Wed, 30 January 2019
Todays guest joining us on the Join Up Dots podcast is a man with many years of experience and several successful startups and exits through his history. He joins us as the founder of Needls, the first ever RoboAgency. What does this mean I hear you cry? Well it's the easiest and most effective way to advertise online. The Needls ad platform allows businesses to automatically create, target and optimize digital ads on both Facebook and Instagram. Using its proprietary intent engine, Needls identifies buying signals within posts, tweets and status updates through Data Science and AI, ultimately determining the perfect target audience for these ads by monitoring social media conversations in real time. Needls then delivers advertisements directly to these individuals, resulting in a high-quality traffic and impressive ROI for advertisers. But as you will hear on the show this is a guy who is joining up his dots everyday, as back in 2006 he started as an Internet Marketing Consultant for MenuPalace.com, where he managed all aspects of the sales cycle for online marketing campaigns. This lead him to creating a brokerage company focused on selling high end, established, web-based businesses that have a history of generating significant cash flows. Until he got to where he is today the dots have joined up From starting his first business while still in university at the age of 18 it seems that he is exactly where he wants to be As he says"Creating businesses that help people is what motivates me. Every company I've started and worked with has stemmed from a problem that needed a solution. Now with Needls, I'm excited to bring that knowledge and passion to businesses looking to leverage social media as their problem". So if business is all about solving problems for others, why do so many people struggle to find a business idea that works for them? And now he has created a solid history of online and offline success does he find it easier moving forward, or just as confusing? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Michael Koral Show Highlights During the show we discussed such weighty topics with Michael such as: How so many people across the world have to wait for the realisation of what they love in life. But the dots will start making sense. We discuss the power of a robo agency, which has given the power back to the individuals of the world, compared to the historic route of marketing. Why so many people in corporate land have a huge problem to define the value that they can brig to the world holding them back from success and lastly…. Michael shares just a few of the failures in his life, which have led him to where he is today. Would he be where he is without them???