Business Coaching With Join Up Dots - Online Business Success The Easy Way !

Introducing Victoria Prince Today's guest joining us on the Join Up Dots podcast is a woman who is the classic model of the side hustle entrepreneur that has truly got the ball rolling. As she says "First and foremost, I'm a Marketing Consultant for businesses who have big ambitions; whether you're a start-up or a large FMCG brand, I have extensive experience in both arenas. My current side hustle however as an Entrepreneur is Energy Ball Recipe Kits. I design and make recipe kits for customers (on subscription) to make fresh energy balls at home. I launched the Kits on Kickstarter in July 2018 and within 12 months I had my first order from Selfridges. Of course that seems easy, and a side hustle isn't for sure and that success had a four year build up since  March 2014: Victoria Prince Energy Ball Founder, started to make energy balls. Over time, if she had run out of an ingredient, she would substitute it for something else, and before she knew it, she was making recipes up as she went along. How The Dots Led To Energy Balls January 2017: Vic decided to start publishing the recipes she made onto this website, for no other purpose than to share what she had made so others could try them out. December 2017: She wondered why there isn’t a regular subscription kit for snacks like there are for mealtimes. So she built a great team of people around her and developed an Energy Ball Recipe Kit. 23rd March 2018: At an Enterprise Nation Wellness event in London, Victoria took her prototype ‘Energy Ball Recipe Kit’ and talked to lots of industry people about her ambitions. 29th July 2018: The Recipe Kit launched on Kickstarter and smashed the target, with over £2700 in pre-sales of Energy Ball Recipe Kits, which were posted around the globe. 22nd July 2019: Selfridges placed their first order. They will be selling 3 ‘unique’ energy ball recipe kits via their website. LAUNCHING VERY SOON. In her spare time (ha!) I'm a Mentor at the Nottingham Trent University Business School, and I carry out public speaking engagements for business networking/wellness events. So how did she overcome the impostor syndrome that seems to stop most side hustles from occurring even before they get any movement? And as most people say to me, "I wish Id started earlier" would she say the same to her younger-self if she ever got the chance? Well lets find out as we bring onto the show to start joining up dots, with the one and only Energy Balls herself, Victoria Prince Show Highlights During the show we discussed such weight subjects with Victoria Prince such as: Victoria shares the initial starting point of her desire to create her fledgling business due to her own health issues. We delve into why building a business that already has competitors is actually a very wise thing to do. The reason that you should never reveal your dreams to your close friends and colleagues right at the beginning when the are most fragile. And lastly................. Why starting a business can not only be great for your bank balance but also amazing for your own personal health. How To Connect With Victoria Prince Website Facebook Twitter Return To The Top Of Energy Balls Founder Victoria Prince If you enjoyed this interview with Victoria Prince why not check out other inspiring interviews like Clint Arthur, Lunden DeLeon and Jack Canfield Or of course you can check out thousands of podcast interviews in our archives here Interview Transcription For Energy Balls Founder Victoria Prince Interview David Ralph 0:01 Once upon a time there was a guy with a dream a dream. He's Jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt. Until he found the magic ingredient and knows drunk was became a thing of the past, of course, was bad person. And now My dream is to make things happen. for you Welcome to Join Up Dots. Intro 0:31 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK, David Ralph. Energy Balls Founder Victoria Prince 0:54 Good morning, everybody. Good morning and welcome to the 800 million episode. Join Up Dots I've got no idea what we're at now base a lot is a lot. And if you want to spend some time going back over the back catalogue, feel free because you want to hear, not only will our guests have been on the journey, I've been on the journey as well, and it's a journey that you can all do. Well, today's guest who is on the other end of the line is a woman who is the classic model of the side hustle entrepreneur but has truly got the ball rolling. See what I did that way it won't make sense at the moment, but it will do later. As she says first and foremost, I'm a marketing consultant for businesses who had big ambitions, whether you're a startup or large, FMCG brand, I have extensive experience in both arenas. Now. My current side hustle however, as an entrepreneur is energy ball recipe kits, I designed to make recipe kits for customers on subscription to make fresh energy balls at home. Now I launched the kits on Kickstarter in July 2018. And within 12 months, I had my first order from self produce. Of course, that seems easy, and a side hustle isn't for sure. And that success had a four year build up since March 2014. She started to make energy balls. And over that time, she ran out of ingredients. So she would substitute it for something else. And before she knew it, she was making recipes up as she went along. Now jump forward to 2017. So she's already been doing it for three years, she decided to start publishing the recipes she made onto a website, but no other purpose meant to share what she had made so others could try them out. And then and then she wondered why there isn't a regular subscription kit for snacks like that, for mealtimes. So she built one and she built a great team of people around her and developed energy bought recipe kit. Well, we're going to jump on a bit but it's all really doing very well. And we've sell produce now selling her stuff, and they're going to be selling three unique energy ball recipe kits via the website too. She's doing very well for herself. Now in her spare time. She says I'm a mentor at the Nottingham Trent University business school, and I carry out public speaking engagements for business networking wellness events. So she's a busy lady. How did she overcome the imposter syndrome? That seems to stop most side hustle from occurring even before they get any movement? And as most people say to me, I wish I'd started earlier would she say the same to her younger self if she ever got the chance? Well, let's find out as we bring on to the show to start joining up dance with the one and only energy balls founder herself Victoria Prince. Good morning, Victoria. How are you? I'm really good. Thank you. Introduction. David Ralph 3:35 It was good. It was good. Tell you Well, I need about six energy balls to get over that one. I'm gonna be ramming them in my mouth. Left right and centre. So So I've got to come straight clean, but because this has been bothering me, Victoria, okay. Okay. Yeah, I love what you're doing First of all, okay, and I was watching your video, and you've got the most beautiful sparkly face when you were talking about energy balls and everything you said it was like I love this I love this product and your your your eyes lit up. I almost wanted to watch the video twice because you were so you were so engaging. But about three weeks leading up to this I've kept on going over to your website. I've seen the main green ones. And I've been thinking if they were in my fridge, I would have loved them out. they they they don't look very attractive. The green ones is that is that something that holds it back? Is that something that holds it back because now I'm on there and I'm flicking around? And there's all these other ones they all look gorgeous but the green ones are horrible. Energy Balls Founder Victoria Prince 4:40 now that's that's that's a fair comment and and one of the things that I say to people so if we are at an event and we're giving away free tasters people to see what the bulls taste like, what I generally say with the main green ones is that your eyes tell you something different than than your total. So when you actually looking at it, you're saying Oh, this looks disgusting. It's green actually. This isn't something I'm supposed to eat. But actually, as you're eating it, it's like people's eyes light up and then surprise like, Oh, it's actually quite sweet and it's you can taste it with peanut butter in there and you know, you get these different flavours so it's it's very different to what to what it looks like so I think once you've eaten one you definitely went through that phase David Ralph 5:19 the rest away Do you think so? I would be converted do you think? Energy Balls Founder Victoria Prince 5:22 Yeah, definitely. David Ralph 5:24 Yeah, I'd be going over green ones right. So I've got that out of my system now. And and it was it was a brain based app ready to burst. I had to share it. So let's go back in time, okay. You are busy. You're a lady and being just just being a ladies busy enough because I know how much effort it takes my daughters to get out the house each morning. So that's difficult. Your business is going to take up your time. Why did you want to do this side hustle? Why did you want to add something more one to you. So take us back in time through that thought process Energy Balls Founder Victoria Prince 5:59 started with a diagnosis of polycystic ovaries which one of those one of the symptoms is weight gain? And when I was looking online on, you know what, when you try to Google things to work out, what am I going to do to try and combat symptoms, and one of the things was to reduce my sugar. And I was looking for non sugary snacks. And bearing in mind when I finished my degree I had my first job in marketing was for Thornton's chocolate company. And so therefore, when I when I was there, I would literally eat chocolate on the way to the printer and a chocolate on the way back, which meant that I was constantly printing things because like, this is chocolates open all the time in the offices. It's lovely. But so I was I was serious chocoholic, so in order to try and kind of change my attitude to what I was eating. I need to start eating a bit cleaner. And you really reducing my sugar I mean, I don't think anybody can reduce it fully unless someone a serious plans but and I just want to be really wary of what I was putting into my body. So it really was born out of out of a health condition that that I wanted to cater for. And that there wasn't anything out there that apart from recipes online, I already made energy balls, of course, that there wasn't anything where I could literally have all the ingredients ready to make the eligible special at home and really conveniently and unhealthy, like less food ways and lots of benefits that come off the back of that being a you know, straight to the door with all the ingredients. And so it it just really kind of evolved itself. It wasn't I set out to say, I'm going to launch this product on Kickstarter, and I'm going to sell for just website and I'm going to, you know, send all around the world to Olympians and it that was never something that I wanted to that wasn't my aim. It was just that I wanted to eat healthier. And actually this all came about as a result David Ralph 7:50 of it. And what that have scared you, you know if somebody joined up your future in the saying, right, you've got to speak to sales bridges and you've got to do business. You got to speak to Libyans, would you pay? can't be bothered. All I wanted to do is eat a few of these not not all this Energy Balls Founder Victoria Prince 8:10 I don't know. I don't know. I don't think I've been scared. I don't think. I don't think he can. I definitely shouldn't be scared in business. I think it's you've just got to jump in because what's the worst that can happen? People say no. So even if somebody said, I'm going to, you know, speak to Selfridges then like I guess, just think, okay, let's just do it, you know, like, like this call with you. It's just Okay, let's do it. It is, but I think people should ever be. If they're scared of doing what their business is, then they're not passionate about it. And they're not they're not in the right industry. I would, I would come on I don't know. Unknown Speaker 8:47 Well, I because David Ralph 8:47 I I wonder myself because I saw this post on Facebook the other day, I don't go to baseball very often but and it said that basically, entrepreneurs have 10 times as much mental health Problems 1020 times as much energy issues and there was a big list of terrible stuff and it said so they're already going through so much support them, support them and try to help them out. And I thought yeah, that's fair enough. Now, none of us know that's going to be the case when we start until we actually get deep into it and realised that we've created a monster for ourselves and certainly with Join Up Dots I had a terrible time because naive Lee bouncing into it I bought it was GS you turn the microphone on? You have a chat and you know, you make lots of money, but there was there's a bit more to it when the scenes. Energy Balls Founder Victoria Prince 9:40 Yeah, no, I get that. But going back to your point, just before you said about entrepreneurs have the biggest amount like 10 times might have mentioned I had depression and like inviting everything when I was employed. So and now I don't So I think I kind of put the trend on that, I would say. So I wouldn't necessarily say that if you're an entrepreneur, you're going to have mental health problems. I think, I think mental health problems can happen for anybody at any point in the life anytime, for any reason. David Ralph 10:15 I agree. I agree totally. But Energy Balls Founder Victoria Prince 10:16 just to book the trend on that one, yeah. David Ralph 10:19 No, I think you're going to be somebody who's bucking a lot of trends through this conversation. Yeah, I already sent that with you, Victoria. I've got I've got to tread carefully. So you get these little things, and you start making them into balls. And why balls? Why not like triangles? Why not squares? Why not? Because I got told by somebody that the worst shape is a tin because you lose all the space around it. If I made baked beans in square cans, they'd be able to store more on shelves. And so I've always looked at round products and think there's a lot of wasted space there. Square One would just like blinking Energy Balls Founder Victoria Prince 11:07 genius isn't it? So I I like that I like the round 10 on the shelf because obviously that is something that is taking up space and I know where you're coming from with that. But I think then when it's something that's in your fridge, it's not costing expert pounds x, x pounds per centimetre of space in your fridge is it? It's not it's not a rental. Unless you're Unknown Speaker 11:30 working on that basis. David Ralph 11:32 One blows Do you remember? Unknown Speaker 11:36 Do you remember right? David Ralph 11:40 O Victoria. Victoria. You're too young. You've just made me feel like a decrepit old man. Everywhere used to have a run blows and you could go in you could tie your TV show. Unknown Speaker 11:53 Yeah, yeah, yeah, David Ralph 11:54 yeah, yeah. And I 2010 on a Saturday afternoon, there was always loads of men looking out. Standing outside watching a football results come in. Yeah. Energy Balls Founder Victoria Prince 12:04 I was thinking about a product you just talking about like this the baked beans on the tongue I thinking oh okay like I was imagining like a waggon wheel off. I could treat David Ralph 12:14 my waggon Unknown Speaker 12:16 tree Unknown Speaker 12:18 sounds like a tree David Ralph 12:18 but do you think waggon wheels have got smaller or have you got bigger? I know this is a bizarre thing to ask because I argued the point the other day that when I was a kid, I used to be able to take a curly Worley remember them and I used to be able to lean it up on my house and climb up it like a ladder they were that big. And now but tiny little thing I noticed said is because I've got bigger but I swear for a waggon will has got smaller Energy Balls Founder Victoria Prince 12:44 they do have products like that do tend to go small over time and it's all about marginal gains the retailer isn't it they just they just make an extra bit of profit on the tiny tiny tiny little bit of extra profit on everything is settled obviously them built David Ralph 13:01 That's it. That's it, I'm gonna hit this is this is why Join Up Dots is such a great programme. And I'm going to say that myself, because if I open a bag of crisps nowadays, and for people in America, potato chips, you open it up, there's about four in there that there's like nothing in there. Now, if I'm going to open it up, it's jam packed. I'm going to go back. So the consumer is actually shooting themselves in the foot by screwing us over on the size of things. Give us bigger ones, and we're going to buy more. Energy Balls Founder Victoria Prince 13:32 Well, I don't know. All I know is that over time when you look at anything, like any kind of product file that they do tend to get smaller and like when you buy a multi pack, they're always smaller. Now if you notice, if I bought a pack of Chris, safe, they're like 30 grammes was a normal bag. You're like 28 in a multi pack. So you think you're getting a good deal, but David Ralph 13:53 has anybody ever come up to you and said the word I want pick a bowls, and Victoria? Energy Balls Founder Victoria Prince 13:59 Yeah, something Say, ask me how big bowl should be or they'll say I only made four balls out the whole kit. And so when it makes 30. So when you mentioned balls that kind of size of a golf ball, generally, David Ralph 14:12 but I'm a large fan of people that say this to you, Energy Balls Founder Victoria Prince 14:16 not necessarily sports people. Yeah. Anybody? David Ralph 14:21 Because I would have thought, you know, if you've got one large bowl, you're used to eating large quantities. And so that that's what you would be doing. Energy Balls Founder Victoria Prince 14:30 Yeah, I mean, I wouldn't advise it, which is why we say you need 30 and the idea is you have a wonderful snack a day is something to keep in your fridge ladies got into healthy snack. David Ralph 14:40 Okay, well, I'm going to delve into a couple more questions that are in my head and then we're going to get more into the business side. But how much energy would I get from one of these things? Because, you know, I remember drinking a can of red ball once and I couldn't sleep for six days. I would like mad. I went mad on it. So it was Would you do the same thing? Energy Balls Founder Victoria Prince 15:02 know, if you're having one a day, they generally range from around 60 calories 205. So, and if you haven't one day, it's just like having a normal snack anyway, I mean, a bar chocolate or practices around now. So it's not, it's not about energy as in ridiculous amount of energy. In order for someone to be high energy, it just needs to be over a certain amount of kilocalories per hundred grammes. So it's more about the factors where they're known as energy balls and they do give energy because like any any food gives energy because it's putting into your system. And but it's not necessarily going to make you bounce off the walls like people to think. David Ralph 15:49 I thought that was going to be the case I'd be sitting here slumped, and I'd rather Bry my mouth and then be like, be like a superhero. Yeah, bursting out. Energy Balls Founder Victoria Prince 16:00 Well, you can try it. I mean, everybody's different. Everybody's bodies react differently. You know, David Ralph 16:05 I'm worried, I'm worried. I'm worried that my bouncy energy would be too much. And then suddenly it be like that the mask Jimmy Jim Carrey, when he turned into the mask, and he would be bouncing. Now, let's take you back into the actual process of it. So what I find a lot is people come up with an idea. And then they think, oh, it must be out there already. Somebody's already done this. Did you have that same kind of thing where you're, you know, what's the point? Energy Balls Founder Victoria Prince 16:35 Yeah, I mean, that shouldn't necessarily be a reason not to do it. Because say if there was somebody already out there doing this, which I don't believe there is I'm not seeing anybody. I'm not come across anybody that does this already. worldwide. And so I've got friends in different countries, new people are like, oh, I've not seen this in my country. And why do you think that if this is somebody already they're doing it they Kind of paved the path and created the kind of Unknown Speaker 17:07 what's the word? desire? Energy Balls Founder Victoria Prince 17:09 Kind of? Yeah, well, the desire and, and the, the ability to know that it's there, you know, like they've done the marketing and they've kind of already got it out there. So the customers issue, the customer is aware that this product exist. Whereas the kind of positive and negative to be in a brand new brand to to the market but a brand new product and the market is that you kind of have to spend more money for people to understand what you do, and it's harder for them to kind of just get it through to me and go, Okay, yeah, I'm signing up, or I'm going to buy a kit or whatever. Because I need to feel like they've seen it before and they've to spend it a bit more money to in order to get customers on board. And so what was that so I said there's a positive and negative so that's the negative but the positive is that you don't really have a direct competitor. So you know, Having to compete against somebody who is spending as much or more, you know, Facebook advertising or you know, PR efforts or whatever it is that they're doing, you know, having to like match and constantly look over your shoulder, like what are they doing now? How they what Christmas campaign, they got, what, what January complete, you know, what, you know, it's this kind of positives and negatives to to be in something that is new and unique. But yeah, but but David Ralph 18:26 the key thing to this is, and I really want to emphasise it to the listeners, you can do the same thing. Every episode of Join Up Dots has got somebody doing a business. And if you want to replicate that business, it will make no difference on the rewards but that person's getting it The world is too big is too abundant. And so you know, I let you into secret. There's other podcasters it's not just me, and Victoria is creating energy bowls, and you could be somewhere else and you could create energy, triangle or energy squares. We've even proved that energy squares are better because you started Yeah. And you could do a multicolor one. So it looks like a Rubik's Cube you could do you know? Good idea. Yeah. These ideas I don't, I don't follow through with these ideas. They just pop out of my mind and we go, but it blows my mind though that no one else has done this because the years My mom has been hanging out fat balls, the birds in the garden. Yeah, and that's exactly the same thing but just for the crazy. Unknown Speaker 19:35 Yeah, yeah. David Ralph 19:36 Pretty much. So does that not blow your mind but somebody didn't look out the window with their cup of tea in the morning and thing. The birds are enjoying that maybe I would enjoy it as well. Unknown Speaker 19:50 Does that blew my mind? Yeah. David Ralph 19:59 Your mind But not one person on this planet. I stood and looked out the window at some birds rubbishing a platform. I thought to themselves, there must be something in it. Energy Balls Founder Victoria Prince 20:11 Or do you know what people have done that because they're already made energy balls out there, there's already like them in the supermarket some unhealthy chops ready to just prep and go. And there's different brands, different sizes, like tiny ones, big ones. And, you know, I mean, so I guess there are people that have looked at that not necessarily looked at the fat balls in the garden, I don't know they might have done maybe need to interview them and ask them David Ralph 20:34 don't interest me in the same way. Energy Balls Founder Victoria Prince 20:37 Yeah, so So somebody has made them they're like ready to go. It's just a make them so it's, it's a step before where you've got a bit of work to do. David Ralph 20:45 You know, it's suddenly dawned on me. I've been watching you for about two weeks, it suddenly dawned on me that you're absolutely right. But the thing that you're selling is actually the family involvement that the parents can make them with their kids, and they can You know, be a bit creative and they can make things for their friends that there's love involved in what you're giving, which just get in a bag of Old Energy balls, it wouldn't be the same. Energy Balls Founder Victoria Prince 21:11 Know you I and I like to say to this like families or if somebody poorly or not feeling well, it's nice to send them something so that they've got a little something to make that, you know, all the time was saying to people who are in hospital like sending them chocolates and stuff. But actually, by I'm not saying like before in hospital. I'm saying this wrong. What I'm trying to say is, when people call it, it can sometimes be easier to send them something healthy Unknown Speaker 21:38 chocolates innovations David Ralph 21:41 in hospital, don't send them the green ones that will know that will push them over the edge. Energy Balls Founder Victoria Prince 21:47 That the idea would be that if somebody was in hospital, you'd have to probably make the kit for them and take it in because they wouldn't be different facilities. a food processor Unknown Speaker 22:00 Why I went off a tangent that David Ralph 22:03 I can imagine kids to make glittery ones do you do both? Energy Balls Founder Victoria Prince 22:07 Yeah, that's I had a glittery one last year so we had a Christmas Christmas baubles It was called and the photo that I took was like a spray upon spray with a double glitter that you can put on. And so the seven suggestion actually said it's great to put on the Christmas buffet table so you just pile them up like forever Russia would be and all these little balls on the plate and then you spray this silver or gold and little spray and then you put them on to the buffet table Christmas and TAD Yeah you did right. And there's things like hundreds of thousands that you can mould them into the decal my birthday presents and you know just a bit more fun. Literally, the world's your oyster really can do you can put it in and whatever you want. If you make it from scratch, not using a kit either you want and you can enrol them in what if you want to give it like a David Ralph 22:57 particular finish? And what about what about things like hen parties, but making them in different shapes so they're not just just I'm not gonna say anything in case kids are listening, but I know Victoria, you're know what I'm talking about. Would that be something that you go? No, actually I want my balls to remain pristine and sacred. Energy Balls Founder Victoria Prince 23:23 Oh, no, I mean everybody just what they want to do with them really, I mean, like, just going off on a tangent so that I can go into ways on this. So one of them is that you asked earlier about do they need the ball so they can be put into like so you make the mixture up but then you put it into a container and you'd like squish it all down to it nice and flat. And then you could get some dark chocolate, heat that up in the microwave memory until it becomes a liquid and you can put that on and then put some notes into a pass the water and then crumble them onto the Top and pop freedom feasible that that sets and then when you take it out you can put them into squares. So that's another different way of doing the same thing but you different David Ralph 24:11 containers with that word. Yeah, Energy Balls Founder Victoria Prince 24:12 totally. Yeah, I mean like you wanted them square so this is just perfect for you, isn't it? I think you need to test these out. I think I need to send you a min Mean Green kit and you need to test out this ice cube Ice Cube theory. David Ralph 24:25 Yeah, I'm going to be chasing the kids round with little green balls. Energy Balls Founder Victoria Prince 24:29 But the other thing I was going to say was so you said about important stuff up a lot of interest now from football teams, and and Olympic teams, but I'm going in and doing like team building. So it works. levels. So like you said, how David Ralph 24:49 do you do this? You know, I By this time, I should have played some motivational clip. This is more interesting to me. How do you do sort of team building with tiny little green balls. Energy Balls Founder Victoria Prince 25:02 So imagine and let me give you the example of Plymouth Argyle. So they are they playing the green kit, basic policy okay with us. And so what we're going to do is set the team up into different groups so that they all have different recipes, different ingredients available. But with spirulina being green as one of t

Direct download: Energy_Balls_Founder_Victoria_Prince.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Womens Careers Expert Bettina Arnafjall

Today's guest joining us on the Join Up Dots podcast is a huge delight for me, as once again she was a listener of the show who was inspired to take action. So inspired was she that we worked together through the Join Up Dots business programme,  to find the business that she wanted to bring forward to the world. Bettina Arnafjall is the founder of the womenscareerlift, where she helps ladies (and a few men) to really give themselves a huge lift in their career. You see it's not just a catchy name, but says exactly what she does through women’s career coaching,  Resume review and writing, Cover letter review and writing, job interview preparation and  salary negotiation preparation As she says "I don't have a typical career path. I studied translation science for French, Italian and English but never actually worked as a translator. After only two years of work experience as a team assistant and customer support agent, I was promoted to be a team manager. I managed several teams of three to as many as thirty employees with vastly different cultural and educational backgrounds. Now the time has come for me to share my many years of experience and help you with your applications. But I noticed there are a lot of women around me who feel like that they are not being given the same opportunities as men because they are women. Whether this is the reality or just their perception, I couldn't say. In any case, I have noticed things that women could do to improve their chances and I want to share my experience to help women with the next step of their careers. I did have several eye opening experiences however with regards to differences in salary expectations and negotiations between men and women. During my many interviews I observed that men usually ask for a much higher salary than women. I actually almost made this mistake myself at some point in my career. Luckily I asked some men for advice and then went into the negotiations with a higher sum than I would have asked for. Guess what: it worked! So now with this amazing insight to what works in the recruitment process, she had the skills to make things happen but how did she do it? And where has been the biggest obstacle to overcome as she brought her dream to the world? Well let's find out as we bring onto the show to start joining up dots with the one and only Bettina Arnafjall Show Highlights During the show we discussed such deep weighty subjects with Bettina Arnafjall such as: We share the steps that Bettina first took to get her business off the ground by understanding what she really had to offer the world. Why it's so important to potentially talk to your current employees when you first start your own business to check they are ok with you doing it. Bettina reveals why for her business, referrals are so important for continued growth. Dont forget about word of mouth. and lastly...... Why Google Classroom is such a brilliant resource to get an online course up and running for free. How To Connect With Bettina Arnafjall Website Facebook Instagram LinkedIn Return To The Top Of Bettina Arnafjall If you enjoyed this episode with Bettina, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Interview Transcription Of Bettina Arnafjall Interview David Ralph 0:01 Once upon a time there was a guy with a dream a dream. He's Jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt. Until he found the magic ingredient and knows drunk was became a thing of the past, of course, was bad person. And now My dream is to make things happen. for you. Welcome to Join Up Dots. Intro 0:31 When we're young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:56 Yes, hello there. Good morning to you. Good morning to you. Good morning. Hello and welcome to Join Up Dots. Thank you so much for being here. I am all excited today because but me, this is a special show. This is one of those shows where well you'll find out as we proceed through somebody Listen, somebody took action, and he's now rocking and rolling across the world now, our guest joining us on the podcast is, as I say a huge delight for me as she was a listener of the show, who was inspired to take action. So I'm inspired was she that we work together through the Join Up Dots business programme, to find the business that she wanted to bring forward to the world. She's the founder of the women's career Lyft where she helps ladies and a few men she says she's not a man hater, but I'm not sure do really give themselves a huge lift in their career. You say it's not just a catchy name, but says exactly what she does through women's career coaching resume resume early in the morning, resume review and writing cover letter review and writing, job interview preparation And salary negotiation preparation. And she says I don't have a typical career path. I studied translation science for French, Italian and English, but never actually worked as a translator after only two years of work experience. As a team assistant and customer support agent. I was promoted to be a team manager and I manage several teams of three to as many as 30 employees with vastly different cultural and educational backgrounds. Now, the time has come for me to share my many years of experience and help you yes with your job applications. But she noticed that there were a lot of women out there who felt like they weren't being given the same opportunities as men, because they're women. Now, whether this is reality or just the perception she couldn't say, and in any case, she's noticed things that women could do to improve their chances, and she now wants to share the experience to help women with the next step of their careers. She says, I did have several eye opening experiences However, with regards to different is in salary expectations and negotiations between men and women. During my many interviews, I observed that men usually ask for a much higher salary than women. I actually almost made this mistake myself at some point in my career. Luckily, I asked some men for advice and then went into the negotiations with a higher some, but I would have asked for and guess what it worked. So now with this amazing insight to what works in the recruitment process, she's got the skills to make things happen, because how did she do it? How did she build her business? And where has been the biggest obstacles to overcome as she brings her dream to the world? Well, that's why now as we bring on to the show, to stop Join Up Dots with the one and only Bettina. Morning Bettina, how are you? Womens Careers Expert 3:49 I'm good. Good morning, David. That was good with it. You managed David Ralph 3:57 it that is that is honestly Is that 99%? Right? 100% right 200% right because your surname looks nothing like I've got you my thing. I've been going ostrich feathers yet, Is that good? Womens Careers Expert 4:15 I would say 99%. My surname is from the Faroe Islands. My husband is from the Faroe Islands and you actually put a little bit more of air on the pronunciation since David Ralph 4:28 I can't do that. I can't do that. I'm just gonna call you Bettina for the rest of it. It's a delight to have you on the show because yes, we work together through the process and I want to go back right to the very early stages because Miss I have to say to the listeners, this is a moment I never thought would happen because when Bettina first connected with me, she was so secret squirrel, she was so Oh, my boss is gonna find out all the HR teams gonna find out. You were at totally different person, you would never have come onto a podcast and really put yourself out there, would you? Womens Careers Expert 5:05 Yeah, well, it's because we have a company policy. And I mean, I'm still in a full time job. And the company policy says that you need to get approval for any side business. So I needed to figure out what I wanted to do and then get the approval. And once I had the approval, I could go full, full steam. David Ralph 5:24 Now, of course, you going full steam, which is great, but for the listeners out there, is this something that they've got to be aware of up because I would have just gone? I'll just do it, do it and don't tell anyone. It's fine. You know, they don't care about you outside the office. But maybe I'm wrong. Maybe more companies nowadays do care about what you're doing outside the office? Womens Careers Expert 5:45 Well, I guess it depends. I mean, in our company, it just is written in the word contract that you actually have to tell them if you want to do a side business and then they give you a little letter, it says you're allowed to do that. And then you're fine. David Ralph 5:58 Yeah, but who reads contract No one reads it. So how are you gonna know I say, anything that comes in front of me, because you don't want them to go up to the HR people and bingo, you know, oh, I'm starting this new business and red flags and warning signs flush out when they could have just done it because they weren't aware how how's the way that they can tiptoe around this? Womens Careers Expert 6:21 I guess most companies won't really care. I know that in in my company, it is like that, because people who work that could do something that is competing with the actual business, and then it would be an issue. So I mean, just if there's nothing in the contract, and nobody ever talks about things like that, I mean, just go and do it. In my case, I had read my contract contract, so I need to make sure that everything was in order before I got started. And I mean, if you really want to promote your business and promote it on like LinkedIn and Facebook and Instagram and all over the place, there are chances that people will find out So be open and honest from the start, right? David Ralph 7:03 I think so be open and honest. It's not the way I operate. But I think he's good advice. I remember when I started Join Up Dots, right, the very beginning, I was so embarrassed by it. It was literally and I've said this in a few podcast, but it would have been easier for me to say that I was a pornography addict, you know that that would that would have been understandable. But it opened up so many questions up, you know, why are you doing that? What was wrong with the last bit earlier and I just saw that secretly tiptoed around, even though I had this voice I was putting out into the world. It's strange, isn't it? Because online business is so powerful. And even now I talked to guys and ladies who have created big businesses, but they're not visible in it at all. They're absolutely hidden because they don't feel comfortable enough to put themselves in there. Womens Careers Expert 7:56 Yeah, I guess this a big step to take in. I mean, knows it took me a little bit to get there but it took you a long while David Ralph 8:03 just by Unknown Speaker 8:08 year David Ralph 8:09 365 days of tiptoeing around you know how many episodes i'd released by that time before you finally did it. So so let's get into that moment though. Because what was what's wrong with your job? Why do so many people now want to start side hustlers but don't do anything about it? You know what, what's the difference between you, myself and so many people but they actually do because I speak to so many people that go Yeah, I really love this. This is really what I want and I don't do the first thing about it. What was different about you? Womens Careers Expert 8:46 I guess it's not really that is something you know, wrong with my job and I don't like my job because my job is cool, and I like it. But I just felt this need to do more and I felt this need to help Women in some way and I figured out that in my job, I cannot really do it to the extent that I want to do it. So, I started thinking about what I can do I also move from my team manager role then into more like project manager role because it could have been a conflict of interest, you know, me being a team manager and then coaching people with job applications and so on. so on. So, yeah, when I had done that, I started focusing on you know, what can I do for other ladies, I discussed it with friends. I helped them a little bit was there Java applications turned out that it really worked well. And then I did a little test run and yeah, figured out that can also work with strangers. So then I thought, now we can get started. David Ralph 9:50 with that. I love the fact that you tested you pre test DG before you even got websites and profiles and URLs. You already stepped into helping other people to confirm your talent, your skill your superpower. Did it surprise you how rubbish people actually are at the things that you can do naturally? Well? Womens Careers Expert 10:16 Oh, it always surprises me. I mean, I have I don't want to sound arrogant, but I have many things that I'm good at. So when I look around, and this is both now, you know, with the job applications, but also sometimes I'm in the day job. I'm surprised how hard some people find it to do certain things when they come really easily to me. I guess it's just because I figured out what my strengths are. And now I'm focusing on my strengths and building on them and not really, you know, trying to push through walls where, yeah, it doesn't make any sense. David Ralph 10:51 I remember back in the day, I was very good at helping people do their resumes in SC bees, and they would come to me and say, how baby could you go through it? I'll go Yeah. And I changed things. And I've moved this bit here and move up it and increase certain things. Yeah, not lying, not lying, but just kind of, you know, emphasising certain points, and they would go off and get these amazing jobs. And when it was me, I couldn't do it myself. I couldn't do that sort of beat myself up CV writing even though I could do it for other people. And it's a kind of it's a mindset that I think most people have a have a problem in of actually boosting their own career prospects don't like Womens Careers Expert 11:35 Yeah, because we don't like talking about ourselves. Then we feel like we're, I know you do. David Ralph 11:41 Yeah, I do. I love it. I love the business out of it, you know? Womens Careers Expert 11:47 Yeah, but most people don't. So you know, they they feel kind of embarrassed to talk about their achievements and their strengths and what they do well, so then they will stick to very formal resume and cover letter and formal way of presenting themselves where they hide between and behind a lot of jargon and phrases and will not really put their personality and their skills out there. David Ralph 12:14 And so with that, because obviously we're going to talk about, you know, how you actually started the business and stuff like this is interesting to me. So, can you bring humour into a CV and resume? Can you make it sparkle? Because Yeah, most of them I actually worked in recruitment for about six weeks, I worked for a recruitment company in London. I won't say their name, but they're still there. I hated it. I hated it with a passion because people would come in looking for work, and these guys would go, yeah, I tell you what, I don't want to just get you any job. Give it to me three weeks and we will get you the right job and literally take this CBS and then put them in the bin. As I walked out, it was a real commodities based business, and I just naturally want to help people. So is this something But you know, they can help themselves by sprinkling human personality and putting pictures on it, or does it have to be formal? Womens Careers Expert 13:09 Well, I guess I mean, humour is probably a bit difficult, but especially in the cover letter, you can put a lot of your personality and I noticed this, particularly when I was managing a very international team, and I was getting applications from people from all over the world. And I noticed that German applicants used to write like, very formal, boring, standardised job application. I haven't sorry, but that's just how it is. And then I noticed that, you know, like, other nationalities, but particularly like English speaking ones, they were all over, you know, I am good at this. And I love doing that. And this is my passion. And I was like, Hey, you know, this reads much better. From a manager perspective, I will much rather invite somebody tells me about what they really like and what they enjoy, rather than somebody who's just saying, I have this experience. And I have done this before. And basically, it's just a repetition of what is already on your resume. David Ralph 14:13 When I used to interview people, and I was very, very good at interviewing people, because I never went really with their skills. It was more about how they made me feel. And one of the first questions I used to ask people, it was always one that I didn't expect, because I'd come in, ready for the professional. And I remember saying to this girl as the first one, what makes you laugh? And she said, when people hurt themselves, and I thought, brilliant, that's for me, that's for me, because I laugh at the same thing. And she was like a Terminator, but work she was absolutely brilliant. And so is this something you know, before we spin it around again, into your career path? Is this something that companies should focus in on more about the personality and how they make them feel because they're going to teach the person how to work in their office isn't it is not that they're just gonna put them on a desk and away they go they're gonna have some kind of training and development period is about all the feelings. Womens Careers Expert 15:10 Yeah, it's a lot about you know, getting to know the person really Who are you and, you know, how do you pick? Because it's I mean experience is one thing experience you can have or you can gain I mean you can learn so much I learned a lot that I had not studied for just on the job, but the important thing is really to find the person with the right mindset. So what I learned and that really made a change in my hiring as well is to ask behavioural based interview questions because there you can really see how people reacted based on a concrete example and you can get real feeling of what kind of person they are and how they will pay for One day on the job. David Ralph 16:02 Now, let's take you back in time then because you was a listener of Join Up Dots and then we connected and you signed up for my, in those days. It was a four week course we went twice a week for four weeks. Now we do it over eight weeks to get people breathing space in between. How did you find that process? Was it something bad actually, because certain people say to me, I overload on certain things. Other people say, you know, it was just right. Did you find it a pressurised or weeks? Womens Careers Expert 16:35 No, not at all. And the only issue was that I was actually sick with the flu for about a week so I could not think straight, but luckily I could rewatch the video so all good. David Ralph 16:45 So with the process that we went through, it was basically an hour half hour, so an hour and a half to two hours of me twice a week, and then videos to submit that information. Now I remember when you first came to me one day Things that I always say to people is, let's try to get traffic from every source. Let's try to flood your business with traffic and you came up with women's career Lyft. And I said, I hate it. I hate it because no one is going to type in women's career Lyft let's find a name. And you went against me. And you said, No, this is it. It's what I want is my branding. Now I look at it, and I like it, because I can understand it. But why were you so passionate to say, David, I don't agree with what you're saying. And I'm going to do my own thing. Womens Careers Expert 17:35 Well, a I had been thinking about a name for the business because as you already saw my name, my own name is a bit hard to pronounce and to remember so I wanted to something that easy, David Ralph 17:49 easy to say. Easy. Womens Careers Expert 17:57 I wanted something that people can remember you know, and also So that they can understand both in English and in German, and gives them an idea of where the business is going. And also, I had already purchased the URL when we did the course. So I didn't really want to switch. David Ralph 18:15 You didn't want to waste 10 pounds or whatever it is to take my advice and move it forward. But what you've done, which is very clever, is it's it's a branding, you know, it's a branding, but when you look at it, it makes sense. Now, a lot of people come to me and I had these really esoteric sort of names, I suppose Join Up Dots is one of those ones. Now I look at it and in many ways, it makes perfect sense for so many avenues of my business, but for Wow, it was just the Steve Jobs speech. And if you hadn't listened to that, it didn't make any sense. Now, with that, having those three words women's career live, does that make it been easier to bring your content and your branding and your your profile. does everything for lot from that easy. Is that something that people need to think about? How do those three words cascade down through everything that I'm doing? Womens Careers Expert 19:15 Yeah, I mean, I think it makes it clear, you know, who is the big target group, let's say so I don't get too many people coming to my website and then figuring out only after reading through see three or four pages that it's not they are not really right for me or I'm not really right for them. David Ralph 19:38 What Well, I'm amazed with you as well. And I'm amazed every as I'm doing that little IoT business with my fingers. Every phone that I speak to, is how brilliant you are at English. And I it just blows my mind. You know, I'm possibly English. I've been studying it for many, many years. But every other language no I can say hello, goodbye. And that's about it. Now, when you decided you decided quite strongly that you wanted to focus in on German speaking women. Was that a market that was prudent to go into now you're in but have you found it difficult to crack that code? Womens Careers Expert 20:22 Well, actually, because we did the course together in English, I started my website and all my online presence in English and I still have not launched a German website. So all my German speaking clients have just come through recommendations. David Ralph 20:40 Now this this is brilliant, man. Okay, so let's talk about this. So you because so many people think I got to grow a huge audience, I've got to grow a tonne of traffic, but I'm really fascinated. In joining up the dots. You see what I did there, finding the very small pockets of traffic, but actually kept K through, I would much rather have one customer a month that pays me thousands of dollars more than 100,000 customers that don't really pay me anything and take so much time to manage now with yourself, those referrals, bear in mind that you were and you still are full time employed. Was that something that was an open gift? Did you look at? Obviously brilliant, this is fantastic, or did you think to yourself, hang on, hang on? I'm not quite there yet. I haven't quite got the website done. I haven't quite got the the Twitter feed going and all the other stuff that we think we have to have. Did you embrace it easily? Womens Careers Expert 21:39 Oh, I was ready to go. I mean, I was really really happy and I still am really, really happy every time somebody refer someone to me. I also noticed that you know, when people come in via referral, they will never discuss with you about price or whatever, because they know already what they will get. Whereas you know, I found a couple of customers A via Facebook or online and they will always try to negotiate, which makes sense because they don't know me yet. And they don't know if they can trust me and if I really can provide the value that they are looking for. David Ralph 22:13 So So do you think that you actually don't need any online presence? Can somebody get a business up and running just by doing stuff for somebody and saying, Tell your mates about me. Womens Careers Expert 22:27 I think you need, at least in my case, an online presence because even though my friends talk about my services, they don't know somebody or they don't meet somebody everyday who wants to change their jobs. So I mean, the target group is not so big in amongst my friends and family. So, of course, I need an online presence, but I also now do some local networking and meeting people and just getting the word out there about what I'm doing. I think this is a Also very important, because only online is not enough, I think, especially here in Austria, and also in Germany, I would say, there's still a lot of mistrust about everything to do with online and this new technologies and so on. And people trust their neighbours and their friends and whoever they know. And, yeah, their word of mouth is really, really important. David Ralph 23:26 I'm going to play some words pain, and then we're going to delve back into what Bettina is saying, his Oprah, Oprah Winfrey 23:32 the way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this. What is the next right move? And then from that space, make the next right move, and the next right move and not to be overwhelmed by it because, you know, your life is bigger than that one moment. You know, you're not defined by what somebody says is a failure for you. Because failure is just there to point you in a different direction. David Ralph 24:03 Now let's get back into the Ripper or because something that is is really prevalent in my life at the moment, is how powerful local search is. It operates in such a high level in Google, Google now will know where you're based. You can do Google My Business, you can start getting traffic, even without a website. Google will give you a free website. You just have to post on it and and connect your cell phone, your mobile phone and all those kind of bits of details. I find Oprah Tina, what you're saying makes total sense because you're networking. You're getting out there in your local community. So you become the expert in that local community. You find the people that are there's a lady just down the road who does bad. Why don't you speak to her people trust locally, but I speak to once again so many people that think that they've got to get a client in new York before they can get their next door neighbour to sign up, it's a mistake, isn't it? Womens Careers Expert 25:06 I mean, if you find the client in New York more easily than your next door neighbour, why not? But I guess you know locally because people know you it's easier to find the first clients and from Derek pendants snowball. David Ralph 25:22 snowball in Austria is quite easy to get right imagine. Womens Careers Expert 25:26 But right now it is. Yeah, it started snowing about two weeks ago. So now in the mountains, there's already a lot of snow. David Ralph 25:34 Now what point do the Austrians and the Germans been mistrust online work? I don't understand that. And it's the first time any guest has mentioned anything like that nowadays. I I push people to say online and offline aren't separate. They're the same thing. You've just got to, you know, find your traffic in both sources. Why do you think the Austrians and Germans are new Point of View mistrust it Womens Careers Expert 26:03 it's all about privacy. It's they're all afraid that their data will be leaked to I don't know which company who will do I don't know what with it and you know, they are very private people. And this was also one of the challenges I had to overcome was really to put my real name out there and because there is nobody else in the world with this name, so it's just me and also to put my real address because in Austria and Germany, you have to actually put your real address on your webpage otherwise you get a problem. So that was that was really one of the main challenges because I know the fan you know of, yeah, having all this information out there and and maybe just people showing up at my doorstep or something like that. You never know what can happen. David Ralph 26:52 It's not gonna happen, though. Is it me? It's not Womens Careers Expert 26:54 gonna happen. I know. But these are the things you think about, right? David Ralph 26:58 Yeah, I can. I'm just it because I did a similar thing when I started off at Join Up Dots, I gave a fake address. And because I thought to myself, you know, what happens is somebody comes along, and Nick's my microphone and you know, it's stupid really thinking about it because I just buy another microphone. You know, it's not a game changer, but they were the kind of fears in my head. And most of the fears with business is about what's in your head, isn't it? It's very much you when the inner game to win the outer game. Have you struggled with that? Have you struggled with the who's gonna trust me? Who's gonna hire me? Who's going to base who's gonna be back? Womens Careers Expert 27:38 Well, a bit.

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Todays guest joining us on the Join Up Dots podcast is a man who I am truly delighted to get to speak to. When you start a show like Join Up Dots, you hope with all your heart that the words, and advice will make a difference to someone, somewhere across the world. Someone will listen and think just like I did many years ago, "I think I can do this and make a go of it" Well todays guest did that and after leaving the following review on iTunes I looked to get him on the show to start joining up the dots of his life. As he says "Listening to this podcast week in, week out has given me the confidence to take the plunge and set up my own business. My only regret.. I wish I  had done it sooner! The guidance, tips and advice offered by David has been invaluable and I can only attribute the success I've had with my business to the valuable wisdom provided in these podcasts." But how has he done it? After leaving the university of Birmingham with a bachelors of science, he began for a period of six years working for a series of financial advising companies around the Bristol area of the UK As he says "After leaving University I decided on a change of direction. I completed a financial planning graduate programme with one of the UK’s largest financial advice networks and have worked in the financial services profession ever since. Then I worked in several financial advisory firms, big and small, learning what works and what doesn’t. My areas of expertise include working with small business owners, self-employed consultants & contractors, as well as professionals such as lawyers, solicitors and accountants." And now with his own company and his expanding team of colleagues he is really starting to see what I say in every episode. So what was the moment when he thought "Ok, its time to get going and do my own thing?" And what was the hardest part...getting his mindset going himself, or convincing his colleagues to start working with him and his fledgling enterprise? Well lets find out as we bring onto the show to start joining up dots, with the one and only James Mackay Show Highlights During the show we discussed such weight subjects with James Mackay such as: James shares how he loves creating the goals of financial freedom for his guests, not simply advising on what to do with their money. We talk about the process of deciding on what the business is going to be for the founders. Why create a business that becomes a nightmare. James reveals how he was willing to put the effort into his business at the beginning, but knew that he had to hold himself back from burnout. And lastly................. Why James and his partner believe that you should only do what you truly love doing and outsource the rest. How To Connect With James Mackay Website Facebook Twitter Linkedin Return To The Top Of James Mackay If you enjoyed this interview with James Mackay why not check out other inspiring interviews like Clint Arthur, Lunden DeLeon and Jack Canfield Or of course you can check out thousands of podcast interviews in our archives here Interview Transcription For James Mackay Interview David Ralph 0:01 Once upon a time, there was a guy with a dream a dream, which is Jobs himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt. Until he found the magic ingredient and knows drunk was became a thing of the past, of course, was bad person. And now My dream is to make things happen. BU Welcome to Join Up Dots. Intro 0:31 When we're young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK, David Ralph. David Ralph 0:56 Yes, I love it. Good morning, everybody. Good morning, and welcome to Join Up Dots welcome to a very special episode because this guy is a guy who kind of connected through the world of virtual life. And I tried to hunt him down by making a play on an episode. And Ben he just sort of walked out of the woodwork and and he was there anyway. So um, he's on the show and he's a guest joining us on the podcast, as he is a man who has, as I say, I'm truly delighted to get to speak to when you start a show like Join Up Dots you hope with all your heart, but the words and advice will make a difference to someone somewhere across the world. Someone will listen and think just like I did many years ago, I think I can do this. I think I could make a go of it. Well, today's guest did that. And after leaving the following review on iTunes, I looked to get him on the show to start joining up the dots of his life. As he said, listening to this podcast week in week out has given me the confidence to take the plunge and set up my own business My only regret. I wish I had done it sooner. The guidance tips and advice offered by David has been invaluable and I can only attribute the success I've had With my business Ted a valuable wisdom provided in these podcast me, but how has he done it? After leaving the University of Birmingham with a Bachelor's of Science he began for a period of six years working for a series of financial advising companies around the Bristol area of the UK and as he says, After leaving university, I decided on a change of direction I completed a financial planning Graduate Programme with one of the UK is largest financial advice network and have worked in the financial services profession ever since. Then, I worked in several financial advisory firms big and small, learning what works and what doesn't. And my areas of expertise include working with small business owners, self employed consultants and contractors as well as professionals, such as lawyers, solicitors, and accountants, and now with his own company, and he's expanding team of colleagues. He's really starting to see and do what I say in every episode. So what was the moment when you thought okay, okay, it's time to get going and do my own thing and What was the hardest part? getting his mindset going himself or convincing his colleagues to start working with him and he's fledgling enterprise? Well, let's find out as we bring on to the show to start joining up with the one and only James McCown. James Mackay 3:15 Good morning James. How are you? Unknown Speaker 3:18 Morning David and I'm really well thank you and what one introduction that was so thank you very much and as well, David Ralph 3:25 yeah, no, you are somebody is rocking and rolling because you've decided but you can do it and you can go out and you've gone into with big one aid. excitable eyes, although when I first spoke to you, you was less than excitable. He was Good morning, David. How are you? And I said, you know, let's perk it up, James that Yeah. James Mackay 3:49 I'm bouncing now. So this is a dreary, dreary, November morning in in Bristol, so maybe that was that's the excuse anyway, that I've got no very really pleased to be on the show. And yeah, thank you for doing what you do. Listen to most episodes, and I've kind of tracked you for, for quite a while. And yeah, it's been fascinating. Wow, David Ralph 4:13 thank you so much. And that's the end of me that let's move on to you. Because one of the things I want you to understand James is about those clouds. It's not dreary. And if you increase your altitude, Ben, it's always happy. Somebody said this to me once and I say a lot on the show because it's true. But jet pilots only have sunny days, because they're higher up. And so if we raise our sort of expertise and our standards, it's always going to be sunny in our life. Isn't it always a naive point of view as you are ploughing into growing your new business? James Mackay 4:48 No, absolutely. I think I think you're right. It's all in the mind, isn't it at the end of the day. I'm not really miserable, even though I think I maybe just had too much of a late night but yes, absolutely ready figure. David Ralph 5:02 Right? So let's talk about you because this this is fascinating. And as I say, I wanted you on the show and I set out my network to find you and then you just kind of bumbled into my life anyway. So it was it was brilliantly easy. So you were, are you interested? This is the key point to me, because I would be bored, stupid doing what you're doing, because I just haven't got regulation in my blood. I like to cut corners. I like to make things happen. And I know with the FSA as it used to be in whatever it is now. There's restrictions all the way around, does working in financial industries excite you and interest you or is it a job? James Mackay 5:45 Well, some people think financial advice can be boring. Yes, I understand that. But I mean, if I flip it in terms of you know your analogy a minute ago in terms of mindset, I mean, the things that we concentrate on Suppose the outcomes that we deliver for people and I don't think those are boring. So for you know, for example, you know, helping people build wealth faster to hit financial freedom or retirement sooner or giving people peace of mind that they know if anything happens to them, you know, their family will be taken care of. So, you know, if we really drill down on what we do, as much as you know, the legislation, the regulation, tax, all these kind of things, they can't they can be boring, yeah. But putting everything together and, and delivering those things. And, you know, most human beings want security, they want freedom, and and we kind of help them achieve that in in one way or another another So, so no, I don't find it that boring actually. I quite enjoy it. You know, you learn a huge amount about various different People who learn about their storeys that businesses what they want to get out of life and, and if you can be a small part of of helping them along their journey. I think it's, you know, it's a great profession personally, but I can see why I was boring. David Ralph 7:17 Yeah, no, but I agree with everything you said there. Because you know, in in that regard we're no different because I hopefully inspire people to do it. I'm actually I changed 360 recently and for the first three or four years of Join Up Dots, it was all about global domination, it was all about growth. And now I'm I'm fascinated with anti scale and I was on a podcast episode yesterday being interviewed. And I'm fascinated about how can you make the smallest business possible so that when you open your email, you've only got interested customers, you haven't got all the rubbish by blasting it out. Now we've yourself, obviously you've got to start getting customers. And as I say, constantly on Join Up Dots. Most people start a business because they think, Oh, I'm good at this thing, but then they suddenly realise there's a lot of other things that I need to be good at, or at least possible at the start getting the ball rolling, that one thing is just not enough. How did you do it? How did you go from saying, let's start this business to getting the first customer through the door? James Mackay 8:28 Good question. Actually, we, we spent a long time planning that this is I should also say, I've got a co co director, Chris. And also I better give a shout out to him. So we've kind of planned it together. But we, we we started off the business really with an idea of what we didn't want to be, I suppose. So I think a lot of people, rightly in many cases, think of advisors This kind of middle aged men in shiny suits that that talk, you know, talk a load of jargon filled language and the world of finance can be made simple, or it can be made extremely complex. And I think it's over complicated in a lot of areas and we wanted to simplify everything. So we have a bit of a saying sort of, you know, do it in crayon, where people can, you know, really understand, you know, concepts, whether it's you have to do with investments or whatever it is. So we kind of that was that was that was one that was one of the reasons we kind of the idea was was was born about I think also financial services, broadly. isn't the most highly trusted profession. I think we're probably somewhere between, I don't know, estate agents and car salesman with with respective professions. And yeah, exactly. And so we want and so we wanted we were really wanted to be a business that was the highest of honesty and integrity. And that was a, you know, a non negotiable. So, you know, we we think of that as having sort of the family test, you know, is the advice that we give to each of our clients the advice that we would give to a member of our family. And those big firms and banks can't can't say that they do that I don't think, David Ralph 10:24 well, I used to work for NatWest bank, I'm going to give him a name check, because they're not really around anymore in that West Bank. And we used to just sell stuff because we could sell it. Well, there wasn't any sort of qualms about it the customer needed or anything back in the 80s. It was just a tick box culture of Yeah, there's a few sales get down the pub in the afternoon and that was it, you know, you just did it. So it is brilliant, how it has become regulated as well. But one of the things that I was interested in, what you were saying is how you and your partner decided on what type of business you wanted. Become It can become a nightmare. So many people plough into it, they go into the scale by go for the financial rewards but then realised by never leaving their office. They're working incredibly long hours. And to be honest, they might as well have stayed at work, working for somebody else leaving at five o'clock. I mean, going back to it the next day. Did you have those kind of discussions about Yes, we want it to be like this. We want to provide the freedom for ourselves and not just our customers. James Mackay 11:29 Exactly that I mean, you hit the nail on the head, you know, we spend our time, our time helping people live, you know, live their lives by design. And it would be a bit hypocritical if we weren't to do the same. So we had an idea of what we wanted to build we we don't want our business to to scale to some dizzying heights and take on the world. We want to remain pretty small, pretty nimble. Look after people really well and and specialise in what we do as well, I think that's important. So for any business to actually find your, your target market and and and, you know, go deep on that rather than be all things to all people. David Ralph 12:17 Yeah if you go niche you get rich and I spend a lot of time now, as I say working with people because we we've got a business coaching platform going deeper and deeper. And when I started doing it, I thought I was going deep. But now every time I train somebody, we go even deeper and we find the rewards greater because quite simply, there's less competition. Now with yourself James, being the sexy individual you are. Are you the kind of person that can seduce people into your office because it's still you? You didn't answer it really James, you didn't answer it. So I'm going to come at it from a different way. Yeah, how did you get that first customer to go? Yes, this company's only been around two minutes but I'm gonna trust them How did you do that? James Mackay 13:11 Really it was first first customer was a family member in all honesty but I'll but I'll wipe that aside is getting out there oh no why David Ralph 13:21 why would you want that? Because that is that is a customer you know you are targeting people that need your help and I think so many people make the mistake of thinking, Okay, I'm in London I need clients from you know New York but actually you need the next door neighbour you need to personally in the next room. James Mackay 13:39 Oh, yeah, exactly. I was gonna open so cuz I didn't answer your question. But really, for me, it's getting out there and meet meeting people. And I think when you get out there and meet people in your local area, let your local community whether it's networking, I still I still attempt to play rugby although my body's trying to stop me, and, and and, you know, meeting people and if you know if they kind of learn a little bit about you learn a little bit about your business, understand what we do differently, then a lot of people are quite interested, and whether that's luck or judgement, I'm not sure that we've had a really David Ralph 14:22 so where's the difference in James? where's where's the difference? Well, what would you do that is different because that is what, you know, benefits and services aren't sexy. But the difference is what makes a difference in what you do, how you create the vision of what somebody is going to get how their life is going to change. How do you express that difference to them? James Mackay 14:46 Yeah, well, expressing it is one thing really, we've tried to show them so we try and put we try and put their numbers into into pictures really. Which sounds like a strange concept. We can show them using a few different tools that we have financial planning software and all these kinds of things. And really we can put in someone's you know, financial life understand what they want their future to look like. And we can show them whether they're online on track to achieve it or not, and if not what they have to do to course correct. What are the things that they can do today to achieve what they want to do, whether it's, you know, becoming financially independent and retiring at 5560 whether it's travelling the world, whether it's, can they afford to spend more now and not put so much weight for the future. So, really, we we focus much more on the big picture of our clients financial lives, because people don't really have financial goals in my experience. They have they have life goals with financial implications, and so we focus on far more about their life. Well, they're trying to achieve and answering, you know, the, the big picture questions that they have. And I think we take away a lot of people walk around with sort of a burden of, you know, uncertainty and worry about the future. And I think we help, you know, we take that off their shoulders to some extent, by doing what we do. So, we do we do to, you know, things quite different from the norm of, you know, just catching up having a cup of tea and chatting about what the investment markets has done recently, and I think that's, that's one of the biggest things that we found our clients have really sold on Well, that's different. We really want to do that. So yeah. David Ralph 16:44 Yeah, because that sexy time isn't it? The vision is sexy time I had a guest on the show. I lady can't remember the name but like me, but she was a financial person in America. And she basically said to people, it's not about having lots of money in the bank account is about having experiences, what do you what do you want most from and let's try and bring that into your life. And I think but yes, I want to support my kids, but I don't want to support my kids, if it means that I'm not having a good life, you know, basically, I want to go out travelling when I want, I want to go your way with a wife when I want. And then when I die, I say to the kids, look, there's there's a bit of money for you. But I've had a bloody good time. And it was all my effort. That's where I think it is. And that's what I think a lot of people fail miserably in your industry, but they're talking about, you know, high interest savings accounts and switching ditch and all the kinds of stuff all important. James Mackay 17:44 Yeah, but it is not boring. Yeah, yeah, absolutely. Yeah, I couldn't agree more. And understanding what you want to do. Some people some people know that like you know yourself you want to sort of you know, you're only here once you want to live depending on the beliefs that You know, most people only only here once and want to make the most of it. And, and I think, you know, having the knowledge of what that means, you know what you really want to do what you we often we often ask a question to, to two people to stay if they're struggling to really, you know, if they're just Well, I want to retire at this sort of age. We say, Well, you know, if you were, if you were struggling, health wise, if you didn't have that long to go, what would you regret not doing? And that is it's a difficult question to ask and it's an even more difficult question to answer. But often that you know, asking yourself that can really help you understand some of the some of the things that you would really love to do. You know, I think I think you know, you know, we don't we don't often give ourselves time. to really think about the future, think about what we're trying to get out of life. And, and, and really sitting down and having a think about those sorts of things. Like you may or may not have done, but by the sounds that you've kind of, you know, you have a good idea in terms of what you want to what you want to get out of life. And that's the first that's the first part of what we do. I think. David Ralph 19:21 I know my biggest regret in life will be, but I haven't seen every part of this world. You know, when I go on road trips, and when I go travelling, and you get a bit tired people always say to me, oh, why don't you have a keep in the back? You know, and I always think to myself, no, because I'm going to miss out on seeing, you know, it's something that I will never see again and I want to absorb this planet, because I think that ability to, to, you know, wonder the world with freedom. That's the thing that excites me so much, but actually, when I die, I think I haven't seen Greenland. I haven't seen this. I haven't Same bat. I think that is where the experiences of what you're talking about, come into my life big time, how do I channel my money, and my time and we're going to come to that straight after these words, we're going to talk about money in time. He's, Jim Carrey 20:14 my father could have been a great comedian, but he didn't believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don't want. So you might as well take a chance on doing what you love. David Ralph 20:41 Now, one of the things he says in there is do anything you can basically to get it going. Now I speak to so many people, James, and I'd literally want to shake them because I know they're not willing to do the hard work and everything that is great in life takes time. takes time. It takes effort. It takes sleepless nights it takes investment. Did you know in your heart of hearts that you had that effort that you were really going to make a go for it go with it? James Mackay 21:14 short answer is yes. Yeah. I, I've always wanted to run a business. I've always been really interested in business. And I've always kind of I probably, if anything, I've kind of overworked rather than underworked, and sometimes I like patients, which is which is often a sign that you know, you're you know, you're ambitious and you came to came to do different things in life and achieve different things in life. So, yes, I'm certainly one of those people. I don't know whether it's always a good thing. As a matter of fact, that you're always focusing on, you know, the next the next thing to achieve. I think sometimes you need to appreciate just Kind of where you are what you've got. But yeah, that's me in a nutshell. David Ralph 22:04 I was laying in bed this morning and the alarm went off and me and my wife always have a little cuddle. And it annoys me actually this cuddle and I'm gonna, I'm gonna air it to the world for the podcast. She doesn't listen to me in the house, so you're not going to listen to this. But I like that the alarm goes off. I look at the alarm and I get out of bed because they know I've had my full quota of sleep. But my wife likes to keep on snoozing it so I had to look at the clock but like half hour until she's ready to get up out of bed. She says it's a cuddle but I find it is an inconvenience. Anyway, I've Ed. Why do women not just want to sleep until I can wake up and Ben just jump straight out of bed. James, what's up? James Mackay 22:47 I've got no idea that one that's not my domain. David Ralph 22:53 It's just madness. It's madness. Yeah. But anyhow, I was laying in bed and she bought me a cup of tea this morning. She said what you got on to And I said, Oh, it's best best guys at 10 o'clock in the morning. And then I got about six more later on. And I was saying to you know, it's funny why I constantly look at what needs to be done, because what I've already done is enough. And, you know, this is where my mindset at the moment is on empty scale on knowing that pushing, pushing, pushing doesn't do anything in the long term other than where you are. Now. It does do it to a certain point, you know, you've got to put push an effort in at the beginning, but there's got to be somebody that says to you, which I didn't with me, James, you're looking knackered me You need to have a break. You need to go off on vacation you need to leave this behind. It will be back when you get back. Have you got anyone in there in your life that is your sort of anchor that pulls you back when the James hustle muscle is going too far. James Mackay 24:00 Yes, I do and, and, and sometimes I think that's the best thing that you know, whether it's your other half whether it's your business partner can say to you is is, is, you know, look, you know, you stop and, and chill out whether it's you know, going on a holiday or just having a, you know, an afternoon off or an early night or whatever it is, I think these days as well I think gradually we're, we're moving away from the typical, you know, nine to five work week, you know, with with technology and and, and the gig economy growing and all that kind of thing. And I think I think humans actually work best if we if we kind of works, you know, Sprint work, if that makes sense. And then you know, and then take long periods of long periods of rest, I think, I think the, you know, the slugging it You know, a 1012 plus hours a day. I think that's a bit of a relic of the industrial age and and when you're, you know, trying to be creative or using using your mind i think i think it's probably not that good for you either and you don't you don't do your best work. just slowly trying to battle through and slogan. So the way David Ralph 25:22 I you know I mentioned this because it's so important, it really is important, but when I started Join Up Dots, I know it only sounds like a podcast, you know, and people today, just think that I can launch one and make a success of it. But I was doing literally 20 hours a day, I really was I was working till midnight, and being going to bed, but I couldn't get to sleep. And then I'll probably get to sleep about two o'clock and then I was waking up at six again and going and I look back at pictures of myself now. I look terrible. I look really really terrible and everything was just going to pieces My life, but not one person really said to me, David, there's a different way. They said to me, You should stop. And I was saying, well, I can't stop because I've got to build it, I've got to get it going. But nobody actually said to me, there's a better way. And the better way is walking away, giving yourself two or three days off, and allowing that obstacle that you're pushing against, to come up with a solution. And I play an Oprah Winfrey speech when she says, you know, be quiet, don't think about what you've got to do. Just think about the next right thing. Is your next right being obvious or do you get lost in the process as well? Have you got a plan what you're going to be doing this week or next week? Or do you literally juggle plates as soon as you walk through the door James? James Mackay 26:49 I'm somewhere in the middle. So excuse me, you know, we have a long our long term plan for business personal life and and you know, set some goals but In terms of actually trying to, you know, not be splits spinning too many places you say I do something called a well bit of a morning routine where I plan each day I don't plan a week because things change too quickly so I kind of set you know on a Sunday night I kind of set everything that I want to do this week block out the you know, whether the meetings and then each day I know how much free time I've got and I can I can plan and block out the things I want to achieve in that time. So I think a great book on on this I think is atomic habits by by James clearer than if you've read it. No. You haven't heard of it. It's no no, it's, it's, it's brilliant. And he actually is an American guy. fascinating, fascinating from what you Said I think he'd be really interested in his work. And he, he talks about you know, having it's all it's all well and good having all of these big goals in the future. But really we're a product of our kind of daily habits and sets about how you should use your time most of most efficiently and, and set up your kind of, you know, the big things each day that are going to, you know, help you achieve those goals rather than just saying, you know, I've got to get to x revenue, if you're in a business and running around, chasing your tail, trying to just reach that big goal. He talks about breaking it down, putting it into

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Todays guest coming onto the show brings over two decades of branding and digital marketing experience with her everywhere she goes She is the author of the book What's Working Now? YOU-centric Marketing, and also the founder of  Think Media. She has been featured in Yahoo Finance, The Ecommerce Times, The New Food Economy, and Brand Experience Magazine, just to name a few, as a branding expert. She has personally worked with brands such as Kellogg's, Visa, Marriott, and Apple so she knows what goes into advancing a great brand. She’s overseen multimedia divisions ranging from a few million to over $300 million in revenue. Now when she isnt spending time in her Denver home, with her husband, two kids and dog, she leads a team of talented digital marketing experts. From strategy, to creation and production, to execution, they know what it takes to deliver the performance and customer experience outcomes that your brand desires. As she says "Work doesn’t feel like work when you’re passionate about helping customers grow. We want to help your business succeed. We want your customers to think about your brand first when making purchasing decisions." And this focus can help with low brand awareness, a huge problem if you are in a pool of huge competition, or reaching new customers. To stimulating those comments, re-shares and customer engagement on Social media. So why do we see time and time again, companies and individuals fall into the trap of being boring with their branding, instead of insightful and uniqiue? And what are the things that any newbie can pay attention to when trying to get their branding right? Well lets find out as we start joining up dots with the one and only Shahla Hebets Show Highlights During the show we discussed such weighty subjects with Shahla Hebets such as: We share how every entrepreneur struggles at the beginning and fall into a miserable world of "where did i go wrong?" but this is perfectly ok.. Why great branding is sharing a vision that insights and inspires the customer to see themselves in a different way Shahla discusses the myth of the overnight success and why the world is more and more looking for the lazy way to success. And lastly...... We talk openly about the "scare" factor of putting yourself out there, but its the key to getting the success that you want. How To Connect With Shahla Hebets  Website Twitter Facebook Linkedin Return To The Top Of Shahla Hebets  If you enjoyed this episode with Shahla Hebets, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Audio Transcription Of Shahla Hebets Interview David Ralph 0:01 Once upon a time there was a guy with a dream a dream. He's Jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt. Until he found the magic ingredient and knows drunk was became a thing of the past, of course, was bad person. And now My dream is to make things happen. BU Welcome to Join Up Dots. Intro 0:31 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:56 Yes, hello there. Good morning, everybody. Good morning. And welcome. Welcome to Join Up Dots. Yes, the podcast that is rolling into its sixth year, rolling out to about 2000 episodes. And still people come along and say I just stumbled across here. So if you have just stumbled across this, thank you so much for being here. And of course, thank you so much to today's guest who has rolled out of bed at six o'clock in the morning. She's probably looking out at darkened windows and thinking what the hell am I doing? Well, we're going to find out what she's doing because she is a guest coming onto the show with over two decades of branding and digital marketing experience. And she takes that with her everywhere she goes She's the author of the book what's working now you centric marketing and also the founder of think media. She's been featured in Yahoo Finance, e commerce times, but new food economy and brand experience magazine just to name a few as a branding expert, of course. Now, if that's not good enough, that's quite sexy on it is she's personally worked with brands such as Kellogg's, Visa, Marissa and apple. So she knows what goes into advancing a great brand. So it's not just creating one is actually pushing one on to bigger and bigger results. She's overseen multimedia divisions ranging from a few million to over 300 million in revenue. And now when she isn't spending her time in a Denver home being dragged out of bed by an excitable podcaster from the United Kingdom, that's me, that's me. Spending time with her husband, two kids and adults. She leads a team of talented digital marketing experts from strategy to creation and production to execution. They know what it takes to deliver the performance and customer experience outcomes. But a great brand desires as she says, work doesn't feel like work when you're passionate about helping customers grow. We want to help your business succeed. We want your customers to think about your brand first when making purchases decisions. And this focus can help with low brand awareness a huge problem if you're in a pulled up huge competition or reaching new customers. Just stimulating those comments and those we shares and customer engagement on social media. So why do we see time and time again, companies and individuals bought into the trap of being boring with their branding, instead of insightful, unique and helpful? And what are the things that any newbie can pay attention to when trying to get a branding? Right? Well, let's find out as we start Join Up Dots with the one and only Charlotte habit. Good morning, Shahla, how are you? Shahla Hebets 3:29 Good morning. I am wonderful. How are you? David Ralph 3:32 I'm always wonderful I am. I reflected on that the other day. And as I talk a lot on Join Up Dots. I know, hey, it's my show. So I talk about myself a lot. But when you start anything, you go into it with all the enthusiasm in the world, but it's going to be easy and we've been about six weeks, you're gonna have the dream life. And for more of us, it becomes a bit of a nightmare until it becomes really good. And now I'm in a really good phase where I'm clinging to the miserable Stage, I want to remember that because I don't want to get so far away from it. But my advice to my listeners becomes inaccurate because I can't quite remember. Do you remember the dark days? Charlotte? Do you look back on it and think when THiNK Media wasn't thinking at all, it was just something that was occurring? Steve Jobs 4:20 Oh, absolutely right. We've all had that pain of growth. And the struggles that come with it. David Ralph 4:28 You can give us a bit more than that. Charlotte is a podcast. It's a podcast. That's what we do. We I asked a question, and then you answer, and then I asked extra questions because I'm interested about your answer. Steve Jobs 4:39 Okay, perfect. Yeah, you know, I mean, to elaborate. I mean, I think it's exactly what you said, right? You start out with these aspirations, these visions of how you're going to go out, you're going to change the world and you're going to, you know, really connect with companies and they're going to understand everything that you're saying and then, you know, you get in there and you're having a couple And you realise, oh my gosh, you know what I said? Just one, you know, didn't connect with them at all, and they don't get it and, and is anybody going to get it? And how will I modify this such that, you know, it makes sense and, and I've certainly experienced that, you know, many, many times, not only in the beginning of starting my business, but you know, even today I have those conversations where I get off the phone and I think what just happened? You know, but it's, it's more about, you know, I think finding the right audience and realising that your message isn't necessarily going to connect with everybody. But when it does, that's when you really can move your business forward and their business David Ralph 5:43 is interested enough. Hey, that was a great answer. And I don't I don't want that sarcasm afterwards. Show that you see. This relationships going bad already. I don't know what's happening here. Now one of the things that I realised early in the day was bad, a lot of my marketing that I was doing and my conversations that I was having with people, even though I knew the stuff inside out, was falling flat, and I couldn't understand it. And people were like listening. And over again, that's wonderful. Thank you so much for that information. And then I realised, but actually, I wasn't painting a vision of where they will be because of what I know in my head and what I can share. I was very much giving them the technical aspects, I was teaching them how to drive a car, but not saying because of this information, you're going to be whizzing over that mountain, you're gonna have sexy people all around you, you're going to have the wind in your hair, is that we're sort of branding falls down because I look at some people's websites. And to be honest, it's just boring. I look at it and I think it's just about them. And it's not about the customer and it's not about the promise of what the customer is going to get by working with you. It doesn't excite me at all. Steve Jobs 7:00 Exactly, I think that's exactly what it is, you know, it's so funny, we, I always refer to that as sort of brand speak, you know, a corporate speak, it's, you know, we have a tendency, and I understand it. But we have a tendency to sort of fall in love with our company, you know, and sort of say, Oh, it's so obvious, right? so obvious that what we do is going to change your life is going to change your world. So I'm just going to use a lot of, you know, jargon and a lot of, you know, terms that I think, you know, resonate with me my brand and all our benefits and everything that we bring to the table. And the truth is, that's just noise. And it is boring. And it isn't something that incites anything outside of let me move on. And I think sometimes we just fall in love with the brand and we we do that with the right intention, right? Of course you fall in love with your brand and your brand. But what we tend to find is that the customers thinking about themselves, know the customer is thinking about why does this matter to me How's it going to move me forward? What educational value do I have? Does it motivate me? Does it inspire me? And that's why I think so many brands fall into this trap of, you know, me, me, me, me, me and the customers and I wanted actually to be about, about what's happening in my life. Yeah, yeah. How I can grow. David Ralph 8:19 And is that something that comes across on because I tell you, once again, I'm going to talk about myself, but my business really took off really took off when I had burnout. And when I had corporate burnout, and I really struggled and about giving everything up. It sounds like you're making a coffee. Are you making this? Is that the first morning coffee? I can hear clinking away? Unknown Speaker 8:43 Yeah, it is. I'm sorry. That's good. That's good. David Ralph 8:47 We like we like to feel like we're in your life. And I imagine you sitting there in a nightie now I'm not gonna go that far. But anyway, so so you're drinking your coffee and most people out there when they are looking at bear that sort of branding right at the very start, they failed to actually get that insight into the person's life. And so when I get that corporate brand brand burnout, I realised but from that point on, I had to share more about that and I had to share but I found a better way of operating because of that. I had to go through that. Now. You sitting there with your cup of coffee and your you know, and your pyjamas, my pyjamas, that's better. And the fact that you can connect with customers all around the world. Fat is great branding material, isn't it? But there's people out there thinking that's what I want. I want to be drinking coffee. I want to be talking to that sexy guy. And I want to be in my pyjamas at six o'clock. No, maybe not six o'clock in the morning. But everything else sounds great. Why do people not throw that out? Why do we not show behind the curtain? Steve Jobs 9:53 You know, I think it's vulnerability maybe you know, it's it's I don't want to come out and show you sort of the reality of my life. And, you know, the all of the things that I have gone through and, and my storey, right. It's really my storey when it's all said and done, it's also the brand storey and, and I think sometimes people say like, Oh, you know that that part isn't important. That part isn't sexy at that part makes me look like I, you know, I didn't wake up out of bed and become instantly successful. I don't want to talk about that. And and the truth is, is that what works with branding is the emotional connection. And so if I can connect with somebody over my cup of coffee and my jams, you know, then, and I can tell them really this is, this is the reality of who I am. This is my storey, you're going to find people who are going to say that's my storey. That's my storey, too. And that actually breaks through the noise more than anything is that sort of heart centric, you know, we've all been there. Let's do this. Let's let me share the growth that I've had so that you can have the same experience or at least you can perhaps get a bit of inspiration out of it. David Ralph 11:00 is I have had an epiphany recently, but it's one of those epiphanies that I'd realised all the way through my life, but it suddenly struck home that the world is full of lazy people. And they basically want the maximum results with the minimum effort. Unknown Speaker 11:19 And David Ralph 11:20 I've been speaking to people time and time again and I've been saying to them yeah, I will work with you, they come through to me and we have this discussion and I, you know, we we talk about things and even though that I can show them exactly how to create, you know, in a microsite, a multiple six figure business, its work involved in it now Vax the stumbling block master bit when they go, there's work involved in it. Oh, I thought I could just click a few buttons and stuff. And so through there, I've been delving deeper and deeper and deeper to try to find a business that I can share with people, but they can literally do whatever they want in the world. Whenever they want to do it. I don't need a lot of investment. And I've got one, I've got one, but I'm playing around with at the moment, and it is sexy times. It's sexy time. But I know still that when I promote it and market it to people, people still want easier that they want easier. Now, that's wrong, isn't it? I'm I thinking that life is about work and is not about play, or is it more about play and not work? What do you think? Steve Jobs 12:29 I mean, everything requires work, you know, everything requires adjustment. I mean, businesses is no different than life. Right? If I find that amazing because I think you're, you know, you're spot on in terms of, there's this notion that and maybe it's social media, social media, but you know, maybe it's this notion that oh, you know, you you just arrive and everything just is easy and everybody knows your your storey and everybody knows what you're trying to do, and then they get it and you just want around this, you know, sort of perpetual bliss. And, and the truth is, is that, you know, there are everything that you do is going to require learning and adjusting and modifying. And that's work. And you know, if you sit down and you say, Hey, I'm going to build out this business, and then you, you get out into the marketplace and you think you're rolling out this wonderful idea. It's sexy, and it's exciting. And everybody goes, huh. I don't really get it. You know, then you're, you're you're starting a new you're figuring out how do you communicate it in a different way? And I think that's a, that happens a lot. You know, we see that with people who will say, Well, I just want to skip the brand awareness. I just want to get the results. David Ralph 13:42 Why Why? Why would they say that? Let's let's delve into that. Because Surely, brand awareness is the absolute foundation that everything is built on is that understanding that customers will remember you and even if they don't buy at that time you stick in their mind, you know, we all remember you know, I'm loving it McDonald's now I bloody hate McDonald's. I think it's disgusting food. But I still remember the little tune in my head. And although that is what brand awareness really is, you shouldn't skip back should you Steve Jobs 14:16 never and you know, and I think the reason is, is that they don't want to go back in and champion to their box at Hey, you know what it might be a little while before we really see these efforts pay off that it might take a little bit for us to really get exposure in the marketplace, it might be a while where we just sort of pound this, you know, these storeys into the minds of our consumer base or client base. And I think they don't want to have that discussion. They don't want to, you know, really paint the picture of what it actually what actually goes into building a strong brand and it absolutely is brand awareness and it is being able to, you know, remember the catchy tune from the channels. And that takes work and that takes time. But you know, I think that we've been sold on This notion of well, it's, you know, just get the lead and get the sale and, and make it happen immediately because we only have a short period of time before we can get this thing rolling. And it's like, you know, it doesn't tend to work that way. And if you're gonna, you know, you're either going to earn it through brand awareness that you're going to pay for, or you're going to earn it through trying to skip the process and paying through the nose. Because you don't have brand awareness. Well, David Ralph 15:27 yeah, let's just talk about that. Because I've got listeners out there won't grasp what you just said. But effectively, by skipping brand awareness and building stuff, you're effectively leaving 98% of your money on the table. Customers are going to come across No matter how much marketing you do, they're going to land on your website and they're just going to bounce off. Now we can talk about having funnels, we can talk about having retargeting, we can have all the sexy marketing stuff around behind the scenes, but still be memorable and making somebody smile and feel inspired is the key to making a success, isn't it? Steve Jobs 16:09 Exactly. That's exactly what it is. And you know that the thought behind it in terms of you know, hey, making it memorable making people will connect with you making somebody smile. Of course, that's going to be the sauce, right, the secret sauce to success, but we have this, I think we tend to fall into this thought process that, you know, I, my product is so great. My service is so amazing. And again, you know, there's something wrong with that. But the truth is, is if the customer doesn't get it, then the customer doesn't get it. And we are in a very crowded space, right? We're in a very crowded space every every market is crowded, right? And it's not like there's just as you know, perhaps every once in a while there's a really novel idea and a novel product that is so unusual that it Sort of captures your attention. But that is almost never normally it requires that you're, you're putting that messaging out there, you're connecting with the customer, you're doing it again. And again and again. Because the customers thinking, well, you are just very similar my eyes to everybody else's out there. And so I always liken it to, you know, in the health and wellness space, you know, a lot of times we work with people in the health and wellness space. And you know, they'll say, but our product is organic. You know, our product is fair trade. Well, those are wonderful, fair trade and organic is lovely, and important. But there are 50, organic and fair trade products, you know, on the market and the customers looking at us saying I don't know which one's different. The brand, the brand awareness is the thing that gets the customer to go, Oh, no, I like this brand. Yes, it's organic. It's fair trade, and I'm so happy for those attributes, but what I really have about is how this brand makes me feel how my identity is wrapped into this brand, how this brand is a reflection of me. And that takes time it takes earning it. And it takes repetition. And it takes, you know, some business for you to actually break through the noise so that when somebody is looking at 50 products that seemed awfully similar. They remember you. Yeah. And your brand. David Ralph 18:24 Yeah, I also, I'm going to play some words now. And we're going to delve back into this because it's key. But here's Oprah. Oprah Winfrey 18:30 The way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. What is the next right move? And then from that space, make the next right move and the next right move and not to be overwhelmed by it because you know, your life is bigger than that one moment. You know, you're not defined by what somebody says is a failure for you. Because failure is just there to point you in a different direction. David Ralph 19:02 Now if we take those words and we we reflect on the fact that she says Just be quiet and think most people will come to me with a snappy Logan logo or a slogan and say that's my business. And I say to them fats, not chia business bad. It's just a slogan, that's a business card. And I say, what is the promise? What is the promise that you are delivering? What is the thing that somebody can't get anywhere else? And how do you emphasise that through every part of your material? Now if we I'm going to do a quiz? I'm going to do a quiz with you. Okay, so I'm going to give you some slogans. Okay, being being Mrs. Branding expert out there and see how you do with this. Okay, so who said because you're worth it Unknown Speaker 19:57 I don't know actually. David Ralph 19:58 Move. Yeah. Hair hair product. Right? Okay. Okay, and if you could move slightly closer to the microphone you've just gone slightly, slightly dipped. Okay. Oh, sorry. What about think different? Apple? Apple? Brilliant. Okay, what about melts in your mouth? Not in your hands. Unknown Speaker 20:17 Lars? David Ralph 20:19 Mas OM m&ms. Yeah, somebody? Yeah. Okay, what about finger licking? Good. Steve Jobs 20:28 Good KFC, David Ralph 20:29 KFC. So all of those not only do they have something that's memorable, but they have something that is right for the customer. It's it's finger licking good. You're going to enjoy it so much but you you've got to get every single part of your your fingers you don't want to just leave it in the box, you know, and L'Oreal because you're worth it. Yeah, you're going to use the shampoo and you're going to feel great. Those words are worth billions aren't by because it just those four words you translate what the Bible Business is offering what your promises. I sound like I know what I'm talking about, don't I? Steve Jobs 21:07 really do. David Ralph 21:10 Just for that moment I hold real well there. Okay. So, so when somebody starts, they're businessmen and they come to you, do you how do you start it? What's a good way for a newbie? Is it better to grow the business and then start thinking about actually, their, their key proposition that they can develop into? Or is it a case of finding that first and then building the business around it? Steve Jobs 21:36 No, I think it's really it's exactly what you said it's finding it first and then building it around it. You know, I think that that that notion of exactly you know, finger looking good, I mean, great example, or Apple, I'm a huge Apple fan. But you know, that notion that, hey, if I if you want to connect with somebody in a way that is actually going to move the needle for your business, then you've got a start in the fundamental And you've got to figure out what is it from the very beginning stages that are going to make you feel very human in your approach and very connected and relevant. And so you have to really start from the ground up. And you've got to really challenge that. And I think, you know, the, the quote that you've said from Oprah is exactly it. You've got to get still, you've got to, you've got to think about what am I trying to accomplish here? What am I? What am I? What do I want to be known for? What is going to make me resonate with my audience in a way that feels like I get them? And it's also, you know, it's not only that piece, but it's also really understanding your customer. You know, so often I see brands that maybe they have already a great slogan, maybe they already have a great promise, but it's more that they they have a miss on the customer. You know, they think, Oh, this is going to resonate with this person. And this person, you know, we worked with a company at one point, that, you know, they were convinced that their product was You know, completely connected to bodybuilders, you know, and male bodybuilders and what they found out through a lot of sort of pain was that actually, it was a female that likes to have a tasty, you know, energy bar when she was going for a hike. Yeah, she was active, but she wasn't in there, you know, she wasn't in there just, you know, going crazy in the gym, that wasn't their target audience. And I think what happens is that we get this notion of, Okay, this is where it is, this is how it's going to resonate. This is the customer that I'm going to connect with. And what ends up ultimately happening is that your customer can be very, very, very different than you think they are. And that's the piece that you work at, right. That's the piece that you're constantly fine tuning because as you're doing more with your messaging, as you're doing more with your branding, you're learning a lot more about your customer and who that customer truly is and what really moves the needle and what is really going to make your brand storey Now for them David Ralph 24:01 is I realised through the process of running my business for the last six years, there was a point when I thought people wanted the money, Show me the money. And they were, they were desperate for that. And through the process, I realised that people actually don't want the money. They want the freedom, they want the stress free. And now let's see everyone that I talked to, who actually come through my coaching programmes, but they always say to me, David, if I can just pay my bills, that would be a great way, that would be a great way if I could pay my bills and have four days off each week, even better, and they're willing to do the work, you know, because they sign up and they start learning the structure, but it's not the money. And I always thought it was because I thought if you get the money, you know, that's, that's happy days. But then I look back at myself and I realised that actually, I used to be into telephone numbers. I used to think Yeah, you know, each month had to be better financially. When the before, but now, I'm just happy to live a happy life. And I think once again, when the words are coming out of your mouth and you're living those words, your branding just kind of starts to take shape somehow it it becomes congruent with your personal beliefs. And that comes out for your company. Would you agree? Steve Jobs 25:21 I absolutely agree. Yeah, you know, this need for just basic, you know, that everybody has this need for an enjoyable life and enjoyment. It's, it's, I always think of it in terms of financial freedom isn't necessarily just, it isn't how much money you have in the bank. It's, can you do what you want to do when you want to do it? Yeah. And I think that's a you know, it's a huge piece of, you know, sort of the fulfilment and the more that you feel, it's like anything else, it's like the energy that you put out, right, but the more that you that you live, and you you Read that reality and you, you come from that place, the more your customers feel it. David Ralph 26:06 And, and the amazing thing is to emphasise what you said there is, when you can do what you want to do when you want to do it. More often than not, it's so cheap, you know, you don't actually need the money. You know, I'm taking my wife to Venice for four days. And it's a return flight, which is about $22 or something like that, you know, which is nothing. And because we can do it whenever we want, I just looked at the cheapest day to go out and the chief cheapest day to go return and you know, that's it. Now, if I was working in the time where I'm restricted by kids holidays, for example, because I don't know if they're like that in America, but over here, the company screw you over as soon as you have kids, by you know when the school holidays are and everything becomes three times as pricey after bat because of fat and because of having worked with restrictions literally that would have cost me 250 pounds might be free or hundred dollars you kno

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Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing David Bain

Today's guest is a man who is at the forefront of digital marketing in the UK and has been since way back in the early 2000's Starting his career by gaining an MBA in business from Napier University, he worked for a series of digital marketing agencies specialising in SEO, PPC and Social. He then moved away from the UK to Sydney Australia when offered the chance to head up the growth of the SEO department for MEC Australia. These were all the fledgling steps into the world of entrepreneurship, helping marketers to stay up-to-date with the latest tools, tactics and technologies through his books, podcasts and digital services, helping them to cut through the noise and focus on what shifts the needle. Nowadays you can be working for someone on a Monday and change your title on Linkedin To Expert on a Tuesday, but our guest has done his time getting to where he is. A digital marketing pioneer, podcast host and producer, he started his first online business back in the year 2000 and his first podcast in 2006. Since then he’s worked with several global organisations including Google, Nespresso, PA Consulting and Farfetch, delivered dozens of digital marketing training sessions and hosted hundreds of podcasts, webinars and online summits. David, his wife and son are based in London, UK. So today the world is screaming "Buy from me, look at me, grab my course and book" but certainly not when he started, so why the interest back then? And where does he see the mistakes that people make when entering into the world of online work with such eagerness today. Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. David Bain. Show Highlights During today's show we discussed such weighty subjects with David Bain Why blending the offline and online world to get your customers attention, is such a powerful way to really boost the effectiveness of your content. David shares why we have such little time to make an informed decision that getting noticed has become a big issue. We discuss the process of getting a book from the content of a podcast to the real thing, and the effort involved.  and lastly....... Why its so important to focus on servicing people who are closely linked to you and your passions. Become your own avatar.

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Category:Entrepreneurs -- posted at: 12:00am UTC

In today's episode of Join UP Dots we tackle the questions that come to us through the listeners of Join Up Dots. Everyday our email inbox gets full of requests for information from our listeners, which we often respond to directly. However in today's episode we save them up and answer them all in one go.... Ranging from depression to waiting too long, to how to find that spark to work on. Whatever you want from your life it is there for you, you just have to go after it and make it happen Enjoy Question One Dear David, can't get enough of our show...yes I say our show as I feel you are speaking directly to me everyday. I am now ready to roll but what can I do? I know the fire is burning but I just dont have a clue where to head....lost from New south Wales, Australia Question Two Hi Join UP Dots i was listening to one of your earlier episodes when you were speaking about hanging around in your job for a few years too long. Do you think this held you back, as I would love to be free from the hell that I am enduring due to my f**wit boss but just cant see how I can do it as quick as I would like.... Penai Chitzo, Argentina Question Three Good day to you from Bolivia. Please excuse my written English as your language is not my natural form of communication. I listen to your podcast as I am improving my Engish speaking. I do not understand everything you speak about as it is very fast speed. I enjoy it very much and long to meet you one day and say "Hello"  Do you have a favourite episode out of the ones you have delivered lovingly to us...Adirana  Question Four David Ralph, you sexy man, you god of the microphone, you pumping piston of positivity (did I get your attention yet?) What would be the number one mistake that you made creating your online platform. I would like to do the same so would like to know what you would change.... Victor Benji, St Louis, America Question Five Hi Mr Ralph, do you regret anything in your life. You seem to be always happy and full of life. I suffer from very dark periods of depression which come from nowhere like a perfect storm. I can only imagine that things go wrong for you, so how do you deal with them. The reason I ask, is i would very much like to create my own income and make a go of it, but I dont know if I would be able to handle the issues that you make very clear will come along sometimes  Claire Merchance, St Ives, UK

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Category:Entrepreneurs -- posted at: 12:00am UTC

Maria Pesin is todays guest joining us on the Join Up Dots podcast is a senior apparel industry executive. with an outstanding history of achievement and over 25 years of field experience. She has developed brands from the ground up and taken well-known names to new heights of excellence. Her proven leadership ability has led her to spearhead marketing operations. She has constructed and implemented business plans for New York apparel giants like Fleet Street and GIII Apparel Group, building multi-million dollar brands. Maria has established herself as an expert in everything from merchandising and sales to product development and budgeting. Maria is passionate about the apparel industry and dedicated to working with up-and-coming enterprises that are as devoted to the trade as she is. Establishing new businesses, growing existing businesses and bringing new fashion trends into the marketplace is what she enjoys most about her job. With her consulting business vibe she specializes in helping companies start new divisions, turn around existing ones, or bringing companies to the next level. As she says "Our specialties are sales and marketing, merchandising, organizational efficiencies, and managing Profit/Loss." So is it rare that a consulting company caters for so many different specialisms?  And has this just happened or was it part of the master plan? Well let's find out as we bring onto the show to start joining up dots with the one and only Maria Pesin Show Highlights During the show we discussed such deep weighty subjects with Maria Pesin such as: Maria shares her key focus of sales and marketing and why this is such a vital component to all businesses. If you arent getting the sales or the customers you will fail.  We talk about the need to find a differing position to your business landscape if you ever want to gain traction against your competitors. Why the story of spanx has become a driving force behind so many businesses around the world who know the key to perseverance. and lastly...... Why it's so important to focus in on all aspects of time management especially Parkinsons Law. Dont let that time spread into your life.

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Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing James Mulvany Todays guest joining us on the Join Up Dots podcast is a man on a mission. To not only change the world of podcasting but also commercial radio. Coming from the UK, this is one of those classic stories as you will hear when a passion matches a need and success occurs in rather quickly compared to mist. He is the founder of and, where he provides the infrastructure to broadcast your words to the world. However, this is very different from what you would be getting from a show like Join Up Dots. His software allows for multiple radio hosts scheduled around the world, going live at their regular times, building their own followings, just like you would get when you tune in your own radio and hear your favourite morning show. All from the back of the garden, or your bedroom if that suits better. How The Dots Joined Up For James As he says "I was quite a geeky, introverted kid and definitely not the most outgoing kid in the world. It was good for me going to university because that gave me a bit of a social life and got me out there in the real world. That was really useful from a personal perspective but also from a business perspective as well. There is only so much you can achieve, when you’re sat behind your computer. I’ve never had a job, I started very young about 16 and was interested in radio and being a presenter. I was also into making websites and was teaching myself that. I decided not to pursue a career in radio but in the process of doing a bit of work experience in radio I learnt how to setup online radio and set up a stream to the internet. At the time there were a few companies offering this service and it seemed like a way to make a few quid. So in 2004 I set up a website called Wavestreaming. I didn’t really know what I was doing so I got the help of a guy in Australia who helped me set up the servers and stuff. I went to university and had a nice income on the side, I think that first year we turned over about £18,000. I did Interactive Multimedia at Uni and spent a lot of that time working on the business. At this time we were still selling streaming services to radio stations. I graduated Uni and hired some staff and managed to grow the business to the point where we got a very big deal with AOL, this was about 2011. And the rest is history. So it seems like a life with no worries and dark nights of the soul, but was this actually the case? And where does he see the world of home broadcasting going in the future....more of the same, or something quite different? Well lets find out as we bring onto the show to start joining up dots, with the one and only James Mulvany Show Highlights During the show we discussed such weight subjects with James Mulvany such as: James shared his first dream of getting £1,000 into his bank account and when he achieved it how good it felt. We talk about the drawbacks of running a team and how it can frighten so many people from actually scaling their own business. Why fundamentally being an entrepreneur is solving problems for as many people as possible. And lastly................. Why its so important to make a difference to your customers by truly listening and talking to them as much as possible. How To Connect With James Mulvany Website Facebook Linkedin Instagram Return To The Top Of James Mulvany If you enjoyed this interview with James Mulvany why not check out other inspiring interviews like Clint Arthur, Lunden DeLeon and Jack Canfield Or of course you can check out thousands of podcast interviews in our archives here Interview Transcription For James Mulvany Interview David Ralph 0:01 Once upon a time, there was a guy with a dream a dream, which is Jobs himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt. Until he found the magic ingredient and knows drunk was became a thing of the past, of course, was bad person. And now My dream is to make things happen. BU Welcome to Join Up Dots. Intro 0:31 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. Unknown Speaker 0:55 Yes. David Ralph 0:56 Good morning. Good morning to you and welcome to Join Up Dots. Thank you for giving You're is giving me a buddies and everything in between. Now today's guest joining us on the Join Up Dots podcast is a man on a mission to not only change the world of podcasting but also commercial radio. Coming from the UK This is one of those classic storeys that you hear when a passion matches a need and success, I suppose occurs in rather quickly come compared to most out there. He's the founder of radio CO and podcast CO, where he provides the infrastructure to broadcast his words to the world and for everybody out there. Now it's very different from what you will be getting from a show like Join Up Dots he software allows for multiple radio hosts or podcast is scheduled around the world going live at their regular times building their own followings, just like you would get when you tune into your own radio and hear your favourite Morning Show, all from the back of the garden or your bedroom about suits better. Now, as he says I was quite a geeky introverted kid, and definitely not the most outgoing kid in the world. It was good for me going to university Because that gave me a bit of a social life and got me out there in the real world was really useful from a personal perspective, but also from a business one as well. There's only so much you can achieve when you're sat behind your computer CKUKV listeners, I've never had a job. I started very young about 16 and was interested in radio and being a presenter, I was also into making websites and was teaching myself fat. I decided not to pursue a career in radio. But in the process of doing a bit of work experience in radio, I learned how to set up online radio and set up a stream to the internet. And at a time, there were a few companies offering this service and it seemed like a way to make a few quid Now roll on 2004 I set up a website called wage streaming. I didn't really know what I was doing. So I got the help of a guy in Australia who helped me set up the service and stuff and I went to university and had a nice income on the side. I think that first year, we turned over 18 grain, great part to start the show. So it seems like a life with no one Dark Nights of the soul. But was this actually the case? And where does he see the world of home broadcasting going in the future? More of the same or something quite different? Well, let's find out as we bring on to the show to start Join Up Dots with the one and only James Mulvany. James Mulvany 3:17 Morning, James, how are you sir? I'm, I'm brilliant. You know what an intro David, I can't believe the granularity you went to there. I feel like we actually don't need to record the podcast because you've just summarise everything I was gonna say anyway. David Ralph 3:30 Well, can I tell you why I do that? James? Should I tell you? I was on about Episode Five of Join Up Dots. And it was right in the early days and I realised that most people come with their keynote storey but I like yeah, time and time again. So I just bought like m&m. in that film. I'm going to share the storey before they get to it and then we can go in any direction we want. James Mulvany 3:54 That's a good idea, to be honest. I mean, I've got lots of I can elaborate on that storey as well. There's bits that you missed out there. So David Ralph 4:00 We can go anywhere we want. So Mr. James Mulvany, thank you so much for being here and Join Up Dots because I am a fan and I want to get straight into First of all, because this is a platform that I have looked at numerous times, and just recently down heart FM in the United Kingdom, got rid of their breakfast show hosts and they sort of amazing sort of centralised one. And the Essex guy who has been the unplug the radio host for about 25 years, came round to the back of the garden, Join Up Dots, I sat with him for an afternoon. And to be honest, I spent most of the time trying to promote saying, Look at this, you can do this yourself. You can get all the ex hosts have been sacked by heart, create your own radio show. This is brilliant. He wasn't as excited as I was. Now. Do you find that you find that podcasters look at it and go wow, this is such an opportunity. James Mulvany 4:59 I think They are, there's obviously some crossover between podcasting and radio, a lot of radio stations will run a podcast, not every podcaster wants a radio station. And one thing I can tell you is, we have a huge chunk of customers at Radio co who are ex jocks or ex presenters or whatever you want to call them. And they've decided that they want to leave the industry and start their own business and run their own online radio station, which can sometimes be you know, super focused around a specific topic or it can be super focused on a specific genre of music. And you know, they have a great time. And the great thing about that the platform is entirely cloud based. So you don't have to have a fancy studio. And also you don't have to be located in the same place as your DJ, your other DJ. So you can have people come and broadcast on your station from anywhere in the world. And you know, do it from the comfort of their own home or some people have like a home studio like you do the back of the garden or in their bedroom or whatever. And it just, you know, it kind of encourages creativity and collaboration, I think. David Ralph 5:58 Now, I listened to Chris happens the Breakfast Show guy in the United Kingdom he stole James Mulvany 6:03 you from radio to to virgin did he did David Ralph 6:05 he did yeah I know he's and he stole me was is exactly the same show there's no difference it's just like he's old show has been moved across but he was doing it all from Portugal on a laptop and even though I the same thing I was thinking my god it people out there aren't grasping the fact that nowadays they don't have to go to an office they could set up a tree and build a business. We've never got them we've never got them Join Up Dots is a failure it me and Chris Evans haven't shown them a new way. That's excellent you James but at its core business is about creating the lifestyle with the businesses second place, James Mulvany 6:45 I think. Yeah, to begin with, you know, like back in the day when I first started out, it was me on my own. And, you know, I was the sales guy, the support guy that you know, software guy, I did everything I want many hats, a bit of jack of all trades, master of none. But what it did give me his ability to sort of understand each area. And, you know, when I started hiring staff, you know, he allowed me to, for example, talking to developers, I have a good understanding of how it all links together and, and how code works. Don't write any code anymore. But I think to begin with, and having that creativity and that freedom, and it was really like a lifestyle business back then, look, I think you mentioned in your introduction, I remember being in sixth form, start a website, I might go back then was like, Can I get my bank balance to 1000 pounds like this almost unachievable, you know, goal that was kind of and then I did it probably within the space of, I don't know, five, six months. And I remember hitting that goal and thinking this is amazing, you know, and, and as you said, I think first year 16 years old, we turned over about 18 grand, which were 16 old kids not bad. And but you know, obviously then as time progresses and things grow, you know, it becomes more of a you know, more of a commercial entity I guess, you know, the we've got about 30 of us on the team now. So, you know, things are a bit different now than then. But I kind of still always have a, you know, like kind of fond memory those early days when it was just me and I was kind of, you know, I had that sort of opportunity ahead of me thinking I can just do anything I can take over the world with this. And it really gave me a lot of excitement. Because, you know, I think as you said in the introduction, my original plan was to go into radio as a broadcaster as a DJ, and sort of did a little bit of that. And then I kind of thought, Well, you know, I'm going to go off to university and sort of I studied interactive multimedia, which is basically web design and stuff like that. And you know, that that would kind of gave me the building blocks to sort of start growing the business a bit more. David Ralph 8:45 The amount of radio hosts that I have spoken to over the last two or three years and but majority of them say it's so restrictive in radio, they spend most of these days doing maps and working out if I play a disagreement Song how long till the top of the hour and all that it's just like mass mass mass and I can't say anything. Now with Join Up Dots, I literally open my mouth and whatever comes out goes into people's ears. And I can't understand with the the growth and the explosion, why more people aren't going that way? Why do people still want to get a job when you can create your own job, James? James Mulvany 9:24 I think it's the security isn't it? And it's the fear of the unknown. If you're a DJ and you've got that talent, you've got that, you know, core communication built within you that you can kind of get people on your side, you can, you know, that can be translated to so many different areas of running a business, you know, if you're a good presenter, you can be a really good salesperson, you can be really good marketer, you know, you've got that ability to present a camera concepts and ideas, record videos, and I've really, especially in the early days, I really saw drew upon that, that talent, those skills, to launch the business and actually get kind of get one Over on the competition, because a lot of the competition were for focusing really on the technical aspects of everything, but actually, they weren't good at sales. They, they were too scared. And I still see this today, they're too scared to appear in front of a camera or too scared to actually go in front of a mic and actually start selling their products and speak to people. So I think, you know, as a creative person, if you're in broadcasting for your podcasting, you know, you can take those skills and you can easily turn it into a business because so much of being a business relies on being a good communicator, a good communicator. David Ralph 10:30 I agree with you totally. And what I really picked up on there is how so many people try to sell based around the technical aspects. Yeah, but majority of people don't give a monkey's about the technical aspect. They they just want to know the end product. It's the knowledge gap that you've got to cross it, sir. Yeah, we can show you how to live a life like this. We can show you how you sit in your underpants and create a business. We want to show you five. And these are the tools that get there. Now when I And obviously, we're going Talk about podcast co as well. I looked at that, and I thought to myself, this is so sexy, but I could create my own show. Once I finished, somebody else goes live. And we can broadcast to the world, we could get a load of podcasters, together, boarding. And then I looked at it and thought, No, actually, I just like doing my own thing. I don't want to be responsible for sort of other people. Is that a stumbling block as well? Do you see it where people look at and go, I love this, but actually, who's going to manage it? I don't. But the talent doesn't want to be the studio manager. James Mulvany 11:32 I mean, yeah, it's interesting. You mentioned this, and I think platform does make that process very straightforward. I've got to start off by saying the reality of managing people can sometimes be difficult. I ran a radio station here in Manchester called MCI live for two years. And unfortunately, we had to call it a day at the start of this year, mainly for commercial reasons. We were trying to pick up sponsorship. And we you know, we did, we did some small deals, but we ultimately we didn't get that big headline sponsor, but we had a lot of fun in running it and it was a good guinea pig for the business. And we had a studio which was really cool. It was actually based above a convenience store which is kind of like a hipster cool convenience store and with there we have this sort of mezzanine level we thought let's put a studio up there. So it was really good. But you know what managing day we had sort of lots of electronic music DJ presenters coming in and and organising that we probably had about 50 people at any one time. And obviously, the people came and went over the couple years, we ran it, but you know, coordinating 50 people was a big task we needed to have, you know, I had what, two three full time people working on that project. Just to kind of coordinate that. And also obviously handle things like the marketing Instagram, etc. But it was, you know, it was a big ask. David Ralph 12:50 And it was the time I used to run sales teams and insurance teams and at 10 to eight the phone rang. You realised it was somebody I can't get mean I've got flu, and baby, but the next day they were in and there was so much hassle about trying to cover cover this. What would be your response? If somebody says to you, James, do I create a company with loads of employees? Or do I just create something very, very small, but provides me with a lifestyle. I may not be a millionaire, but I earn 100 pounds more of and I need each month to pay all my bills, have lovely holidays, have pub lunches and all kinds of little luxuries. So I'm nice. What would you say? James Mulvany 13:36 I think it depends on the individual. You know, by nature, I'm very ambitious. I'm now you know, pretty successful. But to begin with, I was I was just sort of earning a good living and then it kind of went from making a good living to having staff and obviously then it gets to the point where, you know, you're making significant profit. I think that depends on what you want. You need to And also to begin with, when I was at university, I wasn't I didn't have any kind of ambition to have a company, which was turning over, you know, multiple million amounts. I wanted us to make a few quid on the side. But then obviously things change over time. And, you know, you kind of your business grows and then obviously you kind of get bit more hungry you think, well, let's, let's try and push ourselves further. So I think to start off with a lot of people, you know, who are perhaps working in a job, or they're just starting out, they just finished school or college, and they may be looking into going to sort of university or whatever, there's no harm and just running something as a lifestyle business. That's what I did for probably five or six years before things started really taking off. David Ralph 14:45 And when when did it take off to a point that you realise because no matter how we sort of frame it, there's a hassle running a business. They go serious? Yeah. When you get to that point when you actually think yourself, hang on, are we growing Fast Should I scale back? We all have those decisions in our heads where we think the flexibility that I did have when it was all fun and exciting, and we were coming in each day and everybody loved working with each other. It's lost a bit of that. Do you remember that? James Mulvany 15:14 Yeah, I mean, you know, you have just like any job, you have good days and bad days, you know, you'll have periods where you've got a But fundamentally, being an entrepreneur is about problem solving. Right? So, if I have, if I have, you know, stumbling things along the way, which Every business has, you know, your job as a, as a founder or entrepreneur is to find solutions to those problems. And yeah, of course, you have your ups and downs not every day you go in and you thinking, yeah, this is brilliant, but then there obviously there are highs or lows. It's just that's the kind of storey I think that's the journey going as an entrepreneur, but I think the more experience you get, you know, you you mentally more equipped to deal with the downfalls and the pitfalls and the problems along the way and they don't affect you as much you kind of take them on the chin a bit more to begin with, you know, I certainly found myself kind of quite erratic, you know, I had this big dear things really took off for us in about 2011 2012 struck a big deal with AOL who owned a product called outcast and that was the core sort of engine of our system. So things took off very quickly for us that was had a business good wave stream then I knew the deal wasn't going to be there forever and I knew that it will might last five years or so. So but but it but it went as quickly as it came it went so I think it lasted about two and a half years that contract and you know, it was very it was good for us. We made a lot of money as a business. But then when it when it went away, you know, that really hit me hard for a year I was sort of, you know, in my own head, struggling and thinking God What am I going to do? I've got all these staff and everything's going to come crashing down around me and everything I've worked for him you know, and kind of looking at all these extremes in my own head but actually reality was it did that didn't happen, you know, and but it what it did do is forced me to kind of get my head together and figure out what what's next? How can we do better? And how can we kind of go one over on this? David Ralph 17:05 And who supported you at that time when mentally but demons are in your head thinking, yeah, God, who was the one that you went to James Mulvany 17:12 need to speak to? You know, you speak to your friends, your family, and half the time, they're just like, Yeah, he's just whinging about this again. But, but then I think, you know, actually, ultimately, you've got to help yourself, you know, no one's going to give you a magic solution to a problem. And especially in business, when you're when you've got the reins, you know, it's down to you to actually figure out right, am I going to keep going on this path? Are we going to choose a new direction to go in and how we going to solve this problem? David Ralph 17:38 Let's play some words and then come back to James he is Oprah. Oprah Winfrey 17:42 The way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this stuff. What is the next right move? And then from that space, make the next right move and the next right move? Not to be overwhelmed by it because you know, your life is bigger than that one moment, you know, you're not defined by what somebody says, is a failure for you, because failure is just there to point you in a different direction. David Ralph 18:13 Now I created Join Up Dots back in 2004, based out 2014, based around the words that Steve Jobs will say later on, and it's been a mantra of mine, but I didn't really understand it until recently. And just recently, James or about couple years ago, I went through a really bad sort of health phase, big wobble, everything went skew with and tix up, as we say over here, and I really struggle. Now through that speech by Oprah and fruit, a speech from Steve Jobs and the fact that I'm still talking in the best microphone now. I've got a totally different mindset. I now think to myself, if it goes bad, I will deal with it. If it goes bad in the future, I will deal with it. If it goes I just say That everything that's thrown at me now. It just means me being quiet, looking at it and thinking, How do I get past this? And the fact that I'm now 50 years old or coming up 50 years old? And that's the time James, you say, No, I don't believe it. I don't believe it. But I'm coming up 50 years old, and I have made a billion decisions, right decisions, wrong decisions. I have led me to this point. I totally think that what's going to stop those decisions still occurring going forward, you know, until I get run over or die. Literally, I don't think that anything can go wrong. I just think that if it does go wrong, I deal with it what you think? James Mulvany 19:38 I think you're right. And I think one of the things I've learned about myself as well as you can, you can kind of go through periods where you become a bit complacent, right? If you don't make any changes, everything's going sweet. And, you know, you just sort of kind of get used to doing it and then almost go into a bit routine, which I think is fine. And you can do that for to a certain extent. Because ultimately, you know, when you're launching a business And, as I said, I've launched today, probably something like six different companies over the years, couple of them have worked out, couple of them haven't, some of them have sold on various different things. But you know, you go through each time you launch your business, you go for that intense period of hard work hard graft, not knowing if it's actually going to pay off. And, you know, sometimes it's, you know, it's really got to be, you've got to throw your life into it for a year or so. But, you know, then, you know, once you've, you've sort of started reaching a certain level of success, you can actually take a step back and enjoy it. And I don't think there's anything wrong in doing that, you know, have a couple of years, we think, actually, you know, we've got systems in place to deal with most of the stuff now, you know, my job as a founder, you know, can kind of just be to keep everything ticking over for a couple of years. Until then you decide, either start another business or, you know, in my case, sometimes it's got a right what can we do next? We got to start shaking things up now. And it's interesting because, you know, just launched podcast co so that's been, you know, radios very successful now. And, you know, we're still pushing boundaries and still innovating. But it has been in terms of development wise, what we've been doing is quite been quite quiet for the last year because it is quite a mature platform now. But now I'm starting to think, right, we've had a kind of year off, almost not not a literally a year off, but you see what I mean? In terms of mean, I'm sort of putting my mindset into it. But now I'm thinking right, I need to go back in and focus on it again, for probably like a six month period and go kind of a bit more intense on it. Because, you know, we've, we've grown the team, so we could work on two businesses, which is important, I think, you know, it's important to have, that you don't don't lose momentum in your existing business if you start a new one. But then, ultimately, is there's only so much bandwidth a thing as an entrepreneur that you've got. So, you know, sometimes you need to give it your own one projects and sort of scale that what you're thinking about on another project for a period of time, but then, you know, readjust that balance at some point. David Ralph 21:58 I now say to people Van Bashir, I've been retired. And I mean that I've been doing bad for 58. He's not bad at all. But I've been doing stuff and I've been, you know, working on things. But it hasn't been the room that I had a couple of years ago where it was all I have to get this going, I have to get this but some Oh, this is Yeah, this year has been very much about myself, looking at what I want, and I can now see what I want. And it's not what I wanted at the beginning. Have you seen that with yourself that the original dream actually was just just starting dream is not the real dream? James Mulvany 22:37 Yeah, I think things change over time. Of course they do. And, you know, and also, I think, for me, I found, you know, what was caught I'll bring this up, bring this up in a sermon, actually. But, you know, I think you, you kind of get you're aware of your abilities and you know, once you've a certain level of achievement that you kind of, you know, I don't think you should ever sort of stop you keep need to keep learning need to keep that hunger for more, I think but you can kind of think he actually, you know what, I kind of know what I'm doing a bit now. You know what I mean? Like, yeah, when I, when I was at university, I really didn't know what I was doing. I was just winging it. And I kind of was just trying all these different ideas. And, you know, some things worked and some things didn't. But you know, nowadays, I kind of got a bit of a better understanding of what my capabilities are where my sort of expertise lies, which I think is, you know, a good thing. But then I'm say, I'm not I'm not suggesting you should ever think, right, I'm done. Now, you know, because I think there's always room to move forward. There's always room to learn new skills of find out about new things. David Ralph 23:38 But isn't that key to growing a business where probably 90% of the effort is learning about what you don't know? Yeah, completely self developing and upscaling and I come back from the my wife says, you know, what you've been doing? Have you been recording podcasts? I say, No, no, I haven't been doing it. I've just been reading stuff and looking at stopping and you have to be careful and this is a question You're actually, when you realise that there are knowledge gap

Direct download: James_Mulvany.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

So many people want to start their own podcast and have the hopes and dreams of making a huge success of their efforts. But unfortunately nowadays 85% of new podcasts fail to make the mark that they want as they dont understand the whole picture. You see when you want to start a podcast you have to understand how the podcast fits into everything else in your business. You have to understand that the podcast is nothing more than a vitally important component to the marketing funnel. What you say ?? A Marketing funnel....what's a marketing funnel? Well my young podcasting padawans, the marketing funnel is the key component that brings it all together. Without one of these then the podcast wont do anything at all. Ready to understand more?? What Is The Key To Start Your Own Podcast Ok lets look at it as a whole. A podcast is simply free content that people listen to. You cant make any money from a podcast on its own. You have to add something to the podcasts value where others will then add their own value to it and pay you. So if you get a huge audience then companies will want to sponsor your podcast and you have found that value. You have an audience of people, that someone else wants to get in front of  KERCHING. That is the Start Your Own Podcast strategy that most people aim for at the beginning, but believe me this is the wrong way to go. You are giving away massive real estate and equity in your podcast. Why would you get £20 per listener, instead of finding out what those listeners really want and get £500 from each.  Well we wouldn't, its a stupid route to go. Instead we want to provide products that we can sell on our own. We want to make sure that every person who hits Join Up Dots becomes a potential customer. And that leads us onto the next piece of the Start Your Own Podcast puzzle. Why Is My Podcast Not Delivering The Cash A podcast can fall between two rocks quite easily, and that is not a good thing as I will explain. A podcast can either be fall of brilliant information that people listen to and go "Yay that was great...thank you" Or it can be really entertaining that people listen and go "Yay that was fun...thank you" If you are doing either of these then you are doing something wrong, and will struggle to get the cash you deserve. In my view a podcast is about bringing the potential problems to people that they haven't thought about. You release your podcast episode and talk about how much you know about a subject, wanting them to be as good as you. Think about a chef on the tv, that is cooking some amazing meal right in front of your eyes. Do you simply watch and then run to the kitchen and make what you have seen? No of course you dont, as you saw and thought "Wow", but also thought "I'll never be able to do this on my own" So what do you do? You get onto Amazon and buy the book that the chef has out at that time that shows you the recipe they have just presented to you. They know that you cant just watch and copy, they know they will be selling a lot more books, so they show the best meal that they can to wow you. They are showing off in-front of you. They are saying to you "Look I am great at this, and you can be too.....with my help" They are making money as they have presented the problem to you, and made you realise your knowledge gap.

Direct download: Start_Your_Own_Podcast_.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Today's guest first joined us on Join Up Dots back on episode 721, when he shared his steps to transformation. Not only in his own life, but in the lifes of people across the globe. As he heard on the show this is a man who overcame adversity, lost nearly 100 pounds, ran a marathon, dramatically changed his diet and created an approach to help others live a better life, every day. He called it the Do a Day method and through his book which is still flying off the shelves of Amazon and other good book stores, and his thriving online business he now shows us the steps to doing this. Changing our lives by small, doable steps, leading to overcoming the impossible, instead of tackling huge challenges head on which just wear us out. How The Dots Joined Up For Bryan The key thing to this episode is the last time he was on the show he was still working a full-time job. He was struggling the spinning of the plates that so many people find too hard and give up on. But he did things differently, and in today's show we will delve into the things he did to find the time, the energy and the passion to make it happen for himself. So was taking the leap a great thing to do, or simply has lead to him realising how little he knew about creating his dream-life? And what would he do today, if he could go back and change a few of the dots around in his past? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Bryan Falchuk Show Highlights During the show we discussed such weight subjects with Bryan Falchuk such as: Why we tiptoe around issues nowadays as we are too frightened to share our true views on life due to the fear of upsetting anyone. How the world is losing the ability to focus and truly listen to each other on a daily basis. How Bryan realised that building a winning path was not about the fight but actually the need to find common ground. And lastly................. Bryan shares how he transitioned from a full-time corporate guy, by first entering the world of startup. A great idea to smooth the way. Interview Transcription For Bryan Falchuk Interview David Ralph 0:01 Once upon a time, there was a guy with a dream a dream. He's Jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt, until he found the magic ingredient and nose struggles became a thing of the past. Of course, what's bad person? And now My dream is to make things happen. BU Welcome to Join Up Dots. Intro 0:31 When we're young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:56 Yes, I'm still live from the back of the garden. I'm still We're in the same old place that I have been recording for over six years now. And I'm glad to have you here. I'm glad to have you here every single time. And I'm particularly glad to have today's guest. Because as you would have heard on Join Up Dots over the last year or so we've been connecting the dots again. And as I always say the show, please come back again when you have more dots to join up. Well, today's guest has got more dots to join up. And so he's back with us. Now. He was first with us on episode seven to about 1000 episodes ago, when he shared his steps to transformation not only in his own life, but in the lives of people across the globe. As we heard on the show, this is a man who overcame adversity lost nearly 100 pounds ran a marathon dramatically changed his diet and created an approach to help others live a better life every day. He called it but do a day method and through his book, which is still flying off the shelves of Amazon and other good bookstores is thriving online business batty now has started to show the way He wasn't at that point, changing our lives by small doable steps leading to overcoming the impossible instead of tackling huge challenges head on, which just wears out was his mantra. Now the key thing to this episode is the last time he was on the show, as I say, he was still working a full time job. He was struggling, the spinning of the place that so many people find too hard and give up on but he did things differently. And in today's show, were delve into the things he did to find the time the energy and the passion to make it happen for himself. So was taking the leap a great thing to do, or simply has it led him to realise how little he actually knew about creating his dream life. And what would he do today if he could go back and change a few of the dots around in his past? Well, let's find out as we bring on to the show to start Join Up Dots one more time with the one and only Mr. Bryan Falchuk. Good morning, Bryan. How are you man? Bryan Falchuk 2:56 Hey, David. I'm really well thanks for having me back on David Ralph 2:58 is great to have you on It's funny, I look back on certain shows, and there's certain shows where I don't remember much. But I, I talked about, you know, we have a lot of conversations. And the two when I was thinking about you coming back on was the fact that you was working for an insurance company that I used to work for, and that you had a mental breakdown about a donut. And I remember that storey really saw and that sort of gets people to go back to Episode 721. And what why did he add this? His breakdown about a donut? It was a strange story that one Bryan Falchuk 3:35 yeah. And so when I had you on my show, you called me out for it. And I was like, have no idea what you're talking about. And we had the same guy. It was a hot dog. Oh, was he a hot dog? David Ralph 3:44 Yeah, not. Bryan Falchuk 3:45 No, no, a donut would have made a lot more sense. It wasn't even my hot dog. I think that's what makes it even worse. It was my son's because I don't need hot dogs. But yeah, either way like it that doesn't make it a better storey or worse storey. It's still running. But yeah, I kind of had this a little bit of a public meltdown in a in a restaurant and was all worked out but yeah, not embarrassing it all works out nicely. David Ralph 4:10 But don't you look back on these things I look back at my my failings in my business the things that I've done so stupid the things that cost me so much money and I came to smile and they've become my storeys and I sit with people and I said oh, I tell you what I did this was that bloody stupid thing I did you know what at the time it was the worst thing in the world it stranger as far as you move away. Your worst times become entertainment. Bryan Falchuk 4:40 Yeah, you know, what's, what's interesting? Are we talking about I mean, the show specifically, that was one of the dots in YM back on the show. And I don't remember that storey generally you bring it back to mind. But yeah, now I see like that is a difficult human interaction, a difficult relationship. And that's ultimately what my Current focus with with my new book is about and that's, it's kind of funny, I wasn't even thinking about that example. But that's 100% on the, you know, the the idea that I'm focused on right now. So that is a David Ralph 5:12 professional and I professional and I sucked you in. So go on why you're here why you're plugging. Tell us about your new book. Bryan Falchuk 5:19 Yeah, so it's all about. So I mean, to put it in context, do a day was about your relationship with yourself. So how do you understand yourself? How do you grow from that and point that understanding towards the things you really wish you were doing in your life, the things you wish you could achieve and overcoming those barriers that we faced this next book with a slightly less catchy title, but it means something it's the 5075 100 solution, build better relationships is all about instead of our relationship with ourselves, now we're ready to work on our relationship with others. And so it's it's seeing the ownership we have in that relationship, whether it's a bad one, you know, a tough one or one that is But maybe you can still be better. I think everyone universally will agree like, we own our half even if that's hard, right? You know, it's like I can own me but I can't control you I can't influence you I don't have power over you. And that's the bit we get struck we get struck by we get stuck on and where it becomes painful and we start placing blame is said while you know, I'm fine have worked on me I, I can do better, but they're just they're terrible. They don't appreciate me they're doing all these things to me. Well, the point in this approach is to move beyond just seeing your half but understanding how you can influence the other person's half. And it starts to give you a sense of power is probably the wrong word. Because it's not about having power over them. It's about having power to influence a different mindset in them to move the whole relationship to better and that's, you know, I, I basically was forced to have a wake up call like I did with do a day and as I worked through that, I started to study started to learn and grow and I was like, you know, this is another one of these things that I have to share with other people and So that's where the book was born is interesting. David Ralph 7:03 Is it maturity where, you know, when you're younger, I was talking to a guy the other day and I said to him, I find it very difficult not to agree with people now, even if I know their room, I can, I can always find some common ground where when I was younger, it would be black and white, I'd absolutely be apt to argue that talks about anything. And it's a song called Shades of Grey by Billy Joe. And he says, you know, what the lyrics are some things were perfectly clear seen with the vision, vision of you know, doubts and nothing to fear. I claim the corner on truth. Now, these days, it's hard to say I know what I'm fighting for. My faith is falling away. I'm not sure that sure anymore. And what he means by that is, you know, everything's great nowadays, you know, that that person's got a point, even though it would have been in ETFs. Now, I was reflecting on the fact of RV idiots or If we become soft, should we be arguing more than we used to be? Is it now the case it was so frightened of upsetting people that everybody just kind of tiptoes around everything? Bryan Falchuk 8:12 That's a I think that's really interesting and astute and be I think that is not the path to making things. Okay. And that's, that's unfortunately, where I was at with tougher relationships where it was like, if I just kind of hold my tongue, then it'll be fine. I'll just, you know, I'll let them go off. I won't say anything. I won't share my opinion. That's just the way they're going to be. And if I say anything, it's just going to make it worse. So I'm just going to be quiet. That doesn't work. And even if it works in the sense of, you know, well, then we're not fighting. That's no way to live. Like eating your emotions, eating your thoughts and your feelings, invalidating your own position is not a sustainable, thriving way to go forward. It's how you burn yourself out. It's how you upset yourself. It's how you just add to this darkness that weighs you down and I think a lot of us end up doing that. So yeah, it works. It's a it's a strategy. But as you know, to the same extent that a band aid works for gunshot wound, it's a strategy. It will, you know, it'll contain some of that injury. But ultimately, you're going to have to do more for it. David Ralph 9:15 Now, there's a movement going on over here. And I'm not going to put my point of view on this because it would be wrong to express my point of view, I'm just going to say what it is. And people are deciding that they don't want to be classed as a woman or a man. And they said, there's 100 different ways, but you can actually be classed as what your agenda and a guy called Piers Morgan, who's over here, and he was in America for a while, he argued, but Okay, that's fair enough, but I want to be called a two spirited penguin. And they had a big argument and he said, Why am I supposed to accept 100 of your ideas, but you won't accept one of mine? You know, why a space and It was it was a really good argument. But it makes me wonder because Sam Smith, the singer, has said he doesn't want to be called male or female. And so the Music Awards over here have gone Oh, we can't offend anyone. We will stop having female artists and male artists and have you know, a combined it's everything's losing its identity, I struggle with understanding where this way of thinking of not being able to say to somebody you're wrong, or I don't agree with you actually is heading Bryan Falchuk 10:35 huh? Yeah. So I think that that is a really thorny subject. I agree with you. I'm not I'm not going to push my view one way or the other. And I'm not sure I've totally sorted out exactly how I feel about it or thought through what the implications are aren't for me or for someone who doesn't necessarily identify with a particular gender or number of Spirits Within a penguin I, but I think losing the debate, and the discussion is a cost we should be careful about. The problem right now is often when we have these discussions, they're really nasty. And that's the way politics is now. It's, there's nothing around what your actual views are. It's around how terrible someone else's. And if someone accuses you of you know, you did this thing, the answer is never Oh, yeah, I did. And that was a mistake. And here's how I've grown and I'm sorry for the cost of that. It's Yeah, but look at that. And they did Morse. And that's not serving us. So you know, if I killed there's a lot of like, gunshot and murder and my storeys today, but if I killed six people and you killed seven, if you call me a murderer, that doesn't mean I'm not just because you killed more. It just means we both did. You just happen to do more, but I still need to be responsible for my piece of that. And that's, I think there's a general theme and how we're going about discourse and debate. That's its kind The two extremes. It's either like, Oh, we can't offend anyone, we can't talk about it. So everyone just be quiet and accept without challenging. And on the flip side is we're going to challenge everything, but not actually challenge it just kind of rag on each other. And that's neither of those is going to move us forward. Because we're never going to come to actual understanding, we may outwardly agree in the first case. But inside people are quite divided and just not speaking about it. So we haven't actually moved anything forward. No one is any more accepting. They're just not talking about it. And in the other case, we haven't grown, we haven't corrected, we haven't gotten better. We've actually just gotten a lot worse by attacking each other as our response to any mistakes we make. David Ralph 12:38 And that's not serving us either. Is I was in a pub the other day and I was having a conversation with a guy and I actually said to him, Look, I'm never going to agree with you here. I just know we're so opposite in our viewpoints. But that's all right. You know, you tell me your viewpoint and I will listen to it. And maybe you can knock a bit off maybe at the moment. I'm 100%. And I might go down to 95%. But I still I'm not going to agree with you. And he said, Well, there's no point in discussing it. And I said, that's the point of discussing. You know, you're putting your point of view across and I'm putting my point of view across, and we listen. Now, I think one of the problems in the world today is the fact that and I imagine it ties up to your book as well, is we don't listen to the other person. We don't listen to how they're feeling. We don't listen. And it's a it's a problem in relationships. I know where so many people are sitting at home on their mobile phones picking up and down half listening, not really connecting and stuff. And we're surrounded by politicians. You know, you've got a guy in power at the moment, but if anybody says anything he doesn't agree with. It's either fake news or you're wrong, you know? Bryan Falchuk 13:50 Yeah, and you're wrong and terrible. David Ralph 13:52 Yeah, I just think why don't you just once go, Okay, I hadn't seen that point of view. Okay. Yeah, it's not my point. interview but it's a new one on me. Did you see that as well tying into your book again applying to play a plug, Brian. We need to listen better. Bryan Falchuk 14:11 Yeah, I mean completely, that the the distracted missing conversations actually just wrote a draught of a blog post last night about the Apple Watch conversations, where I'm finding this more and more and it's not meant to hit on Apple, but you're having a conversation with someone. And as if there's nothing disruptive or rude or distracting about it, they just look down and click away and notification. And, you know, you have it in actually quite intimate conversations or in business settings where, like, someone came in to sell something to us, and they were doing that and it's like, he doesn't care about being here is looking and yeah, he's just flicking it away. But still, it's like, clearly that was important enough to him. You wouldn't see someone do that, hopefully, pulling out their phone in the middle of the meeting to do that that would be far more disruptive, but for some reason me looking down and paying attention to something else mid sentence is acceptable actually saw speaker on stage do it in the middle of a talk. And and What I don't know is and this is the second piece that's really important is understanding each other. I don't know what they're going through. I don't know if they have you know, a child was just in a car accident or you know their parent is sick some major situation going on that actually. David Ralph 15:24 Yeah, but everyone does it that being being professional, even if I had a kid who is in some kind of, you know, terrible situation. I would either have cancelled that appearance, or let you can't do anything while you want to study. Yeah, you should see that. Bryan Falchuk 15:40 Fair enough. Yeah, my point just being for their situation, they may have made a priority call and and i don't know what those calls are. And it's not my priority call to make. So it's not just blindly saying oh, you know, it was a Instagram notifications. I don't I don't know what it was about. I don't know whether it was important enough. So it's not a beta It doesn't matter. David Ralph 16:01 On this situation, I think that we be perfectly in our right to cast judgement, to say that that person is in front of us on stage, no matter what their personal situation is, they have put themselves in that position. You know, I don't sit here doing a podcast episode, we're halfway through, I disappear to make myself a cup of coffee. You know, I'm here, and I could be having a really bad day, I could be having a really bad time in my life. And as we were talking about beforehand, I've had some terrible times in my life. But I still got up and I did the podcast episode, because I knew that you deserved it. My listeners deserved it. And it was my business. Bryan Falchuk 16:41 Yeah. And so I mean, that's where the article ends up going as if you're with someone, be with them. And if you can't be Don't be and be upfront about it. So my position if I was going on stage, and you know, something happened, I would just be up front with people. I would cancel or if it was too late to Kenya, maybe it happened right before going on stage. If there was no way around it, I would at least share that openly with people. And I just had that in a meeting this morning where we've got a family situation going on last night, I just said, you know, hey, I may get a call during the meeting, here's why this is what's going on, I may need to step out and never want to respect that because I told them up front. But what I didn't do is sit there staring at my phone waiting for a call. David Ralph 17:18 Yeah. Because if I'm not, if I'm not going to attend to that thing that I've asked for permission to attend to, and I'm going to attend to you and give you that respect. And helps it would have been right, you're sitting in the audience. The guy comes on and says before I start, you know, yeah, I'm having this crap, this situation going on. I'm going to focus on you, but I have to let you know into the dark times. Every single person in the audience would go wow, credits. Yeah, Bryan Falchuk 17:48 yeah. And instant connection. Yeah, so can connect. I mean, there's a there's a point to all this. And actually, it goes back to that guy in the pub. And something you said earlier about just making space To understand each other and hear each other, and that's, that's where you move from just being in your half to sort of move the whole thing to better. What it takes is understanding, you know, for him, you're never going to see his point of view. So there's no point to the conversation. Well, maybe seeing his point of view isn't actually what he wants. And maybe he's not in touch with that. And maybe what both of you need to do is think about what does happiness look like? So I talked about these three principles. And the first one is happiness seeking and trying to understand our own definition of happiness and what the other person's may be. And you may have no clue in the world, you may not be able to guess it, you may just need to ask and elicit and try to get it out of them. Oftentimes, we end up arguing, because our goals are misaligned. But we're not even in touch with what those goals are. So I shared this example in the book and I did a TED talk and the idea of a book of the book last year and I showed the same example there because it's a powerful one. At that same company that we both interacted with, worked at. I had a panel who suddenly went from being a friend to confidant support, you know, in equal that we would turn to to someone trying to get me fired. And on the surface, it was just that she wanted to get me fired. And that's what I was initially reacting to internally. But what I realised is, there's something else going on here. I just seem to be in the way or I'm a threat to her she perceives need to be I don't know why or what that's about. But that's why she wants me out. It's not because she just suddenly decided like, Yeah, I don't care for him. And it's fun. Why don't I try to get him fired? Even though it may feel that way, you know, someone's yelling at us, or hurting us. It's not like they just woke up that morning said, Yeah, just for funds ease, I'm going to start being mean to him, there's something that they want, and they may not be in touch with what that is, but there's something they want, that you seem to be in the way of or represent the opposite of. and a less mature way of going about that is to just be mean and difficult and attacking, and what's beholden to us if we want that relationship to be better less of a threat more productive, more positive, whatever the, the outcome is that you ultimately want from it is to try to recognise what they're getting to or what they wish they were getting to and see if there's a way you can both have what you're looking for. So what I ended up finding out is she had screwed up pretty significantly, and was trying to cover it up because she was afraid for herself getting fired. And so anyone I didn't know this, I had sort of stumbled upon exposing it. Just in the course of my work, I had started to unearth some irregularities and problems. And as I was bringing attention to that, she went into defence mode. And her defence mode is to try to get rid of anyone who might expose her before she gets a chance to try to fix things. And you know, I didn't realise this at the time. But instead of reacting to her when she would send these scathing emails to myself and our CEO about all the terrible things about me and how wrong I am and all these facts of how I'm screwing up that by the way, are not facts. You just making them up. I'm not one for Fake News, but it was like, you know, she says Brian did three and it's like, No, I didn't, I did too. And here's the evidence of it, or you know, whatever the numbers are actions where I could just try to refute every point and do the whole thing and email and just fight with her. But actually, it's not about the fight. And that's what I started to realise is rather than responding back, she's obviously going to have some come back, or she's going to argue with me or try to you know, she's making up information right now who's to say she won't make up worse information. So that's not a winning path. Instead, what I need to do is get a meeting with all of us, the CEO myself, her we brought the CFO into get her to try to illustrate what it is she's actually looking for. Because to have her sitting here rattling off all these terrible things about me, it's not serving anyone. I need to get to what's actually driving all this because it really just seemed to come out of the blue. And so David Ralph 21:52 it just jumping into that was very interesting is I agree with everything you're saying. But Unless you're like a therapist, it's quite difficult to dig around and find the reason isn't it? I know you did it because you found an audit route of failure. But a lot of people would. That's not how I did it though. How did you do it? No. Bryan Falchuk 22:14 Yeah, no. No, no, no. So when when she saw it Friday night, of course she she sends this email out with like 12 bullet points of all these numbers of all the evidence of how bad I am. And so the the normal response I would have it First of all, fuming mad and now it's like my weekends ruined David Ralph 22:34 worse than the hot dog. Bryan Falchuk 22:36 Oh, God, yeah. Or the donut did it like either of them this I mean this because because my employments at risk now it's like how much time and energy when we have actual emergencies going on? How much time and energy Do I need to put into this nonsense? And And the thing is, I had seen her do it to a couple of our other peers. We were all in the C suite and the leadership team and I saw her do this to one in particular And, you know, I didn't know the facts on either side. Now I know why she was doing it. But she's she's a former litigator. So she's really good at doing this. And I mean, she just went after him. And I was just like, Oh, god, I'm not. This is not what I need right now. So it just, you know, weighing on me and I had all the facts, I had all the evidence. So I'm like, I'm going to punch back and I said, hang on a second. That never goes well with her. So that's not what I'm going to do. And it's going to make me look like an ass in front of the CEO. So instead, I'm going to this is, this is weird. I thanked her. I just said I have a different view on the situation. But rather than debating it, why don't we all get together and talk about it? And you know, over email, it was nice because you can see how Maroon My face was. You can see the steam coming off of me, but I sent that out and left it and I scheduled time for all of us. We got into the meeting and it was basically it starts off with her acting just like the email you know, she's rattling off All these facts and I had my evidence laid out so I had all of my counterpoints, so I could have refuted all them. But again, I was like that's not the path to success here because she's just going to yell over me. And she's a really good argument and she's brilliant and well respected and so those women are like most women are she's I don't know that I'm going to win by trying to fight you know, point for point with her. So that's not the path. And the reality is there's going to be something under the surface that actually is fair and accurate and worth fighting for that striving her and this other stuff. She's just confused about it. So I'm not going to go head to head with her about that. So I thanked her again, which is not the response she's expecting so you could see her step back. We're on video she literally like went back in her chair kind of shocked because she was ready for a fight. She had a stack of papers with her so she had like, you know, she'd prepped slides to argue with how terrible am and I just said, You know, I said this in the email. I have a very different view of the situation, I've pulled the information from the system so that you know the numbers that I'm seeing don't align to yours. But rather than us go through each one of these and figure out whose data is right or not. What I'd like to understand is what is your concern? What is it ultimately, you're trying to achieve? And again, she wasn't ready for that. So she was a little bit dumbfounded. And she was like, Well, I'm worried about this happening to the business. And it was a pretty rational thing. So I was like, Yeah, me too. And so, you know, we're all sort of like, you can't argue with that. And that was her ultimate goal. Like, she wasn't gonna say, Well, I just want to get you fired. I knew she wouldn't say that, because that would make her look pretty stupid. And if she did, then I you know, I come out the victor, because that would be like, holy crap. You know, what is this about you? That's ridiculous. You need to go Brian, you're fine. Let's see your data. But you know, it would work out well for me, but I didn't expect her to say that. But when she voiced her concern about the impact on the business, that's really feminine. rational. And with what I was

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Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Steve D Sims

Today's guest is a man who screams loud and proud "If there's no passion there's no point!" He is the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to it's fullest. So what does that mean in real terms? Well.... He closed a museum in Florence for a private dinner party for 6 at the feet of Michelangelo’s David and had Andrea Bocelli come in and serenade the guests He can get you to see the Titanic from a submarine. Becoming James Bond for a weekend in Monte Carlo Hanging out and jamming with celebrity recording artists, such as Guns & Roses drummer Matt Sorum and playing guitar with ZZ Top’s Billy Gibbons What makes this all the more remarkable is he started a world away from rubbing shoulders with the rich and famous of the world. Born in 1966 he grew up as a bricklayer from London, before in n 1980, he started a stockbroker job in London, where he worked for about 6 months. Eventually, he was transferred to Hong Kong where he was fired in 1 days. How The Dots Joined Up For Steve After losing his stockbroking job, Steve D Sims stayed in Hong Kong where he worked as a Doorman for a Night Club in the area, where he went to parties and met their attendees, forming the network that would initially support Bluefish. As he says "It's not what you know, it's who you know" This is not your typical entrepreneur wearing flash suits and standing by the side of Lear Jets saying look at me. This is a man who does things his way, wears his own style and makes things happen by being himself As Elton John Said "Steve Sims defines what it means to be your authentic self" So was there a time that he felt you had to do what others are doing to make the life for yourself? And what would he wish for, if he became a client of Bluefish himself for a day? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Steve D Sims. Show Highlights During today's show we discussed such weighty subjects with Steve D Sims Steve shares his hatred of being called authentic but instead loving being transparent. Slight difference in how we look at things, but it makes such a difference. We talk about the turmoil that most entrepreneurs that go through your life fighting to the "Ignorant to the potential of failing" has been the framework of what has made Steve who he is today. Can you say honestly that you have the same mindset? and lastly....... Steve shares how he found the truth of mentorship in his earlier life. If someone can show you the way to a better life, quicker then why wouldnt you seek out a mentor?

Direct download: Steve_D_Sims.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Dan Chan

Today's guest joining us on the Join Up Dots podcast has had a very interesting story to where he is today. He grew up in San Francisco, CA, and as a young child has to go through the heartbreak of seeing his parents divorce. Times were not easy for him and he was picked on a lot while growing up. As he says "Looking back on the pictures I was a bit of a goofy looking kid. It didn’t help that I was a pretty nerdy Asian kid who acted goofy as well. In Middle School I really didn’t want to be known as just the nerdy little Asian kid so I started lifting weights. I was probably the most buff kid in high school. I also started dabbling around with magic and juggling for fun because no matter how hard I tried fitting in “with the crowd”, my inquisitive nerdy side never quite went away." And so his interest in magic started taking shape, but how do then go from that interest / hobby to one that pays. How The Dots Joined For Dan Chan Well our guest did just that thanks to some very attractive ladies and am expert in the profession he was interested in. As he says again"Well one season there was a convention going on one weekend where there was a lot of entertainment including a magician and a lot of Playboy Bunnies. As awesome as it was to be a college student surrounded by all these really beautiful women, I was absolutely fascinated by the effects the magician was doing! I ended up following the magician around all weekend trying to pick his brain and figure out his effects. This guy had the ultimate dream job — fooling people, crashing parties, travelling, meeting girls…and getting paid to do it? Sign me up. After winter break was over, I ended up going to the magic shop and picking up a ton of stuff to practice on friends at school and found out I was pretty good. I did my first gig after college while I was working at PayPal. It was for a birthday party and I got really great feedback and people actually recommended me to other friends. When I started getting gigs pretty consistently to the point where I was calling in sick at my “real job”, I started thinking…” hum, maybe I got something going on here”. So that's the perfect place to start today's episode of Join Up Dots. So when something that at the beginning seems great, starts to become just a job, how do you keep the motivation going. And how do you scale, to gain the time back after performing gigs to gain your cash? Well lets find out as we bring onto the show to start joining up dots with the one and only Dan Chan Show Highlights During the show we discussed such deep weighty subjects with Dan Chan such as: Dan shares how the grand illusions of David Copperfield are as much about growing their name as they are about the trick or illusion themselves. We discuss the reasons why so many magicians rarely get laid even when they get good at magic. Why it so important to pre-qualify  your clients before committing to them to ensure you get the best value from them and for yourself. and lastly…… Dan reveals how he is planning his exit strategy from his magician career. If you dont plan for things to happen sometimes they simply dont occur. How To Connect With Dan Chan Website Facebook Linkedin Twitter Return To The Top Of  Dan Chan If you enjoyed this episode of Join Up Dots then why not listen to some of our favourite podcast episodes such as Dan Martell,  Dan Lok or the amazing Noah Kagan Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from. Audio Transcription Of Dan Chan Interview  Intro 0:00 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:25 Yes, hello, a good morning to my listeners. Good morning. Thank you very much for sticking around and being here with another episode of Join Up Dots. Yes, the show that can go in literally any direction. And it normally does. Well, today's guest that's joining us on the show. He's had a very interesting storey to where he is today. He grew up in San Francisco in California. And as a young child had to go through the heartbreak of seeing his parents divorce. Now times were not easy for him. And he was picked on a lot while growing up. Now. As he says looking back on the pictures, I was a bit of a goofy looking Katie didn't help out. I was a pretty nerdy Asian kid who acted goofy as well. Now in middle school, I really didn't want to be known as just the nerdy little Asian kid. So I started lifting weights. I was probably the most bath kid in high school. I also started dabbling around with magic and juggling for fun because no matter how hard I tried fitting in with the crowd, my inquisitive nerdy side, never quite went away. So he's interested in magic started taking shape. But how do you then go from that interest hobby to one that actually pays you were our guest digitas bad thanks to some very attractive ladies and an expert in the profession he was interested in. As he says again, well, one season there was a convention going on. And it was a lot of entertainment, including a magician and a lot of Playboy bunnies. as awesome as it was to be a college student surrounded by all these really beautiful women. I was absolutely fascinated by the effects the magician was doing. I ended up following the magician around all weekend trying to pick his brain fake him out he's effects and this guy had the ultimate dream job fooling people, crashing parties, travelling meeting girls, and getting paid to do it. Sign me up, he said. Now after winter break was over, he ended up going to the magic shop and picking up a tonne of stuff to practice on friends at school. And he found out he was pretty good. And he did his first gig after college whilst he was working at PayPal. Now finally, it was for a birthday party. But he got really great feedback. And people actually started recommending him to other friends. And so when he started getting gigs pretty consistently, he started coding in sick at his real job. And he started thinking, maybe I've got something going on here. So that's the perfect place to start today's episode of Join Up Dots. So when something that at the beginning seems great starts to become just a job. How do you keep the motivation going and keep it fun and entertaining for you? And how do you scale the to gain the time back after performing games to gain your cash right at the very beginning? Well, let's find out as we bring on to the show to start Join Up Dots with the one and only Dan Chan. Good morning, guys. How are you sir? Dan Chan 3:13 Good morning, David. Ralph is 5am over here. David Ralph 3:16 Hey, okay, Dan Chan. You don't have to call me David. Ralph. You can just call me David. We're friends now. Where we're buddies. I've dragged you out of bed at 5am. And that's why you've got a slightly Whispery voice because I imagine there's people in the house asleep at the moment. Dan Chan 3:30 Yes, they are. David Ralph 3:31 Okay, well, we will whisper together because I'm starting to lose my voice first cold of the winter, little bits naughty, but we will fight for. So I gave you the big build up down because it was quite fascinating as I was reading your backstory, because so many people in school, want to have something that connects them with people. And it could be the case, but they get picked on. So they want to make them laugh. And so they become comedians. It could be case they want to sort of fit inside become a sportsman. You went with a magic? Was it really a natural fit? Or was there a lot of persistence involved? Dan Chan 4:10 There was actually a lot of persistence. I had to do a lot of research and go to lectures and conventions because started off at the bottom with a kid shows I sucked after 4000 shows. I'm pretty good. And after 5000, I started performing for the billionaires. David Ralph 4:28 Now, if we go back to the sucking stage, when you're out there and you're you're doing your card trick or you you pull a rabbit out of a hat. I was actually talking to my son about you last night I was saying that you were going to be on the show. And he said, why is it that you don't see people pulling rabbits out of hats anymore? Is that an old thing? Because as a magician, that's that's what I've got in my head. But you never see the rabbit anymore. What's that meant to the rabbit? Dan Chan 4:53 I believe it was started off by a comics and drawings. But people have done them. It's just very difficult to do. But people are fed more visually than anything. So I think that's exactly where it came from. David Ralph 5:09 So it's more a case of you put a rabbit out of a hat and you kind of feel like you've seen it already. So now you've got to put out an elephant or something bigger and bolder to keep people's attention. Dan Chan 5:20 Yeah, doves are a lot easier. Back in the day you saw a lot of doves like just because it's Channing Pollock, Lance Burton. But there were magicians in the past who did a lot of rabbits out of hats. But because of the technical setup, once you get good. Everyone ditches the doves and rabbits and things like that. I can still do doves and rabbits. But it's a lot easier to do close up magic, wherever where I believe everything is now going towards. David Ralph 5:48 Yeah, I can't pull a rabbit out of half I can pull a hair out my ear does that does that make the site Dan Chan 5:55 you're on your way to becoming a magician. And bam, David Ralph 5:58 I'm halfway there. Now, the the fascinating thing with magicians as well. And I suppose it's with everything really is, as we said, the amount of practice that it takes before you can actually do anything, you know. And most people nowadays really want to press a few buttons watch a YouTube video and they think they're so you know, David Copperfield, whatever. When was the first trick that you actually thought, wow, this isn't just good. This is really good. This is something that I can really show people Dan Chan 6:29 on the same special that David Copperfield walk through the Great Wall of China, and perform something that most magicians now do, which is called crazy man's handcuff. And that was popularised by Michael Mr. But out VHS tape on how to do it. But it was with two rubber bands penetrating through each other. And that was pretty much for a lot of people. One of the first tricks that they made their foray into magic David Ralph 6:57 because that that walking through a wall, I remember back when he walked through the Great Wall of China, that that to me, that wasn't a magic trick. That was some kind of camera angle stuff. Do you? Did you feel the same? I don't buy into his stuff. As much as I would somebody doing a card trick right in front of me. Dan Chan 7:15 Yeah, those are grand illusions. And that's how you make your media presence in your height. For me now, it's just jumping on podcast, because it has a very global reach. I've performed on Shanghai, Germany and Las Vegas. But that's how you kind of hype what you're doing. And the trick that I'm referencing was on that same special, it was two rubber bands. And that's when I started realising, hey, if that guy who doesn't mix millions of dollars, can do a trick that involves two rubber bands on TV. I can do that same trick. Maybe I can get in this. Yeah, David Ralph 7:54 but I agree with you. I agree with you. But I don't watch that. I don't remember that. But I do remember him pushing himself through the Great Wall of China. Dan Chan 8:02 Yeah. We don't have them as magicians, we don't have a budget to do what David Copperfield does. But if we could do even one thing that he can do that starts realising, hey, I'm a magician, or that guy, that guy's famous, he does that trick. And you start connecting the dots. Have you ever David Ralph 8:20 met a magician that's actually well rounded sort of emotionally? No, I was a bit surprised when I went over to your page, you've got your family involved, your son James is very much involved in and I believe your wife is now starting to be part of it. But when I look at sort of a lot of the magicians, certainly the ones that have been on TV in the United Kingdom and stuff, they all seem to be a bit of a loner, they seem to be a little bit strange, you know, headed by David Blaine, David Blaine seems to be the weird is one out of all of them. Are you sort of unusual that you've got quite a good ground, you got very good grounding and family life. Dan Chan 8:58 Yeah, that was a very good motivated effort. And that's why a lot of times when you do, you're successful in your home life, you're probably not as successful in other things. But I feel like there's a real healthy balance. And a lot of times I go to these magic conventions, and I'll be honest, a lot of them are magic geeks, they can do the magic, they can flip the cards, or they can just shoot something on Instagram, but they have a hard time connecting. So there's so many talented magicians that show up. But they don't know how to connect or work or sell or have the soft skills necessary to integrate yourself to go in and out of conversations in a cocktail hour, you can be really talented and I see a tonne of people who are so talented, I post up things on my Facebook feed for I've got a gig for $500. And people are telling me, I'd be perfect for this gig. And I would tell myself, you might be technically the perfect magician. But socially or the way you dress you just don't fit in. David Ralph 10:02 So what you're saying without magic, these guys would never be getting laid. Is that what you're saying? Dan Chan 10:07 No. Even with magic as good as they are, they would not be getting laid. David Ralph 10:14 They keep their wand firmly away from everybody. Unknown Speaker 10:19 Yep, you just don't pop that one out. David Ralph 10:21 Especially not in children's parties. There's there's rules about all that kind of stuff. Okay, so let's talk about away from the magic because I could talk about magic all the time. It really does fascinate me. Well, Brent, blending that into a business, especially a business that from the outside looks like it's great. And it's fun. It never is. There's always a lot of hard work going into it as well. The marketing side and the branding yourself is as important as your skills and growing anything online needs vo skills as much as the sort of the magician ship that you've got. How did you start learning that? How did you start getting your name out into the marketplace? You know, that's a perfect question. Dan Chan 11:04 My name is Dan, Daniel Chan. And Dan Chan. The Magic Man kind of has a catch jacket. And I have people singing my name. After my show. I when I first started, I did a lot of kid shows. And I had the kids chanting My names. I would just say say the magic words stanchion, the measurement, everyone hate that. But I even had my friend, a very famous magician in the Bay Area, when I was starting off, said my daughter chanted your name all the way home, I can a bitch slap you house like Those were his words. And I was like, I did a great job that was perfect. And then I rebranded to dance and master magician, maybe several years ago. And now I'm Dan Chan, the billionaires magician, because I've performed for quite a few billionaires in yesterday, I just met a billionaire, David Ralph 11:53 I find that a lot actually, I speak to a lot of people and they, they have to grow in competence to be at helping to change their title. And at the beginning, they very much market themselves with the surroundings. So if I are in a certain peer group, they are that peer group. Now you're working with millionaires and billionaires, does that actually make it easier to attract business? Are you in a more rarefied environment? So you don't need as much business? Because you get paid more for the actual work? Dan Chan 12:26 It is that is absolutely a case that for the right time asking the last couple of I told myself and stop kids parties, but I've been given some offers. Where I performed the 11th, employee of Twitter, I had to say yes to it, his kids seventh birthday party. He, he's a 11th, employee of Google. And now at twitter. I've also performed for Evan Williams and Biz Stone, and some of the other founders is Twitter just most recently, so they pay a lot more than what I could get anywhere else. So I'm focusing a lot less on volume. And now I have my head toward making a documentary on my son again, which we've already done in myself, we went we thought it was very interesting dynamic of what we're doing with my son juggling five balls, three flaming torches and even picking pockets. I'm just really moving towards doing less getting paid a lot more but being very, very intentional and present in the moment with my performances. David Ralph 13:30 Now, let's really delve into this because I think this is gold, as I say on the show is entrepreneurship go. Now, when you start, I think everybody scrambles around for clients, and we take rubbish clients and we take clients that will pay us $50. And I want a billion pounds worth of, of volume and an effort back. And as we move through little by little our competence grows. So we actually believe in ourselves. At that point, the world starts to believe in us back. Can you remember when you actually thought to yourself, I've stepped forward? I've moved into the next group. I'm leaving behind Bowser, rubbish clients that wanted 1000 pounds worth of stuff for $50? Dan Chan 14:17 Yeah, sometimes it's when you get screwed over. When you I've had this client, he called me and I put the storey up on Quora. He tells me I have a party in Mountain View. When I google his name, you immediately something pops up about him and this epic house where he throws parties. I'm like, why doesn't this guy throw his party's over there? Because his name's associated with it. I'm like, Dude, this doesn't make sense. The day I show up that the day before he tells me I moved the party to Los Los Altos Hills or Los Altos. I'm like, what, oh, by the way, it's at this house at the address that I was already looked up, he didn't have that sense to use a fake name. And unlike I could have charged a lot more to be honest, I wouldn't a price gouging I'm really straightforward shooter. But he thought that magicians would look up the zip code or that area of the city and then charge him to three x. And I was just like, this is going to be an epic party. I knew that the house was one of the, you know, imagine what a $45 million house looks like. And it's historic, it's beautiful. And he thought he was going to get screwed over. And I probably should have charged him a lot more to be honest with you. But you know, when you end up at houses, and they show they're driving Porsches and Mercedes Benz is and they're sitting there on a budget. Yeah, they they've committed themselves to either paying for that or being so cheap that they don't respect you as an artist. And that's when you start getting a little bit pissed off when they when they abuse that fact. And they say, you know, hey, I am on a budget. So I have strategies now to really deal with that. David Ralph 16:01 Tell us about them. Tell us Don't leave us hanging there, Dan Chan Magic Man, tell us about your strategies. Dan Chan 16:07 Well, if they truly are on a budget, I asked a lot of questions first, asking them where it's going to be the exact location. Because if it's at the SET ON OFF Sand Hill Road, you know, they're going to have a little bit of budget. So you offer them a lower end package a medium and high. But you, you can always upgrade them a little bit. I see if you want to pick pocketing, and you want the iPhone tricks, and the very high end sleight of hand, you must hire me. But if your events on a little bit of a lower budget, you can hire any one of my teammates. That means that I have the option. You know, when you have stocks, there's options to buy? Well, at a certain price point, I have the option to pass those and off. If I do not want to do the event. That means that if my kids want to go to Disneyland, I go to Disney anyone. If there's a bigger event, and a billionaire caused me last minute, I take the billionaire and I find you someone else, even if it means paying the difference. It's not like I'm going to send you up a crummy magician, I sometimes will pay the difference to send someone else, just because when I already have one in the bag, I'm going to 2.5 exit or 3.5 exit and that helps my guys on my team that helps them. When I choose them. I say hey, can you cover me on this event? This is what the clients paying. But I'm going to pay you a little bit more. David Ralph 17:32 Now. This is interesting. So so you pre qualify your clients First of all, so you don't just say yeah, I'm available Wednesday afternoon, let's do it. And it didn't come across on your website and your business but you actually are franchising out your name. For people to actually work on your behalf. You've got a team of, of wizards. You're here like, like Harry Potter, and they're all running around California doing gigs on your behalf when you can't do it. Dan Chan 18:01 Yeah, I don't try to do it too often, because I like protecting my brand. But whenever I realised there's lots of demand, I'm going to do it. I don't want to wipe out the entire market. And I just feel like people don't like you. If you're dominating. It's like Microsoft or Facebook, they feel like you're killing the competition. And sometimes people speak because I'm posting stuff on there and I'm not choosing them. They're kind of like getting resents resentful, you know, like, hey, Pick me Pick me and there's only so much out there. David Ralph 18:35 And that's always going to happen down in there. People are people are always going to resent you. You know, no matter what you do, if you put your head above the parapet, you are going to have people slagging you off being critical of you or saying that you're dominating, but it doesn't mean that you're doing anything wrong. It's just their point of view on it. And in fact, I would say, sir, it's a badge of honour that people think that way. Dan Chan 18:59 Yeah. And, you know, those guys who helped me all the way up to the top, they're getting back some gigs in there, those guys are really helping, but there's some guys who are, you know, calling me and still talking to me and are like, pick me, but they've never even sent me a gig on my way up or helped me that much some of them that, you know, like, I I've been asking for, hey, pick me. And the tables are switched. But everything just comes in waves. But yeah, I picked people that fit my style. They people are always asked me, What does it take to get on your team? Dan, I get so many messages. And I, I did this as a social experiment just to blow up on Facebook, my Facebook feed to see who would react. So I just, I have this thing on Facebook that they call me a conversation starter? Because I've been thinking what would get the most amount of engagement in terms of traction, what would make my post show up and other people's feeds? So I started asking, and one of those in those social experiments was posting, I have a gig in you know, San Francisco, I have a gig in here and just putting up there, and then you just see that, that chain of replies off, off that feed really sure. David Ralph 20:10 And then do you do magic tricks on social media. So people see the trick and it kind of, because they would share it with their mates with my boy, imagine, Dan Chan 20:20 I'm like Dan Chan magic on Instagram. I'm still figuring out the social media stuff. I've my son's on there making the Statue of Liberty disappear on a card, we have some things that I've been playing around with. But I've been cleaning up my feed. We're recording on clean feed, but I am deleting what I'm putting up there. I'm just putting it out there. And then putting it away, kind of documenting it because I don't want anyone first of all doing it. So they have to be following to see all my stream because there's also something else about my Instagram that I use an Instagram based trick. So is that Instagram, the trick is pushed down in the feed. I don't archive everything. When I'm doing that trick. It actually takes a lot of time for that trick to load up. Right. So it's kind of interesting how I'm incorporating Instagram, I had a semi viral video, I got 14,000 views in about three days. BuzzFeed mini Silicon Valley's favourite magician. I still I snuck the reporter into a party as my sound guy for a high profile party. And he ended up he ended up writing a full feature article I just said, you want to see what it's like to be at Silicon Valley's epic holiday parties. And I've been to parties with live tigers in the backyard. And penguins and lemurs and leopards and alligators. And the alligator I think was either alligator or crocodile David Ralph 21:48 I think it was in a zoo. Dan Chan 21:50 I think that's where you went. You went to a zoo? No, I did not go to a zoo. They brought the zoo to the guys health well and I David Ralph 21:55 broke that they were the penguins wearing bow ties and the monkeys wearing bow ties with it little waiters. Dan Chan 22:00 No they weren't they were just like in they brought like a mini pools for them. They did not have bow ties. But I have pictures. I only posted a little bit of the pictures on my Facebook page. David Ralph 22:13 I love the fact that you are Dan Chan the magician man and you have to snuck a man into a party. Can you just like pulled him out of a hat halfway through or or just done some kind of big illusion on that? Dan Chan 22:27 Yeah, David, I can't afford my own right you can you say expensive? David Ralph 22:31 Because I I love the word snuck. I don't use the word snuck but I'm gonna up again can be smoking for the rest of the day, I'm sure. Well, let's play some words. Now we're going to come back to Adana Chen, he's Jim Carrey, Jim Carrey 22:44 my father could have been a great comedian, but he didn't believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to serve. I learned many great lessons from my father, not the least of which was that you can fail at what you don't want. So you might as well take a chance on doing what you love. David Ralph 23:11 Now, the question with you, Dan, is Do you love it? Because after a while, as I said in in two direction, a lot of Jobs become a job, even though I look sexy from the outside. Do you still love it? Dan Chan 23:23 Yes. But I'm already planning my exit strategy. Yeah, I mean, yesterday at the event that I was TechCrunch Disrupt, which was, which is something that you might not hear where you're at. But if you know the series Silicon Valley, yeah, you probably seen them at TechCrunch Disrupt. So to be a part of TechCrunch Disrupt, I think I've been there for years. And I sent a guy that years at last year, I couldn't be there because I was performing in Germany. But I'm waiting to open up a new magic club. And I'm want to hit up these billionaires that I've performed for because one of the billionaires gave a billion dollars to a hospital or school. And they've, they've committed a billion and they've already given 100 million away. So I am trying to create a social media presence by being both here on podcasts and other places by making strategic as a multiplier effect. Because when I do get bored of it, I want customers to come to me and I've come to that traction point where I can still do some of these events. But some of them I could say pass on. When I'm done with event. I'm like, I should have spent my time working on something for TV or for my venue or in venue design. So I'm already thinking about what I'm going to do when I want to get out of performing for these epic parties and celebrities. David Ralph 24:42 And when you do that, please just climb into a box and then the box opens up and you've gone Can you an exit strategy Viva. Dan Chan 24:49 I have a thing that is absolutely amazing is my friend Carrey Pollock built this thing called that the materialisation chamber and it looks like it looks like a star trek illusion, it looks like you fade out. And that's what I'm going to bring to this venue. I'm going to try to maybe run a me funder or Kickstarter, pre sell tickets, but I'm going to be one of the few venues in the US I just found out there was another venue that got one of these. But I'm going to be the second one probably or the third one with this illusion. And it's not going to be a box. It's going to be D materialisation chamber. And when we get off the podcast, I'm going to send you a link to it and you're going to see that illusion and it looks it's in store the David Ralph 25:35 LPA it's more than that you're getting me excited. I think we just stopped the show. Now we stop the show now. And then we dive straight into it. Who cares about the listeners when we've got this kind of stuff going on? So um, when when you do magic, does he ruin you when you go and see other magicians, where when you're looking at it has the magic gun and you're just looking at it as a sort of a practical sort of examination in front of your palate done it. Dan Chan 26:01 Yeah, it's really hard to enjoy the moment because I'm always thinking of how it works. I'm a lot some of

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Category:Entrepreneurs -- posted at: 12:00am UTC