Wed, 23 September 2020
What Is Branding In Business
The subject of What Is Branding In Business is discussed on todays podcast. This is a problem that so many people struggle with when designing an online business and spend a fortune on an expert to help them with. But they dont really need to with a little bit of thought and planning. So lets start with the question and then start breaking things down Listener Question Dear David and everybody at Join Up Dots. Very quick question which i thought might be a good episode to do. What is branding in business? I keep on hearing it from yourself and other podcasts that i listen to, but nobody really explains it in terms that i understand. Would you be able to shed some light on this? Thank you so much Jennifer Anymore, Connecticut What Is Branding In Business Step One Branding is not an image, a logo a colour scheme or anything to do with a visual. Although it is all of those things too. Branding in business is what you do, say, react and demonstrate time and time again to your customers that makes them love and understand what you are about. From the URL of your business, through to buying a product there has to be a key simple message. What do you do that makes your customer trust you, understand you, and want to come back time and time again. Jeff Bezos, the founder of Amazon says this brilliantly when he says "Branding Is How Your Customer Talks About You When You Are Not In The Room" Could this be classed as integrity? Could this be classed as pure customer service? Once again it is all of these things and a lot more. What Branding Is Not Branding is not simply a logo or a colour scheme, but actually starts right from the URL of the business. Does your company name state clearly what you business is going to offer BEFORE the customer even lands on your website. For example, our business is called Join Up Dots which actually doesn't make too much sense when you first find us. How about if we called it "Online Business Made Easy"...would this make it more obvious? Yes of course it would, which is why URL's like these cost a fortune and so desired by so many businesses. Now, most of us can't afford one of these but we can get around the problem by adding an obvious slogan, and really focused images and content. Every interaction and content has to reconfirm the thing that you do that other people dont do. What Is Branding In Business - The Amazon Way When we think of Amazon do we simply think of all the goods that they sell, or do we think of the ease of buying those goods? Well for me, it is "ok, lets go to Amazon as I can have it tomorrow" Its their efficiency and ease of purchase that is the key to me using them. I dont even look at the prices as I dont care about that...i just care about getting the item quick and easily. And that is a massive part of their business and is the question that they answered with their branding. What is the customer really wanting and how can we be known for that thing more than anyone else out there. Once you get that running through your business then things become very easy indeed.