Fri, 17 July 2015
Todays guest joining us on the Join Up Dots free podcast interview, is a globally recognized expert on how companies can navigate and profit from humanity’s biggest challenges.
What this means, is instead of going to work, and then coming home and focusing our efforts on being "green" and arranging our household activities on being green and protecting the planet, he says "why don't we do it all the time?"
Why can companies do the same as we do personally, and focus their efforts on operating in a green way too.
His views on strategy have been sought after by many of the world’s leading companies, including Boeing, HP, J&J, Kimberly-Clark, PepsiCo, PwC, and Unilever.
His first book, Green to Gold, was the topselling green business title of the last decade and was included in many all-time lists of 30 books that every manager should own.
He is an author, Ted talk veteran, businessman and of course recognised expert across the world on this subject.
So where did this realisation that companies can actually find a way to profit from being green, and the excesses of the past are not the way to go forward with an increasing profit sheet?
And does he find his message, is getting easy to pass on nowadays, or is it still an up hill path that he is walking?
Well let’s bring onto the show to start joining up dots, as we discuss the words of Steve Jobs in todays free podcast, with the one and only Andrew Winston