Join Up Dots Business Coaching Podcast

Introducing Daniel Tolson Today's guest joining us on the Join Up Dots show is Daniel Tolson, a business expert from Australia who has learnt the power of selling. He is Australia’s No. 1 business coach and has helped thousands of clients manage their time more effectively, remove self-limiting beliefs and make a lot more money. Daniel’s goal is to show you how to make more sales and a lot more money. As he says "There is nothing worse than worrying about where your next customer is coming from and wondering if you are going to make enough money to survive and with my proven techniques I will help you to stop worrying about where your next sale is coming from. You’ll experience less rejection to your offer, customers will be wanting to buy from you immediately and then they’ll refer you to their family and friends! Now this wasn't something that of course occurred like magic right at the very start. This was something built through the life of hard knocks. As he says "A few years before my birth, my parents lost their farm. The drought hit, the crops died, the markets collapsed and they had nothing to trade. They walked off the land with nothing. After the following years of night shifts packing shelves at the local supermarket and driving buses and taxis, they knew that making a wage would never lead to financial independence. Soon they found themselves in construction. Yet the backbreaking 16-hour days quickly took their toll. How The Dots Joined Up For Daniel At age 9, I started my sales career as a paperboy. My uncle gave me the 3-step sales training; “Here are your newspapers, there’s the door, go make sales!” On the very first sales call, I got my first ‘no’ and the rejection hit me hard. I took it personally and thought there was something wrong with me. I heard ‘yes’ a few times but the pain of the ‘no’ was so bad that I began to self-sabotage and procrastinate.  In the early 1990’s when the construction industry changed, my parents reinvented themselves and as a family, we opened up a pawn shop. We became the local Pawn Stars! For the first 9 years in business, we were amateurs- a regular, uneducated family doing the best we could. With no training, we were just in there giving it a go and we didn’t know any different.  What you need to know about pawnbroking is that it’s one of the most profitable business models in all of history. It works like this: you lend your own money against an item of value for a short period of time and you get a 20% return on your money every 30 days. If the customer doesn’t come back, you keep their goods and sell them. All profit. Zero risks!" So how how did he take this early tuition in business and transform his life to where it is today? And if he could give one big piece of advice to every listener of Join Up Dots what would it be? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Daniel Tolson Show Highlights During the show we discussed such weight subjects with Daniel Tolson such as: Daniel shares the "When Harry Met Sally" method of business....I'll have what she's having. Daniel talks about why he "acts as if now", instead of "fake it until you make it" like so many others. We share the power of the words of Brian Tracey who advises to grow where you are planted. Daniel reveals the reasons why most businesses have to change a minimum of four times before they get the good results. And lastly................. Why it is so powerful and important to get clear on who your customer is an understand what they want right from the very start. 

Direct download: Daniel_Tolson.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Sami Wunder Sami Wunder is an internationally-recognized dating and relationship expert who specializes in working with high-achieving women leaders and entrepreneurs to attract their dream man and create a deeply intimate and deeply connected relationship! In the last 4 years, over 150 of Sami’s clients have found their happily-ever- after using Sami's method of soulmate attraction, and countless marriages and relationships have been saved and reconnected. Sami's clients include a Hollywood celebrity, UK TV stars, CEOs, leading entrepreneurs and influencers. She’s been hailed as the “Get The Ring Coach” by the BBC Radio London and the Daily Mail, and her work has been picked up by the Time Magazine, Forbes Magazine and many other publications of global renown. As just one of her clients reveals "Sami literally has changed my life. Her work goes beyond surface level 'tactics' or 'strategies' to attract men - but to deep heart centred teachings where you build on your relationship with yourself and learn how to become an attraction magnet to not only men but to everyone. She connects you to your true self - where you learn the skills of feminine energy and how to break through the blocks that are stopping you from reaching your romantic love dreams." Sami's six-step process to find love, which has seen the dating coach be responsible for 145 engagements in the past three years, allows her clients to change their beliefs, by her belief that as she says 'I don´t believe in rules in dating. I believe that coming from the energy of confidence and clarity is way more powerful for love success for my clients than following any rules.  Sami is based in Europe and runs her heart-centered 7-figure company, where she is blissfully married to the love of her life. They have one son. So why is it that so many people have such a hard time to find the love that they want nowadays? And, was this business the first one she started, or did she stumble into it like so many people when previous incarnations didn't quite work?  Well let's find out as we bring onto the show to start joining up dots with the one and only Sami Wunder Show Highlights During the show we discussed such deep weighty subjects with Sami Wunder such as: Why so many people struggle with finding the right person in their lives due to energy polarity The reasons behind why women look for the safety in a party as much as looks very unlike men. Sami reasons why it is so much easier to find the love of your life when you are young as you are more open minded and lastly.......... Sami shares her story into a life that wasnt right for her, and the transition that took her to become the global love coach.

Direct download: Sami_Wunder.mp3
Category:Entrepreneurs -- posted at: 9:48am UTC

Introducing Phillip Stutts Today's guest joining us on the Join Up Dots business coaching podcast is the author of FIRE THEM NOW. He is one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Stutts has worked with multiple Fortune 200 companies and has over two decades of experience working on campaigns with billions of dollars in political ad spend and contributed to over 1,000 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns and even three Presidential victories. He founded Go BIG Media in 2015 and has won more than 30 prestigious awards for their work with US Senators, Governors, and Presidential Candidates, including a Pollie Award for Best Digital/Internet Independent Expenditure Presidential Campaign and the Goldie Award for Digital Video Excellence in a Presidential Campaign. Now if that doesn't sound like he has a lot on his plate, then lets tell you he is fighting a rare, incurable disease.  Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five years ignoring it. Frankly, he put his head in the sand, taking medications that did more harm than good, and waiting for the inevitable. Then he woke up and said no more. His mission today is to find a cure and pursue a life of constant growth and giving. And he’s making progress. Stutts has been featured in Inc. and has made more than 200 national TV appearances including Fox News, MSNBC, and CNN. He has been lauded as a “marketing genius” by Fox Business and “the political guru” by ESPN. So what makes a man with so much going on, seemingly crank out even more work, when most people would take a breather and focus on themselves? And where does he see people go wrong in the business world, when it comes to marketing. Speaking the wrong message, or simply directing it at the wrong people. Well lets find out as we bring onto the show to start joining up dots with the one and only Phillip Stutts Show Highlights During the show we discussed such deep weighty subjects with Phillip Stutts such as: We discuss why there is a point that so many businesses go for scale for the sake of it. Is this an ego metric, or pure business requirement? Whether there is a firm reason to only choose to work with people that you personally share the same beliefs with. Phillip shares his personal belief that social media will be crashing in the next five years. and the reasons behind that belief. and lastly...... The reason that marketing should be based around one key concept, and why most businesses fail to see this themselves. How To Connect With Phillip Stutts Website Twitter LinkedIn Return To The Top Of Phillip Stutts If you enjoyed this episode with Phillip Stutts, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Audio Transcription Of Phillip Stutts Interview Intro 0:00 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling in Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host, live from the back of his garden in the UK, David Ralph. David Ralph 0:25 Yes. Good morning to you. Good morning to you and welcome to Join Up Dots. Thank you so much for being here. It's great to have you because I don't like to be on my own. I really don't. But unfortunately, we've got we've got a guy at the other end. And what we've been trying to do in Join Up Dots recently is to vary the kind of content that you really don't know what you're going to get. And so it might be a deep dive on one of the movers and shakers, the billionaires have come and gone in this world. Or it might be somebody doing things that quite frankly, just interest me. And today's guest certainly falls into the latter camp. He's joining us on and Join Up Dots is the author of fire them now. And he's one of the masterminds behind the curtain. Yes, the curtain or political marketing. With more than 20 years of political marketing experience. He's worked with multiple fortune 200 companies and has over two decades of experience working on campaigns with billions of dollars in political ad spend and contributed to over 1000 election and victories. Yes, he's to blame, including hundreds of US House campaigns, dozens of US Senate campaigns and even pre presidential victories. Now he founded go big media in 2015. And as one more than 30 prestigious awards for their work with US senators, governors and presidential candidates. Now it doesn't sound like he's got a lot on his plate. But let's tell you he's also fighting a rare NQ incurable disease diagnosed in 2012 with a software called FZ. Accolades Yeah, he spent five years ignoring it. Now for Petty's head in the sand, taking medications that did more harm than good, and waiting for the inevitable when he woke up and said no more. And his mission today is to find a cure and pursue a life of constant growth and giving and he's making progress. He's been featured on 200 national TV appearances you get the drill is good. Now what makes this man we have so much going on seemingly crank out even more work. But most people would take a breather and focus on themselves perhaps and where does he see people go wrong in the business world when it comes to marketing, speaking the wrong message, or simply directing that message at the wrong people? I think that's pretty good. But let's find out as we bring on to the show to start Join Up Dots with the one and only Phillip Stutts. Good morning. How are you sir? Phillip Stutts 2:48 I am great ever had a crushed it this morning. But studying and reading and I'm ready to go? David Ralph 2:56 Well, as soon as I connected with you, you sounded like a guy that was really ready to go I get some guests, but sort of roll up. And I imagine that they via just rolled up because they're so chilled. Or they're wearing their pyjamas or their you know, you seem like somebody that really wakes up each morning, puts these feet on the floor and goes, let's make this day a day worth living. Phillip Stutts 3:19 I'm Thank you, I appreciate that, I would tell you that I do feel that way I listen. In my business this in the last two weeks, we've had massive challenges. I get super pumped and excited. But roadblocks and challenges. And my what I get excited about is I get to deep dive and solve those problems. So this is kind of your you're catching me in one of these. I'm really excited moments because I'm getting to solve problems. So I know I'm David Ralph 3:48 writing that way. But I use somebody because what I see also on the show is when people are really, really pumped, it's because they're on that wave. And they might have been paddling in the deep for a while sort of biding their time and then suddenly that wave gets him and the momentum builds and bear they are sort of flying towards me. Are you sort of on the top at the moment surfing the cube? I think they say the kids, I think Phillip Stutts 4:13 it's a little bit more complicated. I love you know, people that are listening to this. You hear a lot of guests and they come in and they tell their their victory storeys. Right. Mine is a different storey mine is. In my business, I have pretty much eaten doo doo for the last year and a half. And in trying to build and grow a corporate marketing division, we have a political marketing company that's completely separate from my corporate marketing division. In the last six months, we've it is exploded, we've grown by about 10 times from what we did last year. The problems that I'm seeking to solve are when you scale at that number, when you know how do you scale it that number, I have a model. I've done it before with my political marketing agency where we went from one employee in 2015, we have 27. Now we burned 22,000%. And then I I left the data and running the day to day operations of the political marketing from the open a corporate marketing agency. And we're sort of in the similar path. I like solving the problems of building the team it to me, David, it's all about the team, I if I build a great team, we will serve our clients, we will grow businesses, all those types of things. And so I like I'm in this moment where we're in a transition and we went from startup to you know, we have to optimise and grow with our clients. And so that's the challenge. It took a lot of dirt in my face over the last few months of eating dirt. But it's really going well right now. And now the challenge is how do you grow it and sustain it and sure the clients have had incredible success, and that there's no drop off. David Ralph 6:05 Now I'm going to put a different opposing view towards you only because I'm it's something that I'm interested in at the moment. Vat non the scale, the scale sake, everybody's looking for bigger metrics, and more downloads and more and more fat. And I'm going through a process where I'm thinking to myself, do I need that. And that process is a book that I've been reading called a company of one by Paul Jarvis, where he says one issue, you have pressured once you need to have a lovely life, but also pay all the bills, and vain. Do you need more than that? Would that be a view that you could understand? Or is that a view that is so contrary to the way you operate? You think No, I just want more and more and more. Phillip Stutts 6:52 So I was that person for 10 years, from 2005 to 2015. I was a one man, police consultant didn't own any marketing agencies, advised political candidates, nonprofit, some corporate clients. And what I realised there was a point is great by a great question, because I've never been asked this and I think it's just outstanding. So I i've you know basic was a one man shop at one point I had seven clients, I was making close to seven figures a year, I was I was just incredibly happy and excited and loving life. And then one day for or two of my political clients decided that they didn't want to actually run anymore, or raise money to pay the bills. Two of my nonprofit clients lost their funding. And, and within like, literally one week, I'd gone from seven clients and seven figures, to basically three clients and barely making six figures. And I went that that is a scary situation when it's all on you. And I did a soul searching I mean, I went through years and years of soul searching. And ultimately I found that deep down what's in the fibre of my body is two very important things is that it actually ends up being the values of the of our company. And it is given grow, give more than you take and always be growing. I don't have long vision statements. And I need you know, something mounted on the wall that people see and forget. And three seconds Nope, it's given growth. And for me, that's not I wasn't, I would never in my life, I wasn't always that I'm striving to be that I'm trying to give more than I take, I'm striving to always be growing. But once I understood that that was what drove every fibre in my body, then I put I put all my chips in and said it growth like I've got to be growing I've got it doesn't mean like the company has to 10 x every year and all that stuff. I don't necessarily mean that. But I have to be growing, I have to get smarter, I have to be getting adapting and in taking change. You know, I know you. You love to ask like a great quote, I think Tony Robbins has this great quote, and I would tell you is the quote that sort of defines my life. And it's the quality of your life is in direct proportion to the amount of uncertainty you can comfortably tolerate. And man Does that ring for me because I when when I was a one man shop, I always put myself in comfortable situations trying to maintain my certainty. And when I put myself out there when I took chances, and when I decided I needed to be living more uncertain life and not live as comfortably. That's when massive growth happened in my life. By the way, I fail all the time. Like literally every day, there's a some kind of failure some way. It is not like failure is feedback to me. So like, I'm excited right now because I I'm learning from all of my failures all the time. And when you see yourself, take yourself from a failing position, to growth, to success to overcoming that grit side of things, is like you get so much confidence out of it, you know, you can do anything. So for me personally go back to your question is just not ultimately I was I did that it wasn't a fit. For me. It's a fit for other people. And I love that. But that for me is not not how I think about things. David Ralph 10:24 I've only spoken to you for about the last five or 10 minutes, but you seem to be a man who knows his stuff, you know who you are, and you know what you bring to the table. Now one of the things that interests me with you feel it is the fact being in the political arena, and being a political marketing genius, as they say, there must be an awful lot of business that you don't agree with you can't believe go along with all their political agendas. How do you balance that in your own mind that you're bringing messages to the world that actually go against what your personal beliefs? So Phillip Stutts 11:00 So do you let me ask you this? Do you represent clients? You do consulting things like that? Right? David Ralph 11:05 Yeah, a bit bit here very I try not to. Phillip Stutts 11:08 So with that, in particular, do you? The the companies or the business owners that you've consulted in the past? Do you believe everything they believe? David Ralph 11:18 I don't buy believe it? They're a good person or not? Phillip Stutts 11:22 Man, you just nailed it. And we go from me. So for me, it's easy to have a stereotype and stereotypes are called stereotypes, because they're mostly true. But for me, I've I've been lucky enough to work with people that I truly believe in and want to fight for. Are there people that may not meet everything that I believe in? or want? Absolutely 100%? But do they represent the kind of change that I want to be seen? I don't want to seem to be made. Absolutely. And so I have no friends problem whatsoever. And I'll never apologise for it. David Ralph 12:03 Because if you see these kind of political courtroom dramas, when somebody's standing up defending someone, and I always think to myself, I couldn't do that if I if I knew he was guilty, even if it was my job. I couldn't do that there's no Phillip Stutts 12:18 one could do that formation of America's democracy is that, you know, people have the right, both sides of every argument had the right be made. Who are those people that are going to do that? Listen, I don't think I've ever gone out and defended something I truly thought was immoral or unethical. But at the same time, look, their defence attorneys are people are accused of crimes. If they didn't have defence attorneys, then a lot of innocent people would be in jail right now. So sometimes, the way a scandal in politics is portrayed in the media is is maybe half right, maybe 25%. Right? I believe that politician has every right to defend themselves and get their side of the storey out? Well, David Ralph 13:01 well, let's take away from that into your political journey and your personal political journey. Because I'm always interested in that bit. When the intro is being read. It sounds like all the dots have joined up perfectly. And from the moment that you sort of you came out of the womb, you had a little suit on and a little briefcase, and and off you went a big part of the storey where most people are making it up as they go along. I remember reading Barack Obama's biography and he spent my whole summer getting stoned and drinking beer because he just didn't know what he wanted to be. And you think it's quite obvious, you're gonna be Barack Obama. Have you had those moments in your life when you've been going through college, whatever, and you're really doubting that you're on the right path. Phillip Stutts 13:51 Now? Well, first of all, I didn't even know what my path was until I was 23. I'm sitting here right now, in a T shirt and flip flops. You know, again, still tights, David, you're putting stereotypes on I wear a hat a hat every day, I live on the beach in Florida. And, you know, the last thing I am is probably the stereotype of what you would think of somebody that works in politics is when I was 20, sorry, when I was 22 years old, I had the opportunity to go work on a presidential campaign. And literally as a gopher, and found it to be, always say, working on political campaigns. It's like smoking crack. So stick with me, Okay, I'm ready. Okay. All right, good. Because here's the deal. You go in to a political campaign, and you work 24, seven, there was a three year window in my career where I had 22, total days off, I was, you know, you there is no balance in your life, you are going 1000 miles an hour, 16 hours a day, seven days a week. And All you think about is, I've got to, I've got to get off of this, that I cannot do this, the rest of my life is going to kill me if I continue down this path of working in politics or political campaigns. And then Election Day happens. And then the day after election day, you it's like, you go off the pipe, you fall asleep, you go, Oh, my God, it's over. I'm never doing this again. Thank God Almighty. And then about a week later, you start twitching. And you go, man, I gotta get back on a political campaign because you realise that you'll never feel as passionate about anything in your entire life, as you do in a job where you're fighting to change the way the country they out, you know, outcome or out the direction of the country that you live in. And so for me, you know, it is, you know, every time I always say every time I try to try to get out, they pulled me back in. Because ultimately, I think you need to be in the fight. I think there are a lot of people out there in the world today, that all they do is bitch and moan. And all they do is say how horrible this person is, and that person does. And then you ask, Well, what are you doing to change the system? And you know, the answer is I'm tweeting. Yeah, that is total BS to me. So if you're going to complain to do something about it, well, I'm going to do something about it. I've been doing something about it for 23 plus years now. And I believe that you got to be in the fight if you're going to have if you're gonna have strong opinions. Otherwise, you're a poser. David Ralph 16:27 Yeah, but what you're battling with all the time, and I will reference I don't really use Facebook at all, but I put a post on it the other day, just because something was niggling away. And this is exactly why. Why is it on social media that someone says something offensive, political, racial, and the world sits up and takes notice and thousands of comments and likes come forth. But when someone is doing something great for someone, the community charity the world and need help by gaining shares, likes, it's barely a whisper by get, I hope that we aren't creating a world where the sensational outscores the positive every single time. But I bet we are. Now with you being so passionate, you're obviously thinking that you are doing great stuff. But we all know in the political arena, a lot of that great stuff never comes to fruition. It just kind of gets caught up in red tape. How do you balance Vatican right, your efforts are going into a black hole, but actually are going to get suppressed further down the line. Phillip Stutts 17:27 But let me answer the the Facebook post that you had. I just wrote a piece. I have a subscriber list. And I wrote a piece two weeks ago about the looming social media market crash, I believe that the exact post that you had is the reason social media is going to have a market crash sometime in the next five years. I believe that when everybody is trying to beat their chests and show how important they are, you know, people will say like, literally I know people that live early post I'm against rate, because they want people to clap and bet pat him on the back. And like, Who's for rate? David? Like, I don't understand these things like, yeah, no one's for that. The only reason people posted something like that is that they want people to like them more. And I think it's a, it's the Doom of society, one of the reasons I admire you is that you've kind of sworn off some of that stuff. I'm the same way I post on social, but by the way, I never get on it. I mean, I rarely get on it, because it's so toxic. And when it's so toxic, and I know this these companies, because they've tried to bow to all the censorship calls, that ultimately there is going to be a massive market correction for social and it's coming. The second part is how do you tap into that emotion in a positive way? You know, so one of the ways that we've done it, one of the ways I do it in marketing, and look at me, I'm transitioning. I, one of the ways we've done this is you've seen maybe it's on the American side, maybe it's over on your side of the pond, but you've seen political ads that are negative ads, correct? Yeah, absolutely. Great. Here's what we've done to sort of reverse engineer those. So I've done negative political ads, I've made them I've won awards for them. I've personally, I kind of like them. But when we're working with corporate clients, if you take that principle, and apply it to a company that runs and add a comparison ad, right, we can call it going negative, but it's a comparison at but the comparison at a thins no one and builds stronger and deeper Connexions to the company that is producing the ad by the customer, that is a win all the way around. So it's taking a negative and turning it positive. I'll give you an example. We work for a dietary country dietary food company, they are an eight figure company, this is on the corporate side. Ever, we are I fancy our corporate marketing agency is actually a marketing intelligence and data company because we use data to make all the decisions. And so we went into this, this dietary food company, and we we overlaid their customer base on with, you know, to overlaid all their decisions. And we follow those people for a month. And you can say you did and I'm like, Yeah, everybody does in the data world. But we followed everything I did. And we came back after 30 days, and we had a complete and psychological understanding of their entire customer base. their customer base was 50% vegetarian or vegan, the customer base hated and we found this in the data, they did not like they hated soda. seems obvious. But until you look at the data, and you follow them around, you'd never know. And so we ended up creating ads. And the ads said, you know, don't you know what it was like a crush soda can and it said something to the effect of, you know, don't succumb to the soda industry by these clean unhealthy foods, right? That's a comparison ad. What did that ad do? Well, we also tested it against some positive ads against the top rank positive ad that we tested against it had it at a two x click through rate, and it 20% conversion rate where the customer bought a product based on the comparative ad. Now, no one in that customer base is offended that we went after soda, because everybody in this company's customer base hates soda. So what we did was we use the negative turned it into a positive built a deeper connexion. And we see this over and over and over again, comparative ads on the corporate side, or if done effectively, are the most successful ads, you can absolutely run in this day and age. And that's because you were tapping into the very thing you wrote about in that Facebook ad, but in a different way. And you reorganise it in a different way, and you use it for a positive effect. David Ralph 22:12 Well, okay, we're gonna play some words now, then we're gonna come back to back because I think this is a nice segue into the business element of Join Up Dots is Oprah. Oprah Winfrey 22:22 The way through the challenge is to get still and ask yourself, what is the next right move? not think about, Oh, I got all of this. What is the next right move? And then from that space, make the next right move, and the next right move, and not to be overwhelmed by it. Because you know, your life is bigger than that one moment, you know, you're not defined by what somebody says, is a failure for you. Because failure is just there to point you in a different direction. David Ralph 22:53 Why? So taking those words and what you said about the data and the marketing, somebody listening service, they run a small pet shop in Nebraska, we say, and we're thinking I need to know more about my customers, I need to appeal to the right customers. I've tried Facebook ads never got anywhere, is this is something that you know, vape can jump on and take your learnings and transition into their own business, or is this something that literally, you've got to have not the one person shop, but a whole business to have? Phillip Stutts 23:30 So, listen, I think, pursuant to what Oprah was just saying, it is one step at a time, and 90% of times that business owners that comes in, and then talk to me and say we need you to do your marketing, they try to go for the get rich, quick pill. It never works. David, I've heard you say this before you hate marketers, or you hate marketing 95% of business owners hate marketers, or marketing. They look at it as a cost. They look at it as an expense, not an investment. Done, right 90% of your business should be marketing. But because there are so many nefarious characters out there. And there's so many people that see, oh, my God, this guy ran a Facebook page ad I should run a Facebook ad. And I wrote my book called fire them now because I wanted to point out the unethical behaviour of marketers in the industry. What the step by step approach that Oprah talks about in there. For me, it's very simple. Anybody that works with us, any company, they have to undertake this, this, this, we call it the undefeated marketing system, we're going to trade marketing it right now. And it will probably be my next book. But the reason it is because it works, every client that has come in and done this particular step by step process has grown their bottom line, every single one. Now I've had plenty of clients that start the process, and then go, I don't want this, I just want to get rich quick pill, I don't have that they fall off. But the way you do it is you and you must have deep understanding of customer data or your ideal target market, you must get that you must understand what the data says about the way they think they feel, what the top values in life are, how they're motivated, what platforms are on the chronological order of the platforms they visit. And from that, and so you know, whether it be politics with voters, or whether it be you know, corporate marketing with customers, or clients, I've done over 3000 campaigns. And all I've ever done is looked at data and been able to read between the lines to say this is what this means. This is what that means in your data. From that you've got to build a strategic plan, not on a bunch of guesses, but on what the data tells you. So that's step two, then you have to rebrand your company in the way that the customer wants to listen and hear from you. Not in what you just want to say. But what the customer wants to hear. Does that make sense? Not? Yeah, yes. And we know that from the data. Then step four is you go out and you test all the data, all the messages that the data gave us, like the the case study I just told you about, about going negative with the supplement and dietary company. Once we figure out the after we test all these concepts and these messages that the data tell us will work. We've always found what works, what we find in the testing processes, the 10 concepts we test, they all work, but two or three, go crush, I mean, they go through the roof, then you go to the business owner and you go, let's make a real investment in your marketing. Now. The point is, is that marketers have should absolutely should take the risk off the table for the business owner, the business owner should win before the marketer wins. And unfortunately, the way the rule the unwritten rule is now as the marketer gets paid, whether the business owner grows their business or not. And what I'm trying to tell you is the process I just laid out is to how you win back, that game of marketing. In addition, one of the lies I taught so the I talked about the seven lies Digital Marketer selling my book, I'll give you one. And it's counter counterintuitive to what you're probably thinking. But it is this if you are a business owner, and you hire a marketing agency, and that marketing agency says you have to sign a six month, three month 12 month contract. That is unethical behaviour, in my opinion. And 23 plus years of marketing, every contract I've ever signed in the history of my career has been month to month. Why? Because that mark that business, that politician can fire me anytime, if I'm not producing for them. Now, the reason that's important is every month My ass is on the line. And either I'm producing results, or I'm gone. How much faster do I move? And how quickly do I innovate every single day for my clients that that's my mindset. And unfortunately, that is not the mindset of the majority of marketers out there in the world today. David Ralph 28:22 What you're saying makes so much sense to me. But there's also a fear, there's a fear that most peo

Direct download: Phillip_Stutts.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Ellie Dailey

Today's guest joining us on the Join Up Dots podcast is a lady who is taking the boring old CV and turning it on its head. She is the founder and CEO of an innovative online recruiting platform— Intro30.com. The platform allows job seekers to record an online video introduction as part of a shareable profile including a resume. It breaks down the first stage of demonstrating enthusiasm, personal care, professionalism live, before they ever get in-front of the recruiting team.  So there's not that shock to the system when instead of a well groomed business professional entering the interview room, you get someone who looks like they have just rolled out of bed. Candidates can then submit these profiles to companies, add them to their resumes and have direct access to the jobs and companies on Intro30. On the demand side, Intro30 will enable companies to view a candidate’s 30-second elevator pitch, search the database by keyword, location or skill set and reach out to learn more about them. Companies can also list their jobs, market them and share them with QR codes, and attract candidates directly. Now this isnt an idea that has just popped into her head, but was probably bubbling around for many years, as she has been a recruiter all over the world, from the UK to the Middle East, to Asia and now Silicon Valley for nearly 20 years. As he says "This has allowed me to gain expertise in a variety of recruiting environments, including banking, sovereign wealth funds, tech, and finance." So was this an idea that many said "This wont work or it would have been done before by someone." And where do people get hung up most in starting their own business, on the doing or the wanting to do it? Well lets find out as we bring onto the show to start joining up dots with the one and only Ellie Dailey Show Highlights During the show we discussed such deep weighty subjects with Ellie Dailey such as: We discuss how people are so much more informal in today's much to chagrin to both Ellie and David.  Ellie reveals how the idea first came into her mind, and the early steps that it took to get it off the ground. Ellie talks about Tim Ferris and the Four Hour Work Week, which is the bible for so many people. and lastly…… We reveal how and why an entrepreneur needs to be so skilled at understanding your own talents.

Direct download: ellie_dailey.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Rene Lacad Today's guest first joining us on the Join Up Dots show is Rene Lacad is a 24-year-old college dropout turned entrepreneur.  Utilizing the power of social media he was able to generate over $10,000,000+ in revenue for over a dozen businesses.  He currently travels the world teaching aspiring entrepreneurs how to break free from the 9 to 5 and live life on their terms, all while running his businesses from a laptop.   You might be wondering, how does a college dropout build multiple six figure companies at age 24?  It all started in 2013 when he was attending a local community college and had just barely graduated high school with a 2.1 GPA. He knew instantly that when he got to college something was wrong. The classroom wasn’t a place where he was able to flourish, he decided to dropout and join the workforce to get real world experience.  The first big step came after bouncing around from one oddball job to another. How The Dots Joined Up For Rene He eventually found himself at a sales position at a Fortune 500 company where he was able to find his first taste of success. He stayed there for a year before something strange happened, he realized that he was beginning to outgrow this position as well, and decided to look for something more fulfilling. The life changing breakthrough he was looking for came shortly after left his last job. Rene landed a position working at a company owned by a well known entrepreneur, where he was able to gain valuable information everyday for over a year straight. He used this opportunity to make his brain a sponge and absorb information unavailable anywhere else.  He learned the secrets to sales, marketing, human psychology, business and entrepreneurship and the rest is history. So why do so many people struggle to make a go of it online when the blueprint is out there to follow? And what are the challenges of being a digital nomad and travelling the world with his laptop Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Rene Lacad Show Highlights During the show we discussed such weight subjects with Rene Lacad such as: Rene reveals the words of his mother, where she was convinced that he would go out and get a job like everyone else. Why if you keep on looking for the one opportunity you will ultimately find the one that brings the gold. We discuss how Rene organises his day to make sure that his business gives him the lifestyle that he wants. And lastly................. The power of re-engineering a process to work backwards to get product market fit. Easiest way to success.

Direct download: Rene_Lacad.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Today's guest first joining us on the Join Up Dots show, helps executives navigate the waters of what to do, in the right order, to help them harness the power of vulnerability and authenticity to build a better, more relatable and more profitable brand. He knows that the key to building connections and ultimate profitability is allowing clients to see behind the curtain of perfection. Let's tell you about him.... He grew up in Huntington Beach, California. As he says "I was the freckle-faced kid at school who got made fun of, not only because of my freckles and sun-bleached hair but I think my favorite my red suspenders flagged me as a “nerd”. To make matters worse, both of my parents were principals. Thankfully not at my school, otherwise live would have even more miserable. But, I still felt like an outcast and struggled with fitting in. I was an eager student, which was great for teachers, but not so great for making friends. My neighbor hated me so much that he kicked me and bit me on many occasions. It was terribly painful! I was always the outlier, the easy-target, the kid who never got picked for sports teams. My mom felt so bad for me that she bought me a basketball of my own, but it didn’t change the fact that I had no one to play with. He knows that you have to use your failure, mistakes, and vulnerabilities to fund your success. He speaks across the globe, inspiring everyone that he meets by stories of screw-ups and reality. His book, co-authored by Leonard Kim, is called Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success. It takes a strategic approach to this little-known secret to help you build an authentic, long-lasting personal brand. He explains why exposure is important and how it helps cultivate more durable connections than any polished persona can, and how to use stories of failure and weakness in ways that build trust and loyalty from large audiences. It is a proven guide to building a powerful personal brand through the fearless admission of just being human. The problem: People are getting weary of—and, frankly, seeing right through—the oversized egos dominating the business world today. The solution: By building a personal brand that is honest and authentic and that reveals personal struggles, you can build stronger, longer-lasting relationships—and achieve greater success. My Market: Business professionals who are finding it harder and harder to break through the noise, who want to gain more respect and more followers by being their natural, flawed self instead of pretending to be perfect. Love this... So why do people still keep on posting pictures of Learjet's and selfies in front of photo shopped thousands? And why does he keep on drawing stick people and posting everywhere. Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Ryan Foland

Direct download: Rylan_Foland.mp3
Category:Entrepreneurs -- posted at: 9:40am UTC

Introducing Thomas Young

Thomas Young is today’s guest joining us on the Join Up Dots business coaching podcast is the co-founder & VP Marketing at Rocket Dollar.

Rocket Dollar is a self-directed investing company, which if you are like me you might be asking “Well what is self directed investing?” Self-Directed investing allows investors to make all investment decisions from a tax-advantaged retirement account.

This includes choosing assets, vetting deals, and writing checks. A Self-Directed account holder can invest in any asset class allowed by the IRS. Om. its still not that clear, but what is clear is the co-founder who is on the show, has shown serious hustle and commitment growing this company from humble beginnings to over 13 staff and counting.

Thomas Young is a marketing professional with years of experience in the start-up community.

He started his career at AngelSpan, Inc., before founding a marketing agency catering to financial professionals. How The Dots Joined Up For Thomas His experiences with clients led him to the self-directed space, where he quickly realised that people are yearning for more control and that there was a need for a company to make it safe, secure, and fast for people to invest their retirement savings in the assets of their choice.

Young’s close contact with many self-directed investors led him to identify a strong need for a platform combining the best attributes of a self-directed account while leveraging the best technology of the day to make it easy to operate these accounts. He currently lives in Austin, after attending the University Of Texas at Austin, although he is originally from Mexico City, although a When he isn’t working on is business he enjoys running around town lake when he’s not thinking of ways to share the Rocket Dollar story. So why did he go into an area that in so many ways is restricted by regulations and financial ombudsman? And looking back, does he see where the time was used up most as he got the business of the ground? Well let’s find out as we bring onto the show to start joining up dots with the one and only Thomas Young Show Highlights During the show we discussed such deep weighty subjects with Thomas Young such as: Thomas shares the story of how he first started to scale his business by making an equity split to gain his founding partners. We discuss the pride that Thomas has with the future that he has built himself over the last few years, and the control he has in his life.. Why it is so important to understand what the customer really needs before ever starting to build multiple products for a market that doesn’t exist. and lastly…… Thomas reveals why it doesn’t matter what you are selling. the mechanics are pretty much the same. Learn the process and then go out and conquer.

Direct download: Thomas_Young.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Tristan Wright Today's guest shows that it is possible to combine a passion in sports and and create something amazing. He is the founder of evolve to grow where he now shows business owners across the world how to create a business that doesn't end up running them. And he did this himself by turning a sporting passion into a global operation turning over seven figures while providing the kind of personal and professional flexibility many people dream of? Is this possible for most of us to do? Well as he says "I’m here to tell you that yes, it’s possible for your business, too (with the right approach and plenty of passion and determination, of course!). When I started my first business – cycling clothing company Seight – I was entering an incredibly tough retail environment. Many of my competitors were major players and were already well established in the marketplace, so achieving cut-through and a profitable market share were just some of the many challenges I faced. How The Dots Joined Up For Tristan And yet just a few short years later my business was turning over more than $300,000, and all while I was yet to give up my previous day job. Fast forward another couple of years and my business had hit the magical seven-figure turnover mark and was running almost on autopilot, allowing me to work on what I wanted To combine a business and a passion and grow them into a profitable enterprise with a major following both locally and internationally is something I’m immensely proud of. Now I’m proud to say I’m helping other small business owners to do all this and more. Some have taken their business ideas from seed to fruition and are now running highly profitable operations, while others have grown their business and processes to a point that has enabled them to take extended holidays while their business runs itself. It seems to me that this man has the same logic and viewpoint as myself and Join Up Dots. Whats the point of creating a business that doesn't then give you the freedom to escape and live the life you want? So does he look back and think that it was obvious the way that he went about it, or simply a series of lucky breaks? And where do most people go wrong when they start their own business? Well lets find out as we bring onto the show to start joining up dots with the one and only Tristan Wright  Show Highlights During the show we discussed such weighty subjects with Tristan Wright such as: Why it is so important to find a market that you have the most knowledge on before you ever try to do something new. We discuss why affiliate marketing is such a hard thing to make a living from due to the amount of traffic you need to gain those important clicks. Tristan shares why the first thing that people should do is start building a community, and the nurture those pain points. And lastly....... We both share our route to business burnout and why Tristan now tells his clients to book time off each 90 days. 

Direct download: Tristan_Wright.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

In today's podcast episode we hear from several listeners of the show who are rocking and rolling and doing amazing things. Not least getting the brain juices going to create online success for themselves. We hear from several people bursting with ideas, and one listener who shares her own tip for success as she builds her own coaching business. Dear David loving the show big-time. You certainly have got me buzzing and I am going to make 2020 my big year. What would be the value bomb that you can give me as a xmas gift to make sure this occurs?   Kind regards James Whittaker ps.....left a review on iTunes as I know you love getting them. Hi David....i have started a coaching business and have found clients very easy to get, so I thought i would let you know what I am doing. Everyday I go into A Starbucks or coffee house near me, and sit with my laptop. There are literally thousands of people that come in and sit down for a drink over eight hours. All I do is catch their eye and ask if I can sit with them and then start up a conversation. I'll be honest the idea frightened me, but I heard one of your guests talking about how they simply stood in a road and handed out business cards for an event they were running. So my mind thought out the process. Where are people always coming to? Where do people often sit and kill a bit of time? Where do people do this during work time? I hope that will help someone out there and thank you so much for starting your show as I wouldn't be where I am today without you....big love and kisses Jennifer Millward, Ohio, USA Hi David, quick question for you. Do you think that a business showing people how to clear their garages is a great idea? I keep on driving past open garages full of boxes and nobody can park their cars in them? This has been a light-bulb moment for me, and seems too simple that someone else hasn't done it already. Colin Baxter, Jacksonville, Florida. Mr Ralph, can I ask a question please. How do you know what to do each day in your business. You seem to have everything sorted, but i waste so much time just doing nothing worth while when I get a chance to work on my business. I guess you will say "write a list" or prioritise but I was interested if you do something differently. You are the best  Becky, New York City USA

Direct download: Start_Earning_Online.mp3
Category:Entrepreneurs -- posted at: 2:08pm UTC

Todays guest joining us on the Join Up Dots podcast is a lady who has niched down and is working with a client base with a huge problem. While healthcare professionals may be excellent at helping people heal from injuries and sickness, help patients make choices that will lead to healthier lives, and provide the comfort and security we all need when health scares arise, they're (admittedly!) often not great at the day to day business of providing that healthcare. Luckily, that's where Sylvie McCracken steps in to help and enables health care professionals to heal their own businesses from the administrative gulag that hounds them. Since most healthcare providers' income is directly tied to the number of patients they see and a near endless stream of appointments, it's the personal freedom, family, and often their own health that pays the price for financial wellness. How The Dots Joined Up For Sylvie Through identifying passive income opportunities and helping entrepreneurs to execute and sustain those initiatives, Sylvie helps doctors, dentists, pathologists, nutritionists, and more take care of the bottom line so they can better take care of themselves, their families, and their patients. She loves passive income as believes its essential for every entrepreneur (going without it is like driving a car without insurance). Creating passive income with ebooks,  outsourcing, delegating and managing your online dream team (‘cause you didn’t ditch the day job to have your business run you) and  building her clients biz while working a full time “day job” (like I did!) So how did she juggle everything to get into the position to step out on her own And was her business like it is now from the very beginning or a very different version of what we now see? Well lets find out as we bring onto the show to start joining up dots, with the one and only Sylvie McCracken Show Highlights During the show we discussed such weight subjects with Sylvie McCracken such as: We share the hardship of entrepreneurship, and the manner of somehow being out of your control but still living it. Why Sylvie's personality can often repel clients from her life, but thats ok as the great clients stick around. Sylvie reveals that although she loves working in her business she truly loves being on her own and often needs that space to function. And lastly................. We talk about the moment when "The dream job" that everyone thought she was crazy to leave, left a whole in her happiness. How To Connect With Sylvie McCracken Website Facebook Twitter Linkedin Return To The Top Of  Sylvie McCracken If you enjoyed this interview with Sylvie McCracken why not check out other inspiring interviews like Clint Arthur, Lunden DeLeon and Jack Canfield Or of course you can check out thousands of podcast interviews in our archives here Interview Transcription For Sylvie McCracken Interview David Ralph 0:01 Once upon a time there was a guy with a dream a dream. He's Jobs for himself online and have a kick ass life working when he wanted him where he wanted across the world. Little did he know that dream would lead him into a world of struggle, burnout and debt. Until he found the magic ingredient and knows drunk was became a thing of the past, of course, was bad person. And now My dream is to make things happen. BU Welcome to Join Up Dots. Intro 0:31 When we're young, we have an amazing positive outlook about how great life is going to be but somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:56 Yes, hello there, everybody. Hello there and welcome to Join Up Dots. I'll tell you why I love having an online business. You won't believe how many issues go on behind the scenes to make it seem like we are professionals and we know what we're doing. But I think we're there. I think we're there and we're going to bring a good show to you because today's guest joining us on the show is a lady who is niche down and he's working with a client base with a huge problem. While health care professionals may be excellent at helping people heal from injuries and sickness, help patients make choices that will lead to healthier lives and provide the comfort and security we all need. When health scares arise. They're often not that great at a day to day business of providing that health care. Luckily, that's where our guest comes in, and she enables healthcare professionals to heal their own businesses from the administrative gulag, but hands room now since most healthcare providers income is directly tied to the number of patients they see, and a near endless stream of appointments, it's the personal freedom, family and often their own health that pays the price for financial wellness through IN can't even say I'm so excited through identifying passive income opportunities and helping entrepreneurs to execute and sustain those initiatives. Our guest helps doctors, dentists, pathologist, nutritionist, and everyone else care for the bottom line so they can better take care of themselves, their families and their patients. Now she loves passive income and she believes it's essential for every entrepreneur going without it is like driving a car without insurance. She says creating passive income with ebooks outsourcing, delegating and managing your online Dream Team, because yet didn't ditch your day job to have your business run you she says and building her clients business while working a full time day job like she did can take its toll. So how did you juggle everything to get into the position to step out on their own and was her business like it is now from the very beginning? Or a very different version of what we now see. Well, that's why now as we bring on to the show to start Join Up Dots with the one and only Sylvie MacCracken. Good morning, Sylvie. How are you? Sylvie McCracken 3:01 Oh, my goodness. Good morning, David. Thank you for that great introduction. So happy to be here. I'm happy you're David Ralph 3:06 here as well, because we had a few issues, didn't we? But we, we just relaxed and I stress from this and did I sound like I was stressing? Sylvie McCracken 3:15 No, not at all. You kept your cool. So yeah, we figured out the technology. Sometimes the tech Gremlins are upon us that you figured it all out. Here we are. David Ralph 3:22 I think it is a metaphor for entrepreneurial life. Because I remember the very beginning if something happened, that meant that I couldn't record a show. I used to think oh my god, I'm letting the person down. Now. I just sit there and being okay with you and not the time we're so around the issue where we breeze around, is that something that becomes more and more evident that there's always a way around the obstacle? Sylvie McCracken 3:49 Oh, for sure. I mean, you know, it's it's one of those things where you just become adapt, I think at handling the fact that there's going to be hurdles and if you can't, you know, overcome those words. Then maybe entrepreneurship isn't for you. Because the reality is that that's the only guarantee. David Ralph 4:04 And how do you think entrepreneurship is because I eSports? Because I used to think it was for everyone. And then I used to think it was not nobody. And when I sort of lurch between the two, is it for somebody that is just purely bloody minded and determined, or is it somebody creative? Because you see, great entrepreneurs go under, and you see other people that are quite frankly, they seem like idiots. Rubbish, right, rather well, Sylvie McCracken 4:33 right? Yeah, you know, I mean, I think I agree with you. In the beginning, I was the event the entrepreneur evangelist, right, where everyone, you know, grab random strangers in an elevator and a Lyft, as you guys call them, and just, you know, try and convince them and the reality is, like you said, you know, it's not for everybody, and people that are completely comfortable in their nine to five and in their day job and receiving that salary. As long as they have a pulse. Then, you know, great, that's great. You know, who might have saved that's not A great life. But I think entrepreneurship is for those that are you know that that that sounds like death that working a nine to five working for someone else, you know, is something that they're absolutely not willing to do that they have this passion or this, you know, idea or this thing that they want to do they want to control their own schedule. And I think this is the big and and the big sort of requirement is and they're willing to take the risk and they're willing to deal with it's not an overnight success. And it's not get rich quick, and it's not easy sometimes. And it's definitely not easy in the beginning. So there is that sort of cost of entry, which is you've got to really go through that, you know, that that those hurdles in the beginning where you're working for zero dollars an hour, and it's hard and you're making mistakes, and you're getting told no. And that's kind of the barrier to entry to entrepreneurship, if you don't make it in that first year or three years or whatever it may be. Then, you know, and that's when a lot of people quit and say, You know what, actually my job is not as bad as I thought it was. David Ralph 5:59 Well, I'm gonna Jump back on something you said were working the zero hours because I'm a member. When I started, I was earning less than zero hours because I had costs costs that were going out. But I wasn't. Yeah. And I look back on it now. And I can't actually remember how I survived. But I did. I survived. And I scraped around and I sorted things out. And I had a couple of lucky tax breaks, which brought some money in which allowed us to do one or two things and stuff. But yeah, it was amazing at the time, where I was only seeing money go one way, and it wasn't going into my bank account at all. Sylvie McCracken 6:35 Yeah, right. It was going back. Oh, yeah. I totally agree. And I think that that really speaks to well, how bad do you want it then? David Ralph 6:42 How bad do you want it now compared to when? At the beginning because when you when you get to a certain point, and I'm going to preempt guys, and laziness comes in, where you lose track of who you was, I used to be Hustle, Hustle, Hustle, Hustle. Then once you started going well, it was like a weight off, I can relax. And the more I relaxed, the more I realise I didn't actually want to do what I was doing anyway. Right. And I kind of lost myself for a while. What about yourself? Sylvie McCracken 7:12 Yeah, yeah, no saying Absolutely. And I think it's part of it is you go into autopilot mode, which is, for me, at least what I've operated on a good part of my life. And so of course, that's kind of a hardwired pattern that I have to, you know, kind of sometimes wake myself up out of and say, Oh, wait, what are we doing? Again? What's the big picture? Because I'll get into the minutia of a certain day and what we're doing that day, and I'll forget the big picture, and then I'll find myself, you know, carrying out a project I don't even really want to finish. So I think, you know, that's a really great question. And it's actually something I talked to my clients about recently. That was, you know, really because I was asking them like, you know, especially in the early in the first year, how bad do you want it? What are you willing to sacrifice? What are you willing to give up? Are you willing to give up your evening and weekend for a while around your day job? Are you willing to shut down Netflix and you know, really give up your free time and do this Because that's kind of what's required. And but the interesting thing is I said, but just so you know, like, what I'm willing to do today is I'm not willing to sacrifice almost anything. And so that's, you know, the interesting thing and the, I guess the good part of that is I no longer have to write so right, you know, at today 2019 2020. I have, you know, a business that I'm able to fit around my lifestyle and not the other way around. But I'm very, very clear that those early years it was hustle, and it was evenings and weekends around a day job, and it definitely was sacrifice and that was what was required to sort of buy into entrepreneurship. And nowadays, I really don't care about, you know, going for the next revenue hurdle, right? We did that. We chased that for a while. Once we hit seven figures, I was like, Okay, I got the T shirt, and now I don't really care about it anymore. It's one of those things where I'm like, well, what's the profit? What's the how many hours? How little hours Can I get away with to run this business? There's other metrics that I'm focused on now. And am I able to, you know, put everything aside and go to a salsa Dancing festival if I want to for a long weekend, am I able to take my daughter to a doctor's appointment at one o'clock? Because I want to be there, you know? So those are the metrics I look at nowadays. David Ralph 9:10 Ryan. Okay. I agree with everything he was saying. And I also agree that the majority of people out there haven't got it. I've now answered my question. When we said at the beginning, who is entrepreneurship for? I think it's almost like, it's for somebody that hasn't got a choice anymore. It's for somebody who's in too much pain, you know, I had a boss from hell. And I just got to the point where I can't do this anymore. I just cannot spend one day more. Now. In fact, Boss wasn't there. And I had a nice boss, who knows I might have still been there. But it was the pain point that pushed me out. And so when people speak to me, and I said, David, David, I'd really like to start my own business. They don't seem to be in pain enough to really Want to push through? Yeah, Sylvie McCracken 10:01 yeah, it's a nice to have not a must have, it has to be a must have. It has to because a nice to have, you're not really willing to do that much for a nice to have you know and I and my health care professional clients deal with this a lot to where sometimes they're helping people where now they've gotten a diagnosis of Hey, you either turn around your health or your end up in a wheelchair, and now they're willing to listen now they're willing to change their diet, but when it was, Hey, you know, you need to lose 20 pounds. Okay, well, whatever, you know, so it's the same with with just about everything I think. David Ralph 10:31 Now the interesting thing about you, Sylvia, and this is gonna sound like an insult, but I'm going to say hello, I Unknown Speaker 10:36 can't wait. It's a David Ralph 10:38 bit of an insult, but it's gonna lead into a lovely compliment. Now, before you came through, I get pitched people and I have a name and the name gets given to me now in the United Kingdom. Sylvie is like a 70 year old nanny, basically. It's like, I never knew that there is an old lady's name and so So I wasn't expecting but glamorous and vibrant you see I've built it up into a compliment person. And when I went over to the website I thought this is interesting because first of all, it moves it there's a video alone and a lot of it is very kind of like Meghan Trainor, you know, making train this video's very bright and very cheerful. And your whole website is very different from most that I get to look at through the show. And it should be by surprise. Was that kind of bright leather jacket is driving around, was that part of the master plan? Or did that just sort of naturally occur over a period of time? Sylvie McCracken 11:44 You know, I usually I defer to my team who they're all so much smarter than I am. And in that particular case, that was the work of Sarah and como Ashman years ago now, I think that website went up either 2015 or 2016, probably 16. And it was all her creative direction. It was all her ideas. Very little input from me or every time I put some input, she'd be like, you know, we're doing it this way. And so she directed the whole thing starlet Fortunato did all of the photography. And it was, you know, at the time we weren't serving healthcare professionals, that's the hilarious part. So, you know, but we were doing I mean, my, my vision has always been the same as far as what I bring to the table, which is this efficiency piece. And so she really wanted to tie it to fuel efficiency, and you know, and that car theme, and so she did a lot of got just just the creative direction around that and the branding. That's David Ralph 12:34 what you said, Man was the key point. I think that was the question in my mind. I was expecting some old lady walking out of a doctor's surgery where, you know, being very focused on the health care professionals. And when I got over there, I thought, My God, this isn't this. There's a sort of juxtaposition of what I was expecting, but actually was more engaging because I realised that I was tapping into who you were, and not what somebody wanted me to see. And, you know, I look at so many websites that they bought me, they bought me stupid, you know? It doesn't come across with you, and how does that work with the healthcare professionals? Did they come across and go? Be speaks to me or actually, this isn't what I was expecting. Sylvie McCracken 13:23 Right. You know, I think that's a really good question. I mean, obviously, there are a lot of people that don't resonate with me. And the reason for that David, and we chatted a little bit before we started recording is I have a little bit of an irreverent style. So there are people that will watch our webinar and will literally will send emails into my team saying, Oh my god, she's so unprofessional. She calls us dude. And I'm like, Yeah, I do because that's what I feel like saying so if you don't buy but then no problem but then keep going because this is what I do. I'm a big fan of, you know, I sort of want to normalise doctors as other humans. Everybody poops and You know, there's no there's no title ism, there's no The doctor is better than the nutritionist or the nurse or anything like that in my world. So if you come into my world and you become a client, you basically acknowledge and accept to be treated just like everybody else with respect, but I'm going to say, Hey, girl, and I'm going to say, Hey, dude, because that's my style. And if you don't like it, that's totally cool. But that's how I roll So, so there's that and then there's, you know, I mean, I use I use rap lyrics as quotes. And, you know, my clients, the ones that do make it past all of those different filters that we've got, basically, they find it hilarious half the time, they don't know who I'm quoting. But you know, that's just kind of what I bring to the table. I'm a little bit a typical I grew up in Argentina and in the US back and forth, so I speak both languages fluently. You wouldn't think I'm Latina, based on the last name McCracken but there you have it. And so you know, I'll do weird things like that. I'll bring in lyrics that from all over the world or references and I'll actually make them into my materials. We've got literally You know, rap lyrics put into our workbooks. So that's just kind of what you got when you're in my world and for whoever it fits awesome. And for whoever doesn't fit, that's fine too, David Ralph 15:09 because I'm slightly pivoted because through Join Up Dots. If you go back maybe two years ago, I used to do a lot of singing on the show and just sort of city stuff, which entertains me, entertain me. And a lot of people would come through to me saying, you know, I enjoyed it. I enjoyed it, but it wasn't quite what I expected from a business podcast. And I thought that's that's the point. That is exactly the point. Yeah, yeah, I've pivoted slightly because I realised, once I started dropping off the overtly me things. My bank account flourished. You know, it was almost like, people couldn't accept that somebody could do that and be bad at the same time. They couldn't accept but I can show them how to create an online business that literally only takes a few hours a week to operate, you can do it anywhere you want, you know, if I was singing Bon Jovi songs on the show, but I still, I still can't break free from knowing that ultimately, I will come back to that, ultimately, there comes a tipping point where you realise that you can actually be whoever you want to be, and the world goes, and that's what we want you to be. Sylvie McCracken 16:26 Yeah, well, I just feel like you know, I mean, I, you know, I feel like in a traditional environment, you have to morph yourself into whatever is allowed, right? And, and my employees have told me this multiple times as well of like, you know, Oh, I'm so glad that you don't care that I have blue hair or that I have this piercing or whatever it is, of course, I don't care and they're on, you know, our team photos and whatever with whatever hair they have or don't have. And, you know, and I hate that there's, there's these you know, sort of weird rules you have to conform to in these traditional investors. I created a business so I could do whatever the heck I want. So I really, I don't know I stand by this idea of I am who I am and it will resonate with those it's meant to resonate with and it will repel those. It's not meant to resonate with but I don't want to have to put on the suit and act a certain way while I'm working in my business and then go back to being myself after five o'clock I'd rather be myself the whole time and even if that means it will repel a certain crowd, it's probably meant to so you know, if I showed you right now, the Facebook group of our year long clients where there's several MDS and DS nutritionist licenced marriage and family therapist, you'll see GIFs you know, we use GIFs a lot of times to communicate, you know, will will, you know, put GIFs in the Facebook group and they'll join in as well right we kind of keep it funny and light and, and that's just, you know, that's just how we do it. Whether we're having they're having a hard day and something happened or whether they're celebrating an incredible win. Why not keep it funny and light and fun. David Ralph 17:59 I agree. Yeah, I agree with you 100%. And I'm going to play some words from a man or Sheila believes that as well. He's Jim Carrey, Jim Carrey 18:06 my father could have been a great comedian, but he didn't believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don't want. So you might as well take a chance on doing what you love. David Ralph 18:32 Now, do you think those words are correct? Because I used to, and now I love between how do you know the love unless you try anything? Sylvie McCracken 18:44 Yeah, and I think you know, here's the thing to David is the older I get, the more I realised what I don't know. You know, so I agree. Like there's things I sought out to you know, at 20 or 25, or whatever, thinking this is it, this is the right thing and the reality is I agree you don't really know whether you love it, hate it or whatever else until you try it on for size. And then also, you can reserve the right to change your mind. So I'm David Ralph 19:09 going to jump down, I'm going to jump straight in now, because I'm talking about this a lot, my and I want to get your point of view from your clients, where people say to me, I don't like doing this, I want to do what I love. And I say to them, let's just try and learn in the process. Let's let's learn how that occurs, you know, don't say how to get to somewhere, but you don't know that there's a car available, there's a pass available. Let's just try stuff, and then see the process. But I get a lot of people that want to go from I hate this to sexy and I go there's a bit of a journey between it. Sylvie McCracken 19:48 Totally. And the reality is, you know, for example, choosing what business model fits you. You know, it just depends. I mean, for some people, they want to work with a lot of people, they're really extroverted. They want to be around people all day every day and there's other people People that are more introverted and would love to be by themselves in their yoga pants with their laptop and seeing one human a week. And you know, sometimes they don't even I mean, you think that'd be a basic knowing about yourself, but the reality is sometimes you build a business model and you're like, Oh, actually, is this what my week is going to look like? I hate this. And that's okay. I mean, you know, you'll figure a lot of that out, unfortunately, in by trial and error. David Ralph 20:20 I used to have horrible days when I would look at it and think to myself, I might want to stay at work. But that boss, that boss wasn't actually as bad as I think I made. Yeah, she was she. Yeah, she was terrible. But I used to convince myself I actually, I'd made a mistake in my dog, my dark mind state of mind. If somebody came along goes, how's it going? I'd go, Oh, it's brilliant. I love it. It's the best thing I ever did. And then I'd sort of like slink back into my shell again, thinking, Oh, I haven't seen anyone for six weeks and nobody speaks to me. And now I'm very aware as we're recording here, it's November and I'm very aware when November comes my wife who still works for companies, she's doing a Christmas do every night. And every night there's a Christmas party, and she gets invited to it. And basically, she's pretty pissed from now till January, literally literally every single night. Now, as an entrepreneur as myself, I don't get invited to anything. And I wonder, does that something that you find liberating but you don't have that in your life now? Do you have to create Christmas cheer? How does it fit, really great manifested? Sylvie McCracken 21:34 So you know, it's interesting because you wouldn't think so. But I am a little bit more I kind of test on the cusp of introvert extrovert but I am a little bit more introverted, so I love my alone time. So even though we have an office for the team here, downtown, which is about I don't know, six blocks away from my house. I choose to most of the time work from home on my own. I love being on my own and I get a lot of interaction. You know, by doing client calls once a week that I do, I batch all of my calls So I do all my group calls with my clients. And I have meetings with my teams and whatnot. So all that's virtual. Now as far as physical face to face interaction, I do what's called driven dinners. And so I kind of drag out entrepreneurs and we do these kind of networking dinners. So I create those myself. And then the other very social thing for me is I like to dance salsa and bachata And so that has a lot of sort of active things in the evenings and weekends and festivals and congresses and all of that jazz that's very social and very, you know, just just that's a lot that's what a lot of my energy goes these days. So I don't know if that answers and as far as holidays go you know, it's funny because yeah, there's like the the dancing group gets together for a holiday thing. And you know, then our team is very virtual. So we usually will do like a champagne party on zoom. Because we have people all over the US we have someone in the UK, we have someone in Spain, we have someone in the Philippines, you know all over the place. So we'll do that but they basically we send them all about a bottle of champagne, and we Do that we do a toast in December. And you know, that's about it. And for me, that's plenty. But I'm not the type of person that wants to be out every night. I am a person that loves being in my pyjama pants as early in the evening as possible with a cup of tea. David Ralph 23:14 It's interesting you say that because it is prevalent with the people I speak to. And it's certainly in a case of myself, that I have to be on my own a lot. And I actually don't want to see people. But then when I do see people, I really kind of burst into life, and I enjoy it. And then I come back, and I always call it my Batman and my Bruce Wayne. And my Bruce Wayne kind of just sits there not doing anything, and they send out the bat signal and I go off and I do stuff and I sort of enjoy. Now, I see that time and time again with people I speak to so do you think that could be one of the who's perfect for an entrepreneur, somebody that actually is quite good being on their own, so they can actually Work through things themselves. Sylvie McCracken 24:02 I mean, you know, I don't you know, I, I guess nowadays, I would say not necessarily, I would say any type of personality would work. It's just depending on what type of business you build. So for example, for me, I find it hard I found it really hard as my team started to grow from just a handful of people to more like a dozen people because now I found Oh my God, I've got a relationship with a dozen different people who each have families and children. And I found that really difficult because usually my circle my tight circle is very small. I like to go deep vs wide with relationships. And now I found, you know, that had this new family had created of a dozen people and and growing. And so I found that to be a little bit more challenging. I think that you know, you just need to kind of, you know, it just depends on, you know, what you like so, for example, if you're a person that likes to work with other people, you more so than I

Direct download: Sylvie_McCracken.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

Introducing Rylee Meek Rylee Meek is the founder and CEO of the Social Dynamic Selling System, which turns dinner seminar marketing into a science. After responding to a small ad on Craigslist in 2009, Rylee was introduced to a new concept of selling, one in which radically changed his life forever. Having just $673 in his bank account, but more importantly a burning desire for more, Rylee went on to produce over $80 million in sales over the past 8 years. Now that he has perfected his model, through continual trial and error, he is sharing this learned wisdom, and is on a mission to help other entrepreneurs and business owners achieve the revenue goals they have to live the lifestyle they desire. Everything he teaches is tried, tested, refined, and proven to create a predictable, sustainable, and scalable selling system. As he says "Our mission is to help you create predictable, sustainable and scalable business, so you can generate leads on demand, have people showing up to appointments and closing those leads into sales without spending a dime on advertising online." Sounds pretty dam fine to me. So what was it about that small ad on Craig's list that grabbed his attention so much? And when you think that people buy from people they trust, why do so few people actually attempt to meet and discuss over dinner? Well let's find out as we bring onto the show to start joining up dots with the one and only Rylee Meek Show Highlights During the show we discussed such deep weighty subjects with Rylee Meek such as: Rylee shares how the world has lost the ability to truly sit down and build a level of trust with the people they want to go into business with. Why it is so important to grab an opportunity when you see it (although so many people fail to move on past that first look) We discuss Rylee's journey from first selling products that he didn't care about, to truly wanting to make a difference. and lastly...... Why the world is missing a huge piece of the pie, by ignoring local search and attempting to find a g

Direct download: Rylee_Meeks.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

In today's episode of Join Up Dots we discuss an issue that so many people have in today online world. They are struggling online to make sales, and get the right customers into their lives. You see most people it seems, start with a dream and after a very short time change their direction into something else. Just when they are getting a few pounds into their bank accounts they feel its not enough so class it as "Not working" However as you will hear this is total rubbish, as if you can make a few dollars come your way there is no reason you can't make a lot more. You simply have to learn more about what is working and what isn't. If you become obsessed with earning as much as you can then you will have no problem about it all. I promise you.... So lets start with the email that I received recently from a listener of Join Up Dots, who is struggling online to make a difference for themselves.  Struggling Online Email Dear Mr Ralph, I am a long term listener of Join Up Dots podcast and also a long term dream builder. If I can share a bit about myself, I was born in a small town almost smack in the middle of the United States Of America. Growing up there wasn't much to do, and I longed for the time that I could say goodbye to my past and head off into a bright new future. So when I was 19, I packed my bags and started backpacking through Thailand, Malaysia and then a three year coast to coast adventure through Australia. I loved it, and would often spend time with people earning money online and supporting themselves without it seemed a care in the world. That is what i wanted more than anything. I wanted the ability to live stress free, and simply. Not worrying about mortgages and the restraints of modern living in any shape or form. So I set off to start earning online and living my dream...I am now 30 and no nearer to that dream. I have ended back in the town of my childhood and work in a local store to earn a living. I hate it and feel that the dream is not for me anymore. Do you have any suggestions as I have tried everything and nothing works, no matter what i do. Kind regards, Rosendo Pawnee Rock Kansas

Direct download: Strugging_Online__Ive_Tried_Everything.mp3
Category:Entrepreneurs -- posted at: 12:00am UTC

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