Join Up Dots Business Coaching Podcast

In today's episode we start discussing the big failing that most companies and business fail with. That is the Value Ladder, that takes a customer on a journey to more and more expensive products. You see so many businesses hope the best by allowing for a huge drop off in their business through visitors disappearing from their services. They land they look around and they depart forever. So what can you do to make sure they hang around and become a potential customer somewhere down the line. You build a funnel and value ladder as you will see in today's show.   The Email That We Received Hi David, i have waited for years to drop you a line. Many times I have hovered over the keyboard with fingers twitching and yet, something held me back from typing. Isn't it funny how something so easy and simple can be so difficult. Just like you mentioned the other day when you spoke about walking up to a girl or boy and asking them on a date. Your throat closes up, Your mind goes blank, and you just turn red, and turn on your toes. Anyway, today I am feeling brave and so want to ask you about something you said the other day (i apologise I forget what show it was as I listen to several a day) You mentioned something about creating a business which is very black and white. You lose potential customers without being able to do anything about it. Is this because of the business, the products, or simply the wrong customers. I guess you can see that this comment lead to a major epiphany with me. In fact i sat back in my chair at work (yes, I do listen in the cubicle longing for a escape everyday) and thought long and hard about it. I have a business that operates at the weekend. I offer nail services for ladies, and although I post my prices and what I offer (and I know that I am cheaper than most of the other companies in my town) it is limping along. Some Saturdays are good, whilst others leave me sitting on my own in the office for eight hours waiting for any drop ins. Do you think that I have done something fundamentally wrong with the business to make this occur? Thanks so much for what you do everyday to keep us mind zombies from despair. Keep em coming and ill keep on listening Jen Felder, Kenya

Direct download: The_Value_Ladder.mp3
Category:Entrepreneurs -- posted at: 10:00am UTC

Amy O'Brien is today’s guest joining us on the Steve Jobs inspired Join Up Dots business podcast. She is a lady who has recently taken the plunge and left her secure and reliable wage check to start her own business A Life By Design Financial Services. As she says to her clients everyday "You deserve to live a life that reflects the values you cherish. We can help you develop a financial plan that allows you to pursue the quality of life you desire. Financial planning is a journey we take together. Establishing and pursuing goals is a dynamic, vibrant process that takes time to develop. As your advocate, our role is to advise, support, encourage and guide. When you succeed, we succeed. A true win - win situation But there was a time that this mission wasn't one that she was living herself. She most certainly didn't live a life that reflected her own personal values and like millions of people around the world found herself directed by the wishes of others. Early mornings, long commutes and late nights were the norm. How The Dots Joined Up For Amy  However unlike millions of others she didn't just accept that her life was always going to be this way and took big action.  Believe me, taking this kind of action is never easy, and this wasn't an easy plunge to take. Even though for many years the doubts surrounded her whether it was the right thing to do to stay where she was. Was this life that she had seen herself living as a younger woman? Was she providing the kind of advice and support to her clients that she knew she could if she hadn't had her hands tied behind her back? Well she took the plunge and launched her fledgling business and now is in the process of growing her client base, getting her name out there and building stability in hers, her families and her clients lives. So what finally pushed her over the edge and made her fix her mind on taking control of her life? And where has been the hardest parts of starting a business in such a regulatory industry? Well lets find out as we bring onto the show to start joining up dots with the one and only Amy O'Brien Show Highlights During the show we discussed such weighty subjects with Amy O'Brien such as: We discuss the energy levels that are we required to use when we play a role in our career and do things that aren't suitable for us. Why internally Amy struggled with finding her passions even though it was right under her nose her all the time. Amy shares her steps to attracting her first customer and how simplicity is always the way forward when starting a business. And lastly.... We share the biggest shift that we have to go through when starting our own businesses and that is truly believing in ourselves.

Direct download: Amy_OBrien.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

I'm in a funk is one of those things that most of us feel every now and again. You know that feeling of just being out of sorts and losing perspective of what is good in life? Well we received an email from a listener of Join Up Dots, who isn't just feeling the "I'm in a funk" vibe for a few days. This listener has been in this state of mind for a few years now. So lets start with the question and then of course you can listen to the show to hear the answer. Listener Question Dear David, i am reaching out to you to see if you can share some insight as to the steps I can take to change my current situation. I'm in a funk. Mentally and physically I am feel more and more lethargic everyday, and ill be honest I stopped listening to your show for about a year as your chirpiness and positivity started to make my skin crawl. I would think "Oh, just fuck off" and switch off the podcast, even though I admit i was in the wrong and knew that you were right. Now a year later, and through all the changes that have been forced upon us from powers outside of our control I want to take back the control in my life. I am sick of being the person who lets life happen to them, and want a piece of what you have. So two questions, if you have time to respond. Firstly, do you ever get into a head fuck place when you just cant shake yourself out of a slump? Do you ever think "Im in a funk" at all? And secondly what can I do to start making a difference in my life? Thank you, and sorry for switching off my your podcast as I know its the best one out there, I was just in a wrong place (and still in a wrong place) for your wisdom. J, Canada

Direct download: How_To_Change_Your_Mental_Outlook.mp3
Category:Entrepreneurs -- posted at: 9:16am UTC

What Is Branding In Business

The subject of What Is Branding In Business is discussed on todays podcast. This is a problem that so many people struggle with when designing an online business and spend a fortune on an expert to help them with. But they dont really need to with a little bit of thought and planning. So lets start with the question and then start breaking things down  Listener Question Dear David and everybody at Join Up Dots. Very quick question which i thought might be a good episode to do. What is branding in business? I keep on hearing it from yourself and other podcasts that i listen to, but nobody really explains it in terms that i understand. Would you be able to shed some light on this? Thank you so much Jennifer Anymore, Connecticut What Is Branding In Business Step One Branding is not an image, a logo a colour scheme or anything to do with a visual. Although it is all of those things too. Branding in business is what you do, say, react and demonstrate time and time again to your customers that makes them love and understand what you are about. From the URL of your business, through to buying a product there has to be a key simple message. What do you do that makes your customer trust you, understand you, and want to come back time and time again. Jeff Bezos, the founder of Amazon  says this brilliantly when he says "Branding Is How Your Customer Talks About You When You Are Not In The Room" Could this be classed as integrity? Could this be classed as pure customer service? Once again it is all of these things and a lot more. What Branding Is Not Branding is not simply a logo or a colour scheme, but actually starts right from the URL of the business. Does your company name state clearly what you business is going to offer BEFORE the customer even lands on your website. For example, our business is called Join Up Dots which actually doesn't make too much sense when you first find us. How about if we called it "Online Business Made Easy"...would this make it more obvious? Yes of course it would, which is why URL's like these cost a fortune and so desired by so many businesses. Now, most of us can't afford one of these but we can get around the problem by adding an obvious slogan, and really focused images and content. Every interaction and content has to reconfirm the thing that you do that other people dont do. What Is Branding In Business - The Amazon Way When we think of Amazon do we simply think of all the goods that they sell, or do we think of the ease of buying those goods? Well for me, it is "ok, lets go to Amazon as I can have it tomorrow" Its their efficiency and ease of purchase that is the key to me using them. I dont even look at the prices as I dont care about that...i just care about getting the item quick and easily. And that is a massive part of their business and is the question that they answered with their branding. What is the customer really wanting and how can we be known for that thing more than anyone else out there. Once you get that running through your business then things become very easy indeed.

Direct download: What_Is_Branding_Part_Three.mp3
Category:Entrepreneurs -- posted at: 11:37am UTC

Welcome to the Join Up Dots Podcast with Sales Funnel Expert Mike Maynard

Subscribe to the podcast, please use the links below: Click Here to Subscribe via iTunes Click Here to Subscribe via RSS (non-iTunes feed) If you like the show, we would be so grateful if would consider leaving the show a review in iTunes as well as Stitcher Radio.  A couple minutes of your time can help the show immensely!  Thank YOU!

 

Introducing Sales Funnel Expert Mike Maynard Sales Funnel Expert Mike Maynard joins us on the Join Up Dots podcast is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner. Napier is an agency that brings knowledge, experience, and insight to increase the speed prospects travel through our clients’ funnels, generating opportunities more quickly. Napier’s unique approach to campaign strategy designs-in speed to campaigns from the outset, building integrated campaigns that focus on the important tactics, whether clients need to increase awareness, generate leads or engage contacts to create opportunities. So why is there such difficulty in today's world, to market their products and services correctly through a sales funnel? And why do people simply forget to build their marketing strategy into everything that they do throughout their business? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr Mike Maynard. Show Highlights During the show we discussed such weighty subjects with Sales Funnel Expert Mike Maynard such as: Why a shop is such a perfect example of how a sales funnel works. Duplicate it and make your profits soar. Why you have to be aware that people rarely buy directly from a website. They need to be nurtured through to a sale. Why solving peoples problems is the key to everything in business. People buy to move themselves from pain. And lastly……… Mike shares the steps we need to take to make a sales funnel work effectively. Gold! How To Connect With Sales Funnel Expert Mike Maynard Website Instagram Linkedin Twitter Return To The Top Of Mike Maynard If you enjoyed this episode with Mike Maynard, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Interview Transcription For Sales Funnel Expert Mike Maynard David Ralph 0:01 Once upon a time, there was a guy with a dream, a dream to quit his job support himself online and have a kick ass life. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and no struggles became a thing of the past. I of course, was that person. And now My dream is to make things happen for you. Welcome to Join Up Dots. Intro 0:27 When we're young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling in Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:52 Yes, hello man. Good morning, everybody. Good morning and welcome to Join Up Dots. Thank you so much for being here is an absolute delight because If he wasn't, then I'd be a very lonely individual. But fortunately I've got another guy on the other end of the line. He's from the United Kingdom should have asked him where he's actually based, but he's got quite a posh voice. He's got quite a posh boys. So I imagine he's probably based in somewhere like heart the chair or Hampshire or something I'm guessing but we will find out. He is a guest who is the Managing Director and CEO of the Napier group as $7 million PR and marketing agency both b2b technology companies. He's also a self confessed geek who loves talking about technology. Now he believes that combining the measurement accountability and innovation, but he learned as an engineer with a passion for communicating internationally means his company Napier can help clients achieve their marketing goals sooner. Now Napier is an agency that brings knowledge, experience and insight to increase the speed prospects travel through our clients panels, generating opportunities more quickly now Napier's unique approach to capture Paint strategy today designs in speed to campaigns from the outset, building integrated campaigns that focus on the important tactics where the clients need to increase awareness, generate leads or engage contacts to create opportunities. So why is there such a difficulty in today's world to market their products and services correctly when there's all this out there for them? And why do people simply forget to build their marketing strategy into everything that they do throughout their business? Well, let's find out as we bring onto the show to start joining up dots with the one and only Mr. Mike Maynard. Morning Mike. Sales Funnel Expert Mike Maynard  2:40 morning David, thank you very much for that intro. That was great. I really enjoyed it and you were you were very nice particular about my accent, David Ralph 2:48 where you are quite posh on yo yo. So I said well, I went with heart for cheer or hemisphere whereabouts are you? Sales Funnel Expert Mike Maynard 2:54 So I'm actually based in Kitchener, Chichester which is on the south coast, but my early years I actually grew up in Essex not a million miles away from where you are so David Ralph 3:05 you're an Essex boy where whereabouts were you from? Sir? Sales Funnel Expert Mike Maynard 3:09 I'm so originally from Buckers Hill. Okay, so that's more Essex into London, isn't it? More Essex into London but I spent some time in my early years you mentioned I was an engineer. I actually worked in Chelmsford, for Marconi, who was an employer. So I know the area very well. David Ralph 3:29 I used to live in Chelmsford, when I was a young scallywag, gallivanting but then my wife came along and she rained me back in my gallivanting days are no more. Now we're with you, Mike. What I want to get straight to is this kind of Mystique. And what I want to do is obviously tap into your expertise on business to business but also bring it more relevant to my audience. Because we hear all the time about sales funnels, you got to have sales funnels, and they're not that hard, are they? I think people are creating them. Have a mystique about it. Well, actually, it's all about understanding your client, understanding your clients need, and building a relationship with them so that they trust you. Sales Funnel Expert Mike Maynard 4:12 I think you're absolutely right there, David. I mean, the interesting thing is, is people talk about sales funnels or, more recently, they start calling them customer journeys. The reality is, is they are actually really simple and really straightforward sort of models of how customers decide to either work with you if you're a consultant or buy your product. And I think you know, that the main thing is just to think about how people approach buying what you're selling, which funnily enough, actually a lot of companies don't do even large companies don't really sit down and think about that they think, you know, one morning someone wakes up, sees an email and that's it, they gonna go buy, you know, a million dollar product, it just doesn't work like that. David Ralph 4:54 Now, I base everything on offline. I always think about everything and older I've kind of developed a coaching side to the business, which wasn't there in the early days, but it is there now. And I always think about a shop because I think a shop is perfect for a sales funnel strategy. You're walking down the high street, you're walking down the mall, you look at a very attractive window and you think, Oh, that's interesting are popping there. And you mosey around for a while. It's it's that kind of logic that has to be brought into the online world as well, isn't it? We've got to look appealing, but we've got to be appealing in a way that makes total sense to our ideal customer. We've got to have that shop window relevant for the right person, and not necessarily every single person that walks past. Sales Funnel Expert Mike Maynard 5:43 It. You're absolutely right. And I think you know, a shop is a is a great model. I mean, people talk about you know, a simple funnel is, you know, sort of a four step process is a really common way people model it so they talk about generating awareness, interest, desire, action and if you think about a sharp, you know, you're not even going to look in the window if you don't really know anything about the shop, you don't think it's relevant you just walk past because there's so many other things on the high street to look at. But, you know, either someone might tell you about the shop or you know, if there's a large chain, you might see adverts or promotions, you know, you don't become aware. So as you walk past you look in the window, you see something in the window that's relevant to you then interested you take a you know, a bit more of a look and maybe wander into the shop, find out a bit more and then you decide you want to buy it and then of course, you know, the shop needs to make sure you actually buy from them. And don't walk out and buy on Amazon. So that's the action stage. So that's a really simple model. It works really well with your example the shop, but it actually works really well with almost every situation. David Ralph 6:48 So as we've nailed this episode already in seven minutes, we're just gonna offer a beer and now it's only was late in the morning but wearing this week we grew up in Essex. That's what we do. So Why are there so many difficulties? Where my Why is so many difficulties where we we've explained it perfectly in seven minutes? Sales Funnel Expert Mike Maynard 7:10 Well, I think the answer is is is, sales funnels are really what I as an engineer will call a model, it's not real life. And so that there's, you know, two potential problems. One is people actually look at and go, I so much more complicated than that I'm gonna really complicate it make it really difficult. And actually know my head's now exploding, I can't really create this funnel that is a good model, because I think, you know, this customer did this and this customer, this and in other customer takes a different approach. And it's absolutely true that people you know, massively over complicate or on the other end, they actually find it you know, really hard even to think about those stages and they just go know, someone who passed up to the window and bought something and that's it and then they try and oversimplify it. So it's finding a model that fits because The truth is, with all these things, particularly in marketing, you're creating something that's kind of your perfect situation or perfect process. And the reality is is no customer actually follows that perfect process. Exactly. They all do something slightly different. So it's very hard to relate that to any individual customer, or potential customer. I think that's why people struggle with sales funnels. David Ralph 8:22 Should I tell you my sales funnel, Mike Sure, I tell you mine and I will blow your business out of the water and everyone will go Why would we go to Napier when? When David has got this? Basically what I do I podcast, that's the awareness. And then people come across to my website. And more often than not, people will email me and I say, Would you like a chat? And thats it really you know, it's not more complicated than that. And I just say, look, I can help you with this. I've got the answers. I've got the solutions. Some people buy, some people don't but I keep it as simple as that. Now about three years ago, I paid for a guy to create a sales funnel because I didn't under band. And I had v things going off the click funnel and things going off here and going off there. And it was triggering this triggering that, and I hated it because I didn't understand actually what was happening. It was like, operating in front of me. So I systematically dismantled it, to sort of find out why this PDF was going here and why these follow up emails were going there. And I thought to myself, ultimately, somebody just wants to have their mind put at rest, but you're fair. And so that's why I got rid of everything. And I always say to people, look, I'm happy to have a chat with you. Sales Funnel Expert Mike Maynard 9:35 And I think that's, that's a great example of of a situation where someone to come in as a consultant, they felt they they had to demonstrate that, you know, they had the knowledge and expertise to help you and they clearly massively overcomplicated the process. And I think it's a great example of where, where, you know, you have a situation where, frankly, the sales funnel was was not really thought through I mean, your sales funnel is, is pretty straightforward, and particularly The moment because, you know, even though the number of people podcasting is growing, you know, incredibly fast. It's still a relatively niche industry. There's not a huge number of consultants, certainly with any credibility offering podcast training like you do, for example. David Ralph 10:14 Now let's take it to Napier. Because Napier obviously does on a much older scale than this. Now, how do you actually create the panel into your business? Because I was looking at your website this morning. And I was actually thinking, Okay, this is an awareness strategy that you've got, but where was the actual funnel built into your website itself? I couldn't really see it. Sales Funnel Expert Mike Maynard 10:39 So the answer is is and I think this this relates very much to what you said, People don't buy PR agencies have a website. It's completely the wrong thing to imagine that you can automate the selling of our services, which you know, can be a significant amount of money just through website, but the sales funnel doesn't exist purely online for us. And I think it's very much the same for you, you talk about having a chat with people. You know, the reality is, is when we're working with a, you know, a large business trying to convince them to, you know, come and work with us. It's not just one chat, it can be several meetings over a period of time. I mean, quite often, you know, we start talking to someone we'd like to work with, and we think we can really help. And it could be a year or two before they actually start doing any business with us. So I think the answer is, again, it comes down to understanding how people buy and what they want. And the reality is is is where we work in marketing. They're buying advice and expertise. And again, very much like you I mean, I think, you know, you say we're different. I think we were very similar. And people are buying expertise. If they're buying expertise, they want to talk to the people who are going to give them that expertise. It's as simple as that. David Ralph 11:52 Right. So so what we I think most people out there, understand the awareness and you've got to get people to know about you now I'm actually at the moment having a 100% social media detox. I've never really been onto social media a lot. But I've been very aware due to sort of personal issues I've gone through, but my happiness levels wasn't at the right level. And I realised a lot of that was comparing my business remember people's businesses and seeing people show highlights and all that kind of stuff. So, so with my awareness, it's very much I podcast, and it comes through to me with your awareness. How do you do that? How is your marketing strategy getting people through other than appearing on people's podcasts? Of course. Sales Funnel Expert Mike Maynard 12:38 Well, this is this is a new thing, the podcast, so I'm really hoping it's going to work. I mean, like everybody in marketing, you know, the real truth is, is that you need to experiment to find out what works. And so we try lots of different things. And the primary way we actually get to work with people is we go meet them, talk to them. Sometimes the Welcome if we can't reach them, because obviously we're working with clients around the world, and then try and keep that conversation going, quite often until they feel there's a need to come and work with us. So quite often, they might be working with a competitor. And to be honest, you know, if that competitor keeps doing a good job, they're not going to switch. So we kind of needs to be the first choice if the competitor makes a mistake, but it is about going out and meeting people. And we do do some other things. We've got quite a lot of content, you know, being a marketing company, I can talk about content marketing. And actually, that drives a lot of our, our new opportunity. So, you know, to take another example, a lot of people in America who are quite hard for us to reach because they're geographically a long way away. They'll go and Google things like, you know, how do I do PR in Europe? And so we've created the answers for that and it's literally answering their questions. If we can answer the question, you know, really early on at that stage. It's quite likely there. Going to come to us and ask us all the questions. And if we keep giving them good answers, then they're going to keep talking to us and eventually become clients. So I think the answer is the answer is that there's lots of different things we do. And you know, the world is changing all the time. So actually, what we're doing is continually experimenting. You know, one interesting thing I can tell you is that Google AdWords absolutely don't work for us. It doesn't matter how much we spend on Google AdWords, we get zero inquiries and get a lot of clicks to the website. I get no business from it. And I don't know why. And we run AdWords campaigns for other clients and they work fabulously well. But for some reason, our business it doesn't work. And I think it's because of this real need to establish a personal connection fairly early on. And AdWords is a little too impersonal. I don't know. I mean, I'd be interested to hear your views. David Ralph 14:50 Well, I am very much against the majority of marketing really, because it doesn't as I say, it doesn't solve the question. People have got a question. Now, one of the things that I use a lot I don't know if you've heard of this Mike is a web site, a site called answer the public.com. and answer the public comm is a free resource to a point you can do about pipe searches. But you put in, say PR marketing, and it will bring all the questions that people are asking online, okay. And so you can really tap in to longtail keywords very accurate, which can then lead people through. Now, I always say to people that I'm working with, let's focus in on the problems. Let's focus in on the solutions. And let's do it when somebody is looking for us. Now I find with Google AdWords, you know, I'm a podcast, trainer. That's part of my being. I'm a business coach as well. Now, I used to say about page two or podcast cost, sorry, and two on page one for podcast. Cool. So if you google podcast course, I'd be pretty much at the top of Google Now there's so many ads appearing, I've dropped to the second page. But because of that, the page seems less relevant somehow. It's almost because we don't click on the ads. Any ads that come along, you've literally jumped down to about three or four down below, even if you google something. And your answer is number one, you rarely ever click on number one on Google is always like three or four. So I think with Google AdWords, I think we're just becoming blinkered, we're just seeing it as you know, perhaps not the right answer. And based on questions, questions, questions, is the way to actually solve that problem. People are searching you. Does that make sense? Sales Funnel Expert Mike Maynard 16:40 I think it's absolutely true. And I actually go back to your comment about arms to the public. were slightly different because we tend to work with large companies and they, they actually probably wouldn't appear on that particular website, but they all have questions. I mean, everyone has questions about how to do the job better. And I think solving people's problems is the Way to win business. And if I look at how we do that, that might be by some of the information we put on the website for someone. And we talked about the sales funnels at the awareness stage and the interest stage, really early on what we call top of the funnel. You know, it's solving people's problems through information, but when we talk about the bottom of the funnel, so when people are actually deciding to buy, you know, I can tell you that pretty much I can predict whether we win a pitch or not. And these pitches though, you know, big presentation, several of us going we spent, you know, days and days trying to work through it. If we can tell the potential clients something they don't know, that helps them with their business. That is the biggest indicator of whether or not we're going to win the business. Yeah. And it's all about, you know, establishing credibility. Now. I get that's different when you're selling, you know, a pure product rather than selling a service. But, you know, I suspect a lot of your listeners are actually selling a service. They're working to help people and it's really all about showing you can help people before their customers is the way to get these, you know, the people you meet to become customers. David Ralph 18:08 Now, this is only like marketplaces. You know, I talked to so many people, one of my strap lines is Jesus didn't have a Facebook account. And everyone's so online, they forget that ultimately, it's about talking to people. And if we take it back to the shop analogy, you go into a shop and if somebody comes over to you straight away and goes, can I help you? When you go no more, I'm away. That's annoying. You don't want but but if a part of that conversation, it's right. It's perfect. And I think that is where a lot of the sales funnels fail as well by jump on you. As soon as you're on the website. They don't allow you breathing space to actually make a decision. You've got to be strategic where your actual doorway to your panel occurs. And I know you know, I haven't got mine, right. I still play around with it. I'm moving on. different pages I take things off. But there's a key to when you actually enter into somebody's thought process, isn't it? Sales Funnel Expert Mike Maynard 19:08 Definitely. And I think it's really interesting. I mean, what you do to try and help people as you do the podcast, and a lot of people who are looking to build a business, whether they using podcasting or not going to listen to Join Up Dots, they're going to get a lot of information that's going to help them from both you and your guests. We have something that that's, you know, much, much simpler, much smaller in scale, but we do I mean, literally, a monthly email newsletter that talks about what's happening to journalists and publications in particular industries, is very focused, it's very niche. If you're not working the industry, it's the most boring thing in the world. But if you're doing marketing in that industry, it's absolutely vital. And you know, I've even had some of our competitors come to me say thank you for the newsletter is great. It really helps us like, we shouldn't really be sending it but it's great. You find it helpful, it's probably a good indication. So I think, I think it's providing that information so people can get a flavour of what it's like working with you is so important to, you know, encouraging people to then start thinking about actually becoming a customer or client. David Ralph 20:15 Now, isn't that interesting that you said that because you know, the fact that you shouldn't be getting that newsletter because you're a competitor. Because ultimately, I think, when we are too insular, and we hold back our business, and we don't prove our worth, even to our competition, ultimately, we hold ourselves back. I've got a guy at the moment in America, but I'm helping him and he's a business where he brings in about a million a year and he wants to take it to 5 million. And I said to him, the only way you're going to do that is actually become the king of your industry. And that is stepping out of side and becoming more and arranging conferences, but you have actually the founder and becoming the centre pointed to it. But he can't see that he still thinks that he's got to hold close to his chest or his secrets. And I say to him, you know, a chef only sells books because he shows you he can cook. So why are we holding back those secrets? And why are we not actually sharing them with our competitors? Because it shows the world but actually, we're bigger than them. We haven't got any issues we can grow because we are willing to give our secrets away. Sales Funnel Expert Mike Maynard 21:29 I think you're absolutely right. And, you know, having having been a both a very geeky and also a bit of a hippie when it came to, you know, online back in the 80s and 90s. And, you know, I really believe in the comment that was made about, you know, in the early days, the Internet Information wants to be free. And I think what people have misunderstood is that comment was not about the price, but it was about information wants to be shared, and today with, you know, what's happening in the world. There. Very few real secrets in business. You know, I can give an example I was working in technical support for a semiconductor company. And we sold into pretty much every single Formula One team. And I put one of our chips, because it was really good for developing engine management systems if you didn't care how much they cost, and you just wanted the best performance you could possibly get. And so anyway, Ford entered, or Cosworth into the the, the Formula One market and they started building engines for Formula One. And a guy from Cosworth phoned me up and he said, Do I have to tell you what I'm calling about? And I said, No, I know exactly which product I'll send you all the information. It's all okay. It's a bit strange. And I've worked for the one supposed to be super secret, and we got this new company who's on the block who actually knows what everyone else is using. And then two years later, BMW came into Formula One, and I got almost exactly the same So, you know, it's really interesting that people imagine what they've got is some secret sauce. It's actually not really about secrets. It's about people who are prepared to put the work in and actually do. But the secret says, whether it's something you do or a product or you know anything else, it's about really, you know, executing what you're supposed to do, rather than just having this magical knowledge that no one else knows. Because, trust me a lot more people know what you think is secret than, than you'd ever imagined. David Ralph 23:28 Yeah, I agree with that. 100%. And if you take the sales funnel, we're going to get back into the sales funnel. One of the things I say to people is, generally, people are lazy. That's the first thing you've got to realise that people want to transformation. They want to go from A to B as easily as possible. Now, but in many ways is your secret sauce. Actual ingredient. That is actually what people want. They don't want all the technical stuff and they're bored Barber, all they want to do is go How can I go from here? So here in three weeks instead of trying to do it off of YouTube videos in three years, right, that's the key to it, isn't it? So on my business I at the throne, I always say, I can't even remember what it is. Now I've gone totally blank, but some of the longer we get you success without the stress, because I totally believe a lot of what we do is easy if we know what we're aiming for. We know where those people are, and we give them what they want. Simple as that. Would you agree? Sales Funnel Expert Mike Maynard 24:30 I think you should be interviewing you about sales funnels, you clearly have an awful lot. And I'm going to be honest, I think one of the reasons people have stopped talking so much about sales funnels, and they start referring to it as a customer journey is, to me the funnel is a it's really the wrong way to think of things because it kind of envisages that you've got this, this person, this potential customer who kind of fall through all these levels and they're doing the falling and all you've got to do is provide the right things at the right time. will magically happen. And I think again, that's one of the mistakes people make with sales funnels, the reality is, is that actually the customers have steps they need to take before they're going to spend money with you. And you need to help them along the way. And I love the idea of a journey rather than a folder, but basically the same thing. But to me, it's all about helping and guiding the customer on the journey, rather than being a bit more passive sitting back and just waiting for them to fall through the funnel. David Ralph 25:26 Now, can you have too few steps? Okay. And can you I know you can have too many steps, but can you have too few? Sales Funnel Expert Mike Maynard 25:34 Absolutely. You know, so, the one thing to say is, although the structure of the funnel is very similar, and most pe

Direct download: Sales_Funnels_With_Mike_Maynard.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Sarah Caltieri is today's guest joining on the Steve Jobs inspired Join Up Dots business coaching podcast show. She is a lady who I'll be honest I am a huge fan of her work, in fact such a fan that I had to invite her to appear on the show for a second time. The first time she appeared we discovered that she is a singer, musician, songwriter, actress and has one the bubbliest characters it has been delight to come into contact with. Now if you think that this is a story of a lady with talent and the world supporting her to achieve her aims then think again. This is a story of a talent shining brighter due to the knocks and obstacles she has been required to overcome. Whilst pursuing her recording and acting career, Sarah Caltieri lost most of her vision at age 23, through type 1 Diabetes, as a result of a common diabetic eating disorder (EDMT1) from her late teens. How The Dots Joined Up For Sarah After going through laser treatment and many operations and rehabilitating herself after having lost everything (job, driving licence, independence), unstoppable and unperturbed by obstacles and negative attitudes, she continued pursuing her career. The experience simply made her more determined to follow her own path and become a success, and i have no doubt that her future is a very bright one indeed. And then when everything was going great an accident with a supermarket trolley, knocked her whole business off track, and left her with a career with one wobbly wheel that wouldn't go where she pushed it. So being a creative person, does she find the business side of everything a complete drag, or something she enjoys? And what does she do to stay positive when the world is saying "Ok, heres another little smack in the mouth for you to enjoy" Well let's find out as we bring onto the show to start joining up dots with the one and only Sarah Caltieri Show Highlights During the show we discussed such weighty topics with Sarah Caltieri such as: We disucss how the world has had to change due to Covid-19, and the steps that she has taken to strengthen her business. Sarah talks openly about the moment when she decided that she needed help in her business and how she found the perfect employee. and lastly…. Why Sarah always looks to push the boundaries of her comfort zone to ensure that she is growing everyday.

Direct download: Sarah_Caltieri_Part_2.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

David Tao from Bar Bend is today’s guest joining us on the Steve Jobs inspired Join Up Dots business podcast. He is a man who is an entrepreneur and editor and voice actor based in New York City. He's also the co founder and editor of Bar Bend.com, a media brand that provides multi platform coverage of news analysis, training and opinion in strength training and sports. Now that doesn't really make sense to you, then consider this if you want to know anything about weightlifting, training routines, big sweaty meeting gyms, and the best products to buy and just all that really interesting stuff around the sport, then Bar Bend has it all. The company has become one of the largest and fastest growing fitness size on the web. And not only that, but Bar Bend is the official media partner of USA weightlifting and he's also a broadcaster for the 2019 Reebok CrossFit Games. I assume that's already occurred. Now in 2019, our guest was honoured as a Forbes 30 under 30 list make up a media approved Bar Bend's numerous media partnerships, numerous media partnerships. He was asked to serve as a colour commentator for both national and international weightlifting competitions along with the Reebok CrossFit Games. Now originally from Kentucky, he's now a New York City and seems to be loving life. So what has made this platform so successful when the web is full of I would have said similar ideas that really never got off the ground. And is this his lifetime legacy? Or is he just stepping stone to what's in his heart and his mind? Well, let's find out as we bring on to the show to start joining up dots with the one and only David Tao from Bar Bend. 

Direct download: David_Tao.mp3
Category:Entrepreneurs -- posted at: 9:07am UTC

Introducing Sean Castrina Sean Castrina is today’s guest joining us on the Steve Jobs inspired Join Up Dots business podcast. He is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is an investor, teacher and highly-sought-after speaker who communicates with humour and a bluntness that engages and captures his audience. He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World’s Greatest Business Plan.  He was born in the Bronx, New York and raised in Maryland. He was born legally blind having been a research study for John Hopkins Hospitals Wilmer Eye Institute where he has had countless eye surgeries. In middle school he was introduced to the sport of wrestling where he would go on to becoming a state champion and earning a Division 1 athletic scholarship. How The Dots Joined Up For Sean In his mid 20’s the startup adventure would begin with a simple auto detailing business “WaxMaster” that would serve as a test tube for what would distil a blueprint for what would later become a home service empire. However it would be an annual family vacation that would spark a passion for writing and teaching the secrets and formulas that he had used over the years. While sitting on the beach he would scribble 80 lessons he wished he would have known prior to becoming a startup junky. These simple lessons would be distilled in his first book 8 Unbreakable Rules for Business Startup Success. So what makes him want to go through an annual startup drive, when he could sit back and chill? And where do most people go wrong nowadays when ploughing headfirst into the world of online and startups? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Sean Castrina

Direct download: Sean_Castrina.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Ben Ivey is today’s guest joining us on the Steve Jobs inspired Join Up Dots business podcast. He is a man who from the outside view has it made. He is known as the Lifestyle Entrepreneur and spends his time bouncing across the globe to present in the USA, China for companies such as Maersk, HSBC, Coca Cola. But the truth is sometimes quite different from the obvious route to success. The view that the world sees can often be a collection of highlights that truly mask the journey that the guest has been on. How The Dots Joined Up For Ben When Ben Ivey started on this journey, he was perhaps in a similar position that many business owners face. Despite owning his own business and working with his international team, he was feeling overwhelmed, lost and unfulfilled. Feeling like his life was lacking meaning, Ben began on a destructive path of self-sabotage, burn out and damaging relationships. After this downward spiral, Ben became obsessed with the question: Is it possible to build a successful business whilst living a great lifestyle simultaneously? And it certainly appears that even after suffering personal heartache with the suicide of his father, he is out there, presenting, building connections and creating wealth and support for others. All the while showing one of the happiest grins that you could ever hope to see on someone day in day out. So has he got the lifestyle entrepreneur dream that so many people think is what its all about? Is he on a laptop in his underpants doing three minutes work a day, or hustling, driving forward and working hard to achieve? So why do so many people create success for themselves and then spiral downwards on a self sabotage route. And where does he want to go from here? What is his dream for the development of his company?  Well let's find out as we bring onto the show to start joining up dots, with the one and only Ben Ivey

Direct download: Ben_Ivey.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

How To Start Overcoming Obstacles The subject of overcoming obstacles is something that has bothered people since time began. And still today people struggle with this subject, in their own personal life, business life or simply anywhere that they need to achieve something. You start creating your new business idea, everything goes as you plan and then bang, you hit trouble. No matter what you do the issue wont move out of the way and you give up. Their is no way I am overcoming obstacles life this" you think and so turn your direction onto something new. However, you should never think that way as the obstacle is the improvement that you business is looking for. I kid you not.... By having to work at overcoming obstacles in your business and life you make the successes stronger, and build foundations that you would never have made possible

Direct download: Overcoming_Obstacles.mp3
Category:Entrepreneurs -- posted at: 9:02am UTC

In today's episode we share a few learnings from some conversations we have had with listeners across the world this week. Over the last week or so we have had conversations with 35 people talking about their dreams and inspirations.

So many of them seemed to fail to grasp that it takes a bit of work to get the dream life.

In fact you have to do the dirty stuff that makes the dream come true.

But are you willing to do the dirty stuff?

I bet you arent, no matter how much you want your life to change.

Direct download: You_Have_To_Do_The_Dirty_Stuff.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Randy Rayess is today’s guest joining us on the Steve Jobs inspired Join Up Dots business podcast. He is the  co-founder of Outgrow, a new way to add interactive content on your business and website. He also has a very interesting backstory to where he is today Alongside his business partner Pratham, he started a mobile app development marketplace in 2012 called VenturePact. This was a site for entrepreneurs to connect with mobile development teams.  The challenge at that time was that mobile app development was relatively new, expensive and it was hard to assess the quality and hard to ensure you are getting a fair price. So this led them to create a marketplace to make it easy to find relevant teams but it was not easy to scale and acquire customers because of the pricing issues. Instead of them giving up and saying “This online game doesn't work” they put their heads together and came up with an idea to create a mobile app cost calculator.  How The Dots Joined Up For Randy As he says “This turned out to be a game-changer for us as we were able to quickly give people a rough estimate and show them how the price varies by feature and by geography. Not only did the calculator help us build trust with the client but it also helped us win over our mobile app teams as they knew that the person they were connecting with had a reasonable understanding of the price associated with the app. People were very impressed with the calculator and the information they received on the results page that they started sharing it on listservs and forums, so we quickly received referrals to the calculator and it turned out to perform better than any landing page or ad we had ever tested. So proof of concept time was good, and traffic was coming in, therefore so impressed with the results of the calculator were they that we built a SaaS tool called Outgrow so any marketer can build calculators and graders to improve their customer acquisition similar to what we had done.  The challenge we realized was that building a powerful calculator required dev and design work so we wanted to make this more accessible to all marketers and entrepreneurs. And that is the perfect place to start today's show. So why do so many people give up when quite often the obstacle they face could well be the business that people are wanting help with too? And where does he want to go from here, more and more apps, or simply scale outgrow? Well lets find out as we bring onto the show to start joining up dots, with the one and only Randy Rayess Show Highlights During the show we discussed such weighty topics with Randy Rayess such as: Why so many companies need to focus more on their employees body clocks and prime time to work than simply getting them to the desk. We discuss the basis of a creating a trust funnel, that helps to put the customers mind at rest long before they ever buy. Randy shares openly the story of how they overcame the issues that had stopped their first business and wasn't he glad they had those issues. And lastly….. We go behind the scenes of Outgrow and highlight the issues that all businesses have that they solve with their brilliant system.

Direct download: Outgrow_Randy_Rayess.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

What Makes A Great Business Idea? On today's show we discuss something that bothers so many people across the world. What makes a great business idea, that is something that people will love to work and build. You see its ok to get a list of things that seem great from the outside, but what happens after five years when you are sick of it? Not good! So we answer than one, and also we touch on a couple of others from people who also want some amazing business advice from Join Up Dots. Lets start with question one and of course you will have to listen to the show to hear the answers Question One Hi David, i have just finished your Freedom Starter Course and have to say it has really created an amazing list of potential businesses. How do i narrow down to what the best ones are?  Ramesh Gillies, USA Question Two Dear David, do you think you could have done what you have done with Join Up Dots on your own? I am looking to start my own show and I cant afford to hire people like you did. Thank you for taking the time to answer my questions, Donna Kilbride, Ontario, Canada Question Three David, if listen to your show the other day about all the things you do to earn income (which was very impressive and inspiring) and wondered. When do you decide not to do these things anymore. I imagine that you have an exit strategy for each and everyone Clive Williams, Dorset England.

Direct download: What_makes_a_great_business_idea.mp3
Category:Entrepreneurs -- posted at: 2:38pm UTC

1