I felt that you were selling a dream that wasn't for me. Something clicked in one of your previous episodes when the guest said "it doesn't have to be right, it just has to be something moving you forward". That stopped me in my tracks, and made me realise the genius of your dots branding. I wish that i could go back in time and listen to all the shows now to see if I feel differently and grasp what you have been telling us for years. I still dont know what I am wanting to do, but I do now believe. That is my starter gun. Thank you so so much for what you do Gerald Banks, Dayton Ohio

Direct download: Go_For_The_Green.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Shaa Wasmund is todays guest joining us on the Join Up Dots podcast.

She is a lady who has built her life around taking action and making things happen.

As she says "I’m an entrepreneur, public speaker and the author of #1 bestselling books ‘Stop Talking, Start Doing’ and ‘Do Less, Get More’. In 2015 I was awarded an MBE for ‘Services to Business and Entrepreneurship’ and was recently named one of the UK’s Top 20 Influential Entrepreneurs by The Sunday Times.

Born in California to an English mother and Italian father, Ms Wasmund and her mother settled permanently in the UK when she was 10.

After winning a scholarship to the prestigious City of London School for Girls, she studied international relations at the London School of Economics. How The Dots Joined Up For Shaa It was while at the LSE that Ms Wasmund, then 21, won a competition to interview Chris Eubank, then a middleweight world champion boxer. Eubank was so impressed with her confidence or "front" that he offered her the job of becoming his assistant.

Ms Wasmund said yes, and so she started her business career in the competitive world of boxing. She  became the only female boxing promoter in the UK, representing World Champion Chris Eubank and working with the infamous Don King before starting my own PR company helping grow the Dyson brand from around Sir James Dyson’s kitchen table.

From that point more and more hustle and success came her way, which isn't a surprise as he also says "I believe that we all have the ability to live the lives we dream of. We just don’t always know how.

The greatest courage is to follow your own path even through the roughest terrain, rather than the path of least resistance. Nothing great is ever created in your comfort zone. I believe it’s OK to not know the answers, to feel stuck and frustrated; it happens to all of us.

What’s not OK is to stay stuck." So when the big punches in the mouth occurred in her business, how did she dust herself down and get back up? And why is her number one piece of business advice "Hire A Cleaner" Well lets find out as we bring onto the show to start joining up dots with the only and only Shaa Wasmund MBE. Show Highlights During the show we discussed such weighty subjects with Shaa Wasmund MBE such as We talk about the difficulties that youngsters now deal with from coming from entitlement.  Shaa shares the lucky breaks that she has had in her life, especially in regards to working with the Genius James Dyson. Why a business becomes more and more successful the more you focus on the value you offer others. Its all about giving. and lastly........ Shaa tells us all why we have to visualise what we want in life and why it so important to get those images in my mind to make them happen.

Direct download: Shaa_Wasmund.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Jay Seeney

Today's guest joining us on the Join Up Dots show is Jay Seeney. He is the founder of media company Blacklist Productions. A company started to create cinematic videos and beautiful imagery.

In just two short years since inception, Jay Seeney has filmed with the best in the Australian Country Music business, directing clips for Lee Kernaghan, the Wolfe Brothers, Andrew Swift, Troy Kemp, Drew McAlister, Benn Gunn, Matt Cornell, Mike Carr and countless other artists. Jay’s video style revolves around highlighting Australia’s best artists in some of the most desirable locations around the country. Credits include: #1 Music Video on CMC Backroad Nation – Lee Kernaghan, #1 – Storm Rollin’ In – The Wolfe Brothers, over 30 music videos on the Country Music Channel Videos have received over one millions views online.

Jay is a talented musician, passionate artist and photographer and a highly skilled film maker. So how did he take his passion music and build a business which has transformed his life to where it is today? And if he could give one big piece of advice to every listener of Join Up Dots what would it be? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Jay Seeney Show Highlights During the show we discussed such weighty subjects with Jay Seeney such as: Jay shares how he got the idea for Blacklist Productions due to the cost of making his own videos. He found his own pain point and took action. We talk about the process of trawling through YouTube to find good the stuff that can push you on. It can work, but be very very selective.  Jay talks about the method of finding the right clients for his business that can push his business forward. Scale by using their profile to build your own. And lastly................. Why gaining time in your life is so important especially at the beginning of starting your business. A day per week can be such a huge win.

Direct download: Jay_Seeney.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Happy New Year everybody, and thanks for listening to Join Up Dots.

So 2019 has come and gone, and now the new decade is rolling into place. Is it going to be a good one, or is it simply going to be more of the same for you? Well. i can promise you that for me, the passion has never been higher to make a difference in your lives. You have been listening to Join Up Dots for six years now, and many of you have started your own businesses and are living very different lives because of us. But not enough for my liking. In fact i would say that this has been the biggest disappointment to what I have achieved through the show. Yes, my life is amazing and stress-free, but I haven't quite got you guys to see how easy it is to start building online income and create your dream-life. I think at its core, people cant see the opportunities that are all around them. They cant see that they dont actually have to create a huge business that seems daunting from the outset. But i believe now (and i didn't for many years) on creating a business that is the smallest possible, whilst providing the most the value and income back to you. I call it "Anti-scale" - having the ability to make the most of the customers you already have in your life, and all around you. How do you make them come to you in every increasing numbers in the easiest way possible? How do you make a business that doesnt drive you into the ground due to effort that it takes to make that money? Does that sound good for you? Well it should do, as there isn't any better way to get that work life balance that people want. So lets make this the best New Year you have possibly had and will ever have.... Until next year which will be even better again. Thanks for listening to the show and all the best David Ralph Join Up Dots 

Direct download: 2020_Vision.mp3
Category:Entrepreneurs -- posted at: 11:45am UTC

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